Tag: online marketing

 

Here too, Internet users are active on this keyword.

Semrush Keyword Magic Tool

Another effective tool for keyword research: Semrush.

With the Keyword Magic Tool , you can retrieve many sales-related keywords in your theme.

The interest will be to select those adapted to your sector of activity as well as those which are “accessible”.

Using this tool, I can easily identify long tail queries related to sales and cat products.

Another example with the theme of fishing:

It should also be noted that the search volume for these different queries increases tenfold as the sales period approaches.

Analysis of competitors in my theme

Still with the Semrush tool, if you identify competitors with sales pages on their site, analyze them.

We note, for example, that the Cdiscount site has a well-established SEO strategy for sales:

It has over 14,000 ranked keywords that italy telegram data contain the word “sale”.

Here is another example in the field of sport with the Go Sport site which also has many dedicated pages:

By filtering by URL and indicating keywords containing “sales”, Semrush identifies more than 4200 keywords, including more than 600 in the top 3.

Another example with Fnac, more than 6000 keywords positioned:

I advise you to analyze, always with Semrush, the keywords positioned during sales periods. Given that the sites will push these pages to the maximum at these times, most of them will position themselves on more requests.

Internal search engine

Another interesting tip if you have a site with a certain age: use the internal search engine.

It’s quite possible that during last year’s mark isherwood vice president – business development, storage and transmission event, visitors to your store typed the various sale products they were looking for directly into the search bar.

By filtering the results on the sale dates, you will therefore discover the needs expressed by Internet users, directly on your site.

An interesting source of inspiration to recover!

Step 2: Categorization

Once your document is well fleshed out with your keywords, you will sort and categorize.

• Prioritize results

At this point, you can remove keywords that don’t work for you: competitor sites, products you don’t sell, products you don’t discount, etc.

You need to direct your resources to pages that will bring you sales.

If you are in a competitive sector, I also advise data on you to analyze the competition to identify the sites already positioned on the different requests. This analysis will allow you to know if you have your place in the SERPs.

Here again, it would be a shame to spend time creating pages on requests monopolized by unbeatable players.

Determine the tree structure

Once your list of keywords is sorted, several types of queries will begin to emerge:

• Keywords related to the theme (Example: “Fishing sales”)
• Keywords related to product categories (Example: “Fishing rod sale”)
• Keywords related to product subcategories (Example: “Sea fishing rod sales”)
• Brand related keywords (Example: “Daiwa Sales”)

 

To sell products on sale in your store, regulations require that they have been available for more than a month before the start of the sales.

Which means you can’t restock on sale items.

This is also why it is common to have availability in only a few sizes or models.

This notion of limited stock brings an additional sense of urgency to consumers.

I also invite you to refer directly to the government website if you are looking for more specific information on this regulation.

Authorized sale products

SEO is a lever that can become very effective during this period and generate considerable traffic to your e-commerce site.

Many e-retailers tend to create ephemeral pages, simply to present the different products on sale. However, behind this event, there are well-established SEO strategies that can become very profitable for your business!

Step 1: Keyword research

As usual, keywords are the basis of any SEO strategy.

This period generates many requests from israel telegram data Internet users, on the different search engines. The first step is therefore to analyze the requests to work on in your theme.

Unlike Black Friday, which generates searches mainly around high-tech or household appliances, sales affect more themes and products.

Of course, the major players in online sales are already in the race for the main queries such as “high tech sales”, “iPhone sales”, “household appliance sales”… but there is always an accessible long tail to go after!

For this first step, your goal will be to collect and list as many keywords as possible related to your sector of activity. Remember, of course, to stay in a lexical field related to the different products you want to sell otherwise you risk getting lost in all these requests!

Keywords around sales will mainly look like “Sales + [Brand]”, “Sales + [Theme]” or “Sales + [Product]”.

Search Console

If you already have sales pages referenced on your site, you may be able to retrieve information directly from Search Console.

Go to the “Coverage” tab, select a period of 16 months to display data covering the last 2-3 sales periods in order to collect maximum information.

Finally, filter for queries containing the word “balance”.

The advantage, if you already have well-ranked pages on your e-commerce site, is that your work will mainly consist of strengthening and optimizing them as this event approaches.

Google Suggest

Google is a search engine that can give kevin watkins chief architect & founder you a lot of answers (which is quite logical in reality…).

By simply using the search bar and analyzing the suggestions, you can start to retrieve many keywords.

For example, if your online store specializes in cat products and accessories, here’s what you might find:

For each keyword, you can then search for related and more specific queries:

Another strategy, for each letter you add, new suggestions appear in the suggestions:

Google Trends

Google Trends is another tool from data on Google that helps analyze searches and trends.

To resume the queries related to cat trees and sales, Google Trends shows us these results:

We immediately identify a strong demand during the sales period which confirms the interest in this request.

Another example with the keyword “sale fishing rod”:

 

The sales are approaching… Like many e-retailers, you are starting to prepare your products, your stock or even your various marketing actions and you are right!

You know this period well and you know that it can increase your sales tenfold and make your turnover explode.

This major event, which occurs twice a year for 5 weeks, in summer and winter, must be organized efficiently. You must therefore put in place the right strategies and respect good practices.

From both a regulatory and SEO perspective, it is important to put in place a precise action plan to obtain the expected benefits.

In this article, I will list the main rules that govern the sales period to comply with French regulations. I will also share with you a complete SEO strategy, inspired by the major players in online sales in order to considerably boost your traffic during this event.

The main regulations governing the sales period

First of all, it is important to remind you of the different laws that govern the sales period. Many e-retailers do not necessarily respect them and the consequences can be very costly.

This event is being closely monitored by the DGCCRF , which is none other than the General Directorate for Competition, Consumer Affairs and Fraud Control. 

This service belonging to the Ministry iraq telegram data of Economy ensures the economic protection of consumers. It therefore frequently carries out control actions on many e-commerce sites during this period.

Information to be displayed

• “Sales” mention

Each product that you are going to sell on your e-commerce site must explicitly display the words “On sale”.

If you want to set up sales on a specific part of your catalog, the Internet user must easily differentiate the products that are on sale and those that are not.

Old price and new prices

The base price must also appear on the product. In e-commerce jargon, it is also called the “crossed-out price”.

Logically, you will add the new sale price with the discount applied next to it. 

Offer end date 

Finally, another important element to highlight: the validity date of the offer and more particularly, the end date.

In addition to being mandatory during the brock jensen project manager sales period, it is also an element that creates a sense of urgency in your visitor and encourages them to purchase the product quickly.

The visuals come from an example store created on the WiziShop e-commerce solution. As a French platform, WiziShop complies with the various regulations in force.

Authorized discounts

• Selling at a loss

Sales are the only time of year when you can sell your products at a loss!

During this period, e-retailers therefore have the opportunity to resell items at prices lower than the purchase price. This is often an opportunity data on to sell off hard-to-sell items or to reduce excess stock.

• A “reasonable” reference price

As 60 million consumers points out , the regulations on the reference price have been relaxed.

Since March 2015, no “reference price” has been mandatory. According to the decree of March 11, 2015, the e-retailer must only “be able to justify the reality of the reference price from which the price reduction is announced” .

In other words, the reference price must be set according to each product and be “fair”.

Maybe your business wants to post a video tutorial on how to use one of its products or services, in which case you need to know what people are searching for on that topic. If you want your videos to rank well, using Google Trends to identify the most popular or trending video topics can help you write titles and descriptions that better match what people are typing into the search box.

To do this, you can switch your keyword research from the regular “Web Search” button to the “YouTube Search” button. You’ll get instant access to what people are searching for about your video topic, allowing you to effectively tailor your content and tags.

Take the keyword “home DIY.” By selecting “YouTube Search” from the drop-down menu on the far right, you can see when people are most searching for that term. If you’re planning on posting content about home DIY, it might be best to do so around the end of March or early April.

Get more insights into your website keywords

With Google Trends at your disposal, you don’t need to be an SEO expert to do on-page SEO. With the keyword metrics you’ll find there, combined with Semrush’s keyword tools designed to tailor your content to existing trends, you’ll never have to write blindly or just hope your content resonates with your audience.

Semrush can help you organize every facet of the iran telegram data Google Trends data you find and help you turn search queries into SEO success.

Related topics on Google Trends: FAQ

Is there an API for Google Trends?

There is no publicly available Google Trends API; however, Google provides access to two sample datasets, including real-time data from the past week and non-real-time data going back to 2004.

Trending searches on Google change from day to day, but current trending searches can be viewed on Google Trends . Results can be filtered by country, allowing you to see how trends are evolving around the world and what the top trends are in your country.

What are the top 10 searches on Google?

The Google Trends page shows 10 recent norm cameron director, enterprise infrastructure support trending Google searches. One day, Taylor Swift might be a popular Google search, and the next day, a new market disruptor will take its place.

You can also explore the top trends from the current year and each previous year.  For example, in 2020 , popular Google searches included events like the coronavirus (COVID-19) pandemic and famous people like Benjamin Griveaux and Cyril Lignac.

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Google Trends is a useful keyword research data on tool that provides you with a wealth of information to strengthen your marketing strategy. If you want more help with keyword research, in addition to other keyword research tools, be sure to takeadvantage of everything Google Trends has to offer.

You can sort data by category, type, region, or time period. As you become more comfortable with Google Trends, you can use trending topics, trend forecasts, and find related queries to optimize your local and video SEO.

For example, using the platform to analyze search volume over a period of time can help you identify seasonal peaks for topics in your industry. With this, you can create an editorial calendar to promote content around that topic during its peak season.

Below we will see how you can use Google Trends for keyword research

• Understanding what india telegram data keyword search volume is
• Identify seasonal trends
• Avoid temporarily popular keywords
• Find relevant and trending topics
• Using trend forecasts
• Find related queries to beat the competition
• Optimizing your local SEO strategy

Understanding what keyword search volume is

The search volume for a keyword is the. Number of times that. Term was searched for in a given period of time. This is a critical metric for marketers and. Seos because search volume is ultimately. What drives new traffic to a site. Google trends allows you to enter any keyword and. See graphs showing how interest in. That topic has increased or decreased .over a given period of time.

You can also view regional interest in. A given topic or activity. And view state or regional maps. That show where it is most or least likely to be searched. A savvy keyword researcher will place. These results in a dedicated log or. Keyword manager so that trending items on google can. Be recorded and exported for appropriate use.

Improve your video SEO strategy

It’s important to know that Google Trends shows the relative popularity of keywords. This means that the line graph you see for a given term tuan chau graphic designer senior represents a ratio of the number of times that word or phrase was searched for to the total number of searches performed in a given location at a given time.

To get the full context of the search volume, you need to couple this data with what you get when you enter the keyword into our Keyword Overview tool . You will then have the exact search volume, as well as the difficulty of ranking for that specific keyword.

Identify seasonal trends

Most content marketers want to set their content calendars well in advance and stay on top of changes in keyword popularity.

With this in mind, tracking seasonal trends data on through. Google Trends can help you know when to produce. Content that is likely to be highly searched for. During certain times of the year, such as holidays. These search trends help your business find the right window for promotion.

Google trends allows you to see when and. How much a given keyword was searched. For compared to how often it was searched at other times of the year. Being able to prioritize cyclical trends with the. Most traffic helps reduce marketing mistakes.