Tag: Marketing Strategies

What is split testing?

Split testing (or A/B testing) is a simple method of determining the most effective web page (or individual element of a web page) from two options offered to users.

Benefits of split testing:

• an objective understanding of which option is more effective
• the costs of conducting the test are minimal
• use of existing traffic on the site (no need to attract additional traffic)
• the ability to return to the best new zealand telegram data option in 5 minutes

What can be tested on the site?

• lead forms
• CTA elements
• design decisions (for example, the old version of the landing page in relation to the new one)
• sliders, videos, images
• Headlines
• text content
• the arrangement of various elements on the site

What do we need to conduct A/B testing?

• Google Analytics account
• test and original version of the web page
• programmer’s time to implement edits
• SEO specialist time to set up the test

Let’s consider the situation: you are the owner of an online store, there are sales on the site, but the conversion rate is very low. When analyzing data in Google Analytics, it turned out that when placing an order, 60% of users leave the site.

Let’s get started with testing:

Step 1. Select the test object

In our case, this is the product gambler data purchase form. The order page contains the form:

We create a test form of the following type:

Step 2: Create an experiment

We go to Google Anlytics, select the required view, open the report “Behavior” — “Experiment”:

Let’s create a new experiment:

At this stage, you can select the percentage of traffic that will participate in the experiment.

To obtain a reliable result, it is necessary that as many users as possible (amount of traffic) participate in the experiment. At the same time, it is necessary to remember that if 100% of traffic participates in the experiment and the test option is unsuccessful, then you will lose profit.

Advice: start the experiment with 5-10% of traffic participating in the test. And gradually increase it to 50% or more percent – while tracking the conversion.

Step 3. Set up the experiment settings

Step 4. Setting up the experiment code

Google Analytics automatically generates the code for the experiment. You only need to give the code to the programmer and specify where to implement it.

Step 5. Launch the experiment

After installing the code on the original updating your native pages tags and test pages, click the “Start Experiment” button.

Our experiment has been launched, all that is needed at this stage is to wait for the results of the experiment, while simultaneously tracking the conversion and increasing the % of traffic participating in the testing.

As a result, the Google Analytics system will automatically stop the experiment when the best result is achieved and show the results:

From the results of the experiment, we can conclude that the Checkout page outperforms the original version with a conversion rate of 2.78%.

Once the experiment is complete, you will need to delete the test version of the pages and the Google Analytics experiment code. Leave the version that was the most effective on the site.

Optimize landing pages with split testing to increase conversions.

1 Befunky

Userviceuser-friendly interface and a fairly wide range of tools. Upload a picture, process it with ready-made filters if desired, or experiment netherlands telegram data with the settings to create something of your own. Lots of interesting fonts that you can use to make posts with tips, quotes or facts. A godsend forSMM-specialists.

2 Picmonkey

Another monkey that pleases internet marketers. Only if the first, most famous one helps to make cool newsletters (yes, I mean Mailchimp), thenPicmonkeywill appeal to those who want to create beautiful images for their marketing activities. An easy-to-use service, with the ability to “play” with fonts, improve the quality of photos, and crop them to the size you need.

3 Pixlr

Service, with an interface similar to the Photoshop we are used to, but for mere mortals. If you don’t needcreate design– layout for a website or poster, then this thing is simply irreplaceable. The functionality is much wider than that of previous online services, and everything is more than clear. You can either create a picture from scratch or process an existing one.

4 Photoshop-online

Another analogue of Photoshop.HereYou can experiment not only with filters and fonts, but also add ready-made mini-pictures to photos. If you want to “revive” your graphics with simple means, and the designer is somewhere far away and cannot help you in any way, feel free to turn to this tool.

5 Piktochart

Interesting service, in which you can make basic infographics or graphic images using both ready-made templates and creating something of your own from scratch. I recommend playing with it, at least. What if you get something cool?

6 Easy

Anothercolorful serviceto create infographic materials. A large selection of templates will allow you to make interesting visual materials. It will be useful for preparing graphs and diagrams for presentations, as well as infographic posts on social networks.

7 Troll-face

Since we are talking about posts on social networks, we can’t ignore memes. People love them, and almost every type of business can generate gambler data a number of its own, thematic memes. In the Troll-face service, you can choose from a variety of templates, experiment with phrases, and also create animated memes.

8 Gifovina

And in this service you can make animated gif images. Select the images from which you need a gif, set the settings such as the effect of changing images, speed. You can also add a signature. Everything is very simple, which is what captivates.

9 Gratisography

AHereYou can find a lot of high-quality photos that are freely available from their authors. The choice is large, and if you are tired of “Google images” and want variety – I recommend it.

10 Flickr

HereI search for all the pictures for the design of blog posts, and I advise you to do the same. If the photo is not limited by the author’s copyright, then you can safely take it and place it where you need. Here you can find many cool photos that are what are trending searches on google? not banal and will emphasize your text content.

Let me remind you that earlier the blog published selections of useful services formarketersand for effectivetime management.

Part 2. Developing an Email Marketing Strategy

Strategy is the foundation of any effective malaysia telegram data marketing, including email. You can build a database, but if you send them chaotic, incoherent emails, there will be no positive result. To create a competent strategy, ask yourself these questions:

Download the book “Action Guide: Marketing on Instagram” absolutely FREE. To get it, fill out the form on this page.

PS Download all 14 free white papers here.

Part 4. Technical

It’s not just a quality base, good content and a well-thought-out strategy that’s important. If you trust all of this to unreliable technology, all your efforts will go down the drain. So, check:

I also recommend reading the book”Selling mailings”Yana Brody, and also download a free white paper from our team, “A Guide to Action: Effective Email Marketing.

Part 1. Preparing the base (building a lead generation system)

What distinguishes email marketing from spam is that you don’t buy someone else’s database somewhere, but collect it bit by bit yourself. Thus, you get a not very large (at first) audience of subscribers, but a high-quality and mexico telegram data definitely targeted one. You will need to communicate with them in the future using a well-established mailing system. Check whether you have established lead generation tools, namely:

Part 2. Developing an Email Marketing Strategy

Strategy is the foundation of any effective marketing, including email. You can build a database, but if you send them chaotic, incoherent emails, there will be no positive result. To create a competent strategy, ask yourself these questions:

Part 3. Working on the letter

Here I included both the text content of the letter and its design. In essence, the same principles apply here as for the landing page. You must lead e-commerce sales: regulations & complete seo strategy the reader to a conversion action. To do this, work on:

Basic information about the client and the purpose of the work

A company selling spare parts for Chinese and Korean cars contacted us for a service. These are brands KIA, Chery, Hyundai, etc. The parts are supplied by reliable manufacturers from China, Korea and Europe. In addition, already in the process of cooperation with us, charging stations Ecoflow, Sunseed, Daranener appeared in the catalog due to the relevance of such products for Ukrainian consumers. Although the main target audience of the company is in Ukraine, in 2024 it became possible to order abroad with delivery by Nova Poshta – this speaks of the successSEO promotion of online storespare parts and the client’s denmark telegram data readiness to expand the business.

Initial data:

promotion period – from July 2022 to the present moment;

• region of promotion – Ukraine;
• service – SEO.

It should be noted that during this time, there was a certain break in our cooperation with the client, but painstaking work initially allowed us to maintain good positions.

The main goals of SEO promotion of auto parts were:

• improving the website’s performance database d in accordance with search engine requirements;
• improve search results for relevant queries;
• collect a complete semantic core and create high-quality texts based on it;
• increase business profitability through online promotion.

The situation at the very beginning, the difficulties with the project and the promotion strategy

Before working with us, the client had not done search engine optimization. In addition, the website was developed. Practically without the participation. Of an seo specialist, so there was. No so-called prepared platform. For our team in this project – all work was. Carried out after the launch of the resource.

The initial indicators can be seen in the screenshot below.

Given these goals, our strategy was as follows:

1. collection of semantic corewith its gradual replenishment in accordance with the range of goods;
2. planninglink building– increasing the an seo strategy to boost your sales during the sales link mass, including with the help of backlinks;
3. full technical optimization of the site taking into account the requirements of the search engine;
4. creating a content plan for an auto parts store, as well as creating technical assignments for copywriters, checking and placing texts on pages.

launch speed

flexibility of budget management

promptness of changes

6 Similar Audience Targeting (FB)

Fast attraction of targeted traffic

a wide range of analysis and more.

However, today Internet advertising is not limited to search engines, extensive banner networks and YouTube. One of the leading roles in this is played by targeted advertising in social networks.

1. Demography
2. Geography
3. Education
4. Interests
5. Birthdays
6. Social network login devices
7. Applications the user is a member of
8. Travelers and shoppers

1 Targeting by phone numbers (FB, VK, OK)

The initial advertising setup should be based on your analysis of the target audience and the answers to these 8 questions. In the future, you can adjust. This data by receiving detailed information. About those who responded to your message. As well as analyzing the response itself. The cost of the transition, the cost of the action that you cambodia telegram data have set for advertising purposes. But if you already know your target audience and you have a community with active users, then you can use broader targeting functions, namely, use the “Custom Audiences” tool.

Types of custom audiences:

Suitable for those who have a database of customer phone contacts. In this case, advertising will be shown only to those users whose pages are linked to these numbers.

2 Targeting by e-mail (FB, VK, OK)

Do you collect your customers’ email addresses? Do you usee-mail newsletters? Great! Now you can also upload it to a social network and target those users whose pages are linked to these email addresses.

3 ID targeting (VK, OK)

Each user page has its own unique id. Using ready-made solutions for collecting them, you can target your advertising to specific users, delivering to them an offer that will solve their problem.

4 Targeting Website Visitors (FB, VK, OK)

In contextual advertising systems, this type of targeting is called remarketing and its principle is essentially the same. The code received in the advertising account is placed on the site, lists are formed and advertising is shown only to those who have been on your site, visited certain pages or sections of your site.

Do you know where your competitors are hiding your target audience? Or what communities your hypothetical client is a member of? Set database d uptargetingto these communities and offer them conditions that will demonstrate your quality advantages.

If you have a community with more than. People (not a requirement, but desirable. You can create an. Audience of users who are similar in interests. And behavior to those who have already. Subscribed to your updates. This is done in the. “audiences” tab in the facebook advertising account.

5 Targeting community members (VK, OK)

Social networks give you the opportunity to see each individual user personally. They make brands more human, more accessible, and users more loyal. Using the advertising capabilities of social networks, you can attract even more what are trending searches on google? people to your communities. Through which you can contact them. And motivate them to take actions that are. useful to you.

To achieve good results in. Advertising, adhere to the following principles:

1. “Break” your targeting into narrow categories
2. Create 2-3 ad variations
3. Address your target audience in your ads
4. Solve the customer’s problem
5. Use a unique selling proposition
6. Post high quality content to your community
7. Use an image that displays the product/service/company
8. Analysis! Analysis! Analysis.

>1 Session Timeout Handling Function

By default, the session timeout is 30 minutes, but today you can adjust the session duration depending on the specifics of your site. The minimum session timeout you can set is 1 minute.

<p>Thus:

1. 1. 1. If your site is set to automatically end a session after a certain amount of time, then the session duration should also be the same.
      2. If you are the owner of an electronic library or a movie portal, then it makes sense to increase the session waiting time. However, if your site has little content, then the session waiting time can be reduced.

   </ol>

How to change session timeout in Google Analytics?

1. 1. 1. Open your resource in Google Analytics
      2. Go to the “Administrator” tab
      3. In the “Resource” column, select your resource.
      4. Open the “Tracking code” item and select the “Session settings” sub-item.
      5. In the “Timeout Management” field, specify the desired session time and click the “Apply” button:

2 Search query exclusion function

Another equally useful feature of Universal Google Analytics is the search query exclusion feature. This feature allows you to exclude certain brazil telegram data search queries so that data for these queries does not appear in search traffic reports in Google Analytics.

For example, in the previous article I already told you,how to track branded and non-branded search traffic in google analyticsusing the advanced filter setting, and today I’ll tell you how to do it using the search query exclusion feature.

How does it work? We exclude certain search queries, after which Google Analytics intercepts the clicks on these queries and interprets them database d not as search traffic, but as direct traffic. So, you can exclude search queries with the company name, and after users click on these queries, Google Analytics will count these clicks as direct traffic. Thus, branded traffic is direct traffic, and non-branded traffic is search traffic.

How to exclude queries from search traffic?

1. 1. 1. Select your resource in Google Analytics
      2. Go to the “Administrator” tab
      3. Select “Tracking code” — “List of excluded search queries”, and click the “Create search query” button
      4. In the “Search query” field, enter the keyword or phrase that we want to exclude.
      5. Click the “Create” button.

3 Transition Exclusion Function

Referral traffic — transitions to our site from third-party web resources. Google Analytics automatically determines where the user was before going to the site and registers this domain name as a referral source. Universal Google Analytics allows you to exclude transitions from certain domains.

Typically, this feature is used when you want to exclude a transition from a third-party shopping cart/checkout page so that returning from it to the checkout page does not create a new session and does not count the transition.

By default, each time a referral is sent, a new session is created. If the referral domain is excluded, then traffic coming from it does not create a new session.

<strong>NB Only traffic from domains included in the list 10 days before the launch of the sales of excluded referral sources and their subdomains is excluded. Traffic from domains in which only part of the string matches the entry in the list is not excluded. If you want to exclude traffic from these referrals, you should also include them in the list of excluded referral sources.

To Solve the Tasks Set We Took the Following Steps

Conductedwebsite usability audit, formulating clear requirements for landing page conversion optimizationWe created technical specifications and designed the architecture of the updated web project.

We have compiled an expanded. Semantic core – more than 1000. Keywords are in the works.

Optimized meta tags of site pages Case. Traffic growth by 1745% in

• • conduct internal linking of the site pages
  • configur micro-markup on the site pages
  • configur page pagination
  • We work on the content australia telegram data component of the project – we wrote and post sales texts , we actively blog, and regularly publish product reviews
  • We are Case. Traffic growth by 1745% in building up high-quality external link mass .
  • Set up goals and e-commerce .

Traffic growth dynamics:

Changes in page view depth:

Increase in the number of pages view:

Case. Traffic growth by 1745% in  The results we achiev in 4 months of work:

Site traffic increas by 1745%

Pageview depth increas by 1966% 

The number of pages view database d per month increas by 12% 

58% of keywords are in the TOP-10 of Google search results

Conversion rate increas by 700%May 15, Kharkov — the course “Internet Marketing for Online Stores” starts fromI- Marketing School. More details here (with the promo code. “artjoker” you will get a 5% discount.

Total number of phrases the site ranks for in search results

May 16, Kiev — intensive course on online business development from Artjoker (registration and details here)

May 18, Kharkov — start of animate the main page and lower level pages the course “Corporate PR”PRyanik schools(with promo code “Artjoker” discount 200 UAH .)

May 23, Kharkov — conference “Case. Traffic growth by 1745% in Management, Marketing, Sales”, within the framework of which we supervise the flow of Internet marketing (registration here)

How to exclude traffic from a referral source?

1. Select your property in Google Analytics
2. Go to the Administrator tab.
3. In the “Resource” column, select “Tracking code” — “List of excluded referral sources”.
4. Click the “Add referral source exclusions” button.
5. In the “Domain” field, enter the name of the domain from which you want to exclude traffic.
6. Click the “Create” button

June 2 — launch of Case. Traffic growth by 1745% in  the course “Blogs: from creation to monetization”PRyanik schools

Constantly – courses from free to paid from the Academy of Internet Marketing WebPromoExperts (more information on the website.

Internet marketing still remains something complicated and incomprehensible for many, which is not surprising, because in essence it is a car with a complex mechanism that requires daily inspection and careful attention. If you decide to get behind the wheel, the following checklist items will help you step on the gas.

Part 1: Understanding Key Performance Metrics

Unlike offline customer acquisition channels, where everything is measured by reach and the understanding of conversion is rather vague, in Internet marketing you can measure the effectiveness of almost every source (thanks, Google Analytics).

Key metrics of the effectiveness of Internet marketing channels are various indicators, ranging from the number of subscriptions to a page in social networks, traffic to the site, CTR of an advertisement, and ending with the most important indicator – conversion (a completed target action on the site: a purchase, subscription, sent brief, application, question).

In order to improve each of these metrics, you need to gain basic knowledge about:

• the online sales process
• potential clients 
• usability
• methods to increase conversion 
• lead generation management

Part 2. Understanding the toolkit

You can choose a narrow niche in Internet marketing (for example, become an SEO specialist), or cover the entire spectrum of this area, skillfully managing each tool for attracting clients. After all, even if you have highly specialized employees on your staff, you must understand the key features of each one’s activities.

We recommend that you learn more about the following tools:

• Search engine optimization of a website (how do Google algorithms work, what influences ranking? how to conductinternalAndexternalwebsite optimization?how to choose a semantic core? how to improve positions in search results?)
• Contextual advertising (what are the possibilities in Google AdWords? How to create a selling ad? What is CTR and how to improve it? What influences the place in the search results for contextual advertising?what is google remarketing? how to set up a PPC advertising campaign correctly?) 
• Targeted advertising in social networks (what are the advertising options on Facebook? and on Vkontakte?what to consider when setting up?) 
• Email Marketing (Which Service Should You Choose for Sending?how to write a sales letter? what should be the frequency and time of sending?what else should be taken into account?)
• Content Marketing (what is it and how to use it correctlyhow to write quality content? how to promote a corporate blog? how to promote your brand on social networks using content marketing?)
• Video marketing (what videos can be made for the target audience? How to promote video content? How to use YouTube for business?How to implement video marketing into your practice?)

Part 3. Understanding the user and his needs

Having brought a potential client to the site, it is important to convince him to make a purchase. To do this, you need, firstly, to ensure that belgium telegram data the resource is easy to use for him – that same notorious usability that is talked about so much, but often neglected.

Secondly, it is important to place “traps” on the site that will encourage a person to make a conversion – buy, ask, subscribe.

To establish a communication process database d between you and a potential client through the website, ensure the following:

• Adherence to the AIDA principle on the landing page (Read more here)
• Clarity of purpose of each page of the site at first glance
• Ease of navigation and absence of distracting factors from conversion 
• Having leverage to persuade and influence the client’s decision (the list is here)
• Lead Capture Traps on Every Page
• Each screen contains CTA elements to increase conversion (usability checklist)Here)
• Working on mistakes – a guidehere!

Part 4. Creating quality content

Writing texts for a website, blogging, social media – all of this is also part of the marketer’s job. Of course, you can hire a copywriter, but you should be able to generate content yourself. To do this:

• Check out the copywriting maxims (they are here)
• Make it a rule to be skeptical how to use semrush for keyword research? about what you write and edit your texts 5 times (assistant)
• Come up with somethingnew headings, find ideas for cool content inbooks,movies,TV series. 
• Write, write and write again – only practice will teach you to write well

Part 5. Training and development of skills

Be prepared for constant learning. Of course, applying all the knowledge you gain in practice, otherwise it will simply evaporate from your memory without any need. You can learn not only alone, but also in the company of like-minded people ininternet marketing schools. Constantly striving for new things and developing skills is necessary in any type of activity, but here it is especially valued.

We offer a list of current offline courses for the coming month, which you can sign up for right now.