Let’s say someone visited your Now they come back to Google to search for another product you sell that they may not have known remarketing campaigns you offered. That’s definitely a potential customer you don’t want to miss out on.
So using remarketing lists for search ads is a great addition to your Google Shopping campaigns.
You’ll need to add a remarketing tag to your website or use Google Analytics to create a remarketing list. If you use Google Analytics, you may need to update your tracking code.
Website before and made a purchase
Then, build lists in your shared library (this is a collection of visitors to your site who meet certain criteria). You can then advertise to your different lists in different ways, such as:
- All Visitors : to get a list of anyone who has visited your site before
- Abandoned carts : for visitors who add something to their cart and leave without purchasing
- Product viewers : people who visit product pages on your website
- Previous buyers : people who have bought before
Customer Match List
This type of list allows you philippines telegram data to remarketing campaigns upload your customer email list to Google to “match” it to your users. You can then target these users in a variety of ways and with different channels, from Display Search to YouTube and Shopping.
These lists can be useful in helping you target customers who have purchased from you in the past but may be searching Google for a different product they don’t know you sell. Or maybe they have purchased from you in the past but can’t remember your URL or brand name.
Using Customer Match allows you to bid better when someone on your list is searching for your product on Google.
Lookalike Audience (similar customers)
One of the best reasons to upload your customer list is so you can create Lookalike audiences. This is when Google creates audiences that behave similarly to your other remarketing lists.
You can create Lookalike audiences with your customers (similar to Customer Match) or similar to all visitors or any of your other remarketing lists.
YouTube channel subscribers list
If you have any 7 ways to market storage resale to your business video content on YouTube, you may also consider using YouTube lists for targeting. You can typically target users who have subscribed to your YouTube channel and/or who have viewed one of your YouTube videos.
How to make your ads more engaging
If you’re having a sale or job data offering temporary free shipping or something special, you can set up a promotions feed that highlights your promotions with the words “Special Offer” underlined in blue. It also often has a callout at the top of the ad that highlights what the promotion is.
For example when a customer clicks on “Special Offer”, a pop-up will appear with a coupon code to use to get the offer.
To set this up, you need to create a promotions feed. To do that, you must first contact a Google Ads representative and request to be listed for promotions.