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Tag: email marketing

  • Tailor your content to fit the 

    This strategy helped them increase their lead conversion rate by 10%. Identifying the most qualified leads is useful for the sales team. Moreover, content teams can use these leads to develop an outstanding content strategy. This data can help content teams identify ideas for creating content assets such as blog posts, articles, ebooks, and videos to attract potential customers.

    Additionally, the sales team can also talk to

    Vustomers to understand what content they find whatsapp number list most useful and share the results with the content team. This will help in planning an effective content strategy.

    Tailoring content based on a lead’s status in the buyer’s journey is important.

    engaging them with the brand. This helps educate and inspire potential customers to take action.

    Additionally, promoting this content on various social media channels can also help in

    capturing new potential customers.

    These DemandGen Reports found that targeted content can increase sales opportunities by over 20%.

    Tactics to Improve Omnichannel Lead Nurturing MOFU

     

    The introduction of technology into this ever-changing learn about their background marketing industry has brought about digital transformation in various business processes. With the right tools and tactics, companies can use lead generation tactics to attract the best customers and increase sales.

    Now let’s look at five effective tactics for your multi-channel lead generation strategy.

    Pros:

    • Fast, flexible and modern design
    • Timeline
    • Multifunctional
    • Functional free version (does not include forms)

    Cons:

    • You need to purchase a paid subscription to create website forms
    • Not ideal for graphics intensive industries.
    • Higher prices than other Kissflow alternatives.

    Identify ideal options with deep profiling

    Not every lead you generate is ideal for purchasing your product or service.

    According to the Sales Intelligence Lab , about 50% of potential b2c fax customers are not suitable for products or services. That’s why identifying these potential customers is essential to increasing sales and marketing efforts.

    Peculiarities

    Features included in Asana Forms include:

    • Optimizes the process of collecting and providing information
    • Create standard processes
    • Easy to track and prioritize
    • Create your own workflows
    • Automate routine tasks

  • Learn about their background

    Gain a deep understanding of your potential customers., pain points, problems, and expectations from the product or service. This information will help you assess whether your potential customer has a genuine interest in the product or service.

    Defining an ideal customer profile and

    comparing a potential customer’s characteristics to that america phone number list profile is a good approach to determining a match. Here are some proven tactics you can follow to profile your potential customers and see if they match your ideal customer profile.

    • Use registration, request a demo, newsletter signup, pop-up forms on your website to collect phone numbers , or any other opt-in form to collect information from potential customers.
    • Ask your leads relevant questions using questionnaires and surveys.
    • Use conversational chatbots or Live Chat tools like Cottages to request more information.

    Take a look at this screenshot of a prospect’s profile on Intercom, a customer communication app. The lead’s information, such as registration details, region, industry, activity log, and other information, is presented in a structured profile.

    Here’s a screenshot of the company profile. See how the company’s account information and employee details are presented in a simple format.

    Track interactions to determine intent

    When purchasing a product or service, customers tailor your content to fit the  have a choice.

    different options available in the market today. So it is important to know where

    The leader is in the purchase of travel to further engage them with your brand.

    Lead monitoring is essential to track your leads’ intent. This intent data is essential to improve the effectiveness of your marketing campaigns.

    For example, when a potential customer visits the pricing page on your product website, you can track their activity and develop a campaign to convert them into customers. Likewise, when a potential customer submits a form on your website, you can contact them via email or advertising to encourage them to engage with your brand.

    Intent data gives you detailed information

    About how your potential customers interact with b2c fax different marketing mediums such as website, email, social media, etc. Additionally, it also gives you a complete understanding of the types of content you can use to increase engagement with your potential customers.

    SalesTrip , a travel booking and expense management system, is using this excellent lead generation strategy to reconnect with potential customers who have been put on hold due to the pandemic.

    They use lead generation software to track these potential customers visiting their website pages. This application also gets access to important information such as the company name, its size, location, and the number of times the lead has visited the website. They use this information to target potential customers and convert them into customers.

  • Lead Plan makes it easy to create

     Create a widget in LeadPlan: and user-friendly form with a clear call to action in minutes without the help of developers.
    In the Widgets section, create a widget for your lead magnet. Fill in the title, description, add an attractive image, and a clear call to action

    Use specific calls to action

    “Download the checklist”, “Get access to the webinar”, “Claim your  discount” instead of general shop phrases.
    Run A/B testing: Experiment with different options and track the results with LeadPlan’s built-in analytics. You’ll be able to track key metrics such as conversion, number of subscriptions, and bounces.
     Analyze and optimize: Continuously improve your lead magnets based on the data you’ve collected in the Statistics section.
     Double Opt-In: LeadPlan supports Double Opt-In , which ensures the high quality of your subscriber base and minimizes the risk of ending up in spam. In addition, the service easily integrates with popular email marketing platforms.

    How to Test Lead Magnets in LeadPlan

    Not sure which lead magnet will work best? LeadPlan allows this can be either a simple data entry window  you to conduct A/B testing and choose the most effective option.Create several widget variations: In the Widgets section, create several widgets with different lead magnets or variations of the same offer. Experiment with titles, descriptions, design, and calls to action.

    2. Set up an A/B test: In the A/B tests section, click Create test. Select the widgets that will participate in the testing.

     Enable widgets. LeadPlan will automatically distribute traffic between them.

    In the “A/B tests” section, monitor the statistics: the number of impressions, actions (subscriptions) and conversion for each widget.

     Choose the widget with the best conversion.
    Benefits of A/B testing in LeadPlan:

    • Simplicity settings
    • Visual statistics
    • Unlimited number of options
    • Automatic traffic distribution

    A selection of ideas lead magnets that work

    Choosing the right lead magnet is key to the success of your lead chine directory  generation strategy. To inspire you to create your own irresistible offers, we have compiled a selection of 50 powerful ideas for various business sectors.
    This list can be tailored to your specific business by adding or changing items depending on the needs of your target audience.
    Ready to increase your website conversion? Sign up for free with LeadPlan and start collecting leads today!
    The collected data can then be transferred via ready-made integration modules to mailing services, such as Dashamail . This allows you to automatically segment subscribers and send them personalized offers, including through automation. This approach significantly simplifies the work process of the sales department and increases the efficiency of further communication with clients.

  • This can be either a simple data entry window

    Another way to request feedback is to use a pop-up on your website. or an interactive quiz. Below are a few steps and recommendations for setting this element up correctly:

    You can create a similar form using the

    LeadPlan service . Here are a few steps and recommendations for setting up the form correctly:

    • Timing for showing a popup. Determine the whatsapp number list optimal moment for the popup form to appear. This could be: after the order is delivered, after the service is completed. Remember that the client will need some time to evaluate your product, do not try to ask for a review right away.
    • Simple and clear design. Make sure the pop-up form is not overloaded with information, ask clear questions and place elements in standard places for perception, take into account the design of your site and the user flow of the client.
    • Offer a bonus. This is optional, but it can influence the customer’s desire to leave a review. It’s always nice to receive something as a gift.

    Lead Plan has ready-made templates for collecting

    Feedback forms. For example, “Feedback on a webinar”, “Feedback on a conference”. Each of the templates can be easily adapted to any niche.
    Another option is QR codes, they are used everywhere where be open with people about  you need to convey a lot of information in a small space: on advertising signs, business cards, checks and tickets. To leave a review, just point your phone camera at the QR code, and in a few seconds the user will be on the desired page, for example, to write a review on Yandex Maps.

    If you have concerns about customer loyalty

    consider using a QR code that links to an internal company resource, such as a closed questionnaire. This will allow you to collect feedback in a private format and quickly identify and resolve potential issues before dissatisfied comments become publicly available.

    While you are reading this article, someone is already sharing their opinion about your product – maybe it is an online review or a conversation between two friends. Collect and use them to grow and promote your business with LeadPlan !

    This article shares simple tips on how to motivate people to leave reviews. Regular work with them will give you the opportunity to better understand your target audience, identify weak points and quickly respond to changes in the market.

    Such letters work well for companies with a large client base and formal audience, such as online stores. You can also put together a questionnaire in a letter; the DashaMail
    service has a convenient questionnaire creation constructor that can be easily customized for your business or project.

    The best time to ask for feedback

    We know that people are more likely to leave comments on chine directory Wednesdays and Saturdays. They respond better to messages received in the first half of the workday — from 10:00 to 14:00. It is important to consider your target audience. If you work mainly with office larks, do not distract them with messages in the middle of the workday. If your clients are creative night owls, do not try to communicate with them early in the morning.

  • Be open with people about

    By following these simple rules, you can establish a review collection process that will help you get honest and useful feedback from your customers.

    Simplify the process No one wants to waste time

    So make it easy and quick to leave a review.Avoid unnecessary asia mobile number list steps and complicated forms – this will only discourage people from writing reviews.

    Transparency is key.  why you need feedback and how you will use it. It is important to understand what feedback is for and what benefit it will bring.

    Motivate customers

    Incentives for reviews are a great way to encourage customers to share their opinions. There are many different ways to do this:Discounts, coupons and bonus points. Offer customers who leave a review a discount on future purchases or a coupon for free shipping. Important: your gratitude should be a pleasant gesture, not a way for the customer to make money.

    Exclusive content Offer customers something

    valuable that others don’t have. For example, it could be a useful guide, the opportunity to see new products first, or join a private club. The main thing is to consider the interests of your target audience.

    Intangible incentives. Create a section with reviews on the site. Let it contain the most interesting and useful reviews that can be rated and commented on. And the most active users can be invited to participate in surveys and discussions.

    Respond to reviews This is a great way to show

    that you value your customers’ opinions. It is lead plan makes it easy to create  especially important to respond to negative reviews. Try to solve problems and be sure to thank people!

    Privacy and data protection. Protect user privacy by not asking for personal data in reviews. If you really need to collect such data, it is important to ensure that it is stored securely in accordance with Federal Law No. 1 52-FZ on personal data. Details on this topic can be found in our blog article .

    Collect reviews in different formats. Give customers the opportunity to choose how to express their opinion. Some people find it easier to show, attach a photo, or put stars in a form.

    Example of a ready widget in Leadplan: “Pop-up – Leave a review about the site’s work (3 steps)”

    How to ask for a review

    Feedback collection methods depend on the communication method. Let’s look at examples of where and how users can leave their feedback:

    Before writing a letter asking for feedback, consider several chine directory important points:

    • Personalization: Address the customer by name. This will create a sense of personalization and increase the likelihood of a response.
    • Headline: Make it clear so it’s immediately clear what the letter is about .
    • Reminder: Please indicate what purchase or service you are referring to.
    • Make it easy: Be clear about what you want them to do. Provide a link to a page where they can easily leave a review.
    • Gratitude: Thank the customer for choosing your company and leaving a review.

  • Email Soft Bounce vs Hard Bounce – Qhov txawv yog dab tsi?

    Tej zaum koj yuav tau ntsib cov lus zoo li “Koj email ua tsis tiav.” Tab sis yog vim li cas nws tshwm sim?

    Muaj ntau qhov laj thawj vim li cas koj tus email tuaj yeem thim rov qab, txawm tias koj ntseeg tias koj tau teeb tsa txhua yam kom raug. Cov xwm txheej dhau ntawm koj qhov kev tswj hwm ua rau email xa rov qab hauv vib nas this, txawm tias qee qhov yuav yog koj qhov txhaum.

    Cov ntawv tshaj tawm no yuav tham txog qhov sib txawv ntawm qhov nyuaj thiab mos bounces, uas yog ib qho tseem ceeb metrics los saib xyuas koj email kev lag luam phiaj xwm. Mus nyeem ntawv kom paub ntxiv.

    Email Bounce yog dab tsi?

    Cov lus email tsis lees paub los ntawm tus neeg txais  Email Soft Bounce vs Hard Bounce kev pabcuam email hu ua “bounced email” lossis tsuas yog “thaws.” Thaum email cov ntaub ntawv nws qhia tias tus neeg tau txais kev npaj tsis tau txais nws vim qee yam.

    Muaj ob hom bounced emails: nyuaj bounces thiab mos bounces .

    Ib qho nyuaj bounce qhia tias email chaw nyob yog indefinitely inactive thiab yuav tsum tsis txhob siv los xa los yog tau txais cov lus. Lub caij no, qhov muag muag yog ib ntus tshwm sim los ntawm cov neeg rau zaub mov tsis txaus lossis cov neeg coob coob inbox. Feem ntau cov chaw muab kev pabcuam email yuav xaiv cov bounces zoo li nyuaj bounces tom qab peb xa tsis tau.

    Hard bounce vs. Soft Bounce: Dab tsi yog qhov txawv?

     

    Soft Bounce

    Qhov muag muag tshwm sim thaum lub phiaj xwm Email Soft Bounce vs Hard Bounce email mus txog tus neeg txais ntawv xa ntawv, qhia tias koj tus email chaw nyob tau raug txheeb xyuas. Txawm li cas los xij, cov lus tau bounced rov qab li undeliverable ua ntej nws mus rau tus neeg txais ntawv lub thawv.

    5 Ua rau Mos bounces

    1. Koj email yog Greylisted

    email cov ntaub ntawv

    Greylist yog qhov tshwj xeeb SPAM lim  Email Soft Bounce vs Hard Bounce uas tiv thaiv kev xa email rau lub sijhawm luv luv (tej zaum 900 vib nas this lossis tsawg dua). Tus neeg rau zaub mov yuav xa lwm qhov kev thov thiab ua tiav cov txheej txheem xa tawm tom qab lub sijhawm xav tau.

    2. Xov xwm loj heev

    Cov lus ntawm tus kheej feem ntau raug txwv, ib yam li lub thawv ntawv muaj peev xwm txwv. Tsis tas li ntawd, thaum koj cov servers tawm tuaj yeem tso cai email nrog cov ntawv txuas loj, qhov no tsuas yog qee zaum muaj tseeb rau ISPs.

    Yog tias cov lus tsis tuaj yeem kis tau vim nws qhov loj me, ntau ESPs yuav xa rov qab rau lub sijhawm tshwj xeeb (feem ntau rau ntau hnub). Txawm li cas los xij, lawv yuav tsis lees paub yog tias lawv tsis xa tawm thaum ntawd.

    3. Ib ntus overloaded Server

    Lwm qhov tsis tshua muaj tshwm sim yog qhov kev xav tau ntau dhau ntawm tus neeg rau zaub mov tuav email xa tuaj qee zaus ua rau qee cov email bounce.

    4. DNS ua tsis tiav

    Domain Name System (DNS) tsis ua haujlwm tshwm sim seonthebeach song, ntau tshaj thaum koj tus neeg siv khoom email tsis tuaj yeem xa koj tus email vim yog DNS nyuaj. Qhov teeb meem no tej zaum yuav tsis yog ib qho teeb meem luv luv. Ib qho typo thaum teeb tsa, qhov chaw tsis raug cai, lossis tus xa ntawv xa tuaj yog txhua yam ua rau muaj teeb meem.

    Piv txwv li, DNS servers tej zaum yuav ua tsis tau lossis mus offline. Tej zaum lawv yuav tau txiav lub chaw pabcuam cov ntaub ntawv hauv internet. Feem ntau, lawv kho cov teeb meem no sai heev, txawm hais tias nws yuav siv sij hawm ntev dua rau cov npe thiab servers.

    5. Tsawg tus neeg xa khoom muaj npe

    Thaum kawg, koj yuav tsum saib tob dua ntawm Email Soft Bounce vs Hard Bounce tus email lub koob npe nrov yog tias tsis muaj cov ntawv txuas ntxiv pom, kev cuam tshuam txoj cai, lossis lwm yam teeb meem kev xa tawm thiab cov lus khaws cia.

    Cov Chaw Pabcuam Hauv Is Taws Nem (ISPs) ntsuas qhov chaw nyob raws li lawv cov qhab nia lub koob npe nrov. Kev xa email tuaj yeem ua tau zoo heev yog tias muab qhov “Fair” lossis “Zoo” kev ntsuam xyuas, nrog tsawg kawg tsis txhob txwm tshaj tawm los ntawm cov neeg txais cov haujlwm.

    Txawm li cas los xij, yog tias koj muaj qhov qhab nia “Low” lub koob npe nrov, ntau ntawm koj cov lus yuav tsis ua rau tus nyeem ntawv inbox. Txhawm rau zam qhov no, sov so tus IP ua ntej tshaj tawm kev sib tw puv. Cov cwj pwm no nce koj lub koob npe nrov thiab txo tus nqi bounce.

    Hard Bounce

    Ib qho nyuaj bounce qhia txog qhov rov tshwm sim vim li cov ntaub ntawv qiv nyiaj cas email tsis tuaj yeem xa. Feem ntau, bounced email chaw nyob tau txais thiab tshem tawm tam sim ntawm koj cov neeg tuaj saib. Koj qhov kev xa tuaj yuav muaj kev pheej hmoo yog tias koj muaj ntau qhov nyuaj-bounced email chaw nyob ntawm koj daim ntawv teev npe vim tias spam lim tuaj yeem faib cov no yog qhov tsis txaus ntseeg.

    4 Ua rau Nyuaj bounces

    1. Tsis paub Email

    Ib qho email tuaj yeem thaws yog tias tus neeg .Email Soft Bounce vs Hard Bounce tau txais email chaw nyob tsis tuaj yeem nyob. Qhov teeb meem tuaj yeem nthuav tawm ntau txoj hauv kev hauv daim ntawv tshaj tawm tsis xa khoom, xws li:

    “Tsis muaj inbox txuam nrog lub npe.”

    “Tsis muaj tus neeg siv li ntawd.”

    “Tus neeg txais koj teev npe hu tsis tau.”

    Cov piv txwv saum toj no qhia tau tias lub npe koj xa tsis raug rau ib qho email chaw nyob. Ib tus neeg siv kuj yuav tau tshem tawm tus account.

    2. Ua rau Spam Lim    

    SPAM lim tuaj yeem ua rau bounce spikes. Yog li ntawd, tsis muaj ntau cov lus koj xa yuav raug xa mus rau cov neeg txais yog tias koj qhov chaw. Email Soft Bounce vs Hard Bounce nyob IP lossis email chaw nyob raug thaiv.

    Hu rau tus thawj tswj hwm email lossis lub tuam txhab hosting los daws qhov teeb meem no. Yog tias koj qhov chaw nyob IP lossis tus sau raug txwv, lawv yuav tsum piav qhia vim li cas thiab qhia koj kom tshem tawm nws.

  • Gdpr email marketing [mga alituntunin]

    Kahit na sa kasikatan ng mga mobile messenger at chat app. ang email ay patuloy na isang mahalagang. Bahagi ng aming pang-araw-araw na online na aktibidad. Noong 2022. Ang bilang ng mga global na. Gumagamit ng e-mail ay umabot sa 4.26 bilyon at nakatakdang lumaki sa 4. 73 bilyong mga gumagamit sa 2026

    Lahat tayo ay bahagi ng komunikasyong iyon. At nakakatanggap tayo ng araw-araw na mga email para sa mga serbisyo o produkto. Alok. At benta mula sa iba’t ibang kumpanya. Gayunpaman. Ilan sa mga iyon ang ipinadala sa paraang sumusunod sa GDPR?

    Ipinapakita ng mga istatistika na 73% ng mga mamamayan ng EU na may edad 16-74 ay nagpapadala at tumatanggap ng mgaGDPR Email Marketing email ! Iyan ang ilang makabuluhang bilang kung isasaalang-alang na ang. EU ay – ang pangatlo sa pinakamalaking. Populasyon sa mundo pagkatapos ng China at India .

    Sinusubukan naming gawin ang punto na hindi dapat balewalain ang merkado ng EU. at ang pagpoproseso ng data ng mga mamamayan ng EU ay nagiging obligado kang sumunod sa GDPR.

    Ano ang nangyari pagkatapos ng GDPR?

    Ang paglipat sa mga kampanyang email na sumusunod sa GDPR ay nagdulot ng pagkawala ng maraming kumpanya sa kanilang database ng pakikipag-ugnayan, ngunit kung ang mga database na iyon ay mabuti, sa simula, ay isang ganap na naiibang kuwento.

    Para sa ilan, ito ay kita ng kumpanya bago ang pagsunod sa GDPR. Para sa iba, ang dalawang termino ay magkakaugnay. Maraming mga kumpanya na nagbigay-diin sa PRIVACY ay umuunlad.

    Maaari mong malaman angGDPR Email Marketing higit pa tungkol sa kung gaano karaming mga kumpanya ang. Namumuhunan sa privacy at kung ano ang mga kinalabasan at ROI ng mga pamumuhunan sa aming blog. Bakit namumuhunan ang mga kumpanya sa pagsunod sa GDPR

    Anim na hakbang sa marketing sa email na sumusunod sa GDPR

    Ang ibig sabihin ng marketing na sumusunod sa GDPR ay paggalang sa privacy ng iyong mga contact at kanilang mga karapatan sa GDPR .

    Hindi pakikipag-ugnayan sa mga taong nag -opt out sa iyong mga komunikasyon sa marketing, pagtanggal ng mga contact kapag walang dahilan para panatilihin ang kanilang mga tala, walang paunang namarkahang mga kahon ng pahintulot, at pagkakaroon ng talaan ng pahintulot para sa bawat layunin.

    Ang pagmemerkado ng GDPR ay dapat na transparent, mapagkakatiwalaan. At prangka kapag ipinapahayag kung ano ang ginagawa mo gamit ang personal na data.

    HANAPIN ANG TAMANG LEGAL NA BATAYAN PARA SA PAGPROSESO

    Maaari mong iproseso ang personal na data sa ilalim lamang ng anim na legal na base . Sa marketing, malamang na aasa ka sa dalawang legal na batayan – pahintulot at lehitimong interes.

    Ang pahintulot ay dapat na isang GDPR Email Marketing malayang ibinigay, tiyak, may kaalaman, at hindi malabo na indikasyon ng mga kagustuhan ng isang indibidwal kung saan siya. Sa pamamagitan ng isang pahayag o sa pamamagitan ng malinaw na apirmatibong aksyon, ay nagbibigay ng kasunduan sa pagproseso ng personal na data.

    Nangangahulugan ito na ipinakita data ng email mo sa isang indibidwal ang isang tunay na pagpipilian at pag-withdraw ng pahintulot sa anumang partikular na oras.

    Kung kailangan mong abisuhan ang iyong mga kasalukuyang customer tungkol sa mga bagong feature ng produkto, mga bagong patakaran na inilalapat, at mga update na maaari nilang pakinabangan, maaari kang umasa sa lehitimong interes .

    Gayundin. Kung nag-aalok ka ng mga nada-download sa iyong website. Maaari mong gamitin ang lehitimong interes bilang iyong legal na batayan. Ipinapahiwatig na ibinigay sa iyo ng paksa ng data ang kanyang email address upang maipadala mo sa kanila ang nilalaman.

    Gayunpaman, hindi mo magagamit ang personal na impormasyong iyon sa iyong mga kampanya sa marketing sa ibang pagkakataon.

    data ng email

    MAGING TRANSPARENT TUNGKOL SA PAGPROSESO NG DATA

    Siguraduhing ipaliwanag mokung sino ang nangongolekta ng data, aling data ang kinokolekta at para sa kung anong mga layunin. Kung paano mo ipoproseso ang data na iyon. At kung may mga third party na kasangkot.

    Sa pananaliksik na “ State of Connected Customer ” ng Salesforce, 86 % ng mga na-survey na indibidwal ang nagsabi na ang pagpapaliwanag kung paano ginagamit ng isang kumpanya ang kanilang impormasyon para bigyan sila ng mas magandang karanasan sa customer. Ay nagiging mas malamang na pagkatiwalaan nila ang kumpanyang iyon sa kanilang personal na impormasyon.

    Hindi mo kailangang gabay sa kalendaryo ng nilalaman mga libreng template para gumawa ng isa ilagay ang lahat ng impormasyon sa iyong kahon ng pahintulot o email. Ipaliwanag ang mga ito sa iyong Patakaran sa Privacy. At i-refer ang iyong contact para matuto pa tungkol sa kung paano mo pinoproseso ang personal na data.

    MAGING MADALING MAG-UNSUBSCRIBE

    Tandaan, kailangan mong paganahin ang iyong mga contact na mag-opt out (mag-unsubscribe) nang kasingdali ng pag-opt-in nila (nag-subscribe) . Sa isip, ito ay ginagawa sa pamamagitan ng self-service interface. Na gumagawa ng mga natatanging hash na link para sa bawat paksa ng data. At nagbibigay-daan sa iyong mga contact na pamahalaan ang kanilang mga kahilingan at ipaalam ang kanilang mga kagustuhan sa paraang sumusunod sa GDPR.

    Kung hindi iyon opsyon, magbigay ng nangunguna ang cn sapat na impormasyon sa iyong patakaran sa privacy kung paano mag-unsubscribe, at tiyaking mayroon kang button na “unsubscribe” sa iyong mga email.

    PANATILIHING NAKA-UNTICK ANG IYONG MGA KAHON NG PAHINTULOT
    Halimbawa ng pag-opt-in ng GDPR:

     HUMINGI NG KALIIT NA DATA HANGGANG MAAARI

    Ito ang prinsipyo ng pagliit ng data , na nagdidikta na kailangan mong limitahan ang personal na data na iyong kinokolekta, iniimbak, o ginagamit sa data na talagang kinakailangan para sa iyo upang makapagbigay ng serbisyo o matupad ang isang partikular na layunin.

    Halimbawa, kung mayroon kang form ng subscription sa newsletter sa iyong website, magiging compliant ito kung humingi ka lang ng e-mail at posibleng pangalan (kung mayroon kang mga personalized na email campaign).

    Hindi mo na kailangang GDPR Email Marketing malaman ang anumang bagay tungkol sa contact para makapagpadala ng email.

    Gumawa ng kinakailangang field ng email address, habang ang isang pangalan ay maaaring ibigay bilang opsyonal.

    HIWALAY ANG IYONG PAHINTULOT

    Ang pinakakaraniwang kasanayan sa marketing bago ang GDPR ay pagsamahin ang lahat ng mga pahintulot, kasama ang mga tuntunin at kundisyon sa privacy.

    Halimbawa , ang text ng pahintulot ay magiging: “Sa pamamagitan ng pag-click sa button na isumite sa ibaba, sumasang-ayon kang tumanggap ng komunikasyon sa marketing at mga personalized na ad, at sumasang-ayon ka sa aming mga tuntunin at serbisyo.”

    Ang bersyon na sumusunod sa GDPR ay hahayaan ang contact na pumili kung alin sa mga pahintulot na iyon ang handa niyang ibigay.

    Kung nag-aalok ang iyong website ng nada-download na nilalaman tulad ng mga e-book, template, o whitepaper, hindi mo maaaring i-download nang may kondisyon ang nilalaman sa pamamagitan ng pag-iiwan ng pahintulot para sa komunikasyon sa marketing.

    Kung ang contact ay hindi nag-opt-in para sa komunikasyon sa marketing. Matatanggap niya ang pag-download, ngunit iyon iyon.

    Pagpapatakbo ng GDPR sa Email Marketing

    Ito ay hindi lamang tungkol sa pagkolekta ng data sa paraang sumusunod sa GDPR. Kailangan mo ring pamahalaan ang pahintulot . Nangangahulugan ito ng pagsubaybay sa mga kagustuhan sa contact. Pag-opt-in. At pag-opt-out.

    Tandaan. Kapag nag-unsubscribe ang isang contact. Ang bawat email na ipapadala mo pagkatapos ng puntong iyon ay nangangahulugang isang paglabag sa GDPR.

    Sa kasamaang palad. Kapag nag-unsubscribe ang isang GDPR Email Marketing contact, maaaring manatiling “naka-lock” ang impormasyong iyon sa system na iyon. Ibig sabihin, gumagamit ang Marketing ng isang listahan na hindi awtomatikong ina-update sa maraming layer ng marketing. Kaya kahit na nakakolekta ka ng mga wastong pahintulot, kailangan mo ring malaman kung ang iyong mga listahan ay sumusunod at magrehistro ng mga pahintulot.