How to use Semrush for keyword research?

Keyword research is an integral part of any digital marketing strategy, and its importance will never go away. Here’s a guide to help you.

This guide answers the following questions: 

• What is keyword research?
• What terms and metrics should I know for keyword research? 
• How to find hot topics for content?
• How to find the best keywords for organic traffic?
• How to find the most profitable keywords for a PPC campaign?
• How can I track my website’s performance for specific keywords?
• What are advanced keyword research tactics?

What is keyword research?

Keywords are the terms that people type into search engines to find information. Keyword research is the study of these search terms to learn where search traffic is coming from in your market and determine which keywords your website can target through marketing.

Keyword research helps you:

• Understanding and reaching your audience 
• Find new relevant topics to cover on your site
• Get qualified leads 
• Increase sales
• Improve ad campaigns, get clicks and impressions 
• Build brand awareness

Why You Should Do Keyword Research Regularly

• Keywords change: There will always be laos telegram data multiple ways to say the same thing, and trends often change the queries people use online. 
• Your audience is growing and evolving, and the way people use search engines is changing. 
• Search engines are also evolving; algorithms are becoming more sophisticated to better understand content and better respond to user intentions. 
• You need to constantly update your content to keep it relevant.

The Basics of Keyword Research

The Semrush toolkit gives you several ways to collect the best keywords. Good foundations are never lost, and traditional keyword research is a great place to start. 

Procedure:

1. Get a quick analysis
2. Build a master keyword list
3. Find a competitive advantage

Keyword Overview: Get a Quick Analysis

Keyword Overview is the easiest way to get a quick analysis of your keywords. A comprehensive summary of all the main keyword metrics: volume, CPC, paid search competition, top ranking pages, ad text, and more. 

Launch the report, enter your keyword in the search box and start analyzing.

Keyword Overview: Ad History Report

The Ad History report allows you to identify advertising trends and understand if the keyword was actively used in paid search.

See all domains that bid on the given keyword and had a PPC ad in the last 12 months.

The number in the cross-section indicates the jonathan stokes validation & commissioning engineer paid position the ad held during the given month. Note that this position is not necessarily the ad’s location on the search results page. Even if you are the highest bidder, your ad may appear below the organic search results.

You can also see the amount of ad traffic, the price of ad traffic, and the total number of ads for that keyword.

Keyword Magic Tool: Build a Master Keyword List

Keyword Magic Tool is a powerful tool for in-depth keyword analysis and creating outstanding top lists. Explore your niche and find semantically related long tail keywords  , divided into subgroups based on the topic.

Start with a single root keyword:

Hit Search and get to work:

Explore suggested groups and subgroups of related topics to find niche long tails and ideas for your PPC ad groups. Sort groups by volume or keyword count; exclude groups you don’t need with the eye icon. Remember, any advanced filters you’ve data on applied will also apply to the topic list.

Pay attention to match modifiers, which allow you to broaden or narrow the keyword selection as needed.

Use Question Filters; this handy feature sorts keywords into questions. These keywords generate tons of quality traffic and often trigger featured snippets, which can serve as a shortcut to reaching the top of SERPs.