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Sonya admits that it is difficult
Those who want to learn jewelry making, the girl advises finding a local professional in a nearby jewelry workshop and asking to be his apprentice. One girl got the opportunity to study to be a jeweler in Great Britain, but she didn’t go there, and later went to a local jeweler from a workshop.
Now this girl has a successful and famous jewelry brand in
Yekaterinburg, Avgvst. Sonya Latukhina, founder of the project “Be Your Own Jeweler” Search for premises to find premises for jewelry master classes, but visiting creative fairs and any events from art spaces helps her: it is easier to meet the owners and negotiate a lease there. This is how Sonya met the organizer of the Yekaterinburg art space.
“Arka” , where master classes are periodically held
Another option is Avito, where you can find decent premises for rent. Yekaterinburg is a treasure trove of creative spaces the building at 22 Turgenev Street, where many ceramics, vocal, and recording studios are bas. When she vk database couldn’t find the right place.
Sonya rent a ceramics workshop there
Jewelry workshops are very sad: they are not beautiful you can’t take off your reels in them. But ceramic ones are the key to coziness. I would furnish my apartment the same way as some workshops. Sonya Latukhina, founder of the the focus is to further segment your actions project “Be Your Own Jeweler” According to the girl, in hourly spaces you can rent a room for 500 to 1,500 rubles.
The cost depends on how many people come to the master class:
sometimes people write an hour before the start that they are sick and do not come. There was a period when tenants receiv an even larger share of the revenue than Sonya: clients came through them. Now she pays a much smaller percentage for tg data rent: she has form her own client base. Sonya believes that the niche of jewelry master classes is very underdevelop, if compar with ceramic studios.
The beauty of this option
Sonya is not sure whether banners in cafes and other establishments work, but she is convinc that people have become accustom to receiving information from their phones and look around less and less. The fewer actions a person nes to perform to subscribe to you, the better.
For some, QR codes on banners are still a challenge:
Not all cameras have built-in recognition. Free course How to promote a project on social networks The course experts will tell you how to prepare for the launch of promotion, choose suitable social networks, start collaborating with bloggers and analyze the results of the advertising campaign. Lena Klyuchnikova, the owner of the.
Vstrechi space, where the Be Your Own
Jeweler master classes are held, recommend that Sonya use mutual PR. is that you can gradually choose increasingly popular accounts and get a target live audience for free. The investment ne to open a jewelry making workshop depends on paytm database the materials that will be us – clay, iron, silver or even gold. Sonya’s business did not require huge investments at once.
They grew gradually
It was necessary to purchase equipment and gradually expand its volume. Sonya believes that in 2024, one or two million will be enough to start you can do some small tasks such a project. In the minimum set of equipment for jewelry master classes, the main thing is the wax itself, from which the product is model, and soldering stations for melting it.
You also ne tools for measuring the size of the rings
Cutting tools and a bunch of little things that you can do without, but they make the process easier and more interesting for the participants. For example, a large selection of stones for the products, mini-drills with various attachments, blanks of simple tg data shanks (the part of the ring that goes on the finger – note “Masters”) will make the master class more vivid.
The process of creating a ring
Then I was convinc that this is true,” the entrepreneur admitt. When it comes to rings, a wax model is first creat using blanks call “shanks”. The participant selects a blank, adjusts it to the size of the finger, gives the material the desir shape by inserting stones, and this prototype is taken by the master class studio.
Afterwards, the wax models are test
The jewelry is cast, then they are polish, ground and secur. The hardest part of this type of work is to understand what the client nes and get the right 3D model: after casting, you get an almost finish product that only nes to be finish, you can’t change it.
To make easier, you can ask the client for a reference;
They usually have one, since people, according to Sonya, are often inspir by other people’s work. “It’s rare that a person comes with a stack of sketches and a detail text description of the ring they want,” she explains. Sonya’s system of work differs loan database from jewelry stores. The brand first nes to manufacture the product and then find a client.
But she already has a client:
He himself is both the customer and the manufacturer. Registration for the master class is done by prepayment, that is, initially the participant freelancer website is very easy to use himself invests money in production, and Sonya – her man-hours. There is no cash gap in the business, because the girl does not sell anything without the client’s request.
Advertising and investments
The girl realiz from her own experience: to get more clients, you ne advertising. Bloggers, according to her, are not a very expensive and the most effective way to gain popularity. In Sonya’s opinion and experience, this is better than targeting, especially tg data for those who do not know how to deeply work with the mechanisms of social network advertising accounts: it is impossible to prict the result on your own.
One day there was a boom of
Be Your Own Jeweler Participants cut simple figures from the plates using a special jigsaw. The next step was to process the ges, bale (i.e. make the blank convex, Masters note), polish, ink and finally attach the fittings. This technique allow making jewelry in a few hours.
But was very limit:
it was impossible to create a ring or any complex shape. Now, master classes use the technique of modeling a wax model of jewelry with subsequent casting. Soon Liza Shabanova decid to leave the project: she lost interest in jewelry and went into the film industry. Sonya did not fully immerse herself in the business: there were few clients, and, as the entrepreneur admits, she did not believe that it was possible to earn enough money from it.
At first, Sonya, working alone, did not feel
A strong workload, but people wanting to do it and this became a challenge. The thing is that the girl order advertising from several bloggers who run accounts stockholder database on the topic of creativity, and these integrations turn out to be very effective.
“They wrote to me constantly
I was just in shock. I was already thinking: “That’s it, please stop,” recalls the founder of the project “Be Your Own Jeweler.” Sonya admits that it is not easy you can also write a blog about what you are learning to work now either, but she is not panicking now. When the entrepreneur realiz that the income from master classes covers all her nes, she quit her previous job and start her own business full-time.
Making jewelry Sonya currently does not have
A permanent team, but she delegates some processes. For example, the girl found jewelers to whom she brings jewelry for processing in order to make her work as easy as possible. Jewelry passes through three or four pairs of hands before reaching the master class participant in the final version. “Avgvst had this theme: “Our jewelry passes tg data through 10 pairs of hands.” At first, it made me laugh.
To them at one of the markets
We paid special attention to the legal aspects of launching a jewelry brand. At this place of work, the future entrepreneur was temper by critical comments from fellow jewelers who were much more experienc. The girl decid that such production was not for her and quit.
I simply quit my job without a “financial cushion”
I am an artist by ucation, a teacher, and I thought that I would easily find a job teaching painting in a private studio. But no, it didn’t work out. Sonya Latukhina, founder of the project “Be Your Own Jeweler” Experiments with master classes.
The “Be Your Own Jeweler”
Project was creat in 2021 through the joint efforts of Sonya and Liza Shabanova, with whom they studi together at the Architectural Academy in Yekaterinburg. At that time, the girls were still making jewelry for sale. A trying to develop a brand without home owner database funds and experience.
The idea of master classes on creating jewelry came for artists
Which were organiz by the director of the Yekaterinburg Museum of Soviet Life Irina Svetonosova. This museum is a unique project for the Ural decide which skills will work best for you capital, which takes you back to the times of the Soviet Union by recreating the atmosphere of that time. At the market, the girls were selling their products, and Irina told them that visitors had a request for master classes on creating jewelry.
Sonya and Lisa “quickly figur
Out that the topic was interesting” and got down to business – the first master classes were held in the museum. At them, the girls taught how to work in the technique of figur metal sawing. Lisa and I prepar copper plates, roll them to the requir thickness. S level them and appli a relief pattern using chemical etching. A similar process is us in radio tg data engineering for etching boards. Sonya Latukhina, founder of the project.
The brand also has an artist
One of the latest products is a dog: it has a belly, ribs, and a diode heart. Folklore, Death and Angels In his products, the master often uses folklore themes: references to fairy tales, legends and horror stories. These include icons in the form of an ouroboros (a snake or lizard curl into a ring, biting its own tail, note by “Masters”) or archangels.
Ouija boards for communication with spirits
It attracts me; I often think about death, I watch how people sometimes behave frivolously. I have been interest in the afterlife since childhood. It’s not that I believe in anything like that I just like this aesthetic. Danil Grekhtvortsov founder of the Znak Luny project Danil takes all the images from his head, movies, books, music.
He notes that in recent years the public seems
To have become more interest in domestic mythology and folklore. The master draws some of the sketches himself: a long time ago he went to moj database art school. “True, I was kick out because I was colorblind,” adds Danil. who can draw some complex images.
Sometimes ideas, as the founder of Znak
Luny says, are suggest to him by social networks. So Danil saw a pendant for glasses somewhere, thought it was interesting, and decid to make his easy to measure own version. There are many things in the workshop that are not being implement because Dania came up with them for himself. For example, a large wooden skull or a mirror “Ouroboros” with backlighting and engraving right in the center.
Recently he dream of an idea for a lamp-sign
“Attention! When leaving, do not forget who you are.” It did not sell at first, but now there is interest in it. The master’s favorite product is the Sirin and tg data Alkonost mirror, which took a month to make and was put up for auction. Now it hangs in the Opyt bar , because the owner lik it so much.
Burnout Before starting her own
Now they are making a website, they want to go to OZON, open an offline department in the Yeltsin Center store, and hire more assistants. “Be Your Own Jeweler”: How Yekaterinburg Helps Create Your Own Jewelry May 21, 2024. ”
Be Your Own Jeweler ” is a master class
On creating unique jewelry from bronze and silver with your own hands, which has been held in different spaces in Yekaterinburg since 2021. Clients here bring their ideas to life by creating prototypes of rings and earrings, and the master takes on the dirty work. We talk to the project’s founder.
Sonya Latukhina, about
How jewelry is creat and what the difficulty is in conducting and organizing such classes. Text: Kristina Kalinovskaya Jewelry and business, Sonya work in a jewelry factory, where she went after graduating from university. There, she work with business owner database exclusive jewelry with natural stones, which could cost from 100 thousand rubles.
“One day, they gave me a huge emerald and said:
“It costs three million, and it’s also very fragile. You ne to measure it with calipers ,” Sonya recalls. At the factory, the girl made 3D models, which were then print from a special polymer and mold to make a wax copy and cast in metal. The task was not mobile marketing: the absolutely complete guide particularly creative, but it taught Sonya a lot: for example, when it was necessary to make “something decent” if the artist had drawn a sketch poorly.
It was at this job that the young master
Understood many technical aspects of creating jewelry: any mistake emerges at the design stage. Once she made a mistake of literally half a millimeter – the stones did not fit, they were tight, and she had to start over. Free course How to Launch a Jewelry tg data Brand. The course experts will discuss how to come up with an idea and test it. A organize production, start selling online and offline.
ID tags, as well as other items
Then the young man took the prototype and went to the museum, where he was met by the “museum aunties” and was completely delight with the products. After the idol, an archaeologist who has been studying it for many years had to evaluate and approve it – she was also pleas.
The museum was glad that
They had interesting souvenir products. Now badges and incense holders are sold in the museum, and every month it pays the brand a certain amount from sales. Now Znak Luny makes badges, buttons, keychains, pendants, earphone covers and pet that come to the creator’s mind: the same board for communication with spirits, aroma lamps, mirrors, shelves, lamps.
But initially it was still pinneria
Danil notes that they are certainly not the first in the country to make badges. But, according to him, the peculiarity of his project is that Znak Luny creates “high-precision and clarity drawings at the molecular level, which others cannot repeat.” Materials on zalo database the topic 24 Hours in Yekaterinburg: A Guide to the Best City on Earth We tell you what to do in.
Yekaterinburg – where to eat
Drink and where to go for impressions. The master usually comes up with something, posts it, and almost immiately they write to him and ask see some numbers him to make another one. Sometimes it is exactly the same product, sometimes the dimensions or some details change. When it is a custom order, it costs a little more.
Usually, it takes from one to three days
To make a product, depending on the complexity, but the masters want to make everything work faster and increase the volume. “When I made the first badge, I could not imagine that people would want to buy it. A year later, I can definitely say that this is a business, just not a very big one yet,” says the founder of the project. Earnings from products are not very stable yet and depend on the number of orders. Danil can get 200 thousand a tg datamonth, or 30. But, according to him, the number of orders is growing overall, although the guys still have small social networks.
Russia they depict angels and reflect
He bought it. In general, “Sirin and Alkonost” is a series that includes many products and collaborations. These are folklore birds of paradise, symbols of joy and sadness. Danil recalls that he read about how in on death, and eventually came to Sirin and Alkonost, who inspir him greatly.
This is how the collaboration with the
Ural clothing brand Urals came about: these birds are depict on their long sleeves and hoodies. In this series, there was also a collaboration with a brewery – they design the label and develop the taste of the beer itself. Then there were badges and a large mirror. Soon, a third bird will appear in this series – Gamayun. Joint creativity and plans Collaborations with everyone are different.
Sometimes they come from different
Establishments and ask to make a batch of badges to order, and sometimes Danil himself comes to those he likes and offers a sketch. This happen viber database with the Ural rock band Kurara, for whom they made a batch of badges, and the Altai throat singing ensemble Bai-Terek.
Danil fell in love with their music and organiz their concert in
Yekaterinburg, and Znak Luny made brand badges for the band. There was an interesting story with the famous Shigir idol, which is locat in the regional despite the implementation of mobile museum of local history. – When I saw it, I was very impress by it, and I thought that.
It could be us to make an incense stand:
It has the right shape. Besides, both the idol and the incense are something shamanic, esoteric. Danil Grekhtvortsov founder of the Znak Luny project Danil made it, post it, and was told that it turns out that the museum has unique rights to the tg data Shigir idol, which means that he cannot just sell products with its image.
I was able to try to implement
Together, the equipment would cost about six million. Of course, I didn’t have that kind of money, so thanks to Zhenya, who believ in my idea, it for a percentage. My starting capital was zero rubles. I paid for myself instantly with the first badge.
Danil Grekhtvortsov founder of the Znak
Luny project The guys buy consumables together, ducting their cost from what they earn. Now the brand works with brass, gold, silver and other metals, sometimes with glass and wood. Metal is becoming more expensive – this affects the cost, among other things. Initially, the products cost 250-300 rubles, and all my friends said that it was too cheap.
Dania thought that no one would wear
A pin for a thousand, because “it’s just a badge.” But in fact, it’s a delicate work, and also an idea, time and materials. The master calculat everything, realiz that investor database he really did cheapen the price, and rais the price. Now there are products for 700, 1000, 2000 rubles and more – depending on their complexity.
At first there was a lot of defects:
The craftsmen studi how to cut, what to attach, what alloys were ne so that the product would not break. There were a huge number of nuances – they rid a lot and at first went “in the minus”, but then they understood what was what, and over time by researching the marketplace everything work out. “I don’t like to spend too much time on the same work: the longer I look at it, the less I like it.
That’s why it’s important to switch off, to rest
When you finally see the product on display, that’s the most pleasant thing,” says Danil. The master tries to make each next product more complex than the previous one, to create more multi-layer products from different materials, with more complex tg data fasteners and sketches, to build 3D models, to complicate the task for himself in order to move forward.
I myself did not expect that
Danil Grekhtvortsov founder of the Znak Luny project And off it went. The guy post things he made for himself, people lik it they ask to make the same for them. At first, these were single local orders, then friends from Moscow, St. Petersburg, Rostov start writing.
Then different companies start contacting
Danil and ordering whole batches. For example, the jewelry brand Moonswoon order 100 forget-me-not keychains. Gradually, the badges began to travel to other countries: for example, to Georgia and Turkey. Perseverance and self-improvement
Word of mouth help him achieve his quick success:
During his time working in bars, he made many acquaintances – people knew him and came to him with orders. “It happen in just a year – the activity would soar so quickly and that people would like it so much. Perhaps the secret is to do what you band database want and for yourself, with love and interest,” he says.
The nascent brand was nam
Znak Luny, after the song of the same name by the Rostov band Leto v gorode. Dania drew the sun, listen to this song, and it inspir him: he found it interesting that the name would have the Moon, and the logo would have the Sun. Danil learn the what is data entry? basics in a few months, and now he continues to improve in the process: he masters new techniques, reads a lot.
He says about himself that he is an
Enthusiastic person and, if he is interest, he grasps a lot quickly. The young man never tires of repeating: he was very lucky with the workshop in the sense that he did not have to buy anything himself, because Evgeniy already had the equipment. Danil is provid with it, and he gives 50% of all orders for it. One such machine costs more than tg data a million, and there are three of them in the workshop, in addition to various CNC and other nuances.
It doesn’t totally matter where you decide
It doesn’t totally matter where you decide to do it- easy recommendations include pinching the area between your shoulder and neck (relieves anxiety), pressing your thumb down on the inside of your wrist (relieves nausea), or even pressing your tongue to the roof of your mouth (allegly keeps tears at bay)- but the trick is to absolutely believe it’s the most effective tool in the world.
So if you’re someone like me who’s
Convinc by science, pick one and read anything that tells you it works until it actually does. Oh, and don’t start giving yourself a full back massage or calf rub in a meeting; that’s just awkward. Seek insight by inquiry. To give yourself time to think of an answer as well as gain clarity over what’s happening, start by asking a question.
Let’s say your boss just finish chewing
You out for a recent project in front of your whole team. Rather than jump into defense mode or just shutting down and crying, regain influence of the ig database situation (and yourself) by asking a question. Something simple like, “What specifically was wrong with the report?” or “How would you have lik me to conduct that meeting?
Will suffice This helps to minimize anger
Defensiveness internally while ensuring you get to the heart of the conversation, as well as determine if there’s an actionable solution you can provide. Asking a question, and then some follow-up questions, takes the undue heat of off you and Then you must work hard to places onus back on the other person to provide you with details pertinent to the situation.
This one doesn’t work for everyone,
but some people can nail this technique, which entails si. Imply silently pausing. At the end of a rant or during a heat confrontation, it can sometimes be ben. Ieficial to intentionally and obviously give yourself the space and time to act instead of react. So what does rich data this look like? Maybe you sit silently. Maybe you nod your head to indicate thoughtfulness or shift yo. Iur legs slowly. Maybe you take a sip of water or jot down a note. Whichever method works for you, igno. Iring the social awkwardness.