A content calendar (also called an editorial calendar) isa schedule of when and where you will publish your next content. It helps you manage the process of creating and publishing content.
You can use a for blog content, social media posts, email campaigns, videos, and more.
And it may also include fields for:
Title:
Publication dates
Team members involved
States
Here’s an example of what a basic content calendar might look like:
Semrush Content Marketing Calendar Template
Download our free template to get started.
Content calendars simplify the process of creating and publishing content. Make sure you know where each piece is at, what’s coming next, and whether you’ll need to adjust for any delays.
Here are some more specific ways a content calendar can help you:
Consistency : Ensures regular content publishing. This helps you maintain a steady stream of content that can keep your audience engaged.
Collaboration : Create a central point of reference for all content-related tasks, deadlines, and responsibilities. This can simplify communication.
Resource Management : Allows you to allocate time advertising database and team members appropriately. So you can balance workloads.
Content Diversity : With a calendar, you can incorporate a mix of content types and topics. To cater to different audiences and cover your subject area comprehensively.
Below we will explain how to build a calendar that allows you to plan and publish your content effectively.
Let’s break the process down into a few steps:
1. Choose a calendar tool
First, think carefully about what tool you want to use to create and maintain your content calendar. Because you want to make sure it works well for your team.
Great for team collaboration
Potentially expensive
Includes task assignment functions
Steeper learning curve
Visual organization (such as kanban boards)
Useless functions that hinder work
Integrates with other work tools
Limited customization for specific content needs
Automated Workflows and Reminders
Outages can stall production
Choose the tool that best fits your team size, budget, and content needs.
Here are some more tips to help you decide:
Look for integrations. For example, if you use a google is a fundamental step messaging platform to communicate, choose a tool that connects to it.
Make sure it fits your workflow. If you need an approval process, choose a tool with built-in review features.
Try before you content calendar commit
Most project management tools offer aleart news free trials—use them.
Ask for input from your team. The tool should be easy for everyone to use.
Remember that you can always switch to something different if your needs change over time.
We’ll talk about a number of different tools in detail later in this article.