Web Tuning. 10 Tricks for an Online Electronics Store

1 Background video

In the article aboutweb design trendswe wrote that in 2015 more videos on the backgrounds of main pages will be popular. This feature has long been used on sites of various topics. Before you have time to read the description of the product, you already imagine how you will use it. A background video in a product card produces an immediate effect on the user, perfectly engages his attention and adds life to the site.

Demonstration of GoPro camera functionality on the go-refuel website:

Video example on the main page of thisisbeyond:

Example of background video on the mmimontbeliard website:

2 Product card in the catalog

For greater user convenience when choosing a product, many sites offer the ability to read information about the product without going to a separate page. One click — and the user gets a full list of product parameters, its characteristics or a list of recommended models. 

An example of viewing a product without going to a separate page on the neemble website:

When choosing any product, we compare all the parameters of the product. On the website of an online store of equipment, such an option is extremely important, because the buyer’s choice will depend on the advantages of a particular product.

The ability to compare several products by characteristics on the 2d3d website:

4 Blog

You can ensure that your site is informative using the “News” and “Blog” sections. Innovations happen regularly in the world of electronics and technology, so you can share thematic news with your clients according to a compiled content plan. A blog will help establish communication with visitors thanks to comments, and SEO specialists will be happy: you will be able to post articles with keywords there, which will then be used in optimizing and promoting the site. Search engines treat sites well where content is frequently updated. And most importantly, visitors who see useful information will definitely return to the site again.

Example of a blog on the NomerMD website:

5 3D product view

In order for users to get to know the product as much as possible, you can provide them with the ability to view 3D images of the products. A very convenient feature, with which you literally let them “touch” the product.

Example of a 3D product demonstration on the Stadlelform website:

6 Additional modules

To increase sales and orders, we implement korea telegram data additional modules for conversion growth: related products, gift products, discounted products, guarantees, product settings packages.

Cross-sale block on the website online store Avic:

7 Unusual footer

An online store implies strictly serious and informative content. But there is always room for fun. Entertainment elements will not interfere, but on the contrary, will attract the visitor’s attention and will be remembered.

An example of the original footer on the thinkgeek website:

8 Thematic categorization

One of the conversion elements on the website of an online store is the unification of goods into thematic categories. Thus, instead of a kettle for the dacha, a client can buy a lamp, a wireless charger, and something else that he or she would hardly want to look for at all.

Categorization on the M-Video website:

9 Large-scale product card

Even if the product itself fits in the palm of your hand, this is not a reason to place tiny photos in its description. Large fonts and scale are not only database d a web design trend, but also a mandatory conversion element.

Example on the website Uncrate:

10 Video instead of description

It is much easier to watch a minute-long video than to read a lengthy description, especially when it comes to technology. Moreover, a video the dates for implementing these seo actions can contain much more information, and it is easier to perceive it by ear. Therefore,  a video product card is an excellent solution for an online electronics store.

Example in the online store thinkgeek:

Creating videos is a great marketing move. You can make video descriptions of a product, instructions for use, do crash tests, in general, attract a client in any way. And upload all the videos to a branded YouTube channel.

Example of an online store channel NCIX:

Find inspiration on websites with the same theme and constantly upgrade your online store. And next week we will share with you a new batch of ideas for website features.