Tag: special database

your google my business The goal of Local SEO is to highlight a business in local searches, such as those looking for establishments close to the user’s region. By optimizing a website for Local SEO, you can increase your business’s visibility in searches relevant to your geographic area , ensuring that potential customers in the area can easily find your information. This approach is crucial for businesses that serve local customers and want to stand out in a competitive market. How does Local SEO work?

Local SEO refers to a set of specific practices and strategies

your google my business designed to improve a business’s visibility in searches that have a local intent . Unlike traditional SEO, which focuses on broader keywords and strategies, Local SEO is designed to help businesses rank higher in searches related to their geographic location . This means optimizing your website and business information to ensure it appears in searches for users looking for products or services in your area. How does Local SEO work? To understand how local your google my business  SEO works, you need to understand

that it is primarily based on two factors:

your google my business Local Results and Local Organic Results . Local results Local results in Google searches typically appear in the Local Pack, a prominent section at the top of search results , showing a map and a list of businesses related to the user’s search. When searching for “ice cream shop”, local results are the first to appear in the Local Pack. This feature is crucial for businesses looking to capture the attention of local customers as it displays information such as business name, rating, and location. Local organic

results In addition to the Local Pack, Google

your google my business may also display local organic results , which are business listings that are relevant to the search but are not necessarily in the Local Pack. These results can appear anywhere on the results page and are influenced by factors such as relevance and proximity. What are the Local SEO ranking factors? Ranking factors in Local SEO include: Proximity, Prominence and Relevance. Let’s understand how each of them influences search results. Proximity Proximity is a critical factor in Local SEO. When a user searches for a local search, Google evaluates the distance between the user’s location and the

businesses listed. The closer a business is

your google my business to the user’s location, the more likely it is to appear in search results. For example, if someone searches for “Italian restaurants near me” while in a certain city, Google will prioritize restaurants that are located in that specific area. Therefore, having an up-to-date and accurate address on your Google My Business profile is crucial to ensuring you appear in relevant local searches. Emphasis Prominence refers to the authority and popularity of your business . Google evaluates the quality and quantity of reviews, the number of mentions, and the overall relevance of your business in your area.

Having a well-managed and optimized Google

your google my business My Business profile , in addition to cultivating a positive reputation through reviews and interactions, can significantly improve your prominence in local searches. Companies that manage to maintain a high level of customer satisfaction and are well rated tend to be more visible to local users. Relevance Relevance in Local SEO refers to the appropriateness of the business information in relation to the user’s query . Google evaluates the relevance of the data provided to ensure it matches the search

intent . This includes using relevant keywords

ensuring the information is accurate, and tailoring the content to the user’s needs. For example, if you own a clothing store and someone searches for “women’s clothing stores in [your city],” Google will prioritize stores that have specific, relevant information about women’s clothing and that serve that area. Making sure your website and Google My Business profile contain detailed and relevant information will help increase your visibility in local searches. How to optimize a website for local searches? Optimizing a website for local searches is not a simple task, but with the right expertise, it is possible. That’s why we’ve prepared a list of 9 tips to improve your website’s optimization for local

searches. 1. Have a Google My Business profile Google

My Business (GMB) is an essential tool for any Local SEO strategy. It lets you manage how your business appears on Google, including contact information, hours of operation, and location. Creating and optimizing your GMB profile is essential to ensuring your business is easily found by local customers. To optimize your GMB profile, it’s important to provide complete and accurate

information, including your business name, address, phone number, and hours of operation. Adding high-quality photos and encouraging customers to leave positive reviews can also improve your visibility. Make sure to update your profile regularly and respond to reviews to engage with your customers and improve your online reputation. How to register on GMB? To register with Google My Business, follow these steps: Go to the Google My Business website and sign in with your Google

account. Click on “Add your business to

Google” and fill in the requested information, such as business name, address and category. Verify your business using the code sent by Google, which can arrive by mail or other verification methods. Complete your profile with additional information such as opening hours, photos, and a detailed description. 2. Have a responsive and mobile-friendly website A responsive website is one that automatically adjusts to different screen sizes , providing a consistent and enjoyable browsing

experience on mobile devices and desktops

With the increased use of smartphones for local searches, it is crucial that your website is optimized for Mobile SEO . Responsive websites improve usability and accessibility, which can positively impact your Local SEO rankings. Having a website that is mobile friendly not only improves the user experience, but is also an important factor for SEO. Google prioritizes sites that provide a good mobile experience , especially for local searches. Additionally, a responsive website design can reduce bounce rates and increase the time users spend on your site , two factors that can positively influence your

ranking. 3. Standardize brand information across all channels Maintaining consistent information across all online channels is crucial to credibility and customer trust . This includes ensuring that your business name, address, and phone number (NAP) are consistent across your website, Google My Business profile, social media, and other online directories. Standardization helps Google

understand that all of this information

refers to the same business , which can ig database  improve your ranking in local searches. Standardization also creates a cohesive and trustworthy image for customers . When your business information is consistent, customers can easily find your contact information and

location, which can lead to more conversions and closed deals. How to optimize social media to help with Local SEO? Social media and other a complete guide to wechat nline platforms can complement your Local SEO strategies. Updating your profiles with accurate and relevant information, engaging with your audience, and sharing local content can help increase your visibility. Additionally, mentions and links to your website from social media and other platforms can improve your local authority and ranking. Add location information to your social media profiles and include links to your website. Also share

relevant content about your area and local

events, and engage with followers and respond to comments to build an active local community. 4. Produce regionally focused blog content Creating blog content that focuses on local topics can significantly improve your Local SEO. By demonstrating knowledge and relevance to your region, you can attract and engage local customers. This could include posts about local events, customer stories, or information specific to your area. Regionally focused content marketing can increase your local

visibility and help establish your business

as an authority in the area . Additionally, relevant and well-written content can generate backlinks from local websites, which can improve your SEO and bring more traffic to your website. What types of content should I produce for local searches? To optimize your content for local searches, consider creating: Guides and lists about local activities and attractions, Articles about events and news in your

area, Local customer success stories and

case studies. Also add information about specific products or services that meet local needs. 5. Build links and citations on local portals Link buil australi data ding and citations are essential for Local SEO. Links from local websites and mentions in business directories and portals can improve your authority and visibility . For this, a good Digital PR strategy is very welcome. Additionally, building relationships with other local businesses and blogs can generate valuable link building and citation opportunities.

Be sure to look for opportunities to get listed in

local directories and get links from websites relevant to your area. This may include partnerships with other local businesses, event sponsorships, and contributions to local blogs and news sites. How to find local citation and link building opportunities? To find local citation and link building opportunities, you can: Search local directories and news sites to list your business. Participate in local events and sponsorships to get mentions and links. Collaborate with local influencers and

bloggers to create content and earn backlinks

6. Have a specific page for your business location For companies with multiple branches or headquarters, it is important to have specific pages for each location on your website. Each page should contain detailed and optimized information about the specific location , including address, phone number, opening hours, and relevant information about what the location offers. How to

perform these optimizations: Make sure each location page has its own title, description, and content focused on the specific area. Include maps, photos, and details that help users find and recognize the location. Additionally, link these pages to your Google My Business profile to improve integration and visibility. How to perform keyword research for Local SEO? Keyword research for Local SEO should focus on terms that include your location and the services or products you offer . Use keyword research tools to find relevant terms and consider user intent when searching locally. How do I

optimize the content of individual location pages?

To optimize the content of your location pages, focus on using relevant keywords in your titles, meta descriptions , and content. Additionally, include detailed information about the location, such as address, phone number, and hours of operation. It’s also important to create content that is useful and relevant to local users, including photos and maps. 7. Create a contact page and an “about us” page Having a well-designed contact page and “about us” page is essential to building trust and

credibility. These pages provide important information about your business and allow customers to easily get in touch . Additionally, they help demonstrate your brand’s authority and transparency , which can positively influence customer perception and search engine rankings. Create a contact page and an about page that includes detailed information on how customers can contact you and provides a clear overview of your company, its mission, and its values. Make sure these pages are easily

accessible and up to date. 8. Add structured

data markup Structured data helps Google better understand the content on your website and can improve how your information is displayed in search results. For Local SEO, structured data markup can include information about your business’s address, phone number, and hours of operation. Add structured data markup for location and use schema.org markup to include structured information on your site. This can help improve the

visibility and accuracy of information displayed in local searches, making it easier for users to find the information they need. 9. Encourage reviews from your customers Customer reviews and feedback play a crucial role in Local SEO. Positive reviews can improve your rankings and attract more local customers. Additionally, responding to reviews and encouraging customers to leave feedback can

strengthen your local presence and build a positive

reputation. So, ask for feedback from customers after a purchase or service and offer incentives, such as discounts or freebies, for reviews. Also, make the review process easier by providing direct links to your Google My Business profile. Why do Local SEO? Doing Local SEO can bring numerous benefits to your business, including: Greater visibility in local searches. Increase qualified traffic to your website. Improved brand reputation and trust. Greater potential for conversions and sales. By

optimizing your local presence, you become more accessible to customers in your area, which can result in more business and greater relevance in the local market. If you are looking to optimize your business for Local SEO, Conversion can help you. With personalized strategies and a proven track record of success, we will help your company stand out in local searches and achieve your goals. Check out our success stories and see how we can help your company grow!

metric that  metric that indicates indicates optimize marketing channels (SEO, metric that indicates metric that indicates  Google Ads, etc.), as well as looking at the entire sales funnel and customer journey in order to improve acquisition and retention. The ultimate goal is to increase customer lifetime value (LTV) and reduce customer acquisition cost (CAC). Some examples of growth marketing tactics include search engine optimization (SEO), content marketing, social media advertising, A/B testing, marketing automation, and referral marketing. Growth marketing success

metric that indicates Relies on a deep understanding of your target

audience and the data that informs your marketing decisions. What are growth levers and why are they important? Growth levers are strategies and tactics used to drive a company’s growth in a scalable and sustainable way. These levers can be used in various aspects of the business, such as marketing, sales, product, and operations. Their importance in Growth Marketing lies in identifying the most effective strategies for achieving business objectives, whether by increasing the number of

Users, improving conversion rates

metric that indicates or increasing metric that indicates  the value of the customer’s metric that indicates lifetime cycle. By testing and optimizing these levers, you can find the ideal combination that will lead to steady and sustainable growth for your business. metric that indicates  It is important to remember that growth levers vary depending on your market segment, target audience, and stage of growth. In short, anything that generates growth can be considered a lever if it is

actionable, measurable and replicable. The main goal

metric that indicates is to treat what we know as digital marketing as a machine made of gears, and levers enhance each of these gears and mechanics. Main acquisition channels The success of Growth Marketing depends on a deep understanding of the mechanics involved in the process that takes a customer from learning about a product to generating recurring purchases, including the first conversion. To achieve this, marketing channels are used to acquire users, and each of them has its own function. Below, we

present some of the main acquisition channels

metric that indicates  metric that indicates that can be optimized with a Growth approach. SEO: Optimization for organic search Search engine optimization (SEO) is a growth marketing tactic that aims to improve your website’s ranking in Google’s organic search results. This can be achieved by creating relevant and quality content, optimizing keywords, and building links . By improving your website’s ranking, you can increase organic traffic and, consequently, the number of conversions. Google Ads: Sponsored Search Google

Ads is an online advertising platform that allows

businesses to display ads primarily in Google search results, but also across the entire Google network, such as YouTube and Display. With it, you can create highly targeted ads that appear to users who are actively searching for your products or services. This can help increase traffic to your website and drive more conversions. Social Ads: Ads on social networks Social media advertising is a growth marketing tactic that allows businesses to display highly targeted ads to users based on their interests, behaviors, and other demographic information. Social media advertising platforms like

 

Meta Ads allow businesses to create highly

metric that indicates personalized ads and measure performance in real time. Direct: People who directly access your website/share links Direct visits occur when users directly access your website by typing your URL into their browser’s address bar or clicking on a share link. While not a directly actionable marketing tactic, direct visits can be an indicator of your brand’s success and recognition among your target audience. Dark Social: Sharing information in groups, word of mouth Sharing information in closed

messaging groups or private chats can be

metric that indicates difficult to track, but it’s a key source of traffic overseas chinese in usa data  and engagement for many businesses. Dark social marketing tactics involve encouraging users to share your messages and content in their private chats through personalized sharing buttons or links. For some businesses, this can be one of the primary channels a person uses to learn about a brand. Digital PR: appear on other websites, press outlets and

influencers Public relations (PR) involves growing a

brand through coverage in the press, blogs, and other organic media sources. The goal of PR is to increase brand visibility and credibility through independent media exposure and backlinks . PR tactics include sending out press releases, conducting interviews, and collaborating with influencers. Influencer: Digital influencers Influencer marketing involves working with digital influencers to

promote your brand or product. Digital influencers

are people with a large following on social media platforms like Instagram. Influencer marketing tactics include identifying influencers who are relevant to your brand and negotiating partnerships to create sponsored content. Glossary: ​​the main terms The Growth Marketing field has its own terms and concepts, which are essential to understanding and implementing its strategies effectively.

Knowing this glossary of terms is essential

for interacting with professionals in our psyche and copywriting Part 4 – 4 tips on persuasive techniques  the field, as well as for better understanding the processes that are being improved. In this glossary, we present the main terms used in the field, from performance metrics to concepts related to personas and acquisition channels. CAC: Customer Acquisition Cost Customer Acquisition Cost (CAC) is a metric that indicates the amount spent to acquire a new customer. To calculate it, simply divide the total amount spent on customer acquisition by the

number of new customers acquired. For example,

if you spent R$10,000 on marketing and  metric that indicates acquired 100 new customers, the CAC is R$100.   australi data not only media costs, but also team, technology, etc. LTV: Lifetime Value Lifetime Value is a metric that indicates how much money a customer tends to spend throughout their lifetime with the company.  if a customer spends an average of R$100 per month and usually stays with the company for 2 years, their LTV will be R$2,400. There is

ARPU: Average Revenue Per User in a given periodmetric that indicates

growth marketing strategy information. Direct: People who directly access your website/share links. Direct visits occur when users access your website directly by typing your. URL into their browser’s address bar or.

clicking a share link While not a directly

growth marketing strategy  direct hits can be an indicator of your brand’s success and recognition among your target audience. Dark Social: Sharing information in groups, word of mouth Sharing information in closed messaging groups or private conversations can be difficult to track, but it is an important source of traffic and engagement for many businesses. Dark Social marketing tactics involve encouraging users to share your messages and content in their private conversations through share buttons or custom links. Digital PR: appear on other websites, press outlets and influencers Digital PR involves growing

growth marketing strategy funil de marketing your brand through coverage in the press, blogs, and other organic media sources. The goal of PR is to increase brand visibility and credibility through exposure in independent media, as well as gaining backlinks . Influencer: Digital influencers Influencer marketing involves working with digital

influencers to promote your brand or product.

growth marketing strategy funil de marketing Digital influencers are people with a large following on social media platforms like Instagram. 3. Produce content that’s right for your audience Content is the backbone of any Growth Marketing strategy. Producing content that resonates with your audience is essential to attracting, engaging and converting potential customers. This includes blog posts, videos, podcasts, infographics, and any

other format that is relevant to your audience.

growth marketing strategy f unil de marketing These productions must be informative, useful and aligned with the needs and interests of the target audience. Additionally, it is important that they are optimized for SEO, to ensure that they are found by people who are searching for solutions that your company offers. 4. Monitor the results of the actions Monitoring the results of your Growth Marketing actions is crucial to understanding what is working and what needs to be adjusted. Analytics tools like Google Analytics can provide valuable

 into the performance of your campaigns.

growth marketing strategy It’s important to track key metrics  gcash database like conversion rate, cost per acquisition, and return on investment to assess the effectiveness of your strategies. Continuous monitoring allows you to make adjustments in real time, optimizing your campaigns for better results. 5. Test it out Testing is one of the pillars of Growth Marketing. Experimenting with different approaches and tactics is essential to discover what works best for your business. This can include A/B testing of ads, SEO testing , landing pages, emails, and even different acquisition channels. The goal of testing is to identify the most effective strategies and scale them to maximize growth. By adopting a test and learn mindset, you can continually

funil de marketing results. Who are the professionals in this field? A successful Growth Marketing strategy requires a multidisciplinary team, made up of professionals with diverse skills. Here are some of the essential roles: Growth Marketer : Responsible for coordinating the Growth Marketing strategy, managing experiments and ensuring that growth tactics are aligned with business objectives. Data Analyst :

Focused on collecting, analyzing and interpreting data to identify

growth opportunities and measure campaign performance. Content Strategist : Develops and executes the content strategy, ensuring it resonates with the target audience and aligns with SEO goals. UX/UI Designer : Creates user interfaces and digital experiences that facilitate conversion and improve the customer journey. Performance Marketer : Specialist in paid campaigns, such as Google Ads and Social Ads, focused on maximizing return on investment. Product Manager : Works closely with the Growth team to ensure that the product delivers value to the customer and is aligned with

market expectations. Engineer/Developer :

Supports the Growth team in implementing technical experiments and optimizing conversion funnels. Marketing Glossary The Growth Marketing area has its own terms and concepts, which are essential to understanding and applying its strategies effectively. Knowing this glossary of terms is essential for interacting with professionals in the field, as well as for better understanding the

processes that are being improved. In this glossary,

we present the main terms used in the area, from marketing and performance metrics to concepts related to personas and acquisition channels. CAC: Customer Acquisition Cost Customer Acquisition Cost ( CAC) is a metric that indicates the amount spent to acquire a new customer . To calculate it, simply divide the total spent on customer acquisition by the number of new customers acquired. For example, if you spent $10,000 on marketing and acquired 100 new customers, your CAC is $100. In

this account, it is recommended to include not only

media costs, but also team, technology, etc. LTV: Lifetime Value Lifetime Value is a metric that indicates how much money a customer tends to spend throughout their lifetime with the company . For example, if a customer spends an average of R$100 per month and usually stays with the company for 2 years, their LTV will be R$2,400. There is controversy regarding LTV: some people

gross profit, while others argue that the  revenue in the period should be used. ARPU: Average Revenue Per User in a given period ARPU is a metric that indicates the average revenue generated by each user in a given period of time . For example, if a company has 1,000 users and generated R$10,000 in revenue in a month, the ARPU is R$10. MAU: Monthly Active Users Monthly active users are those who have used the company’s product or service at least once during the month .

metric for evaluating user engagement

 

CHURN: Customer leaving the portfolio wechat mini programs: a new tool for user  Churn is a metric. That indicates the rate at which customers leave the company’s portfolio. For example. if a company lost 10 customers in a month and had 100 active. Customers at the beginning of the month, the churn rate is 10%. By default the market usually talks about 5% as a benchmark for churn. ICP: Ideal. Customer Profile The ICP is a profile of the ideal.

customer , which is defined based on the characteristics

of the customers who generate the most value for the company . To define it, it is necessary to map the customers who generate the most value for the company. Identify the customers who are most profitable. Who have the greatest engagement and who are most satisfied with the products or. Services offered. Based on this analysis, it is possible to create a fictitious profile of the ideal customer. That will serve as a basis for creating the persona and more effective marketing campaigns, as well as for.

approaching new who have greater potential

to become loyal customers. NPS: Net Promoter Score Net Promoter Score (NPS) is a customer satisfaction metric that indicates how likely customers are to recommend a company to others. I.. Customers are classified as detractors (scores 0 to 6), neutrals (scores 7 to 8) and promoters (scores 9 to 10). zone of excellence Product Market Fit Product

Market Fit is the adequacy of the product to the market. It indicates how well the product meets the market needs and is valued by customers . It is important to seek PMF to ensure the success of the product. According to a study carried out by CB Insights. The main reason for startup failure is the lack of product-market fit. Around 42% of companies fail for this reason which highlights the importance of seeking. Product Market Fit (PMF) from the beginning. MQL: Marketing Qualified Lead A Marketing Qualified Lead is a lead that has been qualified by the marketing team and has shown

interest in the company’s product or service.

It is a lead that is not yet ready to purchase, but needs to be nurtured to become a customer. SQL: Sales Qualified Lead A Sales Qualified Lead is an MQL that has been qualified by the sales team and is ready to purchase . It is a lead that has already been nurtured and has shown interest in purchasing the company’s product or service. PERSONA: Fictional customer profile The persona is a fictional profile of the company’s ideal customer , which is “created” based on real data and demographic,

behavioral and psychological characteristics of customers.

It is important to know the persona to  australi data direct marketing and sales strategies. For this, the Growth Marketing course is essential. Learn in practice, with the largest SEO agency in Brazil, how to scale your results using the proven expertise of those who understand the subject best. Click here and start learning right now.

which is a business philosophy that aims to

achieve scalable and sustainable growth for the company.Growth Marketing is one of the most well-known branches of Growth and uses a data-driven and experimentation-driven approach to identify and

 

.marketing e vendas Growth Marketing is a strategy that combines marketing, data analysis and constant testing to find the best ways to grow a business . The main objective of this strategy is to discover shortcuts for the effective growth of a company , optimizing not only the acquisition of new customers, but also the engagement and retention of existing ones.

that are adapted and adjusted based on experiments and real data. Growth Marketing offers a series of benefits in the short, medium and long term: In the short term, it enables rapid identification of effective tactics , helping to optimize digital marketing campaigns in real time. In the medium term, companies can adjust their strategies based on insights gained through continuous testing , which

leads to more consistent growth. In the long term

, this approach contributes to the creation of an organizational culture centered on innovation and continuous improvement , which is essential to maintain competitiveness in the market. The role of growth levers Within this context, growth levers play a crucial role. They are strategies and tactics used to drive a company’s growth in a fast, scalable and sustainable way. These levers can be used in

different aspects of the business, such as marketing,

marketing e vendas sales, product and operations. Their importance in Growth Marketing is in identifying the most effective strategies for achieving business objectives , whether by increasing the number of users, improving conversion rates , or increasing the value of the customer’s lifetime cycle. By testing and optimizing these strategies and tactics, you can find the ideal

combination that will lead to steady, sustainable business growth. It is important to remember that growth levers vary according to the market segment, target audience and stage of growth of the company. Want to become a Growth Marketing expert? Then check out Conversion’s Growth

Marketing course. Learn from those who already

marketing e vendas serve some of the biggest brands in Brazil by clicking here . Growth Marketing Approaches In Growth Marketing, there are two main approaches that are fundamental to the success of any strategy: demand creation and demand capture . Both approaches are interdependent and, when used together, can maximize a company’s growth exponentially. Demand creation Demand creation is an approach that aims to generate interest and brand awareness among potential customers who are not yet aware of the existence of a product or service . This strategy is especially important in new or emerging markets, where the target audience may not be familiar with the solution the company

offers. Demand creation involves a series of

marketing e vendas marketing actions aimed at educating the public, increasing brand visibility and building authority in the market. Tactics like content marketing , branding campaigns, and strategic partnerships are common at this stage. By creating demand, businesses not only expand their audience, but also lay a solid foundation for future conversions. This is because demand creation sets the stage for demand capture. Demand capture Demand capture is focused on converting the interest generated into sales . This approach aims to reach people who are already aware of a need or problem and are actively

looking for a solution. Here, the goal is to

marketing e vendas capture the attention of these consumers at the exact moment they are ready to make a purchase. Tools such as SEO, Google Ads, Social Ads and other forms of paid advertising are essential for capturing demand, as they ensure that the company is found by those who already have the intention to purchase. Demand capture is crucial to maximizing the return on investment of marketing actions, as it focuses on transforming the generated interest into tangible revenue. Together, demand creation

and demand capture form a continuous cycle

that fuels a company’s sustainable growth. What is the difference between Growth Marketing and Growth Hacking? Growth Marketing and Growth Hacking are terms that, although related, have different meanings and approaches. Growth Hacking emerged as a practice focused on finding quick and creative solutions to boost the growth of startups with limited resources. It involves running rapid experiments, often outside traditional marketing conventions, to identify shortcuts that can

significantly accelerate growth. On the other hand,

marketing e vendas Growth Marketing is an evolution of Growth Hacking , integrating the lessons learned from this approach into a more holistic and sustainable strategy. While Growth Hacking can be seen as an early, often experimental phase, Growth Marketing incorporates these insights into a broader framework that spans the entire sales funnel and relies heavily on data analysis and strategic planning. In essence, Growth Marketing uses the agile and experimental mindset of Growth Hacking,

but applies it in a more structured way, aiming for long-term sustainable growth , rather than just focusing on quick wins. How does a Growth Marketing strategy work in practice? A Growth Marketing strategy is made up of a cycle of continuous experimentation that aims to identify the best tactics for sustainable growth. This cycle can be divided into five main phases: Analysis : At this stage, performance data is collected and analyzed to identify growth opportunities and potential areas for

improvement. Detailed data analysis allows you

to understand customer behavior and accurately map the sales funnel. Ideation : Based on the analysis, the marketing team brainstorms ideas for experiments that could positively impact growth.

and ease of implementation. This ensures

that resources are allocated to the most promising  botim database initiatives.

How to implement a strategy correctly? Implementing a growth marketing strategy requires careful planning and disciplined execution. Here’s a step-by-step guide to guide you through the process: 1. Identify your target audience The first step how to use wechat mini program’s native  to implementing a Growth Marketing strategy is to clearly identify the target audience. Understanding who your potential customers are and what their needs and behaviors are is critical to creating effective marketing campaigns.

analysis of demographic and behavioral data

and creation of personas are essential at this stage. A deep understanding of your target audience allows you to target your messages more precisely, increasing the chances of engagement and conversion.The choice of

platforms should be made based on the behavior of your audience and the specific objectives of your campaign. For example, if your audience is  database d  Here are some of the main acquisition

a Growth Marketing strategy: SEO: Optimization for organic search Search. Engine optimization (SEO) is a growth marketing tactic that aims to. Improve your website’s ranking in Google’s organic search results.

Whether in a business context, in digital marketing project management or in personal development, SWOT analysis provides a clear and structured view of the strengths, weaknesses, opportunities and threats that impact the context analyzed. In this article, we will explore in detail what SWOT analysis is, its four pillars, how to carry out the SWOT matrix in practice, and how to apply its conclusions effectively. What is SWOT analysis? SWOT analysis is a technique used to identify and understand the internal and external factors that can impact the success of an organization, project or personal goal.

The SWOT acronym stands for four main components:

Strengths, Weaknesses, Opportunities and Threats. SWOT analysis was developed in the 1960s by Albert Humphrey and his team at Stanford University. It is based on the premise that successful strategic planning must consider both internal and external factors that influence the ability to achieve objectives. The tool helps map these variables in a structured way, allowing organizations to develop strategies that take advantage of their strengths and opportunities while mitigating their

weaknesses and threats. The 4 pillars of SWOT

analysis SWOT analysis is based on four fundamental pillars, divided into two main groups: internal factors and external factors. Internal factors encompass strengths and weaknesses, while external factors include opportunities and threats. Each of these components plays a crucial role in

formulating strategies and planning to achieve specific goals. Internal factors Internal factors refer to elements that are under the direct control of the organization or individual. They are crucial to SWOT analysis as they help assess the internal resources and capabilities that can influence the success or failure of a project. Forces Strengths are internal characteristics that provide a competitive advantage. These may include robust resources, exceptional skills, or any other aspect that strengthens the

position of the organization or project. Examples

of strengths might include a highly  instagram database skilled team, efficient processes, or a solid reputation in the market. Recognizing these strengths allows you to capitalize on them and use them to your advantage. Weaknesses Weaknesses are the internal aspects that represent disadvantages or limitations. These factors can impair performance and must be addressed to avoid negative impacts. Examples of weaknesses could be a lack of financial resources, deficiencies in specific skills, or inefficient internal

processes. Identifying weaknesses helps you understand where improvements or adjustments need to be made. External factors External factors are elements that are outside the direct control of the organization or individual, but which still affect performance. They are important for understanding the environment in which the organization operates and for identifying possible external influences. Opportunities Opportunities are external conditions that can be exploited to obtain benefits or

growth. They can arise from market changes, new trends,

or technological advances. Examples  how to achieve personalized customization of opportunities include expanding into new markets, launching innovative products, or adapting to favorable new regulations. Identifying opportunities helps you anticipate and take advantage of any advantages that may arise. Threats Threats are external factors that can cause problems or challenges, representing risks that can negatively impact objectives and performance. Examples of threats may include increased competition, unfavorable changes in

legislation, or economic crises. Understanding these threats allows

you to better prepare to mitigate them, develop contingency plans, and protect your market position. How to do the SWOT matrix in practice? Conducting an effective SWOT analysis requires a structured process. Below is a step-by-step guide to help you create and use a SWOT matrix in a practical and efficient way. Define the objective of the analysis or its focus object Before starting your SWOT

analysis, it is essential to clearly define your database d  objective. This can range from developing a strategic plan to making specific decisions, such as launching a new product or entering a new market. Tips for setting the goal: Be specific: Establish a clear and well-defined objective to guide the analysis. Consider the scope: Determine whether the analysis will focus on a specific area or cover the organization as a whole. Align with overall objectives: Ensure that the SWOT analysis aligns with the

organization’s strategic objectives. Brainstorm

with your team Brainstorming is a crucial step in SWOT analysis as it allows you to gather different perspectives and insights from different team members. Tips for productive brainstorming: Encourage participation: Involve all relevant team members to get a wide range of opinions. Use creative techniques: Use techniques such as

……sejam rastreadas e indexadas It is a lead that has already been nurtured and has shown interest in purchasing the company’s product or service.The persona is a fictional profile of the company’s ideal customer , which is created” based on real data and demographic, behavioral and psychological characteristics ofcustomers. It is important to know the persona to direct marketing and sales strategies. It is worth mentioning that the persona is not created per se, but rather mapped out just like the ICP.

How to invest in Growth Marketing

sejam rastreadas e indexadas By following this guide and understanding more about all the terms and indicators, you will be on the right path to transforming Growth Marketing into an important tool for your company. However, we know that it is necessary to have a lot of knowledge about everything that was covered in this article.

sejam rastreadas e indexadas Therefore, it is necessary to. Delve deeper and become more than an expert, but someone with strategic thinking in relation to Growth Marketing. For this, the Growth Marketing  course is essential.Learn in practice, with the largest SEO agency in Brazil, how to scale your results using the proven expertise of those who understand the subject best. Click here and start learning right now.

Before understanding Growth Marketing, it is necessary

to understand Growth, which is a business philosophy that aims to achieve scalable and sustainable growth for the company. Although generally associated with marketing, Growth can involve the search for product improvements and is entirely data-driven. In most companies, the approach is focused on. Managing acquisition and retention channels, using growth levers — that is. It is part of marketing.

Growth Marketing is one of the most well-known branches of Growth. And uses a data-driven and experimentation-driven approach to identify and optimize marketing channels (SEO, Google Ads. etc.) as well as looking at the entire sales funnel and customer journey in order to improve acquisition and retention. The ultimate goal is to increase customer lifetime value (LTV) and reduce customer acquisition cost (CAC).

Some examples of growth marketing tactics include search engine optimization (SEO), content marketing, social media advertising, A/B testing, marketing automation, and referral marketing. Growth marketing success relies on a deep understanding of your target audience and the data that informs your marketing decisions.

What are growth levers and why are they important?

sejam rastreadas e indexadas Growth levers are strategies and tactics  overseas chinese in worldwide data used to drive a company’s growth in a scalable and sustainable way. These levers can be used in various aspects of the business, such as marketing, sales, product, and operations.

Their importance in Growth Marketing lies in identifying the most effective strategies for achieving business objectives, whether by increasing the number of users, improving conversion rates, or increasing the value of the customer’s lifetime cycle.

By testing and optimizing these levers, you can find the ideal combination that will lead to steady and sustainable growth for your business. It is important to remember that growth levers vary depending on your market segment, target audience, and stage of growth.

In short, anything that generates growth can wechat mini Programs: quick iteration  be considered a lever if it is actionable, measurable and replicable. The main goal is to treat what we know as digital marketing as a machine made of gears, and levers enhance each of these gears and mechanics.

Main acquisition channels

The success of Growth Marketing depends on a deep understanding of the mechanics involved in the process that takes a customer from learning about a product to generating recurring purchases, including the first conversion. To achieve this, marketing channels are used to acquire users, and each of them has its own function.

sejam rastreadas e indexadas Below, we present some of the main acquisition channels that can be optimized with a Growth approach.

SEO: Optimization for organic search

Search engine optimization (SEO) is a growth marketing tactic that aims to improve your website’s ranking in Google’s organic search results. This can be achieved by creating relevant and quality content, optimizing keywords, and building links . By improving your website’s ranking, you can increase organic traffic and, consequently, the number of conversions.

Google Ads: Sponsored Search

sejam rastreadas e indexadas Google Ads is an online advertising platform that allows businesses to display ads primarily in Google search results, but also across the entire  australi data Google network, such as YouTube and Display. With it, you can create highly targeted ads that appear to users who are actively searching for your products or services. This can help increase traffic to your website and drive more conversions.

Direct: People who directly access your website/share links

Direct visits occur when users directly access your website by typing your URL into their browser’s address bar or clicking on a share link. While not a directly actionable marketing tactic, direct visits can be an indicator of your brand’s success and recognition among your target audience.

Dark Social: Sharing information in groups, word of mouth

Sharing information in closed messaging groups or private chats can be difficult to track, but it’s a key source of traffic and engagement for many businesses. Dark social marketing tactics involve encouraging users to share your messages and content in their private chats through personalized sharing buttons or links. For some businesses, this can be one of the primary channels a person uses to learn about a brand.

Digital PR: appear on other websites, press outlets and influencers

Public relations (PR) involves growing a brand through coverage in the press, blogs, and other organic media sources. The goal of PR is to increase brand visibility and credibility through independent media exposure and backlinks . PR tactics include sending out press releases, conducting interviews, and collaborating with influencers.

Influencer: Digital influencers

Influencer marketing involves working with digital influencers to promote your brand or product. Digital influencers are people with a large following on social media platforms like Instagram. Influencer marketing tactics include identifying influencers who are relevant to your brand and negotiating partnerships to create sponsored content.

Glossary: ​​the main terms

The Growth Marketing field has its own terms and concepts, which are essential to understanding and implementing its strategies effectively. Knowing this glossary of terms is essential for interacting with professionals in the field. As well as for better understanding the processes that are being improved. In this glossary we present the main terms used in the field. From performance metrics to concepts related to personas and acquisition channels.

CAC: Customer Acquisition Cost

Customer Acquisition Cost (CAC) is a metric that indicates the amount spent to acquire a new customer. To calculate it, simply divide the total amount spent on customer acquisition by the number of new customers acquired.

LTV: Lifetime Value

Lifetime Value is a metric that indicates how much money a customer tends to spend throughout their lifetime with the company.

ARPU: Average Revenue Per User in a given period

ARPU is a metric that indicates the average revenue generated by each user in a given period of time. For example, if a company has 1,000 users and generated R$10,000 in revenue in a month, the ARPU is R$10.

MAU: Monthly Active Users

It is an important metric for evaluating user engagement.

CHURN: Customer leaving the portfolio

Churn is a metric that indicates the rate at which customers leave a company’s portfolio. For example, if a company lost 10 customers in a month and had 100 active customers at the beginning of the month, the churn is 10%. By default, the market usually talks about 5% as a benchmark for churn.

ICP: Ideal Customer Profile

The ICP is an ideal customer profile, which is defined based.On the characteristics of the customers who generate the most value for the company. To define it, it is necessary to map the customers who generate the most value for the company. Identify the customers who are most profitable, who have The greatest engagement and who are most satisfied with the products or services offered.

NPS: Net Promoter Score

Net Promoter Score (NPS) is a customer satisfaction. Metric that indicates how likely customers are to recommend a company to others. Customers are classified as detractors (scores 0 to 6) neutral (scores 7 to 8) and promoters (scores 9 to 10)..

FAQ: Product Market Fit

Product Market Fit is the product’s suitability for the market. It indicates how well the product meets market needs and is valued by customers. It is important to seek PMF to ensure the product’s success.

MQL: Marketing Qualified Lead

A Marketing Qualified Lead is a lead that has.Been qualified by the marketing team and has shown interest in the company’s product or service.

SQL: Sales Qualified Lead

A Sales Qualified Lead is an MQL that has been qualified by the sales team and is ready to purchase.

PERSONA: Fictional customer profile

It is important to know the persona to direct marketing and sales strategies.

Demand Creation vs. Demand Capture

In the context of growth marketing, there are two main approaches to driving business growth: demand creation and demand capture.

new link opportunities Crawl Budget refers to the number of. URLs that Googlebot, Google’s crawler can and will crawl. On your website within a given period of time .Crawl Budget exists due to the need to optimize search engine crawling capabilities. Websites with thousands or millions of pages need to be managed efficiently. As crawling all the URLs can take up considerable time and resources. For Google it is important to ensure that the most relevant pages are crawled firs. While pages of lesser importance or of questionable quality may. Not be crawled as often.Therefore, understanding and managing your Crawl Budget. Is essential to ensure that your website’s most valuable pages are. Indexed regularly maximizing visibility and performance in search results.

How do search engines define

new link opportunities Google and other search engines set a website’s Crawl Budget based on two main factors: Crawl Demand and Crawl Rate Limit .

Crawl Demand

It refers to the level of interest Google has in crawling a website , which is influenced by the popularity of the content and the frequent updates of the pages .

If a site publishes new content regularly or if its pages receive a lot of traffic, Googlebot tends to prioritize crawling that site more frequently.

Crawl Rate Limit

This is the crawl speed limit , determined by how quickly your website’s server can respond to Googlebot requests without causing performance issues .

If the server responds quickly, Googlebot may increase its crawling frequency; otherwise, Googlebot slows down to avoid overloading the site.

These two factors together help determine how much and how often Googlebot crawls a site.

For larger sites where Crawl Budget management is crucial, understanding these factors can help optimize SEO strategies and ensure that the most important pages are crawled and indexed.

Learn how to optimize your Crawl Budget and other advanced SEO techniques in our Technical SEO course. Sign up by clicking here .

What factors affect the Crawl

A website’s Crawl Budget can be influenced by several factors. The main ones are:

1. Website Size : The larger the number of URLs, the greater the need to manage the Crawl Budget.
2. Page Popularity : Pages that receive more traffic or backlinks are more likely to be crawled frequently.
3. Update Frequency : Sites that update content regularly may have a higher Crawl Budget.
4. Server Performance : A slowly responding server can limit the Crawl Budget.
5. Crawl errors : Pages with errors, such as 404 or chain redirects, can waste Crawl Budget.
6. Crawl Blocking : Robots.txt files that block certain URLs can direct Crawl Budget to more relevant pages.
7. Content quality : Pages with duplicate or low-quality content may be prioritized less in crawling.

Each of these factors plays an important role in how Googlebot interacts with your site, directly impacting how efficiently your pages are crawled and indexed.

 

How to optimize your Crawl Budget?

Crawl Budget optimization involves a series of strategies that help ensure that Googlebot prioritizes the most important pages on your site.

Check out some practical tips that range from simple actions to more advanced techniques.

1. Identify the problem

Before you start optimizing your Crawl Budget, it is essential to identify where the problems or opportunities for improvement lie.

To do this, you can use several diagnostic tools and techniques, such as Google Search Console, Screaming Frog, and Ahrefs .

These tools can help you spot crawl bottlenecks , such as pages with errors or pages that aren’t being crawled as often as you’d like.

Identifying crawl bottlenecks may overseas chinese in canada data  involve analyzing server logs, checking for 404 errors, incorrect redirects , or detecting duplicate content.

How to check Crawl Budget in Google Search Console?

Google Search Console is an essential tool for monitoring your Crawl Budget. To check your Crawl Budget, go to the “Coverage” report within Google Search Console.

This report shows which pages were crawled and which were not, and highlights crawl errors and other technical issues that may be affecting your site’s performance.To interpret the reports, pay attention to pages that have errors and that have not been crawled recently. Identify whether these pages are really important and worth crawling or whether they can be excluded from the index to save Crawl Budget. Also, make sure there is proper distribution of tracking across pages on your site.

2. Perform indexing control

Indexing prioritization is crucial to ensure that only the most important pages on your website are crawled and indexed regularly .

This means identifying which URLs are priority and ensuring those pages have a strong presence in search engines.

Indexing control can be done through several techniques, such as:

• the use of noindex on less relevant pages,
• blocking crawling on unnecessary URLs via robots.txt ,
• implementing redirects to prevent Googlebot from wasting resources on low-quality or duplicate pages.

If you don’t know how to  index a website, check out our article on: how to index a website.

3. Optimize your site architecture

Website architecture plays a key role in the crawling process.

A well-structured website makes Googlebot’s job easier , allowing it to find and crawl pages more efficiently.

Ideally, your website architecture should be flat, with all important pages accessible within a few clicks from the home page.

This not only improves the user experience, but also ensures that Googlebot can crawl the most relevant pages quickly , without getting lost in deep layers of navigation.

By optimizing your information architecture , you help Google understand your site’s structure and prioritize crawling the most important pages.

4. Optimize internal linking structure

Internal linking is another crucial factor for efficient crawling.

Internal links help Googlebot discover and navigate your site’s pages , making it easier to crawl the most important URLs.

 

A good internal linking system should connect pages in a logical and strategic way, reinforcing the relevance of key pages and eliminating broken links that can waste Crawl Budget.

By improving connectivity between pages, you not only improve crawlability, but also strengthen the hierarchy and distribution of authority within the site .

How to find new link opportunities?

To identify new internal linking opportunities, you can use tools like Screaming Frog or Ahrefs. Ahrefs filter to find internal links in content. These tools help you map your site’s link structure and find pages that could benefit from additional internal links.

By adding links to important pages  how to grasp the correct pop-up time that are not yet well-connected, you improve the Crawl Budget circulation within your site, ensuring that these pages are crawled more frequently.

How to find broken links that need fixing?

Broken links are a common issue that can waste your Crawl Budget.

To find and fix these links, you can use tools like Google Search Console, Screaming Frog, or Ahrefs.

To find broken links in Ahrefs, simply go to Backlink Profile > Broken Ba

5. Invest in producing relevant content

Quality content is essential to maximize your Crawl Budget.

Google prioritizes crawling pages with relevant and valuable content , which means creating high-quality content can increase how often Googlebot visits your site.

For Google, quality content is that which  database d meets the user’s needs, is well structured, original, and updated regularly.

By investing in creating content that is useful and informative, you ensure that Googlebot continues to crawl and index your pages regularly.

How to produce quality content?

To produce quality content, it is important to focus on topics that are relevant to your target audience and that have the potential to attract organic traffic .

Use keyword research tools to identify popular topics and create content that is thorough, well-written, and offers real value to the reader.

Additionally, optimize content with appropriate metadata such as title tags, meta descriptions, and well-structured headings.

This not only helps with tracking but also improves visibility in search results.

What to do with duplicate or low-quality content?

Pages with duplicate or low-quality content can hurt your site’s performance and waste your Crawl Budget.

To deal with these pages, you can choose to re-optimize the content, redirect duplicate URLs to stronger pages, or even delete irrelevant content.

6. Make your website faster

Site speed is an important factor in crawling and indexing .

A fast website not only provides a better user experience, but it also makes Googlebot’s job easier, allowing it to crawl more pages in less time.

To identify speed issues, you can use tools like Google’s PageSpeed ​​Insights, which provides a detailed report on your site’s performance and offers suggestions for improvements. PageSpeed ​​Insights Home Page 

Optimizing site speed can include compressing images, minifying CSS and JavaScript, and using a CDN service.

7. Advanced crawling techniques for SEO

For large or complex sites, advanced crawling techniques may be required to optimize the Crawl Budget.

Some of these techniques include using optimized XML sitemaps, implementing hreflang for multilingual sites, and correctly setting up canonicals to avoid duplicate content issues.

 

These techniques, when applied correctly, can significantly improve the efficiency of crawling and indexing your website.

 

Count on the expertise of the largest SEO agency in Brazil to help your company grow through organic searches. Talk to one of our experts by clicking

Crawl Budget Monitoring and Maintenance

Regular monitoring of the Crawl Budget is essential to ensure that optimizations are working as expected.

This involves periodically checking reports in Google Search Console, analyzing server logs, and continually reviewing your site structure and content.

 

What is the impact of Crawl Budget optimization?

Crawl Budget optimization can have a significant impact on your website’s search engine performance.

This, in turn, contributes to a better user experience and the continued success of the website in the digital environment.

throughout their lifetime with the company .

 

ARPU: Average Revenue Per User in a given period

ARPU is a metric that indicates the average revenue generated by each user in a given period of time .

 

a growth marketing The main objective of this strategy is. . Engagement and retention of existing ones.

The role of growth levers

Within this context, growth levers play a crucial role.

They are strategies and tactics used to drive a company’s growth in a fast, scalable and sustainable way.Their importance in Growth Marketing is inWhether by increasing the number of users, improving conversion rates , or increasing the value of the customer’s lifetime cycle.

By testing and optimizing these strategies and tactics.You can find the ideal combination that will lead to steady, sustainable business growth.

It is important to remember that growth levers vary according. To the market segment, target audience and stage of growth of the company.

Growth Marketing Approaches

In Growth Marketing, there are two main approaches that are fundamental to the success of any strategy: demand creation and demand capture .

Both approaches are interdependent and, when used together, can maximize a company’s growth exponentially.

Demand creation

Demand creation is an approach that aims to generate interest and brand awareness among. Potential customers who are not yet aware of the existence of a product or service .

a growth marketing This strategy is especially important in new or emerging markets. Where the target audience may not be familiar with the solution the company offers.

Demand creation involves a series of marketing actions aimed at educating the public, increasing brand visibility and building authority in the market.

Tactics like content marketing , branding campaigns, and strategic partnerships are common at this stage.

By creating demand, businesses not only expand their audience, but also lay a solid foundation for

Demand capture is focused on converting the interest generated into sales .

This approach aims to reach people who are already aware of a need or problem and are actively looking for a solution.

Here, the goal is to capture the attention of these consumers at the exact moment they are ready to make a purchase.

Demand capture is crucial to maximizing the return on investment of marketing actions, as it focuses on transforming the generated interest into tangible revenue.

Together, demand creation and demand capture form a continuous cycle that fuels a company’s sustainable growth.

 between Growth Marketing and Growth Hacking?

Growth Marketing and Growth Hacking are terms that, although related, have different meanings and approaches.

Growth Hacking emerged as a practice focused on finding quick and creative solutions to boost the growth of startups with limited resources.

It involves running rapid experiments amazon database often outside traditional marketing conventions, to identify shortcuts that can significantly accelerate growth.

 

While Growth Hacking can be seen as an early, often experimental phase, Growth Marketing incorporates these insights into a broader framework that spans the entire sales funnel and relies heavily on data analysis and strategic planning.

In essence, Growth Marketing uses the agile and experimental mindset of Growth  a growth marketing Hacking, but applies it in a more structured way, aiming for long-term sustainable growth , rather than just focusing on quick wins.

How does a Growth Marketing strategy

Analysis : At this stage, performanc e data is collected and analyzed to identify growth opportunities and potential areas for improvement. Detailed data analysis allows you to understand customer behavior and accurately map the sales funnel.

Ideation : Based on the analysis, the marketing team brainstorms ideas for experiments that could positively impact growth. These ideas are evaluated for their potential for success and alignment with the company’s strategic goals.

Prioritization : Not all ideas generated can be ex reviewed to determine the success or failure of the initiative. Lessons learned are documented and shared with the team, feeding the cycle of continuous experimentation and helping to refine future strategies.

How to implement a strategy correctly?

a growth marketing Implementing  what are the application scenarios a growth marketing strategy requires careful planning and disciplined execution. Here’s a step-by-step guide to guide you through the process:

1. Identify your target audience

The first step to implementing a Growth Marketing strategy is to clearly identify your target audience.

Understanding who your potential customers are and what their needs and behaviors are is critical to creating effective marketing campaigns.

Tools such as market research, analysis of demographic and behavioral data, and creation of personas are essential at this stage.

2. Select your operating platforms strategically

Once you have identified your target audience, the next step is to select the platforms where your campaigns will run.

For example, if your audience is active on database d  social mefor s

Main acquisition channels

Acquisition channels are the means by which you attract new customers to your business.SEO: Optimization for organic search

Search engine optimization (SEO) is a growth marketing tactic that aims to improve your website’s ranking in Google’s organic search results

With it, you can create highly targeted ads that appear to users who are actively searching for your products or services.

Social Ads: Ads on social networks

Social media advertising is a growth marketing tactic that allows businesses to display highly targeted ads to users based on their interests, behaviors, and other demographic information.

Dark Social: Sharing information in groups, word of mouth

Sharing information in closed messaging groups or private conversations can be difficult to track.

Dark Social marketing tactics involve encouraging users to share your messages and content in their private conversations through share buttons or custom links.

Digital PR: appear on other websites, press outlets and influencers

Digital PR involves growing your brand through coverage in the press, blogs, and other organic media sources.

Influencer: Digital influencers

Influencer marketing involves working with digital influencers to promote your brand or product.

3. Produce content that’s right for your audience

Content is the backbone of any Growth Marketing strategy.

Producing content that resonates with your audience is essential to attracting, engaging and converting potential customers.

These productions must be informative, useful and aligned with the needs and interests of the target a

Marketing Glossary

The Growth Marketing area has its own terms and concepts. which are essential to understanding and applying its strategies effectively. Customer Acquisition Cost ( CAC) is a metric that indicates the amount spent to acquire a new customer .To calculate it, simply divide the total spent on customer acquisition by the number of new customers acquired. Lifetime Value is a metric.That indicates how much money a customer tends to spend. MAU: Monthly Active User sIt is an important metric for evaluating user engagement.