Tag: mobile phone number database

Advantages of the channel for an online store
Web pushes have much in common with other channels that perform similar functions. But the difference is also significant. So, point by point about the features of web pushes.

In terms of usefulness for the store

Lower probability of blocking at the start (compared to mobile pushes). Before the first mailing, the user always receives a dialog box with options. And if in iOS such a window only offers to “allow” or “prohibit” push notifications philippines phone number data then in web pushes the window

can also be closed – and the decision can be made later. Since the user makes the decision to “prohibit” partly because he does not want to see the interfering window now – web pushes have a higher chance that the user will allow them.

High visibility (compared to e-mail). Mail is checked you know how often. Web pushes are read immediately and almost always. According to Pushall, the average response time to a letter is from 1 to 163 hours, and to a web push, a few seconds.

You don’t need to open any tabs for delivery (compared to e-mail). A web push is delivered even if the tab is closed, the browser is minimized — the user just needs to be at the computer.
Links to any page. That is, a store can announce a product, category, or special offers page — and link to it.

UTM for tracking effectiveness

 

You can supply links in web pushes with UTM tags and then track the effect through the familiar Google Analytics.

All web pushes are saved in history (unlike mobile ones). That is, if desired, the user can go to history and click on the link. This slightly increases the likelihood of interaction with your mailing list and changes its format: now the push works not as a temporary “banner” in the corner of the screen, but as an RSS.

More characters (unlike mobile ones). Mobile pushes include 40-60 characters (depending on the OS). In web pushes — 125.
It is cheaper to implement (unlike mobile ones). To send web definition classification and conditions for recording fixed assets pushes, you need two conditions: an SSL certificate (you can get it for free) and a mailing service — there are some with quite inexpensive tariffs. To send mobile pushes, you need a mobile application, which costs, you know how much.

In terms of user convenience
Web pushes have a “do not disturb” mode. That is, if a user wants to data on receive pushes, but does not want them to distract him, he simply switches to the “do not disturb” mode and reads them when it is convenient for him. This will not work with mobile pushes — either turn off notifications completely or read everything.

In short, pop-up messages that come directly to the recipient’s desktop. The recipient can close the tab with the site, minimize the browser, close it completely – and still receive such messages.

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What’s the beauty of the channel? Such messages are the most oman phone number data noticeable. Almost all recipients read them. Take the

percentage of readability of your mailing list, multiply by about 40-50 (yes, not 4-5 times)  you get the readability of webpush.

But readability is only half the battle. Clicks and transitions to the site are more important. Let’s talk about what tips from classic email marketing will be useful to us.

Email marketing rules that work for web-push too
Tip 1. Don’t write long headlines

In the era of smartphones, writing too long headlines even for emails is pointless, only the first words will be read. Browser webpush notifications are initially oriented towards desktop and mobile devices — that’s why their title is as short as possible.

Statistics show that the most opened emails have 1-15 characters in the title, anything longer is opened less often.

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Tip 2. Write the first paragraph concisely and to the point

The thing is that webpush messages generally have nothing but the title and the first paragraph. This is the entire text of the message, and the recipient will see it as soon as they receive it. Then comes the click (or not). Therefore, it’s worth devoting even more effort to the paragraph of text — and fitting your message into the 125 character limit.

Tip 3. Use “magic words”

In classic email marketing, there are statistics that mailings with the words “thank you”, “please”, “sorry”, “how (to do something)”, “free” and a number of others increase the conversion of mailings by about 7-10%.

At the same time, there are a number of words and symbols for which you can simply end up in spam: all this is advertising-related – “discount”, “%”, “!!!”, “promotion” and so on.

We wrote a guide for beginners in email marketing – there is a useful link to a list of words that mail services hate. Well, they are hated not only by spam filters, but also by real people. The statement is equally true for email and webpush.

Tip 4. Don’t get carried away with mass mailings

Many people send letters to 1 million addresses and are then ways to look up business information and tax surprised by low conversions, a high percentage of unsubscribes and getting into spam.

The percentage of reads falls along with the growth of the recipient base. Something like this:

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Therefore, narrow targeting, segmentation of the data on base and personalized content for each segment are what you need to do.