One of the most important steps of every Email Marketing campaign is measuring the success of the campaign and how to use this data to improve the next email campaigns you send to your customers.
In this article, Giai Dieu Web Design will guide you on how to measure the 5 most important indicators to measure the effectiveness of an Email Marketing campaign.
1. Distribution ratio
Deliverability tells you the percentage of emails sent that were successfully delivered to recipients. This metric is one of the first metrics tracked after an email is sent.
If a campaign has a high deliverability rate it means your email list is valid and your emails are in your customers’ inboxes.
On the contrary, if the delivery rate is low, it means that the number of invalid emails in the list is high or you have been blocked.
If your delivery rate is below 97%, review how you collect email addresses and remove invalid emails from your list.
2. Open Rate
Open rate is the percentage lebanon telegram data of recipients who opened your email. This metric depends on brand awareness or whether the email subject line is attractive enough for customers.
The best open rate is 20%.
There are many ways to improve your email open rates by A/B testing, choosing send times, or including different subject lines.
3. Click-Through Rate (CTR)
Click-through rate is the percentage of people who opened your email and clicked on it. This measures two metrics including how many people opened the email and how many clicked. Many people use this metric to measure the overall success of their Email Marketing campaign.
Make sure the content you send is relevant to your customers. Along with sending emails at the right time, strong calls to action like discounts, free shipping, etc., and mobile optimization will help increase click-through rates.
4. Conversion Rate
An email conversion comparing email and cold calling: the difference between them rate is the percentage of subscribers who take a specific action (i.e. make a purchase). It is one of the most important metrics of an email campaign because it is often the overall goal.
There are many ways to improve the conversion rate of an Email Marketing campaign such as adding a discount to the subject line, designing mobile-friendly emails, and clear CTAs that make it easy for your readers to know where to take the specific action you want them to take.
5. Unsubscribe Rate
Unsubscribe rate is the job data percentage of users who opt out of a subscriber list after an email campaign is sent.
To keep this metric low, you can check your email frequency and keep the content engaging and relevant.
Email frequency is how many times you email your subscribers. They don’t want to receive your emails every day, along with the relevance of your email content.