Raise your hand if you have never used an online food delivery service. It doesn’t matter if you ordered pizza, Chinese noodles or sushi. Surely everyone has had such an experience. Whether it was successful or not – here everything depends not only on the service and product itself, but also on the website where the order is made. After all, even delicious food will seem unappetizing if the website has low-quality photos. And in today’s article, we will talk about how you can improve a food delivery website using web tuning.
Let me note right away that the service (receiving and processing orders, delivery times, bonuses, loyalty program) and product (quality of food, its assortment) need to be improved first. Just as even if you do only “cosmetic repairs”, the rotten walls will still fall apart, and you shouldn’t expect great results just by tidying up the site. Improvements should be comprehensive.
Let’s say you’ve started improving your bahrain phone number data business processes, accepting orders in a short time, and delivering food that your customers really like. You’ve got it all. Now it’s time to make sure that you get even more orders, and that’s where web tuning comes in. I present to you 20 features that can be implemented on your food delivery service website.
1 Advanced filtering
Usually, on the site you can only find a categorization of the menu by types of dishes. For example: pizza, sushi, salads, desserts, drinks, etc. I suggest going further and filtering by taste characteristics and ingredients (spicy, no onion, no garlic, no meat, with mayonnaise, etc.).
This filtering will make it much easier for new customers who are not yet familiar with your product range and have no idea what food they gambler data will like. With this filter, it will be easier for them to understand. And it will be convenient for regular customers to choose something new. You know that the wider the choice a person has, the lower the likelihood that they will make a purchase? With the help of filtering, you can help narrow this very choice.
Example of advanced filtering on the site“Dodo Pizza”:
2 Huge Food Photos
I don’t understand how one can ignore the power of food photos on such sites. You will say that your food is ugly. I will say that there is no such thing as ugly food, only bad photographers. And you should never skimp on them. Because site visitors judge its taste precisely by the photo (of course, if they have not tried it before).
I suggest using huge photos of the how to measure email marketing campaign metrics food you offer on your website. Such that they fill the entire screen. This way the portion seems incredibly large, and your appetite instantly makes you buy all these goodies.
An example of using huge photographs inCooper Burgers:
3 Possibility to “get” the filling
Offer customers the opportunity to add additional ingredients to their order themselves. After all, everyone has their own food preferences, and for greater convenience, you need to offer the option of self-cooking. By selling only a standard set, you are missing out on gourmets who like to combine lard and corn in pizza, for example. But by satisfying the most unexpected tastes, you can win customer loyalty and encourage them to come back to you again and again.
Example of the option to add ingredients in“Papa John”:
4 Visualization of ingredients
The composition of the dish is certainly interesting, but why limit yourself to a boring list of ingredients if you can make a visualization. At the very least, add a picture to each component. Remember that on a food site, the main character is food, so you need to use it to the maximum.
Example of visualization of ingredients inBarbaris.