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Email DeliverabilityYou’re spending a lot of time each week crafting emails to your subscribers, but none of that will do you any good if you don’t have a decent delivery rate (aka, email deliverability). If those emails land in your potential customers’ spam folders, you don’t have much of a chance of making a sale or building a relationship with them. Getting email to the place you want it to go is getting harder and harder these days. The voluminous amounts of emails that fill our inboxes has companies scampering in order to make the process better. If you tried to send 1 email to 500 addresses from your personal account, there is a good chance that those emails will not even make it out of your inbox! If you are sending emails to let customers know that you are having a sale, or if you are sending them a newsletter you promised, you need to have a reliable method of getting those emails out the door. Email Deliverability is KEY to Having Your Emails Get To Where They Are Going When you send an email, you want it to get to the recipient it was intended. At one point or another, you have probably ended up in someone’s spam folder, their promotion folder, or even worse, not delivered at all. This is the OPPOSITE of email deliverability! In order to get your email to the proper person and place with out bouncing back, you want to follow some straight forward guidelines. Here are three tips that will help insure that your emails make it to your subscribers’ inboxes. 1. Use A Reputable Auto Responder Service Using a reputable auto responder service is the single best thing you can do to improve your chances of avoiding spam folders. Companies like Constant Contact, Aweber, and Get Response work hard at making sure they are white listed with the big Internet Service Providers and email providers like Gmail. Most auto responder companies will list their delivery stats. In addition the good ones will make sure your emails are compliant and keep you out of hot water. 2. Set Expectations and Keep Them Your chances of staying in the main inbox are high when your subscribers regularly open your email. The best way to insure that – outside of providing great content that your subscribers are looking for – is to set expectations from the beginning. Let your subscribers know early on when and how often they can expect an email from you. You can even use “foreshadowing” in your messages.

Content Marketing Social Media Content MarketingHave you ever thought about integrating your Social media along with your Content Marketing strategy? Social media marketing means promoting your website through Facebook, Twitter, Instagram, and other social networks. This is a highly effective way to build fans, interact with your visitors, and, gain more visitors to your site. Content marketing on the other hand means adding blog posts and articles to your website so that you can demonstrate your knowledge on a given subject.

So that you can gain subscribers who

will come back regularly to your website, and so that you can fill your site with content for all the search engines to find. But these two strategies should not be thought of as separate and disparate things. Instead, you should think of them as one overarching approach.

There is a lot of synergies to be had

between social media and content marketing and when you italy phone number data understand this, you can massively grow your traffic. Writing for Your Audience The most obvious way in which social media and content marketing go hand in hand is in the fact that you’ll probably be sharing your content to your social media channels. Either manually or automatically, you should post on Facebook, Twitter, and elsewhere each time you create a new article and upload it.

What’s more, you should also look for specific communities on a summary of Internet marketing terms social media. This might mean joining a Facebook group, it might mean joining a Google+ community, or it might mean using social bookmarking sites like Reddit. But instead of making this an afterthought, you should go one step further and saudi data make this the starting point when coming up with your content. In other words, when you first set out to write any new article, you should ask yourself who it is for and where you’re going to share it. Only put the work into your blog post if you know that there’s a specific audience out there for it and that it’s going to be successful.

Social Media and Content Marketing An article on Bruce Lee will be highly popular for instance if you share it with a Bruce Lee Google+ community. Likewise, you can also use this strategy to reel in entirely new audience members. Combining different niches for instance is a great way to write something new and to get lots of hits. For instance, if you have a fitness website, you can write about fitness and martial arts and then submit that to martial arts groups. Or why not write about Spinning/Cycling for entrepreneurs and share this with entrepreneur groups?