The effectiveness of a cosmetic product is determined not only by its quality, but also by the individual characteristics of the client. You can simply choose a hair dye that does not suit your hair type, for example. Therefore, advanced filtering of reviews is more appropriate here than ever. You can objectively assess whether this product will suit us or not by looking at the reviews of customers who are similar to us in appearance.
An example of advanced filtering of reviews on the siteGarnier:
6 Blog as a glossy magazine
If you have already decided to start a blog azerbaijan phone number data on the site, I recommend working on it not only in terms of the content of the articles, but also the design. Let your blog become an excellent replacement for all the women’s gloss. And there is an exorbitant amount of topics for articles in the beauty sphere.
Example of blog design on the websiteLancome:
7 Filter for each category
Each product category has its own gambler data characteristics, and sometimes there are so many of these categories and different characteristics that it is better not to generalize, but to create a filter for each category (for example: mascara, eyeshadow, lipstick, anti-aging cream, etc.). For example, on the mascara page, filter only by characteristics related to mascara.
Example of individual filtering on the siteMaybelline:
8 Pop-up product card
To make it easier to navigate your site, eliminate the need for the user to go to a separate product page each time.
Create a mini-card version with information about the product, placing key conversion elements on it – from a high-quality photo and description to a call-to-action button.
Example of a pop-up product card on a websiteYSL:
9 Complex Innovations Made Easy
If you read a brochure of some cosmetic company, you might think that they sell real magic in their flasks. Carry this message not only in guide to optimizing seo for e-commerce websites 2021 your printed activities, but also on your website, telling about your technologies and innovations. Just do it in a simple form, without scattering thousands of symbols, but in the most accessible language, telling the client why it is worth choosing you.
An example of available information about technologies on the siteBiocon:
10 Stylized Slider
Many people use a slider to show information about their new products and best offers. But in the case of a beauty theme, this slider should be incredibly beautiful and stylish. Down to the smallest details. Such as, for example, the elements for switching banners in the slider.
An example of stylized switching of slider banners on the Giorgio Armani website:
An example of a non-standard slider on a websiteGarnier.