Below, we’ll leave you with some influencer statistics that show how Influencer Marketing works and why so many companies invest in this strategy.
Read on to find out why you should also invest in it in 2022.
40% of people have already purchased something based on a recommendation from an influencer on Twitter.
A study conducted by Twitter in partnership with Annalect found that 40% of consumers have already purchased a product or service based on t namibia phone number list he recommendation of a digital influencer on Twitter. So, you can already begin to realize the power of influence of these Internet personalities .
The same study revealed that the chances of making a purchase increase more than five times when users receive recommendations from both brands and influencers. In addition, 49% of users trust these personalities on the social network.
Women and young people follow more influencers than men and older people
Here we bring you some data that reveals the predominant profile of influencer followers.
There are influencers and followers of all niches overview of cold calling and profiles, but data from the Influence Marketing Hub shows that there are more women than men following influencers. In addition, younger people follow more influencers than older people.
In younger age groups, the disparity between women and men is more evident. Between 16 and 24 years old, 33.1% of women follow influencers, compared to 25.1% of men. Between 25 and 34 years old, there are 26.1% of women and 21.9% of men. In the following graph, you can see all the data.
91% of engagement on sponsored posts on Instagram comes from micro-influencers
Do you think that big influencers dominat lack data e brand campaigns? Then you should know that micro-influencers have been gaining ground , and it is not by chance. Their audience is smaller but more focused, which favors the engagement of followers.
According to the State of Influencer Marketing 2022 report , conducted by Klear, 91% of engagement on sponsored posts was with content created by micro-influencers. This still represents a 2% growth compared to 2020.