Tag: online marketing

Consumer behavior studies  also integrate Marketing Intelligence. After all, you need to  know your target audience in depth  in order for them to be attracted and engaged with marketing.

Various market research methodologies can be used for this, such as questionnaires, interviews and focus groups, as well as collecting data in analysis tools.

ata-loaded=”true”>From this data, information can be extracted about culture, habits, lifestyles, principles and beliefs, personality profiles, demographic profiles and much more.

Social media intelligence

=”true”>Social media intelligence focuses on  norway phone number list data and strategies of social media platforms . This intelligence is mainly based on collecting and analyzing data on user interactions with the brand and on social conversations ( Social Listening ).

The insights generated by data can be used to optimize your own social media and digital marketing strategies, but also generate intelligence for other business areas, such as products and sales.

On social media, you can understand consumer perceptions about the brand as a whole, which adds value to company-wide strategies.

<h3 data-loaded=”true”>Content Intelligence

Content Intelligence is  another area of ​​ email vs. cold calling: which Is more effective in 2024? Marketing Intelligence that focuses on using data to inform  Content Marketing decisions and strategies .

It allows you to capture data on users’ consumption of branded content to understand which works best, as well as identify personal interests, questions and needs throughout the journey.

In this way, it is possible to optimize the production and distribution of materials to better connect with consumers.

What is the importance of Marketing Intelligence?

For a long time, marketing was an area of ​​guesswork. Decisions were made by managers based on personal perceptions or insufficient data.

The Internet, especially since Web 2.0, has  lack data drastically changed this scenario. Through monitoring tools, companies have been able to  keep track of the movements of consumers and competitors  on the web.

In the digital age, data has grown so much in

This is where we come to Marketing Intelligence.

In this way, data becomes a strategic asset for marketing teams.

What are the benefits of implementing Marketing Intelligence?

Now you can better understand what the main benefits of implementing Marketing Intelligence in your business are. You will see that this extends to various areas.

Knowing your consumer better

Marketing Intelligence allows you to better understand your consumer. By monitoring users on the web and conducting market research, it is possible to understand your target audience and better direct your marketing and communication strategies.

Anticipate market opportunities and threats

Macro and microenvironmental analysis allows you  to understand the reality surrounding the business . It is possible not only to understand the context, but also to have some clues about trends for the future, through predictive analysis.

In this way, marketing can plan strategies that take advantage of opportunities and protect against threats that arise.

Differentiate yourself from the competition

By analyzing your business, you can  understand the dynamics of the market . You will see the

The market demands that companies become smarter. But do you know what that means? Organizations that use intelligence are those that know how  to use their resources better and gain competitiveness  based on one of the most important assets today: data.

In  marketing , data is essential to create more efficient

strategies, improve the consumer experience and build competitive advantages in the market.

However, we are now talking about Marketing Intelligence, one of the most important areas of business intelligence , which covers all the strategies to transform data into business intelligence.

In this article, we will cover  what Marketing Intelligence is  and how you can adopt it in your company to get more results from your strategies. Keep reading to the end and learn!

What is Marketing Intelligence?

Marketing Intelligence is the set of processes and techniques for using data to  optimize strategies and obtain better results  in the marketing area.

The main intention is to structure information to support marketing decisions, so that the company faces fewer risks, takes advantage of market opportunities, understands the consumer better and, therefore, is more competitive.

To achieve this, companies need a  marketing intelligence system that has tools and strategies for  collecting, processing and analyzing data .

While intelligence is the responsibility of a marketing department, with dedicated professionals and specific tools, the success of its implementation depends on the adherence of the entire team.

What are the areas of Marketing Intelligence?

To help you understand how Marketing Intelligence works, we will now present the main areas that can be part of this system.

It’s important to note that these areas can and should work together to generate more intelligence for marketing, rather than operating in silos.

Furthermore, you are not limited to these areas that we are going to present. You can apply intelligence to a variety of marketing strategies.

Find out what they are:

Competitive intelligence

Competitive intelligence is the set of data collection and analysis processes focused on competitors, in order to  differentiate and highlight the business  in the market.

To do this, the organization must look at its  nigeria phone number list internal processes to understand its situation, and at the external forces that act in the macroenvironment and the microenvironment (in your business) to identify market movements and prepare for them.

The main methods used in the competitive i overview of cold calling ntelligence system are the  SWOT analysis  and  Porter’s 5 forces , which allow a complete sector analysis to be carried out.

Product Intelligence

Data can be used to  improve product development t lack data  o provide a better customer experience or strategies around the product, such as pricing, distribution and promotion.

According to the  2020 Product Intelligence Report , companies that use product intelligence tools are 5.5 times more likely to see revenue growth above 25% annually than those that don’t.

Do you know which channel is most used in influencer campaigns? If you’re betting on Instagram, you’re right!

The social network is the darling of influencers and brands: 94% of influencer marketing campaigns include Instagram in their channels, according to data from the  State of Influencer Marketing 2022 report , prepared by Klear.

Facebook also features strongly, in 43% of nepal phone number list  campaigns. Next comes TikTok (13%) ahead of YouTube (10%), which may indicate a trend towards brands preferring short videos.

Investments in influencer content grew by 64% in 2021

Kantar’s 2022 Media Trends and Predictions report  showed that digital media investments increased in 2021 and are expected to continue growing in 2022.

Investments in influencer content help drive this growth: in 2021 they grew by 64% and for 2022 they are expected to grow by 71%.

These influencer statistics make it clear that Influencer Marketing is  one of the main strategies for companies , along with other important channels such as online video advertising and social media stories.

90% of professionals believe that influencer marketing is an effective strategy

If the numbers above haven’t convinced you yet  how to measure email marketing campaign metrics that Influencer Marketing deserves a place in your strategies, listen to what marketers have to say.

According to the  2021 Influencer Marketing Benchmark Report , 90% of professionals believe that Influencer Marketing is an effective strategy. This means that working with influencers tends to  boost your marketing results , improve your relationship with your audience, and generate a positive ROI.

And now, how to hire good influencers?

Looking at these influencer statistics, you might now be wondering how to hire good influencers for your campaigns. Now, we’ll give you some tips to lack data  successfully enter the world of influencer marketing.

Read to the end!

Don’t focus on the number of followers of influencers

The number of followers of influencers often attracts the attention of brands, who want to know the potential reach of their campaigns. However, having a large audience does not mean that the influencer actually has  the power to engage and influence .

When looking for influencers in the market, the most important thing is to understand if they have the trust of their followers, how they relate to them and if they are truly an inspiration for their audience.

Find influencers aligned with your brand values

In addition to understanding the relevance of influencers to your audience, it is also important to evaluate more subjective factors, which are not in reach or engagement numbers.

Look for influencers who have values ​​and principles that align with your brand. Remember that when you partner with them, the influencers’ image becomes associated with your branding . Then, evaluate their track record and reputation to understand if they are  in tune with what your organization stands for.

Choose influencers who like your brand and product

It may seem obvious, but it’s important to pay attention to this: work with influencers who really like your brand and product.

The public perceives when a brand recommendation is true, because the person really liked what they consumed. On the other hand, if there is no affinity with the product,  the content does not seem authentic . Thus, the influencer loses credibility with his audience and cannot exercise his power of influence.

Go beyond your bubble

Many influencers have power within a niche. You may not even know them, you may have never heard of them, but they have loyal followers who can be interesting to your brand and potential buyers of your products.

So be careful not to stay inside your internet bubble. Research influencers under the eyes of your  buyer persona  and identify  which profiles are important to them . There are many more influential names than you think.

Check out the reputation of influencers in other campaigns

Being an influencer is no longer a hobby. For many people, it is a profession and as such  requires seriousness . The most prominent influencers even work with media companies as representatives in negotiations.

So, to hire good influencers, research their reputation on past campaigns. Find out if they meet deadlines and follow through on contracts, if they are available to talk and negotiate, or if they have had problems with other brands. This can save you a lot of headaches…

Below, we’ll leave you with some influencer statistics that show how Influencer Marketing works and why so many companies invest in this strategy.

Read on to find out why you should also invest in it in 2022.

40% of people have already purchased something based on a recommendation from an influencer on Twitter.

A study conducted by Twitter in partnership with Annalect found that 40% of consumers have already purchased a product or service based on t namibia phone number list he recommendation of a digital influencer on Twitter. So, you can already begin to realize  the power of influence of these Internet personalities .

The same study revealed that the chances of making a purchase increase more than five times when users receive recommendations from both brands and influencers. In addition, 49% of users trust these personalities on the social network.

Women and young people follow more influencers than men and older people

Here we bring you some data that reveals the predominant profile of influencer followers.

There are influencers and followers of all niches  overview of cold calling and profiles, but data from the  Influence Marketing Hub  shows that there are more women than men following influencers. In addition, younger people follow more influencers than older people.

In younger age groups, the disparity between women and men is more evident. Between 16 and 24 years old, 33.1% of women follow influencers, compared to 25.1% of men. Between 25 and 34 years old, there are 26.1% of women and 21.9% of men. In the following graph, you can see all the data.

91% of engagement on sponsored posts on Instagram comes from micro-influencers

Do you think that big influencers dominat lack data e brand campaigns? Then you should know that  micro-influencers have been gaining ground , and it is not by chance. Their audience is smaller but more focused, which favors the engagement of followers.

According to the State of Influencer Marketing 2022 report  , conducted by Klear, 91% of engagement on sponsored posts was with content created by micro-influencers. This still represents a 2% growth compared to 2020.

It’s been a few years since influencers gained prominence in Digital Marketing . Instead of traditional media celebrities, brands have come to entrust their campaigns to internet personalities with a loyal and engaged audience.

Now, influencer statistics show that  Influencer Marketing has already  established itself in companies’ strategies  and only tends to morocco phone number list  grow. But it is important to follow the evolution of influencers to understand how they can shape consumer behaviors and the best ways to connect with them. 

In this article, you will learn more about what Influencer Marketing is and what are the main data and statistics about influencers that you should consider for marketing in 2022. Join us and discover:

What is Influencer Marketing?

Influencer Marketing is a  marketing strategy  that offers  collaborations with digital influencers  to associate their image with the brand, endorse your products and connect with consumers.

This strategy gained relevance with the emergence of  blogs  and social networks in the era of Web 2.0, which allowed anyone to publish on the Internet.

The first influencers, previously unknown,  email vs. cold Calling: which Is more effective in 2024? appeared on blogs and vlogs, with authentic and entertaining content that engaged their audience. They soon became nationally known celebrities – for example, the success of names like Luisito Comunica, Soy Germán or Lele Pons.

In this same context,  traditional advertising  has lack data come under scrutiny. With so much content to consume on the Internet, why do people pay attention to a company’s advertisement, which often invades their routine without asking permission?

Therefore, brands began to adopt new strategies, more relevant and interesting for the consumer, thus seeking their attention and trust.

So, those web personalities, who had credibility with their followers, came to represent an effective way to  connect with consumers in the digital age .

Thus, alliances between brands and influencers have consolidated Influencer Marketing, as well as a market of services and tools—the  Creator Economy—  that help these types of societies prosper.

Why hire influencers for your marketing strategy?

Digital influencers are web content creators who build an engaged and loyal audience. By hiring influencers for your marketing strategy, you can  approach this audience  with the trust and endorsement they convey.

Although the most famous influencers have millions of followers, Influencer Marketing increasingly turns to  micro-influencers  and nano-influencers, which allow you to increase the reach and engagement of the brand, but within your niche.

The numbers are impressive, but they are not decisive: what matters in Influencer Marketing is the  relevance of the influencers to the brand’s audience .

Through authentic content, they reveal their lifestyle, show that they are real people and get closer to their followers, unlike traditional media celebrities, who remain distant from the public.

Therefore, digital influencers can shape the behaviors and preferences of their audience.

Brands are therefore interested in establishing alliances with these influencers to  associate their image with them  and connect with this audience. In this way, followers also come to trust the brands that the influencers support.

Once you’re sure everyone knows there’s a process and where it’s documented, start making sure everyone follows these guidelines.

Whenever I find something out of the standard

I call the person in charge on Slack, explain the error, why it is not suitable for our operation, and send them the wiki link to the official docu malta phone number list mentation for future reference.

Another thing I often do is simply send the tutorials documented on the wiki to new learners on the team. If they can’t follow along step by step, the documentation is probably not well done and needs to be revised.

And that also makes me responsible for ensuring that this documentation is up to date.

Checklist for your marketing automation plan

In short, doing more with less means ensuring a clean, organized and well-documented work environment.

If you found yourself moved by the Marie Kondo of marketing, here’s a quick checklist to consolidate the day’s lessons:

• Find out what information is essential for your Marketing team , create the properties that your automation does guide to optimizing seo for e-commerce websites 2021  not have and delete the ones you do not use;
• Organize your team forms with the idea that “less is more!” in mind . If you have fewer fields to fill out, the more likely they are to convert. Plus, if you have fewer forms, it will be easier to maintain them;
• Create a process for naming import lists, segments, emails, landing pages, and workflows . Remember: how can someone understand what that list, form, or landing page is about at first glance?
• Standardize your processes and document e lack data verything. Then, make sure everyone has access to this documentation, keep it up to date, and always check that all components of your marketing automation comply with it.

I hope this text helps you “put your house in order” and makes planning automation easier for your team. And if you know other tips, share them with me in the comments!

For example, it is not legal for you to ask a person to fill out information such as Name, Email, Social Security Number, Full Address, Date of Birth, and all social media links if all you have to offer is an animated GIF of kittens!

But this would put your information if you won an all-expenses paid trip to the Maldives (and if the form is from a reputable company, of course!).

I know I gave an unusual example, but the idea

here is to lead you to a strategic reflection: a macedonia phone number list re the forms you use (or plan to use) adequate for the information you really need, your sales process and the value you will provide?

Could you capture 2 fields, nurture these contacts and take them to a re-conversion, where they would provide another 2 or 3 important pieces of data? Anyway… Think about it!

And you might be wondering, “but what is the ideal number of forms?” And once again, here we have the famous “less is more”!

The business environment changes a lot and quickly. If you create a form for every rich content your company makes, in 2 years, how many forms would you have?

And then imagine you change your

business model and need to update the fields that your forms capture. How much time would you spend updating the tool?

And how can you consolidate information from  how to measure email marketing campaign metrics identical forms that only change the offer?

This was a learning experience I experienced firsthand here at Rock Content. We already had specific forms for some ebooks or webinars, then we noticed this maintenance difficulty and created 1 universal form for lead generation (per language).

Of course, there is a risk that we might have a problem with this form and drastically hurt our results, but since we use these universal forms for everything, we always keep an eye on the numbers. And in case of problems, it is very easy to investigate.

3. Name things clearly and objectively

Although Rock Content’s marketing team is still small, we have changed the roles that existed within it.

Previously, only one person was in charge of  lack data Email Marketing , because we only used one language (Portuguese) and the actions were focused on a single product. Today, we have more than 6 people using this channel to capture leads or MQLs (in different languages, on different products).

Previously, one person was responsible for creating rich materials, today we have a full staff.

As the number of people involved in a process increases, it is important that everyone understands what is being done. To do this, there is nothing better than naming things clearly and objectively.

For example, imagine you’ve been promoted and need to train the person who will take over your previous role. The way you name things should make it easier for this person to learn (and your mission to teach them).

The rule I use with my team is: how can someone understand what that list, form or landing page is about at first glance ?

With this in mind, we developed some good practices for our operation, such as:

• always add a tag with the language of the content at the beginning, such as [EN], [ES] or [PT-BR];
• In forms and workflows, always indicate the life stage of the contact with the [SUBSCRIBER], [LEAD], [MQL] tag;
• Follow-up emails (those that deliver the content requested on a landing page) must contain the same ID as the landing page in question;
• If you’re going to use a dedicated thank you page, it must have the same landing page ID as above, among others.

After creating so many processes, it is normal that doubts arise every day. So…

4. Standardize and document EVERYTHING!

As much as you may be a fan of highly intuitive names and processes, some operations are just too complex or detailed for our “simple” human brain.

So, document all the processes, details, and best practices of your marketing automation plan.

Here at Rock Content, for example, we use a wiki to centralize all this information. And there I have a specific space for the team, where we explain all the processes we have already created:

• how to send an email;
• how to create an ebook;
• how to create a landing page;
• how to organize a webinar;
• which link parameters (UTM) to use in content promotion;
• How to clean a spreadsheet before importing it into Hubspot and many others.

When official documentation exists, you can (and should!) disseminate it as much as possible, so that everyone has access to this knowledge.

Anyone who has watched an episode of MasterChef can see the show’s chef judges scolding contestants for a dirty and disorganized work table.This principle of keeping your work environment clean and tidy doesn’t just apply to the culinary world. It applies to everything! Especially when we talk about marketing and automation strategies .

When I joined Rock Content, the team had

around 20 employees focused exclusively on a  luxembourg phone number list single product and market, the Brazilian one.

Today we are still a lean team , but we have 4 products and a global presence, with a strong presence in Brazil, Mexico and the United States (i.e. 3 languages). None of this would be possible without organization.

If you want to know what I’ve learned throughout this growth journey and take a look behind the scenes, now is the time! Join me to learn our 4 marketing automation planning tips!

How to plan marketing automation for growth?

Customization of marketing automation is one of the most important features of this type of tool (and one of the most widely spread by companies that market this type of software). And that’s understandable

Since everyone can customize whatever they  comparing email and cold calling: the difference between them want and there are hundreds or even thousands of use cases, we found little content on how to use the tool on a daily basis to maximize planning and organization of all the data and information that a marketing automation tool can contain.

Here at Rock Content, we help hundreds of

clients with their marketing strategies . I lost count of how many times I logged into a client’s RD Station or Hubspot and couldn’t figure out what was going on there. I was dependent on someone at the company in question to translate what the purpose or audience of the emails, nurturing flows, landing pages, etc. were.

This goes in the complete opposite direction to the mission of these tools! Marketing automation is about saving time, talking to your audience by paying attention to their particularities, and collecting data that can make this work even more effective.

Because everything is customizable, those lack data  working with marketing automation tools end up using the current context and, in many cases, never develop rules or guidelines that organize all the available content.

 Organize your contact sources

One of the main functions of the marketing team is to help the sales team to… Sell!

To do this, alignment between these two teams is key. And that’s where your marketing automation plan should start: what information will your sales team ALWAYS need

Anyway, these questions are just some suggestions that can guide your reflection.

Here at Rock Content, for example, the sales team needs 6 pieces of data:

• Name: for a more humanized contact;
• Email: to contact and share educational or informative content about our products and services;
• Telephone: to facilitate communication and also make contact more human.
• Company website: to perform technical analysis on performance and user experience, as well as to better understand the profile and business of potential customers;
• Number of employees: For internal organization, as we believe that size greatly influences the type of pain or problem a company may have, and organizing our process around this ensures better success rates;
• Area of ​​specialization: for internal organization, since we have different offers depending on the sector.

As I said at the beginning of the text, the example I brought here may not be valid for your company (or maybe it is). Anyway, it is up to the marketing team to talk to sales and find out.

Once your business needs are met, repeat the process with just your marketing team in mind: Is there any other information that is essential to carry out your strategies? If so, add it to the list!

For example, other fields that are essential for the operation of Rock Content are: preferred language, contact location, product of interest, conversion date, contact origin, conversion channel, among others.

With the list created, you now know what information

(properties) is essential for your marketing operation and you can:

• create the custom fields you don’t already have and start collecting and analyzing that information;
• remove duplicate or unused fields;

Oh! Before you remove an unused field, we recommend that you start by disabling it in the title. For example, add the word [ADVANCED] or [DISCONTINUED] to the property name while you train your staff to use the new field or process.

Done! With the properties organized, you can now optimize another process that is carried out within the Marketing Automation tool: the creation of forms!

2. Organize your forms

Forms serve a wide range of purposes within an automation implementation:

• They can be used within landing pages or on your own website to capture new information;
• They can be created just to facilitate an internal process (e.g. the sales team wants to include in the tool the leads captured at an in-person event so that the marketing team can work on them as well);
• They can be integrated with other tools to perform data transmission (for example, data captured in interactive content within the Ion tool , which Rock Content markets, will be sent to Hubspot), etc.

Regardless of your use, now that you know what the critical data is for your marketing and sales processes, you can now review all the forms in your tool.

Here I find it interesting to share that, in a digital strategy, less is more! The more fields a person has to fill out on a form, the lower your conversion rate will be.

Therefore, it is important to know what is really essential and just work with that.

It is Marketing’s responsibility to understand this scenario and design strategies that maximize results (and are appropriate for the offers in question).

Marketing works with value creation. This area must generate, communicate and deliver offers/proposals that are relevant to people and that generate returns for the business. But how to organize activities to make this happen?

That’s what marketing operations are for. We latvia phone number list ‘re talking about a set of activities that organize the people, processes, technologies, and data involved in this area , so that they focus on delivering value to the organization’s audiences.

In this article, we will help you better understand what marketing operations are and why these activities are so important to business success by addressing the following points:

What are marketing operations?

Marketing operations is a position or department within marketing that structures and optimizes the people, processes, technologies, and data involved in order to increase team efficiency and agility and the quality of deliveries.

It can also be called Marketing Ops (short for  some additional tips for e-commerce website SEO strategy Marketing Operations). It is a recent and increasingly used area in corporate marketing, which implements and optimizes operational marketing .

Their role follows the line of sales operations (Sales Ops), revenue operations (RevOps), development operations (DevOps), among other areas that have recently emerged in companies. In these areas, the role of operations professionals is to optimize the execution of strategies.

In Marketing Ops, the goal is also to manage marketing strategies in the best way, so that activities meet the objectives and goals defined by the organization.

To do this, the team must align and optimize all the tasks involved. In this way, marketing can fulfill what is expected of it: creating, communicating and delivering value to audiences .

Marketing operations is dedicated to end-to-end optimization, from planning activities to execution and analyzing results, always with an eye on data to support decisions.

Throughout this process, marketing needs  lack data professionals with the skills to make the area run smoothly and fulfill its role in the organization.

What are marketing operations?

Marketing operations involve the management and optimization of activities that are important for the company’s good performance in this area. The following activities are some examples of marketing operations:

• collection and management of marketing data;
• performance measurement, benchmarking and analysis;
• strategic planning, alignment and execution monitoring;
• marketing technology management;
• talent needs audits;
• driving marketing innovation;
• market intelligence research and information;
• financial planning and budget management;
• optimization of governance and workflow processes;
• stimulate a culture of collaboration;
• campaign and lead management;
• supplier and agency management.

According to the Marketing Operations Survey conducted by Gartner, these are the main activities that fall under the scope of marketing operations in companies. In 2020, the survey pointed out that data management and measurement are at the top of this list, as shown in the graphic below.

What are the benefits of implementing Marketing Ops?

The marketing operations area is increasingly important in a competitive and demanding market that is undergoing a digital transformation . Companies need to define operations that make their activities more efficient, effective and agile .

While still a rare position in companies, Marketing Ops can make a difference in results.

Now understand the main advantages of implementing marketing operations:

Have a complete vision of marketing

Marketers are often immersed in their activities within their specialties, such as content production or product marketing. But all of these activities are part of a single area and must be integrated.

The role of Marketing Ops is to have this holistic view of marketing and understand how all the activities fit together and how they should work together to achieve better results.

With this comprehensive view, marketing operations can better structure processes. The team can design more efficient, agile, and practical processes that make better use of the company’s resources.

With this structuring, the business also gains more predictability of costs and marketing results .

Optimizing the use of marketing technology

There are hundreds of marketing software to  lebanon phone number list  fulfill the most diverse functions in the area. But the application of these tools is not always efficient or makes sense for the organization.

Marketing Ops implementation, then, aims to optimize the adoption of marketing technologies, so that the company uses only what is necessary and makes better use of the tools, in favor of business results.

Supporting decision making with data

Marketing operations is extremely data-driven . It is the basis for decisions on how to operationalize marketing to generate better results, take advantage of opportunities, and take less risk.

Increase team productivity

By aligning and optimizing activities, Marketing Ops is able to increase team productivity. Professionals adopt smarter processes and can automate a number of tasks with marketing software.

Align with sales operations

Marketing Ops looks at the marketing field.  5 best free photo download websites for design However, it does not lose alignment with other business areas, especially sales .

Thus, marketing operations, integrated with sales operations, ensure that lead delivery is efficient for salespeople and generates more business opportunities .

 

Focus on business results

Marketing operations always focus on the organization’s goals and objectives. This means that marketing can fulfill its role in the company by directing activities toward outcomes that are important.

How to implement marketing operations?

Marketing operations involve a number of lack data  practices, which must be well planned for this area to function at its best. Now let’s look at some tips and strategies to apply Marketing Ops in your company:

Mapping marketing processes

Start by mapping out your marketing processes to understand how your company is currently organized. Figuring out how your team works, what works well, and what the bottlenecks are is certainly a big step.

From the initial design, you can create optimized workflows and standardize processes, so they can guide the team in developing their activities and achieving results.

To do this, it is important to use marketing methodologies that provide a framework for the team’s work.

Inbound marketing and agile marketing are two methodologies that are widely used today and can go together in Marketing Ops.

Identify and solve the main marketing problems

By mapping your processes, identifying and correcting key marketing problems is much easier.

Seeing whether the team is meeting deadlines, whether tools are being used correctly, whether goals are well defined, whether data is supporting decisions, among other perceptions, will contribute to optimization.

That way, you can correct any obstacles that hinder marketing results and optimize operations so mistakes don’t happen again.

Establish key marketing KPIs

KPIs (Key Success Indicators) are necessary to monitor marketing performance. Some metrics help you understand if you are on the right track, such as :

• ROI (return on investment);
• CAC (customer acquisition cost);
• Conversion rate;
• Leads generated;
• Traffic sources;
• Total revenue.

With these indicators, Marketing Ops can identify areas that are not delivering the expected results. It is based on this data that the person responsible for sales operations must act.

 

Building a MarTech infrastructure

Marketing and technology must go hand in hand. In the context of the digital transformation of companies, it is no longer possible to think of any business area that does not use software and tools to streamline, optimize and automate day-to-day tasks. It would be no different in marketing.

Next, plan your martech infrastructure , a combination of marketing and technology, with software like:

• Marketing automation;
• CRM;
• Business intelligence;
• Data analysis;
• Content tools.

Optimizing marketing technologies for business needs

When defining your martech infrastructure, identify which tools are most important to your business and which best fit its needs.

If you’ve mapped out your processes and identified gaps and bottlenecks, the right tools can solve these problems. They can automate many manual tasks, increase team productivity, and scale marketing to generate many more leads .

Track performance and support the marketing team

Marketing Ops is also a support area for the marketing team. You will be able to advise on best practices for management, collaboration and use of tools, so that professionals are informed, qualified and aligned with objectives.

Additionally, monitor team performance through efficiency and productivity KPIs.

With an eye on performance data, you can help your team fix issues that are impacting results.

Following a line of support for the digital  kuwait phone number list education of users, the fintech Mercado Pago —the financial arm of Mercado Libre— has grown in the Latin American market thanks to the development of a powerful blog. 

In its corporate space on the web, the company   publishes very valuable content not only about the problems it solves, but also about the world of e-commerce precisely with the intention of optimizing its credibility with the public.

I trust

Konfío, a Mexican fintech expert in online microcredit solutions for small and medium-sized businesses, allows businesses to quickly access financial resources without facing rigorous and time-consuming procedures.

One of the main attractions of fintech is its affiliate or referral marketing programs. These have become an extremely useful tool for communicating products or services to specific interest groups.

The program for financial management offers a reward to users registered on the billing platform for each referral that creates an account and issues an invoice.

What to do to implement a good Digital Marketing campaign in the financial market?

By now, you probably have understood partner development and cooperation  some of the fundamental aspects of creating a good Digital Marketing campaign in the financial market.

For example, you need to know how to use the available technologies to your advantage, as well as explore the most popular social networks among your target audience.

However, we must keep in mind the need to maintain a , since that is the great secret to gaining the trust of the consumer who dominates the digital market. This also involves segmenting your audience.

Create your buyer personas and organize your potential customers according to these fictional characters.

This way, you can invest in creating highly frist database effective messages and content on the channels that are considered most appropriate for both the company and the future client.

In this regard, it is worth considering that there is a big difference between posting on LinkedIn and Twitter, for example. Understanding where to announce your campaigns is just as important as knowing how to develop them.

Digital Marketing in the financial market is an indispensable tool for the stability of any business.

In essence, it is an approach capable of bringing the brand and consumers closer together, generating relationships of trust and enabling the implementation of medium and long-term strategies. 

Throughout the process, it is essential to take into account good practices in the sector, avoiding unethical activities and protecting the company from legal sanctions.

Throughout the text, we talk about using interactive content to improve your results. Take advantage of your visit to our blog to learn about 6 companies that have used interactivity to strengthen their marketing strategies .