E-commerce sales: regulations & complete SEO strategy

The sales are approaching… Like many e-retailers, you are starting to prepare your products, your stock or even your various marketing actions and you are right!

You know this period well and you know that it can increase your sales tenfold and make your turnover explode.

This major event, which occurs twice a year for 5 weeks, in summer and winter, must be organized efficiently. You must therefore put in place the right strategies and respect good practices.

From both a regulatory and SEO perspective, it is important to put in place a precise action plan to obtain the expected benefits.

In this article, I will list the main rules that govern the sales period to comply with French regulations. I will also share with you a complete SEO strategy, inspired by the major players in online sales in order to considerably boost your traffic during this event.

The main regulations governing the sales period

First of all, it is important to remind you of the different laws that govern the sales period. Many e-retailers do not necessarily respect them and the consequences can be very costly.

This event is being closely monitored by the DGCCRF , which is none other than the General Directorate for Competition, Consumer Affairs and Fraud Control. 

This service belonging to the Ministry iraq telegram data of Economy ensures the economic protection of consumers. It therefore frequently carries out control actions on many e-commerce sites during this period.

Information to be displayed

• “Sales” mention

Each product that you are going to sell on your e-commerce site must explicitly display the words “On sale”.

If you want to set up sales on a specific part of your catalog, the Internet user must easily differentiate the products that are on sale and those that are not.

Old price and new prices

The base price must also appear on the product. In e-commerce jargon, it is also called the “crossed-out price”.

Logically, you will add the new sale price with the discount applied next to it. 

Offer end date 

Finally, another important element to highlight: the validity date of the offer and more particularly, the end date.

In addition to being mandatory during the brock jensen project manager sales period, it is also an element that creates a sense of urgency in your visitor and encourages them to purchase the product quickly.

The visuals come from an example store created on the WiziShop e-commerce solution. As a French platform, WiziShop complies with the various regulations in force.

Authorized discounts

• Selling at a loss

Sales are the only time of year when you can sell your products at a loss!

During this period, e-retailers therefore have the opportunity to resell items at prices lower than the purchase price. This is often an opportunity data on to sell off hard-to-sell items or to reduce excess stock.

• A “reasonable” reference price

As 60 million consumers points out , the regulations on the reference price have been relaxed.

Since March 2015, no “reference price” has been mandatory. According to the decree of March 11, 2015, the e-retailer must only “be able to justify the reality of the reference price from which the price reduction is announced” .

In other words, the reference price must be set according to each product and be “fair”.