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Part 1. Preparing the base (building a lead generation system)
What distinguishes email marketing from spam is that you don’t buy someone else’s database somewhere, but collect it bit by bit yourself. Thus, you get a not very large (at first) audience of subscribers, but a high-quality and mexico telegram data definitely targeted one. You will need to communicate with them in the future using a well-established mailing system. Check whether you have established lead generation tools, namely:
- Do you collect contact information for all clients you work with in a single document?
- Are the contacts of all those who contacted you through the website (via the form “ask a question”, “fill out a brief”, “send a request”, “place an order”, etc.) saved?
- Do you offer subscriptions to company news and promotions on your website?
- Do you offer useful and free content in exchange for a subscription? (details of this methodin the article)
- Do you use “smart” pop-ups on your website – with scripted appearance scenarios? (how to do itread here)
- Is your Facebook newsletter subscription gambler data form integrated?
- Do you segment your base: by demographics, by interests, by value, by engagement? (details of proper segmentationare described here)
Part 2. Developing an Email Marketing Strategy
Strategy is the foundation of any effective marketing, including email. You can build a database, but if you send them chaotic, incoherent emails, there will be no positive result. To create a competent strategy, ask yourself these questions:
- Who is my target audience and what are they interested in receiving from me in their newsletters?
- What, in addition to commercial offers, can you send to your subscribers: useful articles, interesting selections, invitations to partner events?
- Is a trigger mailing system set up on your resource? (return of those who “abandoned the cart”, reaction to certain user actions on the site,Read more in the article)
- How often do you plan to send newsletters? (2-3 times a month is recommended, but this number varies depending on the focus of your business)
- Is there a sending schedule for each type of mailing?
Part 3. Working on the letter
Here I included both the text content of the letter and its design. In essence, the same principles apply here as for the landing page. You must lead e-commerce sales: regulations & complete seo strategy the reader to a conversion action. To do this, work on:
- What types of emails do you need: commercial, educational, event-based?
- Is the template designed for each of these types?
- Is your letter harmonious: the ratio of text, images and CTA elements?
- Are the templates universal – can you easily change the content in the future without losing quality?
- Does the content of the newsletter comply with the AIDA principle (attention-interest-desire-action)? (read about ita large and clear article.
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