, European tourism-related keywords decreased When the epidemic occurred At the same time, according to Revenue Hub data, we found that after January 12 until January 18, the search for European travel-related terms began to decrease. But what is surprising is that the current search interest in Swiss tourism has increased by 22%, and this part can continue to observe whether tourists will change their destinations.
Search for European travel-related terms began to decrease
The keywords British Travel and France Travel picked up slightly this week. Watch the screenshots of recent news as follows: We speculate that it should be related to the Wuhan pneumonia-related diagnosis, Wuhan people’s loss of contact in saudi arabia email list the UK, and other news, so we exclude consumers who want to go abroad for this search. In response to the pandemic, we recommend digital marketing adjustment strategies: Travel agency industry Maintain search advertising budget: target consumers who are still purposely searching during the pandemic.
Multimedia active promotion:
The summer vacation time is shortened this year, and the summer itinerary is more popular for consumers. You can communicate with the tour group after 7-8 months in advance and match the travel instructions to increase the brand
impressions. Continuous collection of customer lists: Create a remarketing list for recent visitors of the official website, and remarket to the consumers who are still purposely searching during the pandemic.
Increase the budget for pandemic prevention
-related products to avoid early offline-advertising But you must pay attention to the regulations of the Ministry of Health and Welfare and avoid directly writing more sensitive words such as effective pandemic prevention Property insurance industry Strengthens the copy of explanation for overseas medical insurance Besides, because of previous . Please continue to cooperate closely with us, optimize digital marketing together, and also spend this period affected by the pandemic together!
Although creating advertising
on your own might save money, it can also be challenging due to lack of experience, time-consuming nature, targeting issues, lack of insights and analysis, and what can website search query statistics tell a store? the need to keep up with ongoing changes. As a result, it might be challenging to make successful and efficient advertising campaigns. It would be better to work with a professional Google Ads agency; they offer solutions that could help you achieve your business goal.
Besides Google SEO tools
PageSpeed Insights, Google also launched a website SEO tool named WEB.DEV. WEB.DEV is a tool that will score and color the rating after the site consumer data is tested at the same time, so as to provide different types of indicators for improvement suggestions. WEB.DEV mainly focuses on the four major items of the website, namely Performance, Best Practices, Accessibility, and Search Engine Optimization (SEO). 1. Performance Mainly analyze the website loading speed. This Google SEO tool will check the browsing time and interaction time of the screen when you first enter the website, such as website speed, website bounce rate, etc.