Checklist for those who want to become an Internet marketer

Internet marketing still remains something complicated and incomprehensible for many, which is not surprising, because in essence it is a car with a complex mechanism that requires daily inspection and careful attention. If you decide to get behind the wheel, the following checklist items will help you step on the gas.

Part 1: Understanding Key Performance Metrics

Unlike offline customer acquisition channels, where everything is measured by reach and the understanding of conversion is rather vague, in Internet marketing you can measure the effectiveness of almost every source (thanks, Google Analytics).

Key metrics of the effectiveness of Internet marketing channels are various indicators, ranging from the number of subscriptions to a page in social networks, traffic to the site, CTR of an advertisement, and ending with the most important indicator – conversion (a completed target action on the site: a purchase, subscription, sent brief, application, question).

In order to improve each of these metrics, you need to gain basic knowledge about:

• the online sales process
• potential clients 
• usability
• methods to increase conversion 
• lead generation management

Part 2. Understanding the toolkit

You can choose a narrow niche in Internet marketing (for example, become an SEO specialist), or cover the entire spectrum of this area, skillfully managing each tool for attracting clients. After all, even if you have highly specialized employees on your staff, you must understand the key features of each one’s activities.

We recommend that you learn more about the following tools:

• Search engine optimization of a website (how do Google algorithms work, what influences ranking? how to conductinternalAndexternalwebsite optimization?how to choose a semantic core? how to improve positions in search results?)
• Contextual advertising (what are the possibilities in Google AdWords? How to create a selling ad? What is CTR and how to improve it? What influences the place in the search results for contextual advertising?what is google remarketing? how to set up a PPC advertising campaign correctly?) 
• Targeted advertising in social networks (what are the advertising options on Facebook? and on Vkontakte?what to consider when setting up?) 
• Email Marketing (Which Service Should You Choose for Sending?how to write a sales letter? what should be the frequency and time of sending?what else should be taken into account?)
• Content Marketing (what is it and how to use it correctlyhow to write quality content? how to promote a corporate blog? how to promote your brand on social networks using content marketing?)
• Video marketing (what videos can be made for the target audience? How to promote video content? How to use YouTube for business?How to implement video marketing into your practice?)

Part 3. Understanding the user and his needs

Having brought a potential client to the site, it is important to convince him to make a purchase. To do this, you need, firstly, to ensure that belgium telegram data the resource is easy to use for him – that same notorious usability that is talked about so much, but often neglected.

Secondly, it is important to place “traps” on the site that will encourage a person to make a conversion – buy, ask, subscribe.

To establish a communication process database d between you and a potential client through the website, ensure the following:

• Adherence to the AIDA principle on the landing page (Read more here)
• Clarity of purpose of each page of the site at first glance
• Ease of navigation and absence of distracting factors from conversion 
• Having leverage to persuade and influence the client’s decision (the list is here)
• Lead Capture Traps on Every Page
• Each screen contains CTA elements to increase conversion (usability checklist)Here)
• Working on mistakes – a guidehere!

Part 4. Creating quality content

Writing texts for a website, blogging, social media – all of this is also part of the marketer’s job. Of course, you can hire a copywriter, but you should be able to generate content yourself. To do this:

• Check out the copywriting maxims (they are here)
• Make it a rule to be skeptical how to use semrush for keyword research? about what you write and edit your texts 5 times (assistant)
• Come up with somethingnew headings, find ideas for cool content inbooks,movies,TV series. 
• Write, write and write again – only practice will teach you to write well

Part 5. Training and development of skills

Be prepared for constant learning. Of course, applying all the knowledge you gain in practice, otherwise it will simply evaporate from your memory without any need. You can learn not only alone, but also in the company of like-minded people ininternet marketing schools. Constantly striving for new things and developing skills is necessary in any type of activity, but here it is especially valued.

We offer a list of current offline courses for the coming month, which you can sign up for right now.