The dates for implementing these SEO actions

The Boulanger site places links to lower pages related to sales right in the heart of the main page.

 

Decathlon has a sidebar menu dedicated to the sales tree which links to the level 2 pages:

Now that you have discovered some examples of layouts to set up your internal linking to the lower pages, here are some level 2 pages:

Rakuten

Rakuten does this very well, with many pages that target different themes.

On each of these pages, you will also find links to other levels of the tree structure which target even more specific queries (examples: TV sales, laptop sales, etc.).

 

For all of these pages, good SEO practices apply: optimized title, adapted Hn structure, addition of content under the product listing, coherent internal meshing, presence of pages in the sitemap, etc.

Rakuten does this very well with optimized tags that comply with regulations (we also note the emojis in the meta description that attract Internet users!):

Step 4: Page optimization

Now that you have your landing pages well-built to target the top keywords related to your product categories, you will identify the existing pages on your site that you can optimize.

Typically, this work is done on the product sheets that you are going to sell, but you can also do it on subcategories. Again, this will depend on your possibilities and resources.

For these different pages, you just need to korea telegram data optimize the Title tag as the sales approach, to position yourself on very specific intentions that your competitors are not necessarily working on.

With a page that contains the word “Sales” in the Title, the search engine will find your content relevant and will be more likely to position you above those that do not have it.

Regulatory point: A few days before the sales, you cannot add elements like “Sales” or “Sales -40%” to your tags. To remain legal, you must only mention information like “Sales in X days”, “Sales from…” or “Sales from X”.

With this strategy, you start positioning yourself on product queries with the keyword sales before they even start. So you might as well take advantage of it!

Internal meshing will be a determining point to bring power to your different pages. Given that most of the time, these will be hidden in your site, the interest of progressive meshing will be to give them back, little by little, power.

Crawlers will then discover the internal links you add, and visit the different pages more frequently.

1 month before the launch of the sales

• Added main page link in footer

One month before the sales start, you can add mounia mechbal vice president communications the main page to the footer of your site.

According to the logic of the reasonable surfer and the transmission of PageRank, the footer link does not, of course, have the same weight as a full text link. On the other hand, added to all the pages, it has a certain interest to start sending power to your page.

Added links from native categories to semantically related sale pages

The idea here is to take advantage of your existing categories to add links to sales pages on the same theme.

For example, on your native category “Fishing rods”, you will discreetly add within the text present in the heart of the page “sales are approaching on data on our fishing rods” and make a link to the page “Fishing rod sales”.

You can also take advantage of your subcategories or even your products to include other internal links. The most important thing is to maintain a certain semantic coherence at the mesh level.

The more internal links the pages created for the sales have, the more powerful they will be.

 

Then, to make these pages more dynamic, you can also add content regularly. As with news sites, by