Having customers is the foundation of any self-respecting business. Except that it is not always easy to convince our prospects that we are there to help them. The choice of words is therefore very important. To demonstrate what we know how to do, to convince our prospects but also to take them where they dream of going! But for this, highlighting our skills or our achievements is not enough.
Because what matters to our customers is elsewhere
That’s why today I’m explaining to you why you should iran phone number data never tell your customers what you do … at the risk of making them want to go and see if the grass is greener at your competitors! Being too technical doesn’t serve your speech. Your goal is to sell your services. That’s OK. But put yourself in your prospect’s shoes for two seconds: do they really know what a visual identity is?
Why is it in their interest to work on it
So before you put forward on your site that you are the beauty of this option a specialist in visual identity, graphic charter, logo creation, video production, web development or digital marketing… Say instead that your hobby is to find what differentiates each client from their competitors and that you know how to transcribe it with the right images, the choice of the right colors that will help them to: Stand out. Make it recognizable at first glance. Reaching your audience through images. Grow your community.
Help it establish itself in its market. And/or any other azb directory goal that you know is important to your customers. Also, when you present your process, forget the words “brand image”, “positioning”, “target market”, “mood board”, “logotype” or even “Pantone, CMYK, RGB and hexadecimal values of each color used” (?? seen on a real site!). Your customers are not specialists in your field.
That’s why they need you! So there’s no point in spreading your professional jargon that your customers aren’t sensitive to (and don’t understand much about). Also leave out details that don’t set you apart from your competitors. They also use their clients’ visual identity on all existing communication tools! They also create visuals for social networks! They also make superb corporate videos! And then that’s not what matters most to your prospects.