A short article about what is better, a business card site or a landing page. Need a site, but can’t decide what will suit you better? Then this article is for you.
Business or service?
Why do you need a website? Do you want to advertise your entire business or a specific product or service? If the former, a full-fledged website will suit you better.
Example: A dental clinic with a wide range of different services creates one long landing page. It describes all its advantages. On one of the screens it provides a table with types of services and prices. Everything seems fine, but will such a site inspire confidence in visitors? Will you personally be ready , having visited the one-pager, to entrust your health to this clinic?
Now let’s assume that this dental clinic has a full-fledged website with all the necessary information. It fully reflects the image and status of the company.
And only after that
For a specific service (for example, the now fashionable veneers/lumineers) the clinic creates a separate landing page. And there it describes all the advantages of this service.
In this case, the landing page acts as a branch of the main site. Agree that this approach inspires more trust. And rest assured that the conversion in this case will also be higher.
What tasks is a one-page website suitable for?
For example, selling one type of product. It could be either gyro scooters or granulated sugar with delivery. It could be germany phone number library services . For example, consultations, massage, calling an electrician or photo shooting.
Landing pages are suitable when:
If the range of services is large or the service itself has many nuances, then it is better to choose a multi-page site.
If the goods are expensive and have many specifications, then it is also better to use a website, because the landing page will inspire less confidence when buying, for example, an expensive watch or a mobile phone.
Difference in optimization
Due to the fact that the format of one-page sites implies a small amount of information, it is somewhat more difficult to optimize them for key queries. And for a group of target queries it is almost impossible.
Even if we are talking about such a long landing there were almost no problems page as in the example above, if we were to make a multi-page site out of it and turn each section into a separate page with a special keyword, then it would be much easier to promote such a site in search results.
Traffic to landing pages is usually paid. If you are going to promote your landing page in natural search results, then this will not be an easy task. Don’t believe me? Try entering some commercial search query in Yandex and see how many consumer data landing pages are located on the first page of results. Most likely, there will be full-fledged sites and online stores, but not one-pagers.