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Measurable Achievable Relevant and
Measurable achievable relevant and timeboundspecific the goal must be clearly stated and answer the questions . Who what where when why and how for example I want to conduct usability testing . Of an online store website to identify problems that prevent users from easily and quickly . Finding and buying products as well as receiving information and support measurable the goal should . Have specific metrics for success and progress that can be tracked and evaluated for example . I will use user behavior observation surveys and interviews I will also collect data on .
Task Completion Times Error Rates Satisfaction Scores
Task completion times error rates satisfaction scores etcachievable the goal should be realistic and consistent . With your capabilities and resources for example I have access to a prototype of an . Online store website that I can use for my research I have sufficient budget and . Resources to perform testing and I have experience in conducting it and analyzing datarelevant the . Goal should be important and relevant to personal or professional interests and values for example . I want to identify usability issues on an online store website because this will help .
Improve the Design and Functionality of the
Improve the design and functionality of the web resource increase conversion and user loyalty and . Reduce support and error correction coststimebound the goal should have a clear deadline and milestones . For exa chinese in europe mple I want to achieve my goal within two months starting october and ending . November before conducting usability testing make your smart list and make sure that it fully . Corresponds to your final goals otherwise all further work will not be effective enough and . Will not lead to the desired resultsformulating hypothesesthis stage helps to narrow the focus of .
Usability Testing and Make It More Focused
Usability testing and make it more focused and effectivehypotheses are assumptions about how a product . Or service affects user behavior and perceptions that need to be confirmed or disproved through . Testing each hyp achieving sustainable development requires the full inclusion of women and girls in science othesis should be based on specific data for example customer feedback or competitive . Analysis hypotheses are formulated as statements for example users will be able to find the . New design faster after the ux is improved or the target audience will use the . Voice search function more oftenclear and concise formulation of hypotheses helps the team have a .
Clear Idea of What Changes Need to
Clear idea of what chan database d ges need to be made to the product online store to . Achieve the set goals therefore make sure that the hypotheses are as clear and concise . As possible and not vague and subject to different interpretations this will help avoid misunderstandings . And improve testing resultscreating a research planthe research plan stage defines the methodology tools and . Procedures that will be used during testing the research plan is the main document that . Determines the course of the entire process it should include the following elementsa description of .
Testing Makes It More Understandable and Easier
Testing makes it more understandable and easier to use this leads to a decrease in . The number of errors and failures as well as an increase in the speed of . Task executionreduced bounce rate and increased conversion a userfriendly and effective product website is more . Attractive to users this allows you to reduce the bounce rate and increase conversionsincreased user . Satisfaction usability testing makes it possible to make a product more enjoyable and convenient for . The target audience this leads to increased user satisfactionfor example ux testing of a website .
Helps to Improve It in a Number
Helps to improve it in a number of areas ease of navigation and finding the . Necessary information improving the design and layout increasing functionality and much moreapproaches to usability testingthere . Are quite a few approaches and methods regarding how to test the usability of a . Resource we will focus on several of the most common methods observation this is a . Method in which the researcher observes the behavior and reactions of users when they perform . Actions on the website of an online store observation can be either direct in a .
Laboratory or Onsite or Remote Using Video
Laboratory or onsite or re gambling number data mote using video or software it allows you to see how . Users interact with the site what difficulties and errors they encounter what emotions they experience . And how they solve problems thinking out loud in this case users are asked to . Express their own feelings and impressions of interacting with the site this way you can . Find out what the test participants think about the current state of the online store . What turned out to be convenient and intuitive for them and what caused difficulties this .
Is a Good Approach to Testing Any
Is a good approach to testing any site but to get truly objective results a . Large group of participants is needed otherwise you can get biased data active intervention another . Fairly popular testing method in which the resea why online stores don’t use web-push technology rcher asks the user questions or gives them . Hints while they are completing tasks on the online store website active intervention can be . Either synchronous in real time or asynchronous after completing the task it allows you to . Get additional information from the user clarify their thoughts and feelings and check their understanding .
And Satisfaction Retrospective in This Case a
And satisfaction retrosp database d ective in this case a person first uses the site and only then . Is asked to talk about his experience and impressions a retrospective can be either structured . Using questionnaires or scales or unstructured using interviews or focus groups this method allows you . To find out how the user evaluates the site as a whole what are the . Strengths and weaknesses of the internet resource what suggestions for improvement arise and what impression . The person is left withof course these approaches can be combined and combined to obtain .
Their Linklets Sum It Upcharlotte Tilbury is
Their linklets sum it upcharlotte tilbury is a worldrenowned cosmetics company that has successfully used . Social media and influencers in its marketing strategy to build a strong brand and increase . Sales promotion strategies include longterm partnerships video advertising community building and monetization of brand ambassadors . And the best part is that other brands can actually use this experience in their . Own promotionksenia khomenko head of seo elitwebcharlotte tilburys story clearly demonstrates that involving influencers and . Opinion leaders in the implementation of a marketing plan is the right direction of work .
Which Can Yield Excellent Results Yes in
Which can yield excellent results yes in some cases it is indeed expensive but with . The right approach all financial investments are fully justifiednot all online stores are equally convenient . And intuitive for the user thats a fact in some places the breakdown by product . Categories is inconvenient in others the infor female number data mation about the products is not presented quite correctly . Or is not complete enough and in others the user simply does not understand how . To place an order all of these are usability flawsthe difficulty is that the site .
Owner Cannot Always Objectively Assess How Convenient
Owner cannot always obje email marketing experience that can be applied to web push emails ctively assess how convenient his resource is from the point of view . Of usability and because of this he loses potential buyersfor an online store to really . Sell it must be convenient understandable and intuitive for the user to achieve this usability . Testing is necessary therefore today we will tell you in detail how to conduct usability . Testing what methods exist and how important it is for the effective operation of a . Modern commercial siteusability testing what is itusability testing is the study of how easily conveniently .
And Intuitively the Target Audience Can Use
And intuitively the target audience can use a product system or servicethe main goal of . Usability testing is to identify problems and difficulties that users may encounter when interacting with . A product in our case an online store offer recommendations for eliminating them and implement . Them it is impo database d rtant to understand that if such testing is not carried out the . Online store risks losing a significant portion of potential customers who will leave the site . At a certain stage due to inconvenience or lack of understanding of how to place .
An Order Therefore Usability Testing of the
An order therefore usability testing of the interface is a mandatory step for any online . Store and not onlythe importance of usability testingusability testing is an important stage in the . Development and optimization of any digital product be it a website application or software it . Allows you to identify problems in the interface and functionality that can lead to a . Decrease in conversion and profitsits comprehensive implementation and adoption of appropriate measures makes it possible . To obtain several important advantages for businessimproving the usability and efficiency of the product usability .
In addition there will still be differences between the content of each version
. When a netizen sees the required information In addition there will still be on the computer, but it may not be visible on the smartphones and then the netizen leaves your website, you may also lose one potential customer. Therefore, using a responsive web design, you only need to concentrate on maintaining the content of a website, while greatly reducing repetitive content problems, it is also easier to be indexed by search engines and can effectively provide information for customers on various devices.
2. Reduce web page bounce rate
As mentioned before, when people browse and find the webpage that appears is not the best browsing screen, netizens will easily jump out and return to the search results and continue to search for other web pages that may be suitable for their pre russia email list ference. When this action occurs, it will also be considered that your webpage is not helpful for users, even if your webpage provides much better than the others, what a pity! Therefore, the automatic adjustment of the optimal browsing resolution of responsive web design can effectively reduce the bounce rate of web pages.
3. Centralized web traffic
, improve ranking Regardless of the various devices that are used, the same URL appears. The advantage of the same URL is not only to aggregate the traffic of multiple devices into one website, but also to increase the probability of netizens
sharing and browsing the web page, without having to look for the various versions for various devices. We never know where and when netizens will share and browse the web page, this will also bring import traffic from unexpected places. Of course, while importing traffic, it can also improve the ranking of keywords in search engines.
4. Google will love a responsive web
design Google is still the search engine that everyone loves. So, if you want to get the attention of netizens, you still need to pay more attention to Google’s search principles. Of course, Google has already sensed the multi-screen business opportunity and has also conducted research on responsive design behavior. Pneumonia (Covid-19) shock! How to adapt and adjust the digital marketing strategy? At the end of 2019, Wuhan, China, had the first case of the new coronavirus.
By the lunar year of 2020, the pandemic
has begun to expand and affect the world. It is even worse news in response to travel and flight bans from various countries. 1. Has the pandemic affected consumers’ willingness to travel? Through Google Trend, we can quickly understand 10 examples of ecommerce projects that work on the subscription model the online voice volume of keywords in various periods, and adjust the next advertising strategy through data interpretation (taking the tourism industry as an example): When the pandemic broke out, the searches for related terms have skyrocketed: keywords such as virus, mask, covid, Wuhan, etc.
Searches for Covid-19 related terms
have skyrocketed According to ResearchGate data, we can find that the online voice volume of related words was low in China before. However, since the consumer data beginning of the Chinese New Year (2020/01/26 to 2020/02/01), search terms such as mask, Wuhan, virus have soared. During that time, the news media reported large amounts of information on the pandemic.
Now let’s see how these problems are solved?
After the customer came in, he/she found your product, which seemed to be less important/related to him/her or interesting than expected. Problem 1 : After the customer came in, he/she found your product, which seemed to be less important/related to him/her or interesting than expected. Analysis : For the same product, you may use different appeals to attract different kinds of groups, but they can only see the same landing page after entering the station. After reading the introduction and narration of the standard, maybe the feeling of attracting him at the beginning is not so strong.
Solutions :
According to different source groups, give different appeals again. He is not sure if your product is really as wonderful/beautiful/effective/value for money as you said. Problem 2 : He is not sure if your product is really as wonderful/beautiful/effecti qatar email list ve/value for money as you said. Analysis : Customers always need some comfort factors before making decisions. For example, how do customers like him feel about the product? What is the context of use? Solutions : Guide the customers to other places on the website to learn more about customer testimonies, product FAQs, program descriptions, unboxing texts, etc.
to strengthen customer confidence
. He did not notice that there is a place to leave information/apply for trial/inquire customer service. Problem 3 : He did not notice that there is a place to leave information/apply for trial/inquire customer service. Analysis : Customers usually
visit your website when they are interested in your products, but sometimes customers are a little passive and need you to wake up their attention. Even if they don’t switch immediately after coming in for the first time, it’s okay. You can still invite them to leave their contact.
Solutions : Actively invite customers
to leave information (subscribe to newsletter, like Facebook Fan Page, add LINE, etc.), click on customer service to inquire, etc. Want to be more real-time? You can also grasp some current affairs news to create more real-time interactions, such as: weather (typhoon, sudden cold), celebrity dynamics (retirement, marriage), competitions (winning, promotion), etc. These are some of the instant and personal interactions that we currently have on the website with our potential customers. In fact, they have also improved the interaction and conversion between consumers and the website.
Optimization and real-time marketing
have gradually changed from bonus points to basic. Now, you can also try it on your website!Do you know the importance of multi-screen web design (responsive web design) for SEO? According to the Google survey, 81% of people use TV and smartphone at optimizing an online store for voice search: where to start the same time, 66% use computer and smartphone at the same time, and 66% use TV and computer at the same time. When using any devices to search and find a web page that is not on the best viewing screen, people will usually jump out and choose to browse the next web page.
Even if it provides more web content that meets
the needs of netizens, it will be considered by the search engine to be unimportant and not helpful for netizens. Therefore, responsive web pages will be the main point of web design in the future. So, here is the importance of multi-screen web design for consumer data SEO! 1. Reduce content repetition For search engines, websites with high repetitive content are not easily included on the rank, but because different devices are designed with different versions, it is easy to cause the problem of high content repetition, and
When to use it
: If you run ads or campaigns to increase initial awareness, you can invest more in keywords or channels that first exposed customers to the brand. 5. Linear: gives equal credit for each channel of customer interaction before conversion. When to apply: If your advertising campaign is to continue to reach customers throughout the entire sales cycle and maintain brand awareness, each touchpoint is equally important during the customer’s shopping consideration process. 6. Time Decay: This model is based on the concept of exponential decay, and most heavily credits the touchpoint that occurred closest to the time of conversion.
When to apply
: If you run a promotional campaign for only one or two days, you may wish to give more credit to the interaction during the promotional period. Therefore, the value of the interaction that occurred a week before is not high compared to the tou poland email list chpoints near the conversion. 7. Position Based: allows you to create a hybrid of the Last Interaction and First Interaction models. The credit is split 40% each to the first interaction and the last interaction, and the middle interaction is 20%.
When to apply If you most value touchpoints
on getting customers to recognize your brand and the final touchpoints that resulted in sales, it is suitable. After changing the attribution, the credit will be redistributed. You can observe the before and after differences through the Google Ads built-in tool: 1. Attribution Model Tool: Google Ads> Tools and Settings> Attribution Model 2.
Conversion time-consuming report: It can display how long it takes for a customer to complete the conversion from the point of advertising Google Ads> Tools and Settings> Path> Conversion Time On the Internet, a customer’s inquiry or purchase often goes through many paths.
If we only focus on the last
converted click and there is no way to effectively optimize the conversion rate, let us re-examine it. Which attribution model is suitable for us? Let’s talk about the optimization of website marketing. The customization of email content is very important. Whether it is the subject of the letter, the title after opening the letter, or even the content, it should be as close to the reader as possible. It is the same when doing keyword advertising. Performance engineers will always analyze the audience and customer groups first, and then list the appeals that can be used to attract different kinds of customer groups, and finally develop it into a copy.
These marketing pre
-tasks are all to attract people to open letters and attract people to click. But I can’t help but wonder, in fact, whether to make a deal in the end, it seems that checklist: which product recommendations should be on which pages I still have to go to the website to decide. Since the website itself is so important, why haven’t your optimization and real-time strategies been applied to the website? The fact is more than 95% of the potential customers who arrived on the site finally left. Why? After the customer came in, he/she found your product, which seemed not as important/related to him/her or interesting as expected.
The customer is not sure
if your product is really as good/beautiful/effective/value for money as you said. The customer did not notice that there is a place to leave information/apply for trial/inquire customer service. The website loading is too slow and impatient to consumer data wait. The fourth point may need to ask your website engineer for help, but the other three points are definitely related to your experience design. How to provide the content that attracts
Rethink advertising budget allocation
Increase budgets for better-performing Rethink advertising budget allocationadvertising campaigns to capture the best conversion opportunities. For campaigns subject to Budget Constraint, open daily budget limits to avoid missing potential business opportunities! Above are suggestions for optimization of attribution. A successful marketing strategy is to continue to expand and enlarge at the right point.
Google Analytics (GA) and Google Ads
Therefore, using the appropriate attribution model can help you effectively find the key conversion points. Google philippines email list Ads provide a variety of advertising attribution models in the conversion calculation method. For advertising purposes, marketers can better evaluate the effectiveness of keywords.
Let us take a look at a real case of the customer’
s purchase process: Suppose a customer expects to buy a product on a certain holiday as a gift to relatives and friends. The customer will search on the internet first, see your Google ads, and then enter the website to browse. A week later, the
customer sees your ads while watching the news, and then returns to your website. After two days, after collecting various reviews on the internet and deciding to buy your product, the customer will then go search for your product through Google ads, and then purchase the product.
In this case, in the last clicks-model
, the first click on a Google ad is not credited, and in the process of customer decision to purchase, if only the last click is used, the credit will be attributed to the last conversion unit, just like on a basketball court. Attributing credit to the shooter will not only greatly reduce the impact of assists, but also misjudge the consumer’s conversion process, and a
Google provides seven attribution
models in Ads and Analytics, which using different ways to determine the percentage of the credit for assists 1. ecommerce personalization: the black box problem and its solution conversion. When to apply: If your ads and campaigns are designed to attract people at the moment of purchase, or your business is primarily transactional with a sales cycle that does not involve a consideration phase. 2. Last Non-Direct Click: This model ignores direct traffic and attributes 100% of the conversion value to the last channel that the customer clicked through from before buying or converting.
When to apply:
3. Last Google Ads consumer data Click: All conversion value is attributed to the most recent Google ads that the customer clicked before buying or converting. When to use it: For you who want to identify and credit the Google ads that closed the most conversions. 4. First Interaction: The model will attribute all conversion values to the first channel of customer interaction.
If a website has too much information
, people wouldn’t visit your website anymore. This is the sorrow of the digital era. The amount of information is too large, but the time is still the same. Not many people have time to read so much information, especially the information on the website does not make people feel much interested. Therefore, a truly attractive website should have simple design, rich resources, but not excessive. So the consumers can easily understand the content when browsing your website and you will find a simple and clear website could attract more people to visit.
In the last article Optimizing
Ads Performance Starts With Google Analytics Attribution, we can understand the concept of attribution models, the timing of the application of different attribution models, and the proportion of credit calculated, and use the data of the attribution model to adjust advertising. Optimize advertising by the content of machine learning, so that oman email list the effectiveness can be even better! Optimization Guidelines for (Search) Conversion Attribution Models Step 1: Change the attribution model Changing the attribution model is super simple, it can be done easily with one button! Note that if there are multiple conversion actions, such as making a call, click on Line, etc.
each conversion action needs to be set!
Account> Tools> Conversion> Select the conversion action you want to change> Attribution Model Step 2: Stand for two to four weeks during machine learning After adjusting the attribution mode, you need to stand the system for 2-4 weeks, allowing the machine to have enough time to learn the new attribution model. Therefore, it is recom
mended not to change the account bids or settings during this period to avoid affecting machine learning! Step 3: Check the effectiveness of the conversion attribution model In addition to the standstill period of machine learning, you also need to consider the number of days of conversion delay (lookback windows).
Therefore, the correct way to
measure account effectiveness should exclude the conversion lookback period. The conversion lookback period is usually 30 days, which can be adjusted according to different needs. Be sure to exclude the complete lookback window when viewing. According to the timeline in the above figure, the effectiveness of 5-7 weeks should be measured in the 12th week. Step 4: Optimization and adjustment – Adding new keywords 1. Add terms that have not been added to your account according to the search terms report.
Account> keywords> search terms
2. New common words: Starting from customer demand, add common words. For example, on Valentine’s day eve, add Valentine’s Day gifts. If you can understand your customer search intent, the earlier you can make the layout, the bigger chances to let welcome chain: why does an online store need it and what should it be like? customers choose you! How to understand customer intent 3. Using Dynamic Search Ads: Capture market opportunities through the system! For details, please refer to Dynamic Search (DSA) Ads to understand customer intentions! Get a head start! Step 5: Optimization and adjustment – Mobile bidding strategy According to the new attribution model, check the performance of each device.
If the conversion attribution brought
by mobile devices is better, you can increase the proportion of bids! Step 6: Optimization and adjustment – Budget proportion According to the new attribution model, check the conversion effectiveness of each campaign, and rethink the consumer data budget allocation. For example, because of the company’s characteristics, the time-declining attribution model was selected. According to the previous final click performance, the conversion was concentrated in advertising campaign A. However, after adjusting the linear model,
This is because most people in modern times learn about a certain enterprise through the website
Website Structure New Facade of the Enterprise For modern enterprises, websites have become another facade. , conduct an evaluation, and then start a further contact. If an enterprise does not have a website, it will only bring their customers inconvenient and they also lose the opportunity to reach more consumers; and a good website can often have both the advantages of expanding the market and showing the corporate image. In other words, the quality of a website will not only affect consumers’ behaviors, but make the first impression of the company very good, and it is deeply related to the image of the company itself.
After understanding the necessity
and importance of a website, making a good website has become the new ideal of modern entrepreneurs. Looking around, almost every company has a price to set up its own website now, but most of the websites are not the ideal one. Some are new Zealand email list simple in design, some have no interactive functions and some even have wrong links. Websites like this can make the customers have a low impression, the original intention of designing the website to add points, but greatly deducted a lot of points.
According to the survey
, the reason why websites that affect the company’s image flood the market is that after finding a human-based website, there are no professional talents for follow-up management and no budget to update. The follow-up management of the website is indeed one of the reasons why many companies have struggles. Therefore, when discussing
the design of the website, you should first think about the follow-up management. How to easy update the picture? How to change the text? Also still have to consider the subsequent website maintenance part of the contract included in it.
These are all issues that should
be considered first. Otherwise, after spending money to build an exquisite website, it will become a website with outdated information, boring and deducting points after a few months. Six key points of website design A good website can not only enhance the corporate image, but also could bring more people to the company or increase the turnover rate. Therefore when designing the web, it is not only focused on the website’s appearance, but you must also consider the following major points: 1.
Find out the main selling point
of the website Think about what content the website mainly wants. To convey? To enhance the corporate image? Want to sell goods? Want consumers to leave information? The homepage of a website, like the cover of a book, determines voice search technology: present and future the level of consumer attention and desire to continue reading. Therefore, finding out the main selling points, designing and communicating based on the selling points is the most important thing in building a website.. 2. Identify differences product Find out or create product’s characteristics.
There will be no market if there
it often brings in a large number of consumers to read it, but it still fails to increase the transaction rate. At this time, your website may not be planned well, there is consumer data no good guide or theme, consumers don’t understand what your product is or the consumers don’t know how to contact you to buy products.
Since many people rarely change their website content
, many people, included business owner and web design agency in Indonesia forget to put the 301 Redirects page. What is 301 Redirects? How it is important to a website? Website is full of URL or known as link. But as the link changed, it will shown on Google SERP (Search Engine Result Pages). Therefor Google recommends a website needs 301 Redirect pages, to ensure users and algorithm could directed to the correct page. 301 Redirects is the common use status code that automatically instruct search engines to move to another page.
With this kind of page
, it could help the algorithm to transfer SEO history to a new page, so the website rank will not be impacted. When does your website need to use 301 Redirect pages? There are two conditions: 1. Your website has a new domain name, and netherlands email list you want to make sure that the history of website traffic and SEO results could transfer to the new one. 2. You changed URL name, such as webpages, event, product/service, others, and you want to make sure that the rank will not be impacted. 301 redirects page is one of the most important part of website and SEO, since it could impact to the long term of your business website.
4. Identify your target audience
Even if it is a popular commodity, everyone can use it and there must be a main target group. People from different ethnic groups will have different communication methods, such as young people’s preferences and middle-aged people’s preferences also communication methods. Advertisements have a target audience and websites also
have ones. Find out who your website is mainly intended for? What do these people care about? What do they like most? Think about how to attract their attention and present it on the website.
5. Present evidences
There is still an unbelievable sense of doubt on the Internet. Therefore, in order to convince consumers of your webpage, you must provide evidence, such as the message board with customer’s feedbacks to product quality and whether the company has received any award. All kinds of evidence have to make the consumers believe your company, because trust is important to get more customers.. 6. Copywriting What kind of content attracts users to stay? The information page is very important. A good copywriting can let them know the main purpose of the website immediately and become interested in your website.
In addition, deciding the keywords
is also a very important part. Many consumers will find the websites of the companies they want through putting some keywords on search engines. Therefore, we should think from the consumer’s point of view. What keywords they might enter? The prod fashion retail trends from mckinsey & company report uct name or the name of the service?. If these factors are not done, no matter how beautiful the website is, it would be a waste of effort for consumers to find it. Simple design and rich resources Because it is about the company itself and the facade that will be shown to everyone, many business owners are also very careful about the production of the website.
We can often hear the business owners
want to change the website again and again, for example adding some animations, soundtrack or sound effects, links, etc. are common items that consumer data business owners want to do for their business. Indeed, there are many aspects to consider when designing a website. You may have to face different opinions from many people. If you change a lot of things on your website, the website will change its information and become too complicated.
Engaging young and early-career scientists in the science-policy interface
He UN Secretary-General, in his report “Our Common Agenda”,
invited Member States and other stakeholders to consider specific steps to
account for the interests of future generations in national and global decision
making and to consolidate these efforts in a “Declaration on Future Generations”.
This Declaration would,
The International Science Council and its Member,
the Global Young Academy, were invited to deliver a statement, providing
recommendations to ensure an effective and impactful Declaration on Future Generations.
Delivered in New York, on 16 January, by Morgan Seag,
ISC Liaison to the UN System, the statement read the following:
First,
This must be based on meaningful engagement with the global
scientific community, including young and early career scientists from diverse
backgrounds and disciplines, who are often at the cutting edge of research and stand
at the forefront phone number library of scientific advancements and innovative leadership.
Second,
on practical actions: We recommend that the Declaration should:
Acknowledge the central importance of science to use feely to get your daily intake of google news safeguard the rights and interests of youth and future generations, including through achievement of the SDGs and through foresight consumer data analysis;
Reflect commitment
To engaging the global scientific community, including young and early career scientists, in developing mechanisms for knowledge-building, knowledge-sharing, future impact assessment, monitoring, and reporting to advance accountability to future generations; and
Encourage increased support of scientific research, collaboration, and education to build capacity among youth and future generations, including women and other underrepresented groups.
Finally, on the aims of the Summit of the Future:We call upon
Member States to ensure the Summit advances progress toward a stronger multilateral science-policy interface that meaningfully engages young and early career scientists, to ensure better use of foresight as well as better exchange of scientific knowledge and data for future generations.
Kigali Declaration: Climate science for a sustainable future for all
Kigali Declaration signatories call upon the global community to urgently act now to address climate change.
We ask decision makers from the worlds of science, policy, industry, and civil society to:Commit to achieving a significantly
increased ambition for climate mitigation and adaptation, by upholding
commitments to a fair and accelerated process of phasing out fossil fuel energy
systems; and by improving climate knowledge and developing climate decision support systems,
at both global and regional levels. This includes sustaining healthy
ecosystems, providing equitable access to clean technologies and committing to a just
energy transition worldwide, while addressing the needs for development and adaptation to
unavoidable climate change impacts in the Global South.
Implement transformative,
ethical, and equitable solutions that are timely, feasible, scalable and fit for purpose in
terms of the complex risks of inevitable climate impacts and transition risks. This includes well-planned
and effective nature-based solutions, technological solutions, and behavior change.
Pledge to support the development of inclusive,
diverse, and equitable global knowledge partnerships between science and all sectors of society
– including local and indigenous knowledge communities – for accelerated and transformative
action over a 10- to 20-year horizon. Responding to context-specific and demand-driven needs, and collaborative and inclusive leadership from around the world in the context of irreversible aspects of climate change, is critically important.
Kigali Declaration signatories call upon the climate science community overseas data to accelerate and amplify the relevance, impact and benefit of its research for science and society, enabling transformative actions.
WCRP asks its leadership, together with its partners, to:
Commit to identifying and implementing timely actions 10 terrific tools for teachers to give equal visibility, voice, and access to opportunity to early career scientists, marginalized scientists, and historically disadvantaged scientific communities, in the work, leadership and global influence of WCRP.
Expand the disciplinary scope of climate research and collaborate effectively with the broader global sustainability science community to bring consumer data integrated knowledge to our understanding of human systems, ecosystems, and biodiversity.
Advance trans
-disciplinarity and the effective engagement with policymakers and the broader public as partners in the co-design of research and co-creation of actionable knowledge.
Prioritize developing effective pathways for translating observation and model data into actionable climate information that enables informed decision-making and resilience building; facilitates community input; and addresses critical data gaps in cities and informal settlements, the oceans, and data sparse regions.
Advocate the principles and practices of open science and open education, and work with global science funders to support their effective adoption around the world, including in the Global South, and to raise the visibility and value of regional knowledge.