What to do with duplicate or low-quality content?

……sejam rastreadas e indexadas It is a lead that has already been nurtured and has shown interest in purchasing the company’s product or service.The persona is a fictional profile of the company’s ideal customer , which is created” based on real data and demographic, behavioral and psychological characteristics ofcustomers. It is important to know the persona to direct marketing and sales strategies. It is worth mentioning that the persona is not created per se, but rather mapped out just like the ICP.

How to invest in Growth Marketing

sejam rastreadas e indexadas By following this guide and understanding more about all the terms and indicators, you will be on the right path to transforming Growth Marketing into an important tool for your company. However, we know that it is necessary to have a lot of knowledge about everything that was covered in this article.

sejam rastreadas e indexadas Therefore, it is necessary to. Delve deeper and become more than an expert, but someone with strategic thinking in relation to Growth Marketing. For this, the Growth Marketing  course is essential.Learn in practice, with the largest SEO agency in Brazil, how to scale your results using the proven expertise of those who understand the subject best. Click here and start learning right now.

Before understanding Growth Marketing, it is necessary

to understand Growth, which is a business philosophy that aims to achieve scalable and sustainable growth for the company. Although generally associated with marketing, Growth can involve the search for product improvements and is entirely data-driven. In most companies, the approach is focused on. Managing acquisition and retention channels, using growth levers — that is. It is part of marketing.

Growth Marketing is one of the most well-known branches of Growth. And uses a data-driven and experimentation-driven approach to identify and optimize marketing channels (SEO, Google Ads. etc.) as well as looking at the entire sales funnel and customer journey in order to improve acquisition and retention. The ultimate goal is to increase customer lifetime value (LTV) and reduce customer acquisition cost (CAC).

Some examples of growth marketing tactics include search engine optimization (SEO), content marketing, social media advertising, A/B testing, marketing automation, and referral marketing. Growth marketing success relies on a deep understanding of your target audience and the data that informs your marketing decisions.

What are growth levers and why are they important?

sejam rastreadas e indexadas Growth levers are strategies and tactics  overseas chinese in worldwide data used to drive a company’s growth in a scalable and sustainable way. These levers can be used in various aspects of the business, such as marketing, sales, product, and operations.

Their importance in Growth Marketing lies in identifying the most effective strategies for achieving business objectives, whether by increasing the number of users, improving conversion rates, or increasing the value of the customer’s lifetime cycle.

By testing and optimizing these levers, you can find the ideal combination that will lead to steady and sustainable growth for your business. It is important to remember that growth levers vary depending on your market segment, target audience, and stage of growth.

In short, anything that generates growth can wechat mini Programs: quick iteration  be considered a lever if it is actionable, measurable and replicable. The main goal is to treat what we know as digital marketing as a machine made of gears, and levers enhance each of these gears and mechanics.

Main acquisition channels

The success of Growth Marketing depends on a deep understanding of the mechanics involved in the process that takes a customer from learning about a product to generating recurring purchases, including the first conversion. To achieve this, marketing channels are used to acquire users, and each of them has its own function.

sejam rastreadas e indexadas Below, we present some of the main acquisition channels that can be optimized with a Growth approach.

SEO: Optimization for organic search

Search engine optimization (SEO) is a growth marketing tactic that aims to improve your website’s ranking in Google’s organic search results. This can be achieved by creating relevant and quality content, optimizing keywords, and building links . By improving your website’s ranking, you can increase organic traffic and, consequently, the number of conversions.

Google Ads: Sponsored Search

sejam rastreadas e indexadas Google Ads is an online advertising platform that allows businesses to display ads primarily in Google search results, but also across the entire  australi data Google network, such as YouTube and Display. With it, you can create highly targeted ads that appear to users who are actively searching for your products or services. This can help increase traffic to your website and drive more conversions.

Direct: People who directly access your website/share links

Direct visits occur when users directly access your website by typing your URL into their browser’s address bar or clicking on a share link. While not a directly actionable marketing tactic, direct visits can be an indicator of your brand’s success and recognition among your target audience.

Dark Social: Sharing information in groups, word of mouth

Sharing information in closed messaging groups or private chats can be difficult to track, but it’s a key source of traffic and engagement for many businesses. Dark social marketing tactics involve encouraging users to share your messages and content in their private chats through personalized sharing buttons or links. For some businesses, this can be one of the primary channels a person uses to learn about a brand.

Digital PR: appear on other websites, press outlets and influencers

Public relations (PR) involves growing a brand through coverage in the press, blogs, and other organic media sources. The goal of PR is to increase brand visibility and credibility through independent media exposure and backlinks . PR tactics include sending out press releases, conducting interviews, and collaborating with influencers.

Influencer: Digital influencers

Influencer marketing involves working with digital influencers to promote your brand or product. Digital influencers are people with a large following on social media platforms like Instagram. Influencer marketing tactics include identifying influencers who are relevant to your brand and negotiating partnerships to create sponsored content.

Glossary: ​​the main terms

The Growth Marketing field has its own terms and concepts, which are essential to understanding and implementing its strategies effectively. Knowing this glossary of terms is essential for interacting with professionals in the field. As well as for better understanding the processes that are being improved. In this glossary we present the main terms used in the field. From performance metrics to concepts related to personas and acquisition channels.

CAC: Customer Acquisition Cost

Customer Acquisition Cost (CAC) is a metric that indicates the amount spent to acquire a new customer. To calculate it, simply divide the total amount spent on customer acquisition by the number of new customers acquired.

LTV: Lifetime Value

Lifetime Value is a metric that indicates how much money a customer tends to spend throughout their lifetime with the company.

ARPU: Average Revenue Per User in a given period

ARPU is a metric that indicates the average revenue generated by each user in a given period of time. For example, if a company has 1,000 users and generated R$10,000 in revenue in a month, the ARPU is R$10.

MAU: Monthly Active Users

It is an important metric for evaluating user engagement.

CHURN: Customer leaving the portfolio

Churn is a metric that indicates the rate at which customers leave a company’s portfolio. For example, if a company lost 10 customers in a month and had 100 active customers at the beginning of the month, the churn is 10%. By default, the market usually talks about 5% as a benchmark for churn.

ICP: Ideal Customer Profile

The ICP is an ideal customer profile, which is defined based.On the characteristics of the customers who generate the most value for the company. To define it, it is necessary to map the customers who generate the most value for the company. Identify the customers who are most profitable, who have The greatest engagement and who are most satisfied with the products or services offered.

NPS: Net Promoter Score

Net Promoter Score (NPS) is a customer satisfaction. Metric that indicates how likely customers are to recommend a company to others. Customers are classified as detractors (scores 0 to 6) neutral (scores 7 to 8) and promoters (scores 9 to 10)..

FAQ: Product Market Fit

Product Market Fit is the product’s suitability for the market. It indicates how well the product meets market needs and is valued by customers. It is important to seek PMF to ensure the product’s success.

MQL: Marketing Qualified Lead

A Marketing Qualified Lead is a lead that has.Been qualified by the marketing team and has shown interest in the company’s product or service.

SQL: Sales Qualified Lead

A Sales Qualified Lead is an MQL that has been qualified by the sales team and is ready to purchase.

PERSONA: Fictional customer profile

It is important to know the persona to direct marketing and sales strategies.

Demand Creation vs. Demand Capture

In the context of growth marketing, there are two main approaches to driving business growth: demand creation and demand capture.