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How to Improve Site Speed for Better Organic Search Performance
Site speed plays a crucial role in both user experience and SEO. Websites that load quickly are more likely to retain visitors, generate higher conversions, and perform better in organic search rankings. In this article, we’ll explore strategies to improve your site speed and enhance your overall SEO performance.
1. Why Site Speed Matters for SEO
Site speed refers to how quickly a website’s pages load when a user accesses them. Google has confirmed that site speed is a ranking factor middle east mobile number list, meaning slower sites are less likely to rank well in organic search results. Additionally organic search performance, a slow site leads to higher bounce rates, as users tend to leave before the page loads fully, negatively impacting engagement metrics.
A faster site, on the other hand, provides a better user experience, which can translate into more time spent on the site, lower bounce rates, and higher conversion rates. Improving site speed can also help you perform better in mobile search results organic search performance, as Google uses mobile-first indexing, meaning it evaluates the mobile version of your site to determine rankings.
2. Analyze Your Current Site Speed
The first step in improving site speed is to understand where your site currently stands. You can use various tools to assess your site’s performance, such as:
- Google PageSpeed Insights: This tool provides a detailed analysis of your website’s speed on both desktop and mobile devices organic search performance em primeiro lugar, gostaríamos de sublinhar, along with specific suggestions for improvement.
- GTmetrix: GTmetrix offers insights into your site’s loading time, including recommendations for optimization.
- Pingdom: Another popular tool that checks the performance of your website and provides actionable suggestions to enhance speed.
Once you have your baseline speed metrics, prioritize areas that need the most attention. These tools also offer suggestions for optimization, which you can implement to enhance your website’s performance.
3. Best Practices for Speed Optimization
To improve your website’s speed, here are several best practices you can implement:
a. Optimize Images
Large image files are one of the primary culprits behind slow loading times. To optimize images:
- Resize images: Ensure your images are no larger than necessary for display.
- Compress images: Use tools like TinyPNG or ImageOptim to compress image sizes without sacrificing quality.
- Use the right format: JPEG is typically best for photos, while PNG works well for images with transparency, and WebP is a modern, efficient format supported by most browsers.
b. Minimize HTTP Requests
Each element on a webpage (images, CSS, JavaScript, etc.) requires an HTTP request to load. Too many requests can slow down your site. To reduce them:
- Combine CSS and JavaScript files: Instead of having multiple files for CSS and JavaScript, combine them into a single file to reduce the number of requests.
- Use CSS sprites: Combine multiple images into one image file to minimize image requests.
c. Enable Browser Caching
Browser caching allows frequently visited elements of your website (like images, JavaScript, and CSS) to be stored locally in the user’s browser. This reduces load times for repeat visitors thailand data, as they don’t need to reload these elements each time they visit.
To enable caching, set proper cache expiration times for static resources such as images, CSS, and JavaScript files, instructing the browser to reuse them for a specified period.
d. Implement Content Delivery Network (CDN)
A CDN distributes your website’s static content (like images, stylesheets, and JavaScript files) across multiple servers located in various geographic locations. This reduces the distance between the user and the server, resulting in faster load times for visitors organic search performance, regardless of their location.
CDNs like Cloudflare or Amazon CloudFront can greatly improve site speed by serving content from the closest server to the user, reducing latency and speeding up page loading times.
4. Use Modern Web Technologies
Modern web technologies can further enhance the performance of your site. Some options to consider include:
- Lazy Loading: This technique loads images or content only when they are needed organic search performance, such as when a user scrolls down the page. This reduces the initial loading time.
- HTTP/2: The latest version of HTTP provides better performance by allowing multiple requests to be sent simultaneously over a single connection, rather than one at a time.
- AMP (Accelerated Mobile Pages): AMP is an open-source framework that helps create lightweight, fast-loading mobile web pages.
How to Build an Organic Search Strategy Around User Intent
In the world of digital marketing, understanding user intent is key to crafting an effective organic search strategy. User intent refers to the goal behind a search query—what the user wants to find, buy, or accomplish. By aligning your SEO efforts with around user intent, you can increase the chances of your content ranking higher and delivering meaningful results. Here’s how you can build a strong organic search strategy that is focused on user intent.
1. Understand the Types of User Intent
Before diving into strategy europe cell phone number list, it’s essential to understand the different types of user intent. There are generally three main categories:
- Navigational Intent: Users are looking for a specific website or page (e.g., “Facebook login”).
- Informational Intent: Users want information about a topic but don’t necessarily want to make a purchase (e.g., “how to tie a tie”).
- Transactional Intent: Users are ready to make a purchase or complete an action (e.g., “buy running shoes”).
Each type of intent requires different types of content and optimization strategies. For example, informational queries may be best served by blog posts or guides, while transactional queries may require optimized product pages.
2. Conduct Thorough Keyword Research
Keyword research is the foundation of any organic search strategy. But to build an approach based on around user intent a identificação de objetivos permite que sua, you need to go beyond just finding popular search terms. Consider these steps:
- Use Intent-Focused Keyword Tools: Tools like SEMrush, Ahrefs, and Google’s Keyword Planner allow you to filter keywords based on user intent. Look for keywords that align with the user’s goals at each stage of their journey.
- Analyze Search Engine Results Pages (SERPs): Examine the results for the keywords you’re targeting. Are they showing product pages, blog posts, or local business results? This can give you insight into the types of content that match user intent.
- Identify Long-Tail Keywords: These are more specific phrases that typically represent a clearer user intent, especially when someone is closer to making a decision.
By mapping keywords to their corresponding intent, you can ensure your content is aligned with what users are searching for.
3. Create Content That Matches Around User Intent
Once you’ve identified the right keywords, the next step is to create content that fulfills the user’s intent. Here are some content ideas based on the three types of intent:
- Informational Content: Create in-depth blog posts, tutorials, or how-to guides that provide value and answer specific questions. Use clear headings, structured data thailand data, and related topics to offer comprehensive answers.
- Transactional Content: Optimize product pages with clear calls-to-action (CTAs), detailed descriptions, customer reviews, and pricing information. Ensure your content directly addresses pain points and makes the purchasing process easy.
- Navigational Content: For brand searches, ensure your homepage or specific product/service pages are optimized. Focus on clarity and ease of navigation to provide users with exactly what they’re looking for.
Use rich snippets, videos, and other media types to enhance content and improve user engagement.
4. Optimize for User Experience (UX)
User experience (UX) is increasingly becoming a ranking factor for Google. A well-optimized website that provides a smooth, easy-to-navigate experience will boost user engagement and satisfaction. Here are a few tips for UX optimization:
- Mobile Optimization: With mobile-first indexing, ensure that your website is fully responsive and loads quickly on mobile devices.
- Page Speed: Slow loading times lead to higher bounce rates. Use tools like Google PageSpeed Insights to optimize your site’s speed.
- Clear Navigation: Make it easy for users to find what they need. Organize your content logically and use intuitive navigation menus.
By focusing on user experience around, you not only enhance your rankings but also meet user expectations, leading to more conversions.
How to Rank Your Blog Posts Higher in Organic Search
Ranking your blog posts higher in organic search results is key to driving more traffic, increasing engagement, and building your website’s authority. By implementing effective SEO strategies in organic search. You can improve your chances of ranking on the first page of search engines. Here are actionable steps to help your blog posts perform better in organic search.
1. Conduct Thorough Keyword Research
Keyword research is the foundation of any successful SEO strategy. To ensure your blog posts rank higher, start by identifying the keywords that are relevant to your topic and have a reasonable search volume. Use tools like Google Keyword Planner in organic search asia mobile number list, SEMrush, or Ahrefs to discover keywords your target audience is searching for. Focus on a mix of short-tail and long-tail keywords to capture different search intents.
Once you’ve found the right keywords, strategically incorporate them into your .Including in the title, headers, meta descriptions in organic search, and throughout the content. However, avoid keyword stuffing—ensure the keywords flow naturally within the text.
2. Optimize Your Blog Post for User Experience
Google’s algorithms prioritize websites that provide a positive user experience. To optimize your blog post, ensure it is easy to read, well-organized advantages of outsourcing your branding strategy, and visually appealing. Use short paragraphs, bullet points, and subheadings to break up large chunks of text. Incorporating multimedia elements such as images in organic search, videos, and infographics can make your post more engaging, while also improving time on site and reducing bounce rates.
Page load speed is another critical factor that influences rankings. A slow-loading website can negatively impact your rankings and user experience. Use tools like Google PageSpeed Insights to check your site’s performance and implement improvements, such as compressing images and utilizing browser caching.
3. Focus on High-Quality Content
Content quality is paramount when it comes to ranking higher in organic search. Google rewards websites that produce valuable, in-depth, and relevant content that satisfies search intent. Write blog posts that fully answer the user’s query in organic search thailand data, providing comprehensive insights, examples, and practical tips. The more useful and informative your content, the more likely it is to be shared and linked to, which will further boost your rankings.
Long-form content tends to perform better in search results, as it often covers a topic in greater detail. However, ensure that the content remains engaging and valuable to the reader throughout. Avoid fluff and make sure every section adds value.
4. Build High-Quality Backlinks
Backlinks remain one of the most important ranking factors for SEO. Earning high-quality backlinks from reputable websites signals to search engines that your content is trustworthy and authoritative. There are various ways to build backlinks in organic search, including guest posting, influencer outreach, and content promotion on social media.
When you reach out to other bloggers or websites for backlinks, focus on building genuine relationships and offering something of value in return. Backlinks from authoritative websites in your niche will have a more significant impact on your rankings.
How to Create High-Quality Content That Ranks Well in Organic Search
Creating high-quality content that ranks well in organic search requires a strategic approach. It involves understanding your audience, optimizing for search engines, and delivering value. In this article, we’ll explore key steps to help you create content that stands out and performs well on search engine results pages (SERPs).
1. Understand Your Audience’s Intent
Before you start creating content, it’s essential to understand what your target audience is searching for. Search intent refers to the reason behind a user’s search query. This can be informational, transactional america cell phone number list, navigational, or investigational. Knowing the intent allows you to create content that answers the user’s questions or solves their problems.
For instance, if someone searches for “how to fix a leaky faucet in organic search,” they have an informational intent. Your content should offer a step-by-step guide or tips for fixing a faucet. If someone searches for “buy kitchen faucet,” their intent is transactional, and your content should include product recommendations, reviews, and purchase links.
2. Perform Keyword Research
Keyword research is a critical part of SEO content creation. It helps you identify the terms and phrases your audience is searching for and ensures that your content is discoverable.
Use tools like Google Keyword Planner comparar relatórios de vendas é uma, SEMrush, or Ahrefs to find relevant keywords with a good balance of search volume and competition. Focus on long-tail keywords (phrases with three or more words) because they tend to be more specific and less competitive, making it easier to rank. Incorporating these keywords naturally into your content increases the chances of ranking for those terms.
3. Create Comprehensive and Engaging Content
Search engines like Google favor content that is informative, well-researched in organic search, and comprehensive. Your goal should be to provide content that fully addresses the user’s query and offers valuable insights.
Here are some tips for creating high-quality content:
- In-depth coverage: Dive deep into the topic thailand data, providing details and examples that help the reader understand the subject. Use clear headings and subheadings for easy navigation.
- Use multimedia: Incorporate images, videos, infographics, and other multimedia elements to break up text and make the content more engaging.
- Optimize for readability: Use short paragraphs, bullet points, and simple language to ensure that your content is easy to read and understand.
- Update regularly: Keep your content fresh by updating it with the latest information, statistics, and trends. Google rewards content that is up-to-date.
4. Optimize for SEO Best Practices
While creating content that provides value to the user is paramount, optimizing it for SEO is equally important. Proper on-page SEO techniques will help your content rank higher in search results.
- Title tags and meta descriptions: Write compelling, keyword-rich title tags and meta descriptions. These elements appear in the search results and should entice users to click on your link.
- Header tags (H1, H2, H3): Use header tags to structure your content. The H1 tag should be reserved for your main title, while H2 and H3 tags can be used for subheadings. Include relevant keywords in these headers to improve SEO.
- Internal linking: Link to other relevant content on your website to improve the user experience and help search engines crawl your site more effectively.
- Mobile-friendly design: Ensure your content is optimized for mobile devices. Google uses mobile-first indexing, meaning it prioritizes mobile-friendly content in rankings.
- Page speed: Optimize images in organic search, leverage browser caching, and minimize JavaScript to improve page load times. A faster website leads to better rankings and a better user experience.
How to Build an Organic Search Strategy Around User Intent
In the world of digital marketing, understanding user intent is key to crafting an effective organic search strategy. User intent refers to the goal behind a search query—what the user wants to find, buy, or accomplish. By aligning your SEO efforts with around user intent, you can increase the chances of your content ranking higher and delivering meaningful results. Here’s how you can build a strong organic search strategy that is focused on user intent.
1. Understand the Types of User Intent
Before diving into strategy how to build phone number list, it’s essential to understand the different types of user intent. There are generally three main categories:
- Navigational Intent: Users are looking for a specific website or page (e.g., “Facebook login”).
- Informational Intent: Users want information about a topic but don’t necessarily want to make a purchase (e.g., “how to tie a tie”).
- Transactional Intent: Users are ready to make a purchase or complete an action (e.g., “buy running shoes”).
Each type of intent requires different types of content and optimization strategies. For example, informational queries may be best served by blog posts or guides, while transactional queries may require optimized product pages.
2. Conduct Thorough Keyword Research
Keyword research is the foundation of any organic search strategy. But to build an approach based on around user intent essential soft skills for marketing professionals, you need to go beyond just finding popular search terms. Consider these steps:
- Use Intent-Focused Keyword Tools: Tools like SEMrush, Ahrefs, and Google’s Keyword Planner allow you to filter keywords based on user intent. Look for keywords that align with the user’s goals at each stage of their journey.
- Analyze Search Engine Results Pages (SERPs): Examine the results for the keywords you’re targeting. Are they showing product pages, blog posts, or local business results? This can give you insight into the types of content that match user intent.
- Identify Long-Tail Keywords: These are more specific phrases that typically represent a clearer user intent, especially when someone is closer to making a decision.
By mapping keywords to their corresponding intent, you can ensure your content is aligned with what users are searching for.
3. Create Content That Matches Around User Intent
Once you’ve identified the right keywords, the next step is to create content that fulfills the user’s intent. Here are some content ideas based on the three types of intent:
- Informational Content: Create in-depth blog posts thailand data, tutorials, or how-to guides that provide value and answer specific questions. Use clear headings around user intent, structured data, and related topics to offer comprehensive answers.
- Transactional Content: Optimize product pages with clear calls-to-action (CTAs), detailed descriptions, customer reviews, and pricing information. Ensure your content directly addresses pain points and makes the purchasing process easy.
- Navigational Content: For brand searches, ensure your homepage or specific product/service pages are optimized. Focus on clarity and ease of navigation to provide users with exactly what they’re looking for.
Use rich snippets, videos, and other media types to enhance content and improve user engagement.
4. Optimize for User Experience (UX)
User experience (UX) is increasingly becoming a ranking factor for Google. A well-optimized website that provides a smooth around user intent, easy-to-navigate experience will boost user engagement and satisfaction. Here are a few tips for UX optimization:
- Mobile Optimization: With mobile-first indexing, ensure that your website is fully responsive and loads quickly on mobile devices.
- Page Speed: Slow loading times lead to higher bounce rates. Use tools like Google PageSpeed Insights to optimize your site’s speed.
- Clear Navigation: Make it easy for users to find what they need. Organize your content logically and use intuitive navigation menus.
By focusing on user experience, you not only enhance your rankings but also meet user expectations, leading to more conversions.
Personal branding in the spotlight
Because it is the image of your personal brand image, personal branding is a real pillar of your e-reputation. But in the jungle of internet competition, nothing is more important today than standing out by showing WHO you are, WHAT you do, HOW and WHY you do it. Yes, but here it is. It is not always easy to manage the image you deliver, and the image perceived by your customers.
That’s why in this article
I’m giving you my best tips to help you create a strong japan phone number data brand identity for your customers, and increase your notoriety with personal branding . By simply being you. Definition of personal branding Personal branding is an increasingly essential concept in the modern world. It is about how you present your business and shape your image as a brand, in a way that creates a positive and memorable perception among your target audience.
The origins of personal branding
date back to the 1990s when author and management the beauty of this option consultant Tom Peters popularized the concept in his article “The Brand Called You” in Fast Company magazine. In it, he suggested that we live in the age of the self-entrepreneur, where people should view themselves as a brand to be developed and promoted. Since then, personal branding has become an essential communication strategy for professionals, entrepreneurs and even celebrities because it allows them to stand out.
create influence and achieve their personal and azb directory professional goals. Personal branding, an essential part of your marketing strategy It’s a fact, your competitors are increasingly present on the web and social networks. Talking about what you do is no longer enough. You need to go further to stand out from the crowd and make your target audience notice your profile on social media or on Google through your posts and/or blog articles. For this, it is important to communicate about yourself as a person, your brand.
your field of activity, your career, your values, your history, your added value. What makes you a unique personal brand, and not just about your work, your skills, your products and services. Furthermore, your brand image is the foundation of your business. It is therefore essential to make it authentic through quality content highlighting the people behind your company. In short, show the women and men who ARE your company.
That you have the best solution
So, yes, knowing your ideal customer (or persona , customer avatar) is just essential. But far from the questionnaires and surveys sent to a large number of people vaguely corresponding to your target customer, I advise you to pick up your phone and directly contact 3 or 4 of your customers, or prospects with whom you have already exchanged on social networks for example.
Because nothing speaks louder
than what your clients say. Ask them questions to italy phone number data learn more about their issues, the goals they want to achieve, what’s stopping them, what they expect from an agency like yours, what they appreciate in a professional like you… Then gather all of their answers, cross-reference them, and highlight the main information that emerges.
You have here the foundations of your message
and therefore of your future digital strategy! How to to them at one of the markets implement a good editorial strategy? Once you have completed your market research, I advise you to observe what your competitors are doing. What type of content they offer (blog articles, newsletters, videos), which social networks they are present on, what they usually publish, the hashtags they use. See what seems to work for them, or not. Finally, take the time to analyze who your dream clients are.
Their values, their vision, their universe, their azb directory way of expressing themselves… To do this, visit their website, follow them on social networks, listen to their podcasts, subscribe to their newsletter, their YouTube channel. All this information will allow you to refine the expectations and needs of the clients you want to work with. With all this, you have a gold mine for knowing what topics to cover in your content marketing strategy, how to approach them (from what angle), where and when to publish them.
What is a good content strategy
You would like to have a content strategy that has more impact on your audience. You would also like to see your audience grow, be followed more, especially by people who are potentially interested in your services… and with whom you dream of working! Yes, but here’s the thing: how do you create content that interests your prospects? When, how, and what to publish? Where and to whom?
Because a good content strategy
will help you find customers through channels israel phone number data other than your network, here are some tips to get you started on the right foot. And make your digital communication a customer magnet Why invest time and money in a content strategy? Your agency is doing well, you have contracts, that’s great. The problem is that your clients only come by word of mouth… and you would like to diversify the source of your new projects.
For this there is a free and very easy
to access method: the internet! Indeed, the Internet one day there was a boom of is the ideal place to: Make yourself known. Subtly show your expertise. Talk about your offers. Develop a new network, and do so exponentially! Diversify the origin of your customers. But what the web also allows you to do is attract people who know your work, your world, your personality.
And who, therefore, when they contact you for a azb directory quote, are already convinced that your agency is the one that will be able to meet their expectations! Which is not always the case when a prospect calls you on recommendation. He may not match the profile of your ideal client. And even if the conversion generally goes well, the mission he offers you may not please you 100%. Moreover, the internet is a great way to reach the brands you dream of working with.
Because they are also on the web, by developing your online presence, you show that you are there! And thus increase your chances of getting noticed by the clients of your dreams Investing time and money in a web content strategy is therefore a profitable investment in the medium and long term. Your website, your blog articles, your videos are still visible on the web after several months and even years!
When he discovers your offer
the prospect doesn’t care whether you are competent or not. Indeed, if you have your agency and already have clients, it’s because you necessarily are! What he needs at this stage of discovering your services is to be sure that you can help him , that you understand him. So, yes, your achievements prove that you have clients, talent, technique. So what? Does it really help your prospect to project himself into his situation?
Does it help him to better understand how
you can help him? He who would so much like to stand iraq phone number data out, attract customers, sell more, grow his business, etc. etc. Showing your know-how and your achievements. T is therefore a good thing if, and only if, you accompany them with key . T words that will help your prospect to project themselves, to imagine how their life can change thanks to… your talent, your world and your experience!
Because yes you are used to making motion design
videos and you know the traps to avoid. You know what the process of creating a ring can delay a deliverable, cause a shoot to fail. By presenting things in a concrete way, your prospect is then reassured. He feels that he will be in good hands, that he can count on you in the event of an unforeseen event. He knows that everything will be fine. And that is priceless But then how can you talk well about what you do?
As you will have understood, the more technical you azb directory are. T in your speech, the less you will be heard, and the less you will stand out from your competitors. With, in addition. T the risk of scaring your prospects who do not understand anything of what you tell them (and who will end up wondering if you are the right person to help them with their problem ). So put aside your professional gibberish.
Instead, be a guide for your clients who will then feel understood and who will have a good vision of what you can bring to them. Show them your empathy by showing that you understand their pain, their real need. When you write the content for your website, your blog articles, your newsletters or your posts for social networks, put yourself on the level of the person you are speaking to.
Why you should never tell your customers what you do
Having customers is the foundation of any self-respecting business. Except that it is not always easy to convince our prospects that we are there to help them. The choice of words is therefore very important. To demonstrate what we know how to do, to convince our prospects but also to take them where they dream of going! But for this, highlighting our skills or our achievements is not enough.
Because what matters to our customers is elsewhere
That’s why today I’m explaining to you why you should iran phone number data never tell your customers what you do … at the risk of making them want to go and see if the grass is greener at your competitors! Being too technical doesn’t serve your speech. Your goal is to sell your services. That’s OK. But put yourself in your prospect’s shoes for two seconds: do they really know what a visual identity is?
Why is it in their interest to work on it
So before you put forward on your site that you are the beauty of this option a specialist in visual identity, graphic charter, logo creation, video production, web development or digital marketing… Say instead that your hobby is to find what differentiates each client from their competitors and that you know how to transcribe it with the right images, the choice of the right colors that will help them to: Stand out. Make it recognizable at first glance. Reaching your audience through images. Grow your community.
Help it establish itself in its market. And/or any other azb directory goal that you know is important to your customers. Also, when you present your process, forget the words “brand image”, “positioning”, “target market”, “mood board”, “logotype” or even “Pantone, CMYK, RGB and hexadecimal values of each color used” (?? seen on a real site!). Your customers are not specialists in your field.
That’s why they need you! So there’s no point in spreading your professional jargon that your customers aren’t sensitive to (and don’t understand much about). Also leave out details that don’t set you apart from your competitors. They also use their clients’ visual identity on all existing communication tools! They also create visuals for social networks! They also make superb corporate videos! And then that’s not what matters most to your prospects.
LinkedIn publications our blog articles
our newsletters. And we do it the right way, that is to say by being ourselves… by applying a few simple rules to bring your prospects and customers into your world My tips for talking about yourself in the right way Talking about yourself doesn’t mean talking about what you eat for breakfast or talking about the Netflix episode you watched last night. No. To reveal yourself is to show the values you hold dear, the journey you have taken to be where you are today.
With its ups downs adventures
the obstacles you have overcome. Everything that indonesia phone number data shows that you are a human being with your strengths, your weaknesses. Your beliefs and your doubts. If you really want to stand out from your competitors, you have no choice but to show who you are. By being authentic, by telling stories, by talking about what is important to you. How to talk about yourself while being authentic?
We don’t invent a life for ourselves
We tell real stories. We share the emotions sonya admits that it is difficult we feel. We give our vision, our opinion on the subjects that matter to us. In short, we tell what we would say to someone we met at a networking event, and with whom we have affinities. No fuss, no artifice. Just us, with our fears, our doubts, our way of thinking, our values, our vision of the future, our successes, our failures, the mission we have given ourselves to make the world grow.
.How to tell a good story without overdoing it? Talking azb directory about yourself in the right way means telling a story, an experience, an event that you have lived. But above all, sharing the emotions that you feel or have felt at that moment. To reach your audience in a sincere and authentic way, you need to dig deeper. Don’t stay on the surface, go deeper into what you say, what you think.
Your content will then be truly unique and will allow you to differentiate yourself, while generating real interest from your audience. Which will ultimately help you build the trust needed for quality collaboration. My last piece of advice: trust yourself. No one can blame you for being yourself. So dare! and above all, enjoy the beautiful results of authentic communication. I mean YOURS Want to get started but wondering where to start? Let’s talk and see what we can do to help you! Previous FollowingWhich also has the advantage of generating quality collaborations! Talking about yourself is therefore ESSENTIAL today. And this, for 3 good reasons.
How to talk about yourself without saying too much
Many of my clients tell me they want to reveal themselves, but they want to be vague. They want to tell their story, but without putting in too many personal details. And then their natural modesty means that they are not in the habit of displaying their lives. But here it is. Today’s customer is cautious. He wants to be sure he is making good use of his money. He wants to be sure that the professional to whom he entrusts his project is the specialist he needs.
He needs to feel aligned with the vision
the values of the person/agency he is going to work vietnam phone number data with. Therefore, hiding behind what we do, our brand, our expertise without really talking about. T ourselves prevents our potential clients from projecting themselves with us.
Customers who will prefer to go to
those who dare to show on their website or the home office a functional and welcoming teleworking space LinkedIn profile who they are. For better and not for worse Why is talking about yourself a good thing? Today, customers buy a brand and not a product. On this subject, I no longer present the famous example of Apple which has managed to make its name THE digital product to have at all costs (and whatever the price!). So why would your customers choose you over your competitors?
The difference is in WHO you are , not what azb directory you sell. But for your customers to really know you, you need to show the facets of your personality, the reasons why you do what you do, how you got there. Your audience can thus identify (or not) with what you feel, what happens to you, your why. This arouses interest, retains the attention of people who are like you… and eliminates the others, those with whom you will never work (and so much the better!).
Moreover, showing who you really are allows you to create the emotion that will trigger the request for contact or even the purchase. So we can’t reveal ourselves by remaining vague. We have to show who we are. But opening up, showing a part of ourselves is a difficult exercise. Fear of judgment, fear of not pleasing, fear of offending are all obstacles that prevent us from daring to talk about ourselves, especially on the internet! Except that, as a reminder.