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When to use it
: If you run ads or campaigns to increase initial awareness, you can invest more in keywords or channels that first exposed customers to the brand. 5. Linear: gives equal credit for each channel of customer interaction before conversion. When to apply: If your advertising campaign is to continue to reach customers throughout the entire sales cycle and maintain brand awareness, each touchpoint is equally important during the customer’s shopping consideration process. 6. Time Decay: This model is based on the concept of exponential decay, and most heavily credits the touchpoint that occurred closest to the time of conversion.
When to apply
: If you run a promotional campaign for only one or two days, you may wish to give more credit to the interaction during the promotional period. Therefore, the value of the interaction that occurred a week before is not high compared to the tou poland email list chpoints near the conversion. 7. Position Based: allows you to create a hybrid of the Last Interaction and First Interaction models. The credit is split 40% each to the first interaction and the last interaction, and the middle interaction is 20%.
When to apply If you most value touchpoints
on getting customers to recognize your brand and the final touchpoints that resulted in sales, it is suitable. After changing the attribution, the credit will be redistributed. You can observe the before and after differences through the Google Ads built-in tool: 1. Attribution Model Tool: Google Ads> Tools and Settings> Attribution Model 2.
Conversion time-consuming report: It can display how long it takes for a customer to complete the conversion from the point of advertising Google Ads> Tools and Settings> Path> Conversion Time On the Internet, a customer’s inquiry or purchase often goes through many paths.
If we only focus on the last
converted click and there is no way to effectively optimize the conversion rate, let us re-examine it. Which attribution model is suitable for us? Let’s talk about the optimization of website marketing. The customization of email content is very important. Whether it is the subject of the letter, the title after opening the letter, or even the content, it should be as close to the reader as possible. It is the same when doing keyword advertising. Performance engineers will always analyze the audience and customer groups first, and then list the appeals that can be used to attract different kinds of customer groups, and finally develop it into a copy.
These marketing pre
-tasks are all to attract people to open letters and attract people to click. But I can’t help but wonder, in fact, whether to make a deal in the end, it seems that checklist: which product recommendations should be on which pages I still have to go to the website to decide. Since the website itself is so important, why haven’t your optimization and real-time strategies been applied to the website? The fact is more than 95% of the potential customers who arrived on the site finally left. Why? After the customer came in, he/she found your product, which seemed not as important/related to him/her or interesting as expected.
The customer is not sure
if your product is really as good/beautiful/effective/value for money as you said. The customer did not notice that there is a place to leave information/apply for trial/inquire customer service. The website loading is too slow and impatient to consumer data wait. The fourth point may need to ask your website engineer for help, but the other three points are definitely related to your experience design. How to provide the content that attracts