Influencer marketing campaigns involve

Do you know which channel is most used in influencer campaigns? If you’re betting on Instagram, you’re right!

The social network is the darling of influencers and brands: 94% of influencer marketing campaigns include Instagram in their channels, according to data from the  State of Influencer Marketing 2022 report , prepared by Klear.

Facebook also features strongly, in 43% of nepal phone number list  campaigns. Next comes TikTok (13%) ahead of YouTube (10%), which may indicate a trend towards brands preferring short videos.

Investments in influencer content grew by 64% in 2021

Kantar’s 2022 Media Trends and Predictions report  showed that digital media investments increased in 2021 and are expected to continue growing in 2022.

Investments in influencer content help drive this growth: in 2021 they grew by 64% and for 2022 they are expected to grow by 71%.

These influencer statistics make it clear that Influencer Marketing is  one of the main strategies for companies , along with other important channels such as online video advertising and social media stories.

90% of professionals believe that influencer marketing is an effective strategy

If the numbers above haven’t convinced you yet  how to measure email marketing campaign metrics that Influencer Marketing deserves a place in your strategies, listen to what marketers have to say.

According to the  2021 Influencer Marketing Benchmark Report , 90% of professionals believe that Influencer Marketing is an effective strategy. This means that working with influencers tends to  boost your marketing results , improve your relationship with your audience, and generate a positive ROI.

And now, how to hire good influencers?

Looking at these influencer statistics, you might now be wondering how to hire good influencers for your campaigns. Now, we’ll give you some tips to lack data  successfully enter the world of influencer marketing.

Read to the end!

Don’t focus on the number of followers of influencers

The number of followers of influencers often attracts the attention of brands, who want to know the potential reach of their campaigns. However, having a large audience does not mean that the influencer actually has  the power to engage and influence .

When looking for influencers in the market, the most important thing is to understand if they have the trust of their followers, how they relate to them and if they are truly an inspiration for their audience.

Find influencers aligned with your brand values

In addition to understanding the relevance of influencers to your audience, it is also important to evaluate more subjective factors, which are not in reach or engagement numbers.

Look for influencers who have values ​​and principles that align with your brand. Remember that when you partner with them, the influencers’ image becomes associated with your branding . Then, evaluate their track record and reputation to understand if they are  in tune with what your organization stands for.

Choose influencers who like your brand and product

It may seem obvious, but it’s important to pay attention to this: work with influencers who really like your brand and product.

The public perceives when a brand recommendation is true, because the person really liked what they consumed. On the other hand, if there is no affinity with the product,  the content does not seem authentic . Thus, the influencer loses credibility with his audience and cannot exercise his power of influence.

Go beyond your bubble

Many influencers have power within a niche. You may not even know them, you may have never heard of them, but they have loyal followers who can be interesting to your brand and potential buyers of your products.

So be careful not to stay inside your internet bubble. Research influencers under the eyes of your  buyer persona  and identify  which profiles are important to them . There are many more influential names than you think.

Check out the reputation of influencers in other campaigns

Being an influencer is no longer a hobby. For many people, it is a profession and as such  requires seriousness . The most prominent influencers even work with media companies as representatives in negotiations.

So, to hire good influencers, research their reputation on past campaigns. Find out if they meet deadlines and follow through on contracts, if they are available to talk and negotiate, or if they have had problems with other brands. This can save you a lot of headaches…