Updating your native pages tags

 

Here too, Internet users are active on this keyword.

Semrush Keyword Magic Tool

Another effective tool for keyword research: Semrush.

With the Keyword Magic Tool , you can retrieve many sales-related keywords in your theme.

The interest will be to select those adapted to your sector of activity as well as those which are “accessible”.

Using this tool, I can easily identify long tail queries related to sales and cat products.

Another example with the theme of fishing:

It should also be noted that the search volume for these different queries increases tenfold as the sales period approaches.

Analysis of competitors in my theme

Still with the Semrush tool, if you identify competitors with sales pages on their site, analyze them.

We note, for example, that the Cdiscount site has a well-established SEO strategy for sales:

It has over 14,000 ranked keywords that italy telegram data contain the word “sale”.

Here is another example in the field of sport with the Go Sport site which also has many dedicated pages:

By filtering by URL and indicating keywords containing “sales”, Semrush identifies more than 4200 keywords, including more than 600 in the top 3.

Another example with Fnac, more than 6000 keywords positioned:

I advise you to analyze, always with Semrush, the keywords positioned during sales periods. Given that the sites will push these pages to the maximum at these times, most of them will position themselves on more requests.

Internal search engine

Another interesting tip if you have a site with a certain age: use the internal search engine.

It’s quite possible that during last year’s mark isherwood vice president – business development, storage and transmission event, visitors to your store typed the various sale products they were looking for directly into the search bar.

By filtering the results on the sale dates, you will therefore discover the needs expressed by Internet users, directly on your site.

An interesting source of inspiration to recover!

Step 2: Categorization

Once your document is well fleshed out with your keywords, you will sort and categorize.

• Prioritize results

At this point, you can remove keywords that don’t work for you: competitor sites, products you don’t sell, products you don’t discount, etc.

You need to direct your resources to pages that will bring you sales.

If you are in a competitive sector, I also advise data on you to analyze the competition to identify the sites already positioned on the different requests. This analysis will allow you to know if you have your place in the SERPs.

Here again, it would be a shame to spend time creating pages on requests monopolized by unbeatable players.

Determine the tree structure

Once your list of keywords is sorted, several types of queries will begin to emerge:

• Keywords related to the theme (Example: “Fishing sales”)
• Keywords related to product categories (Example: “Fishing rod sale”)
• Keywords related to product subcategories (Example: “Sea fishing rod sales”)
• Brand related keywords (Example: “Daiwa Sales”)