Crawler Data

A Checklist for Those Planning to Start Email Marketing

Written by

mbuny

in

Email Marketingvery cool thing. If you don’t agree, then either you’re using it incorrectly, or you haven’t even tried it yet. And today I’m not only going to challenge you to start using this channel for your business, but I’ll also help you in any way I can, namely, I’ll give you a detailed checklist for a successful start. Go through each of its points – the answers to the questions will help you do everything as correctly as possible.

 

Part 1. Preparing the base (building a lead generation system)

What distinguishes email marketing from spam is that you don’t buy someone else’s database somewhere, but collect it bit by bit yourself. Thus, you get a not very large (at first) audience of subscribers, but a high-quality and mexico telegram data definitely targeted one. You will need to communicate with them in the future using a well-established mailing system. Check whether you have established lead generation tools, namely:

  • Do you collect contact information for all clients you work with in a single document?
  • Are the contacts of all those who contacted you through the website (via the form “ask a question”, “fill out a brief”, “send a request”, “place an order”, etc.) saved? 
  • Do you offer subscriptions to company news and promotions on your website?  
  • Do you offer useful and free content in exchange for a subscription? (details of this methodin the article)
  • Do you use “smart” pop-ups on your website – with scripted appearance scenarios? (how to do itread here)
  • Is your Facebook newsletter subscription gambler data form integrated?
  • Do you segment your base: by demographics, by interests, by value, by engagement? (details of proper segmentationare described here)

Part 2. Developing an Email Marketing Strategy

Strategy is the foundation of any effective marketing, including email. You can build a database, but if you send them chaotic, incoherent emails, there will be no positive result. To create a competent strategy, ask yourself these questions:

  • Who is my target audience and what are they interested in receiving from me in their newsletters?
  • What, in addition to commercial offers, can you send to your subscribers: useful articles, interesting selections, invitations to partner events? 
  • Is a trigger mailing system set up on your resource? (return of those who “abandoned the cart”, reaction to certain user actions on the site,Read more in the article)
  • How often do you plan to send newsletters? (2-3 times a month is recommended, but this number varies depending on the focus of your business)
  • Is there a sending schedule for each type of mailing?

Part 3. Working on the letter

Here I included both the text content of the letter and its design. In essence, the same principles apply here as for the landing page. You must lead e-commerce sales: regulations & complete seo strategy the reader to a conversion action. To do this, work on:

  • What types of emails do you need: commercial, educational, event-based?
  • Is the template designed for each of these types?  
  • Is your letter harmonious: the ratio of text, images and CTA elements?
  • Are the templates universal – can you easily change the content in the future without losing quality?
  • Does the content of the newsletter comply with the AIDA principle (attention-interest-desire-action)? (read about ita large and clear article.

 

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