Tag: Beginner Guide

Raise your hand if you have never used an online food delivery service. It doesn’t matter if you ordered pizza, Chinese noodles or sushi. Surely everyone has had such an experience. Whether it was successful or not – here everything depends not only on the service and product itself, but also on the website where the order is made. After all, even delicious food will seem unappetizing if the website has low-quality photos. And in today’s article, we will talk about how you can improve a food delivery website using web tuning.

Let me note right away that the service (receiving and processing orders, delivery times, bonuses, loyalty program) and product (quality of food, its assortment) need to be improved first. Just as even if you do only “cosmetic repairs”, the rotten walls will still fall apart, and you shouldn’t expect great results just by tidying up the site. Improvements should be comprehensive.

Let’s say you’ve started improving your bahrain phone number data business processes, accepting orders in a short time, and delivering food that your customers really like. You’ve got it all. Now it’s time to make sure that you get even more orders, and that’s where web tuning comes in. I present to you 20 features that can be implemented on your food delivery service website.

1 Advanced filtering

Usually, on the site you can only find a categorization of the menu by types of dishes. For example: pizza, sushi, salads, desserts, drinks, etc. I suggest going further and filtering by taste characteristics and ingredients (spicy, no onion, no garlic, no meat, with mayonnaise, etc.).

This filtering will make it much easier for new customers who are not yet familiar with your product range and have no idea what food they gambler data will like. With this filter, it will be easier for them to understand. And it will be convenient for regular customers to choose something new. You know that the wider the choice a person has, the lower the likelihood that they will make a purchase? With the help of filtering, you can help narrow this very choice.

Example of advanced filtering on the site“Dodo Pizza”:

2 Huge Food Photos

I don’t understand how one can ignore the power of food photos on such sites. You will say that your food is ugly. I will say that there is no such thing as ugly food, only bad photographers. And you should never skimp on them. Because site visitors judge its taste precisely by the photo (of course, if they have not tried it before).

I suggest using huge photos of the how to measure email marketing campaign metrics food you offer on your website. Such that they fill the entire screen. This way the portion seems incredibly large, and your appetite instantly makes you buy all these goodies.

An example of using huge photographs inCooper Burgers:

3 Possibility to “get” the filling

Offer customers the opportunity to add additional ingredients to their order themselves. After all, everyone has their own food preferences, and for greater convenience, you need to offer the option of self-cooking. By selling only a standard set, you are missing out on gourmets who like to combine lard and corn in pizza, for example. But by satisfying the most unexpected tastes, you can win customer loyalty and encourage them to come back to you again and again.

Example of the option to add ingredients in“Papa John”:

4 Visualization of ingredients

The composition of the dish is certainly interesting, but why limit yourself to a boring list of ingredients if you can make a visualization. At the very least, add a picture to each component. Remember that on a food site, the main character is food, so you need to use it to the maximum.

Example of visualization of ingredients inBarbaris.

By offering your site visitors a discount on their first purchase or a subscription to promotions, you will provide several compelling arguments in favor of filling out pop-up forms.

An example of argumentation in a pop-up fromLancome:

12 Bonuses for online purchases

If you have both offline and online sales offices, encourage your website visitors to buy online by offering them special promotions that they won’t find anywhere else.

An example of motivation for purchases through the site fromAvon:

13 Filter by need

Let’s say the client doesn’t know what exactly he needs, how can he find the right product? Offer him to choose a cosmetic product depending on the problem the person is facing, be it wrinkles, dark circles under the eyes or short eyelashes.

Example of a filter by need on the siteGarnier:

14 Maximum advanced filtering

The choice of cosmetics requires an individual approach, but the site does not provide the opportunity to take the client by the hand and help make the right choice. Therefore, the most extended filtering by assortment can partially solve this problem and help a person choose exactly the product that suits him.

Example of advanced filtering in an online storeMakeup:

15 Visualizations of a series of cosmetic products

In order to dilute the photographs bahamas phone number data and texts, you can schematically indicate for what purpose each of the preparations included in the care complex should be used.

An example of the implementation of visualization of the properties of a cosmetic series:

16. Noticeable subscription form in the footer

Usually, if there are subscription offers in the footer, they are very unnoticeable, as if for the sake of appearance, and not for conversion. But in order for it to be filled out, the form must be noticeable. For example, like this:

17 Loyalty program

To keep your customers coming back, you need to develop relationships with them, for example, by offering a system of cumulative points or bonuses for future purchases. You can even create a closed club, which includes only your customers, and who receive constant rewards for their loyalty to you.

An example of a loyalty program in the form of a closed club from Watsons:

18 Multifunctional feedback block

In the case when you need to display on the site the possibilities of contacting you not only for clients, but also for distributors and even gambler data potential employees, you can create a multifunctional feedback block, where each visitor will choose exactly what he needs.

An example of such a block with contactsParis presents:

19 Benefits in the first screen

Create a separate block with gifts and promotions on the main page of the site, urging to make profitable purchases right now. Such blocks are especially relevant during holidays, for example, New Year.

An example of an engaging offer for the New Year holidays fromLancome:

A mobile app is some additional tips for e-commerce website seo strategy indispensable for those “beauty sellers” who work with clients directly, and not through sales offices – for example, Avon, Oriflame, etc. But you still need to explain to clients how to place orders through this app. Therefore, it would be a good idea to post instructions on how to use your app on the website.

Example of instructions on the websiteAvon:

That’s all for today, next Thursday we’ll talk about 20 features that can be implemented on a sports-themed website.

The effectiveness of a cosmetic product is determined not only by its quality, but also by the individual characteristics of the client. You can simply choose a hair dye that does not suit your hair type, for example. Therefore, advanced filtering of reviews is more appropriate here than ever. You can objectively assess whether this product will suit us or not by looking at the reviews of customers who are similar to us in appearance.

An example of advanced filtering of reviews on the siteGarnier:

6 Blog as a glossy magazine

If you have already decided to start a blog azerbaijan phone number data on the site, I recommend working on it not only in terms of the content of the articles, but also the design. Let your blog become an excellent replacement for all the women’s gloss. And there is an exorbitant amount of topics for articles in the beauty sphere.

Example of blog design on the websiteLancome:

7 Filter for each category

Each product category has its own gambler data characteristics, and sometimes there are so many of these categories and different characteristics that it is better not to generalize, but to create a filter for each category (for example: mascara, eyeshadow, lipstick, anti-aging cream, etc.). For example, on the mascara page, filter only by characteristics related to mascara.

Example of individual filtering on the siteMaybelline:

8 Pop-up product card

To make it easier to navigate your site, eliminate the need for the user to go to a separate product page each time.

Create a mini-card version with information about the product, placing key conversion elements on it – from a high-quality photo and description to a call-to-action button.

Example of a pop-up product card on a websiteYSL:

9 Complex Innovations Made Easy

If you read a brochure of some cosmetic company, you might think that they sell real magic in their flasks. Carry this message not only in guide to optimizing seo for e-commerce websites 2021 your printed activities, but also on your website, telling about your technologies and innovations. Just do it in a simple form, without scattering thousands of symbols, but in the most accessible language, telling the client why it is worth choosing you.

An example of available information about technologies on the siteBiocon:

10 Stylized Slider

Many people use a slider to show information about their new products and best offers. But in the case of a beauty theme, this slider should be incredibly beautiful and stylish. Down to the smallest details. Such as, for example, the elements for switching banners in the slider.

An example of stylized switching of slider banners on the Giorgio Armani website:

An example of a non-standard slider on a websiteGarnier.

Movement is not only life, but also a way to warm up in the winter frosts 🙂 And they are just around the corner. What can we hide, in many cities a layer of snow has already fallen, and even where there is only gray asphalt, the patterns on the windows of minibuses are pleasing to the eye.

It is not surprising that it is during the winter period that people begin to enroll in sports clubs: gyms, yoga classes, and other places where they can move around to their heart’s content and benefit their health.

And in today’s edition of “Web Tuning” we will talk about what to improve in sports-themed websites in order to worthily welcome those who have decided to take up a healthy lifestyle.

1 Big Background Video

Video can do more than just bring a website to life. There’s no better way to capture moving objects and convey dynamics than video.

I suggest placing a huge background video on the main page, which will definitely attract the visitor’s attention and convey your character and spirit to them.

I would like to point out that the video australia phone number data should not be a vampire image and pull the blanket over itself. It is important that it complements your communication, and not be its center.

To avoid the risk of video vampirism, keep the tones low, blur it slightly, and add calls to action and a strong title to the foreground.

Example of background video placement on the Ajboxing website:

2 Non-standard slider

It is not necessary to use a rectangular slider. You can and should experiment with its design, again, in order to add dynamics to the first screen.

You can even combine the menu and slider, thus killing two birds with one stone.

Example of combining a menu with a Six3nine slider:

3 Bold Copywriting

To achieve results in sports, you gambler data need to challenge yourself regularly. What’s stopping you from challenging your visitors with a cheekycopywriting?

On sports sites, being nice, kind and fluffy is not a very good strategy. It is much better to “show your teeth” so that the person understands that you will make him work on himself and overcome laziness.

An example of bold copywriting from Skoptimum:

20 Maximum website interactivity

With the help of modern technologies of layout and programming, it is possible to bring to life even the most daring ideas that arise around improving the site.

You can engage the visitor in 8 fastest ways to increase website loading speed interaction with the content by making the process of getting to know you as interactive as possible. Captivate people, motivating them to dive deeper into your world, and they will not want to leave it.

An example of the interactive Olympicstory website:

That’s all for today, next week we’ll talk about the tricks for online stores that sell products for creating coziness in the home: decor, dishes, handmade, etc.

If you can’t make a video sequence for the background, then try to hold a cool photo shoot so that you have something to use as huge background photos on the main page of the site.

The photo should be lively and dynamic, this is the only way you can convey your sporting spirit to the website visitor.

An example of a huge background photo on the Rubisapp website:

5 Convenient selection of training schedule

Since the goal of a sports website is not only to create a wow effect, but also to help a potential client choose a convenient time for training, it is important to work on the usability of the “Class Schedule” page. Add filters by time, place, days of the week, and areas of interest.

An example of a convenient selection of the optimal schedule Mpoweryogastudio:

6 Blog – a magazine about a healthy lifestyle

Having decided to take up a healthy lifestyle, we begin to read a lot of information about how to do it correctly. Start a corporate blog on your website, design it as a kind of healthy lifestyle magazine, and write articles there about losing weight, diets, etc.

Example of Equinox blog-journal:

7 Experiments with Geometry

The decision to use geometric shapes armenia phone number data can solve the problem of a lack of large photos or videos. Instruct the designer to experiment with triangles, diamonds, and other shapes that are not as common on websites as squares and rectangles. This way, you can bring dynamics where it would seem unachievable.

An example of a successful experiment with geometryRed Carpet:

8 Section “Motivation”

Encourage your site visitors to start their workouts right now, without putting it off. You can do this with the help of a special section called “Motivation”. It can display what a person will achieve by regularly doing sports.

Example of the Motivation sectionEberamaya:

9 Broadcast of community results

Create a feed on your website that will gambler data broadcast the results of those who are doing your program using a special hashtag: this could be a feed of Instagram photos, or posts on Facebook or VKontakte.

Example of broadcast of Fitstar community results:

10 Bright information blocks

Move away from standard and boring ways of presenting information. Simplicity and minimalism can be bright. This can be achieved with the help of interesting typography, color scheme, geometry.

Example of bright information blocks:

11 The text is short, but to the point

Sports-themed websites should not have a lot of text. As I wrote above, it is important for the copywriting to be bold. But it is also important to provide information about you, your services, your team clearly and succinctly.

Example of Fitstar’s bright information blocks:

12 Clear Calls to Action

Formulate the text that will be use asynchronous and deferred loading for css placed on the CTA buttons (call-to-action elements) as briefly as possible, including a strong verb: “Start a new life”, “Calculate your program”, “Sign up for training”, etc.

An example of clear calls to action.

Don’t hide the lead form at the very bottom of the site so that no one will see it. On the contrary, it should stand out, attract attention, and with its entire appearance encourage the visitor to leave their email address.

An example of an enticing Heavyapp lead form:

15 Coaching staff

Show the people who work to make your clients healthy, beautiful and happy. Don’t hide your talents

Example of displaying the coaching staff of Sportlifeclub:

16 Possibility to order a guest visit

Make it possible to register for a trial lesson on your website, without having to buy a subscription. It’s like with a demo version – you let them try it for free, and then take payment when the client understands that they like it and are ready to sign up for at least a month.

A guest visit helps reduce fear of the unknown and add determination to a person.

Sample form for registration for a trial lessonGrand Prix:

17 Displaying social activity

Show that you are active socially – you support sports, a healthy lifestyle in society, and help those who strive to achieve results to develop.

Example of displaying social activitySportlife:

18 Videos with clients

When making a decision, we often rely on argentina phone number data the experience of others, especially if we don’t have our own yet. And if we don’t find anyone among our acquaintances who knows something about the company we’re interested in, we trust existing reviews about them online.

Therefore, by posting videos with customer reviews on your website, you will add arguments in favor of a person choosing you.

Example of a block with reviews from Sportlifeclub:

19 Competition between participants

What is sport without a gambler data competitive effect? ​​An incentive to show an even better result than in others, to break a record, to jump over the bar, to raise it even higher.

Hold competitions between those who come to your training, and be sure to display these competitions on the website – with a rating table of participants, their results, as well as information about the progress of events.

Example of a Sportlifeclub competition:

13 Motion effect

More than once in this article I have emphasized the importance of dynamics on sports sites. And why? Because while I was looking for interesting examples, I came across a huge number of static, dull sites, looking at which any desire to play sports disappears.

Remember that your website visitor how to create dynamic remarketing campaigns in google should feel the energy that your company carries from the very first minutes. He should want to move forward with you. To do this, be sure to create a movement effect on the website. This can be done with the help of a design solution for the arrangement of elements on the page.

Example of the motion effectEberamaya.

If you want to get a specific action from a person, prompt them not only with a call to action, but also with a pop-up window. Guide the site visitor to conversion.

Example of a hintOne Kings Lane:

If you want to make registration mandatory, make an offer that is impossible to refuse. After going through a number of online stores, I discovered that many of them really do not let you into their site until you give them your email address and come up with a password. But doing this is a pleasure, because I get a discount on my purchases!

Example of an argument for registration One Kings Lane:

12 Quick view of product card

This is a universal piece of advice. It is not necessary to make a person go to a separate product page to get acquainted with the product and add it to the cart. Make brief information with a photo, a short description, “traps” such as free shipping, discounts, etc., and design it as a pop-up window when clicking on the product in the catalog.

Example of a pop-up product card:

13 Holiday Products

Create holiday-specific product blocks. These can be not only New Year’s home decorations, but also special little things for Halloween, Easter, Independence Day, etc. Yes, these will be seasonal selections, but in season they will definitely boost your sales.

Example of holiday collectionsH&M Home:

14 Activated filter

To make it easier for a person to find the product they need, make a convenient filter. And to add a twist and move away from the side menu, you can make an element that expands when you click on it.

An example of a filter that is activated when clicked onH&M Home:

15 Opportunity for cooperation

Attract talented designers, decorators, and hand-made craftsmen to collaborate. Post information on your website about what you offer algeria phone number data and what you expect in return.

Example of a call to action block on Etsy:

16 Detailed Footer

If you need to get rid of unnecessary text blocks in the top screen, leaving photos and calls to action, then in the footer you can put all the information that cannot be refused. This can be information about delivery and payment, as well as a subscription form for the newsletter, social networks and other details.

Example of Dawanda detailed footer:

And another example:

17 Stylish Blog

Your corporate blog should become an gambler data electronic version of an interior design magazine. It is important not only to publish useful articles, but also to create an effective design so that the reader gets the impression that he is holding a heavy glossy magazine in his hands.

An example of a stylish blog Canvashomestore:

18 User content on the product card

Instead of a thousand words, offer customers the opportunity to upload their photo to the product card. After all, nothing characterizes a product better than its photo in action.

Example of user photosWestelm:

19 Free Catalog for Extended Data

This is something like a white paper. Offer your visitors a magazine (either electronic or printed) with information on how to use your products to when to use showcase shopping ads? create a warm and cozy atmosphere at home, in exchange for their data. Note that in this case, you can ask for more than a name and email. For example, if you offer to send a printed version, you need to know the mailing address at the very least.

Example of a form to receive a free catalog:

An example of how to swap elements on a product pageOne Kings Lane:

5 Gift Ideas Block

As a rule, not knowing what to give a person, we choose some cute trinket that we can use to decorate the house. And not only for New Year, but also for any other holiday, including a birthday. And this means that you definitely need to make blocks with gift ideas on your site, categorizing them by the recipient’s characteristics (woman, man, child, friend, loved one, colleague, etc.), and even by price range.

Example of a block submission with Dawanda gift candidates:

Example of Crateandbarrel price breakdown:

6 Gift selection module

A very useful function in your albania phone number data online store can be a module for choosing a gift. The user enters relevant data, and you make an “individual” selection of goods for him, in accordance with the information that he provided you.

Example of the Dawanda gift selection module:

Combine customer benefit with commerce – create themed collections with ideas for creating home comfort (for example, home interior design), and add products with which this can be implemented.

Example of thematic collectionsJoss&Main:

8 Texts with soul

There is no place for boredom and gambler data dryness on a site of little things that create home comfort. Fill every text found in the online store with warmth. Write with soul, so that a person wants to buy what he just read about.

An example of a soulful text from Carambol-Shop:

9 Original About Us Page

Since you sell such interesting things, you need to make the page with information about the company interesting. Instead of standard phrases, since what year you work and what quality goods you sell, describe the process of the birth of the idea of ​​opening an online store, who helped you with this, how it developed. Tell an interesting story, show your team – this will strengthen the emotional connection with the client.

An example of an interesting presentation of information about a company in Carambol-Shop:

20 Instagram Activity

You may not have a mobile app, or even a mobile version of the site, but you must be on Instagram. Users of this social network not only how to set up free listings and shopping actions love food photos, but also original things, and you have plenty of them. Take photos, publish, put hashtags, and you will be happy in the form of new clients 🙂

Instagram account exampleUmmdecor:

That’s all for today, in a week we’ll take a detailed look at 20 features that a brand website should definitely have.

Maybe you want to eliminate risk and think that paying for clicks doesn’t guarantee conversions. If you want to grow slowly but set up free listings safely, then the risk-free approach is right for you. This is where you only leverage free listings or commission-based listings through Shopping Actions.

Advantages of Using Free List Method

There is absolutely no risk with this method. You pay absolutely nothing for free listings or you only pay a reasonable commission with Shopping Actions if Google makes a sale for you.

Disadvantages of Using Free List Method

Your visibility will be quite russia telegram data limited. Because free listings don’t show up in the most prominent positions on Google’s platforms. For Shopping Actions (which are commission-based), your visibility will be greater than free listings. But unless your product is a really hot seller, Google is more likely to show traditional paid listings or Shopping Action products with a proven track record of sales.

When you add a new feed

You can choose your destinations. Shopping Actions are commission-free listings that let shoppers buy on Google. Google’s free listings will send shoppers to your website, just like paid listings.

Select the destinations you want your list to appear in. By default, all destinations are selected, so you will need to uncheck any destinations you want to reject.

Drive Traffic with Local Inventory Ads (LIA)

If you have a brick-and-mortar 15 opportunity for cooperation set up free listings store, you can use local inventory ads to drive shoppers there. Local inventory ads appear next to standard Shopping ads and appear when shoppers are near your physical store. Local inventory ads are indicated by a “Get your item today” or similar message.

There are four basic steps to setting up your local store inventory ad:

• Enable LIA in Google Merchant Center
• Create and submit local inventory feeds
• Request ad placement verification
• Enable local inventory ads in your shopping campaigns

Google will want to verify your store’s ad placement, and it may do so in person or through a phone call.

Giai Dieu web design job data has guided you through 4 ways to create the  most optimal Google Shopping Ads campaign . Choosing and applying the right method .

If you don’t feel comfortable handing over all your work to Google, this might be a better option for you.

In this setup, you’ll choose to use showcase a standard shopping campaign, which gives you all the usual areas of control, like networks, bid types, etc., but will still have Smart Bidding enabled.

Advantages of Smart Shopping Campaigns Supported

This is actually a great approach. You still have some control, while still letting the bot do what it does best: optimize bids. You can still add negative keywords, launch multiple ad groups in a campaign, choose your networks, etc. You also get more visibility into your data, including search term reporting, which is not available for Smart campaigns.

Disadvantages of Assisted Smart Shopping Campaigns

To enable Target ROAS, your qatar telegram data account must have generated at least 15 conversions in the last 30 days. If you don’t meet that conversion threshold, you’ll need to start with manual bidding and move to Smart Bidding later.

Create a separate campaign or at least a separate ad group for products with similar ROAS. That way, you can let Google optimize for the target ROAS appropriate for each category or product group.

Unlike Smart Shopping campaigns, a standard campaign can have multiple ad groups. And target ROAS bids can be set at the campaign or ad group level.

Smart Shopping Campaigns Supported

Whether you segment your product catalogs into multiple ad groups within the same campaign or into separate campaigns depends on your budget. Budgets are controlled at the campaign level, so if you need a different daily budget to use showcase for .

Expanding to other networks shows good performance when scaling with ROAS. If you want to be efficient you can choose Google Search and Search Partners Only. If you want to be more aggressive you can start with YouTube and GDN. Or you can add it later.

How to set up a supported Smart Shopping campaign

Select Sales as the what is a micro-influencer? campaign objective, then select Shopping as the campaign type, select a Merchant Center account, select a country to sell your products in, and select General Shopping as the campaign subtype.

Then, enter your campaign name, select Target ROAS as the bid strategy, and enter your desired ROAS.

Method of using free list

If you want performance over job data reach, uncheck Search Partners and uncheck Include YouTube, Gmail, and Discover. However, you’ll usually get better results if you select both of these network options.

Next, select Single Product Ad and decide how you want to segment your first ad group by selecting All Products or breaking it down by attributes, like Category, Brand, ID, or Custom Label.