If you don’t feel comfortable handing over all your work to Google, this might be a better option for you.
In this setup, you’ll choose to use showcase a standard shopping campaign, which gives you all the usual areas of control, like networks, bid types, etc., but will still have Smart Bidding enabled.
Advantages of Smart Shopping Campaigns Supported
This is actually a great approach. You still have some control, while still letting the bot do what it does best: optimize bids. You can still add negative keywords, launch multiple ad groups in a campaign, choose your networks, etc. You also get more visibility into your data, including search term reporting, which is not available for Smart campaigns.
Disadvantages of Assisted Smart Shopping Campaigns
To enable Target ROAS, your qatar telegram data account must have generated at least 15 conversions in the last 30 days. If you don’t meet that conversion threshold, you’ll need to start with manual bidding and move to Smart Bidding later.
Create a separate campaign or at least a separate ad group for products with similar ROAS. That way, you can let Google optimize for the target ROAS appropriate for each category or product group.
Unlike Smart Shopping campaigns, a standard campaign can have multiple ad groups. And target ROAS bids can be set at the campaign or ad group level.
Smart Shopping Campaigns Supported
Whether you segment your product catalogs into multiple ad groups within the same campaign or into separate campaigns depends on your budget. Budgets are controlled at the campaign level, so if you need a different daily budget to use showcase for .
Expanding to other networks shows good performance when scaling with ROAS. If you want to be efficient you can choose Google Search and Search Partners Only. If you want to be more aggressive you can start with YouTube and GDN. Or you can add it later.
How to set up a supported Smart Shopping campaign
Select Sales as the what is a micro-influencer? campaign objective, then select Shopping as the campaign type, select a Merchant Center account, select a country to sell your products in, and select General Shopping as the campaign subtype.
Then, enter your campaign name, select Target ROAS as the bid strategy, and enter your desired ROAS.
Method of using free list
If you want performance over job data reach, uncheck Search Partners and uncheck Include YouTube, Gmail, and Discover. However, you’ll usually get better results if you select both of these network options.
Next, select Single Product Ad and decide how you want to segment your first ad group by selecting All Products or breaking it down by attributes, like Category, Brand, ID, or Custom Label.