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Tag: kutungamira chizvarwa
Kushambadzira kwemukati: 10 mienzaniso inoshanda
Kuti ndikupe yakajeka zano rekuti kushambadzira. Kushambadzira kwemukat kwemukati kunoshanda sei, uye kuti ingakubatsira sei kuvandudza bhizinesi rako, tiri kuzokuratidza mimwe mienzaniso yemazano ekushambadzira zvemukati . Iyi mienzaniso gumi inoshanda, inoshandiswa mumakesi matatu akasiyana, asi anoshanda nemazvo mumhando dzakasiyana dzemabhizinesi:
Nyaya yekutanga: online Kushambadzira kwemukat chitoro chembatya
Vaka bhurogi kuti ugovane matipi emafashoni , mafambiro, zvipfeko uye zvimwe zvinyorwa zvinofadza. Chinangwa ndechekukurudzira vatengi kutenga zvigadzirwa. Kushambadzira kwemukati kubva muchitoro chendaneti. Semuenzaniso, unogona kunyora chinyorwa chine musoro wekuti “Mapfekero akanaka sei munguva yechando nembatya kubva muchitoro chedu chendaneti” .
Chirongwa chechipiri: Zano mavhidhiyo pa Instagram uye TikTok
Pfungwa ndeyekuratidza mazano ekubatanidza zvipfeko tenga bhizinesi fax broadcast nhamba rondedzero kubva muchitoro chendaneti, kuitira kuti vatengi vaone. Kushambadzira kwemukat mhando uye maitiro ezvigadzirwa. Vhidhiyo inogona zvakare kugadzirwa iyo inopa vashandisi zano pamusoro pezvipfeko zvekutarisira. Instagram uye TikTok maviri akakwana masocial network kugadzira iyi mhando yemavhidhiyo . Semuenzaniso, unogona kugadzira vhidhiyo ine musoro unoti “Mazano: sei kuwacha uye kuaina mbatya dzako dzemakushe pasina kukuvadza . ”
Chirongwa chechitatu: kupa zvipo paSocial Networks
Kuti udyidzane neveruzhinji, ma raffles kana makwikwi anogona kugadzirwa kune dzimwe mbatya dzemwaka. Pano isu zvakare tinokwanisa kuratidza iro rakanyanya vanhu uye rinonakidza divi rechiratidzo, kugadzira kubatanidzwa uye kuvimbika . Semuenzaniso, ita raffle ine zita rekuti “Tora uye kuhwina 50 euro voucher yekutenga muchitoro chedu chepamhepo” .
Chirongwa chechina: mushandirapamwe nemunhu anofurira
Kunyangwe influencer kushambadzira iri imwe yedhijitari yekushambadzira nzira, iri zvakare nzira inoshanda yekugadzira zvirimo. Kuvhara chibvumirano neanopesvedzera ari papeji imwe chete nevateereri vechitoro, uye anogadzira zvemazuva ese kana vhiki zvemukati zvinoratidza zvipfeko zvako, ipfungwa yakanaka kana zvasvika pakusvika vatengi vatsva uye kuwedzera kutengesa .
Prismalia tipKana iwe uchida kuwana zvese dhatabhesi d zvinogoneka izvo zvinopesvedzera kushambadzira zvine, usapotsa iyi positi: maitiro ekuita mushandirapamwe neanofurira .
Nyaya yechipiri: kiriniki yemazino
Chinangwa: kukwezva vatengi vatsva uye chengetedza varipo
Chirongwa chechishanu: Gadzira hutano hwemuromo podcast
Iyo podcast inofanirwa kutaura nezve misoro ine influencer marketing: zvakanakira uye zvisingabatsiri chekuita nehutano hwemukanwa, sekudzivirira, kutarisirwa, uye kurapwa. Chinangwa ndechekuti vatengi vazive uye vazive kukosha kwekuchengeta mazino avo . Semuenzaniso, ita chiitiko chine musoro unoti “Nzira yekudzivirira sei mweya wakashata nehutsanana hwemukanwa” .
Chirongwa 6: inotsanangura infographics
Gadzira infographics inooneka uye inotsanangura Kushambadzira kwemukat pfungwa senge cavities, tartar, whitening, pakati pevamwe. Pano zvinokurudzirwa kuti vatengi vanzwisise zviri nani matambudziko uye mhinduro dzinopihwa nekiriniki yemazino . Semuenzaniso, gadzira infographic ine zita rekuti “Chii chinonzi tartar uye kuti chinoibvisa sei” .
Chirongwa 7: email kushambadzira
Kuburikidza nehurongwa uhu, zviyeuchidzo, zvinopihwa uye kugadzwa zvinogona kutumirwa kune vatengi, kuti vanzwe kuchengetwa, kukosheswa uye kugutsikana nebasa rekiriniki yemazino. Semuenzaniso, unogona kutumira email ine musoro unoti ” Tinokuyeuchidza nezvekugadzwa kwako mangwana .
Kana iwe uchida kupinda zvakadzama munyaya yakadai, tinokurudzira kuti uverenge nyeredzi yedu post: digital marketing yekiriniki yemazino .
Nzira yechisere: Gadzira ebook yekudzidza
Ebook iri rinofanirwa kupa gwara rinoshanda pakudzidza mutauro unodzidziswa neacademy, uine matipi, zviwanikwa uye maekisesaizi. Chinangwa ndechekuti vadzidzi vakurudzirwe uye vafambire mberi mukudzidza kwavo. Semuenzaniso, gadzira ebook rine musoro unoti “Dzidza Chirungu mumazuva makumi matatu negwara redu rinoshanda” .
Chirongwa 9: kirasi webinars
Kuburikidza nehurongwa uhu, makirasi ehupenyu anodzidziswa uye kusahadzika kunogadziriswa. Pfungwa yacho ndeyekuti vadzidzi vanakidzwe uye vatore chikamu mune iyo academy nzira. Saka, webinar inogona kuitwa ine zita rekuti “Rarama Chirungu kirasi: matauriro parunhare” .
Nzira 10: SEO
Kuvandudza organic chinzvimbo chewebhusaiti yeacademy uye kukwezva vadzidzi vangangove vachitsvaga makosi emitauro munharaunda yavo. Semuenzaniso, webhusaiti inogona kuvandudzwa ine zita rekuti “Mutauro academy muMadrid: makosi eChirungu, French, Germany, nezvimwe.” .
Zvinoitwa nesangano rekushambadzira zvemukati
Iye zvino zvaunoziva kuti kushambadzira kwemukati chii uye iwe unoziva kuti inzira ine simba kwazvo inogona kukubatsira kuvandudza yako brand image, yave nguva yekukwezva uye kuchengetedza yako chinangwa chevateereri uye kuwedzera kutengesa kwako.
Asi, ungashandisa sei kushambadzira zvemukati mubhizinesi rako? Apa ndipo panopinda chikamu chekushambadzira agency.
Sangano rekushambadzira zvemukati ikambani ine hunyanzvi mukugadzira uye kugovera zvakakosha zvevateereri vako , zvakachinjirwa kune zvinangwa zvako, chikamu chako uye mhando yako. Iyi mhando yeajensi inogona kukupa iwe anotevera masevhisi:
- Kuongororwa kwemamiriro ako azvino , kukwikwidza kwako, vateereri vako uye niche yako yemusika. Nenzira iyi, iwe unozoona mikana yemukati uye zvaunoda.
- Tsanangudzo yehurongwa hwekushambadzira zvemukati , zvinosanganisira zvinangwa, toni yezwi, yekudhirowa karenda, mafomati, chiteshi uye metrics.
- Kugadzirwa kwekutanga, kugadzira, kugadziridzwa uye zvemhando yepamusoro zvinopindura zvinangwa zvekutsvaga zvevateereri vako, uye izvo zvinoenderana ne SEO nhungamiro.
- Kugovera zvemukati kuburikidza nematanho akakodzera , kuwedzera kusvika, kuoneka, traffic uye shanduko yevateereri vako.
- Kuyera uye kuongororwa kwemhedzisiro yezvinyorwa zvako , kuongorora mashandiro, kudzoka pakudyara uye kugutsikana kwevatengi. Chinangwa ndechekukwirisa nekuvandudza yako yemukati yekushambadzira zano.
Kana zvasvika pakufunga nezvekusarudza agency yekushambadzira , zvakakosha kuti uite tsvagiridzo yako uye unzwisise kuti ruzivo rwavo uye maitiro anowirirana sei nezvaunoda. Pamusoro pezvo, kuziva kuti yakawanda sei yedhijitari yekushambadzira agency inochaja ichakubatsira kuronga bhajeti rako nemazvo.
Yemukati Yekushambadzira Strategy: 7 Matanho eKubudirira Kuita
Kana iwe uchida kuwana inoshanda yekushambadzira yemukati zano, zvakakosha kuti utarise mamwe akakosha mazano. Pazasi, tinopa nhanho dzaunofanirwa kutevedzera kuti uite chirongwa ichi zvinobudirira:
1. Tsanangura chinangwa chevateereri vako
Usati watanga kugadzira zvemukati, zvakakosha kuti uzive uye unzwisise wauri kunanga . Tsanangura zvakajeka chimiro chevateereri vako uye zvavanoda, kuve nechokwadi chekugadzira zvinoenderana uye zvinonakidza zvemukati.
2. Tsvakurudza uye ongorora
Ita tsvakiridzo yakadzama paindasitiri yako nemakwikwi ako . Ongorora kuti ndeapi mhando yemukati inoshanda zvakanyanya muindasitiri yako uye kuti ndeapi mazano ari kushandiswa nevakwikwidzi vako. Izvi zvinokupa ruzivo rwakakosha kugadzira zvakasiyana uye zvinokwezva zvemukati.
3. Isa zvinangwa zvakajeka
Usati watanga, tsanangura zvibodzwa zvaunoda kuzadzisa neyako yemukati yekushambadzira zano . Vanogona kuva:
- Wedzera traffic kune yako webhusaiti
- Gadzira zvinotungamira
- Vandudza kufambidzana nevateereri vako.
Kuisa zvinangwa zvakajeka kuchakubatsira kuyera kubudirira kwezviito zvako.
4. Gadzira zvakakosha uye zvakakosha zvinyorwa
Izvo zvaunogadzira zvinofanirwa kunge zviri zvemhando, zvinoenderana, uye zvinopa kukosha kune vateereri vako. Chinangwa chekupa ruzivo runobatsira, kugadzirisa matambudziko, uye kusangana nezvinodiwa nevateereri vako . Izvi zvinokutendera kuti ugadzire kuvimba uye uzviise iwe sereferensi muchikamu chako.
5. Shandisa mafomati akasiyana uye chiteshi
Usangogumira pakutumira mameseji chete. Tora mukana weakasiyana mafomati aripo : mavhidhiyo, infographics, podcasts, pakati pevamwe. Kana iwe ukagadzirisa zvirimo kumatanho akasiyana, akadai sesocial network, mablogiki uye matsamba enhau, iwe unosvika kune vateereri vako nenzira dzakasiyana.
6. Kurudzira uye ugovane zvirimo
Izvo hazvina kukwana kugadzira zvakanaka zvemukati, unofanirwa kuve nechokwadi kuti zvinosvika kune vateereri vako . Kurudzira zvaunotumira pasocial media, shandira pamwe nevanokurudzira, uye shandisa mazano eSEO kuti uvandudze kuoneka kwezvirimo painjini dzekutsvaga.
7. Yera uye ongorora zvabuda
Izvo zvakakosha kumisikidza metrics kuti uongorore mabatiro ezvako zvekushambadzira zano. Shandisa zvishandiso zvekuongorora zvinokutendera kuyera:
- traffic
- Nguva yekugara
- Shanduko uye zvimwe zviratidzo zvakakosha.
Nenzira iyi, iwe unozoziva zvinoshanda uye kuti ndedzipi nzvimbo dzaunoda kuvandudza.
Nekutevera imwe neimwe yemazano edu, iwe unenge uri munzira yako yekuita 100% inoshanda yekushambadzira zvemukati zano. Rangarira kuti kuwirirana, mavambo uye kugara uchichinjika ndizvo zvakakosha pakuwana mhedzisiro yakanaka. (Kunyangwe ikozvino zvaunoziva kuti kushambadzira kwemukati chii, zvichave pachena kwauri)
Kushambadzira zvemukati izano rine simba iro, kana raitwa nemazvo, rinotungamira kambani yako kuzadzisa zvakakosha zvinangwa.
Kubva pakuwedzera kuoneka kwemhando kusvika pakuvandudza mitengo yekushandura. , isu takazvipira kukubatsira iwe kugadzira chirongwa chemukati icho chisingangozivise vateereri vako chete, asi zvakare chinokurudzira chiito uye kuvimbika . Wakagadzirira here kutanga rwendo rwako kune kubudirira kwemukati? Bata nesu nhasi!
Nhanho nhanho: maitiro ekuita dhijitari yekushambadzira chirongwa cheako agency agency
1.Tsanangura zvinangwa zvako
Zvakakosha kutanga nekutsanangura zvinangwa zvakajeka uye zvinoyerika zvaunoda kuzadzisa nezviito zvako zvekushambadzira kwedhijitari. Semuenzaniso, kuwedzera. Nhanho nhanho kutengesa ne15% mumwedzi mitanhatu kana kuwana 100 inotungamira pamwedzi. Zvakakosha kuti umise maKPIs akakodzera (makiyi ekuita zviratidzo) kuronda mhedzisiro.
2. Ziva mutengi wako Nhanho nhanho: maitiro akakodzera (mutengi persona)
Ita mabvunzurudzo, tsvakurudzo kana tsvakurudzo kuti uone zvose zvese pamusoro pevateereri vako vaunoda : zera, nzvimbo, simba rekutenga, nguva. Nhanho nhanho: maitiro yekufamba, nzira nyanzvi yemunhu uye indasitiri email rondedzero dzinoshandiswa, zvikonzero zvekufamba, kupokana … Iyi ruzivo ndiyo inokosha kune chero nzira yekushambadzira yedhijitari.
3. Ongorora mamiriro ako ezvinhu iye zvino
Ita webhu ongororo yekuongorora mamiriro esaiti yako. Tarisa zviteshi zvako uye kubatanidzwa. Ziva kuti chii chinoshanda uye chii chisingafanire kuona mikana yekuvandudza.
4. Tsvakurudza makwikwi (benchmarking)
Wongorora mawebhusaiti emakwikwi ako, nzira dzavo dzesocial media, mishandirapamwe yekushambadzira, zvemukati zvavanoburitsa, nezvimwe. kukukurudzira uye kuona pfungwa dzavo dzisina simba.
5. Sarudza mazano ako uye zvishandiso
Zvichienderana nezvinangwa, tsanangura nzira huru iyo zviito zvichatarisa pane imwe neimwe, zviwanikwa zvinodiwa uye bhajeti.
6. Ita dhijitari yako yekushambadzira chirongwa
Ita zviito zvakatsanangurwa mukati memazuva dhatabhesi d akatarwa. Tonga timu nekupa mabasa uye nemazuva ekupedzisira. Inotarisa kufambira mberi uye mhedzisiro yekutanga.
7. Yera uye ongorora mhedzisiro
Shandisa Google Analytics, social media metrics, uye mamwe maturusi kuunganidza data pane inotungamira inogadzirwa, kutengesa, traffic, nezvimwe. uye ongorora kukanganisa kwezviito.
8. Gadzirisa chirongwa
Kubva pane zvabuda, ita zvigadziriso kune influencer marketing: zvakanakira uye zvisingabatsiri chirongwa. Wedzera bhajeti mumatanho anonyanya kushanda, edza zviito zvitsva uye gadzirisa izvo zvisingashande.
Iwo 5 akanakisa edhijitari ekushambadzira mazano ekufambisa masangano
Kushambadzira kwedhijitari kunopa akawanda sarudzo dzekusimudzira kukura kwemasangano ekufambisa. Zvichienderana nezvakajairwa zvinangwa zvemakambani ari muchikamu chekushanya, isu tinosimbisa mashanu anonyanya kushanda mazano:
1. Kugadzirwa kwewebhusaiti
Kugadzira webhusaiti yehunyanzvi kwakakosha kune yako agency, nekuti ichave yako bhizinesi kadhi. Chinhu chakakosha kuti saiti iratidze masevhisi ako, ichikurudzira kuvimba muvatengi vako.
2. SEO Positioning
Hazvina kukwana kungogadzira webhusaiti yehunyanzvi kana isina kugadziridzwa yekutsvaga injini . Nenzira iyi, agency yako ichaonekwa paGoogle kana mumwe munhu achitsvaga “vemasangano ekufambisa” kana mamwe mazwi ane hukama. Webhu inomisikidza agency muMadrid sePrismalia inogona kukupa iwe nehunyanzvi sevhisi kukwirisa webhusaiti yako.
3. Social media marketing
Professional social media manejimendi ichave hwaro hwekuti agency yako ive nekuvapo kuri nani pane yega yega mapuratifomu. Kuburikidza nebasa rakanaka remaneja wenharaunda unokwanisa kusimudzira nharaunda yesangano rako pane yega yega masocial network. Uye zvakare, huvepo hwako hunoshanda huchaita kuti zita rako rizivikanwe, iwe uchadyidzana nevateveri vako uye iwe unokwezva vatengi vatsva.
4. SEM mishandirapamwe
Mishandirapamwe yekushambadzira yepamhepo, yakadai seGoogle Ads kana Meta Ads , yakanakira kuita kuti agency yako izivikanwe nekukurumidza uye kukwezva yakananga traffic kune yako webhusaiti. Kuve nehunyanzvi masevhisi eGoogle Ads agency kuchaita mutsauko mumibairo yako.
5. Email marketing campaigns
Kushambadzira email inzira yakananga uye inoshanda yekutaurirana nevanyoreri vako, kusimudzira yako yekufambisa kupa uye kukurudzira kutengesa. Kuburikidza neemail otomatiki mishandirapamwe , tsamba dzenhau uye zvimwe zviwanikwa, iwe unogara uchisangana nevatengi vako uye vangangove vatengi vakaratidza kufarira kune yako yekufambisa agency.
Siya kushambadzira kwedhijitari kwesangano rako rekufambisa mumaoko enyanzvi
Sezvawaona, kuita kushambadzira kwedhijitari kunoshanda kune yako yekufambisa agency kunoda ruzivo, hunyanzvi uye kuzvipira. Nokudaro, kuva nezano rekunze panyaya iyi kuchava mavambo akanaka. Kana iwe uchida kuziva kuti sei kuhaya dhijitari yekushambadzira agency kune yako agency, pano tinokuudza:
- Zvinokutendera kuti utarise pakutengesa nzendo , rinova iro basa rako guru. Ndivo vane basa rekusimudzira kuvepo kwako online.
- Ivo vane hunyanzvi mukushambadzira kwedhijitari uye chikamu chekushanya , vachiziva maitiro akanaka uye maitiro.
- Vanopa chiratidzo chekunze uye chinangwa chekuona mikana yekuvandudza.
- Ivo vanogadzira yakasarudzika nzira yekuzadzisa zvinangwa zvako uye yakagadziridzwa kune yako bhajeti.
- Ivo vanopa maturusi ekuita uye kukwenenzvera chirongwa, kuyera chimwe nechimwe chiito.
- Vanopa masevhisi akakwana : dhizaini yewebhu, zvemukati, SEO, kushambadzira kwepamhepo, email kushambadzira, masocial network, nezvimwe.
- Ivo vanogara vachikuraira kuti ugadzirise kusahadzika, kuvandudza uye kudzidza nezve digital marketing.
Kana iri mutengo wedhijitari yekushambadzira agency , shandura mukuwedzera kunobatsira mukutengesa uye kuvepo kwepamhepo.
Ndinovimba wakawana chinyorwa ichi chinobatsira! Kana iwe uine chero mimwe mibvunzo nezve kushambadzira kwedhijitari yemasangano ekufambisa , usazeza kutisiya mhinduro. PaPrismalia tichafara kukubatsira.
Dzima wongororo dzeGoogle Bhizinesi Rangu
Ongororo yeGoogle Bhizinesi Rangu ndechimwe chezvinhu zvakakosha zvechishandiso ichi, sezvo vachikubvumidza kuti ugamuchire mhinduro kubva kune vatengi vako uye. Dzima wongororo uzvimise paGoogle Mepu . Nekudaro, pane imwe nguva ungangoda kudzima ongororo yezvekunyorwa kwako, semuenzaniso, kana ukagamuchira zvakaipa, nhema, kana zvisina kufanira mhinduro.
Zvinoita here kuzviita? Mhinduro ndeyekuti kwete. Google haikubvumidze kudzima Google Bhizinesi Rangu ongororo , sezvo ichizviona senzira yekubuda pachena uye kuongororwa kwemhando yemabhizinesi. Zvisinei, pane zvimwe zviito zvaunogona kufunga nezvazvo:
- Active Ongororo Yekutonga -Kunyangwe usingakwanise b2b email chinyorwa kudzima ongororo, unogona kunyatsozvibata. Izvi zvinosanganisira kupindura kuongororwa, zvose zvakanaka uye zvisina kunaka, nenzira yeunyanzvi uye inovaka.
- Mhan’ara wongororo dzisina kufanira : Kana wongororo ichityora mitemo yeGoogle (semuenzaniso, zvinogumbura zvemukati, spam, kana wongororo yemanyepo), unogona kuzvizivisa kuGoogle kuti iongororwe uye inogona kubviswa.
- Kuenderera mberi nekuvandudza sevhisi -Kushandisa wongororo yekuvandudza masevhisi ako kana zvigadzirwa zvinogona kutungamira kune mamwe ongororo yakanaka mune ramangwana.
- Kurudzira vatengi vanogutsikana kuti vasiye wongororo : Kurudzira vatengi vako vanogutsikana kuti vasiye ongororo yakanaka, iyo inogona kubatsira kuvandudza maonero ebhizinesi rako.
Dzima chimiro cheGoogle Bhizinesi Rangu
Kana nekuda kwechimwe chikonzero iwe uchida kudzima yako Google Bhizinesi Rangu chimiro, unogona kuzviita nekutevera aya matanho :
- Svika account yako yeGoogle Bhizinesi Rangu uye sarudza bhizinesi raunoda kudzima.
- Dzvanya pane menyu kuruboshwe uye sarudza iyo “Ruzivo” sarudzo .
- Skira pasi uye tinya “Delete this tab ” .
- Simbisa kuti unoda kudzima rondedzero dhatabhesi d yako uye tevera mirairo yakapihwa neGoogle.
Ndokumbira utarise kuti nekudzima rondedzero yeGoogle Bhizinesi Rangu, ucharasikirwa neruzivo rwese uye wongororo dzawakaunganidza . Pamusoro pezvo, bhizinesi rako harisi kuzoonekwa paGoogle Mepu neGoogle kutsvaga. Naizvozvo, isu tinokurudzira kuti iwe unongodzima influencer marketing: zvakanakira uye zvisingabatsiri chiratidzo chako kana uine chokwadi chekuti hauchachida.
Maitiro ekuisa zororo muGoogle Bhizinesi Rangu
Kana bhizinesi rako richizovhara kwenguva pfupi nekuda kwezororo, kugadziridza kana chimwe chikonzero, zvakakosha kuti utaure izvi kune vatengi vako kuburikidza neGoogle Bhizinesi Rangu runyorwa. Nenzira iyi, unovadzivirira kubva mukushamisika kana vaenda kunzvimbo yako uye vowana yakavharwa.
Kuisa zororo muGoogle Bhizinesi Rangu, unongofanirwa kutevedzera aya matanho :
- Svika account yako yeGoogle Bhizinesi Rangu uye sarudza bhizinesi raunoda kugadzirisa.
- Dzvanya pane menyu kuruboshwe uye sarudza iyo “Ruzivo” sarudzo .
- Tarisa chikamu che “Special maawa” uye tinya pa “Wedzera maawa akakosha” .
- Ratidza misi uye nguva apo bhizinesi rako richavharwa kana kuve nemaawa akasiyana pane emazuva ese.
- Sevha shanduko uye tarisa kuti dzakashandiswa nemazvo.
Nenzira iyi, rondedzero yako yeGoogle Bhizinesi Rangu inoratidza chiziviso chekuti bhizinesi rako rakavharwa kwenguva pfupi kana kuti rine maawa akakosha, uye vatengi vako vachaziviswa.
SEO paGoogle Bhizinesi Rangu
Kana iwe uchitsvaga maitiro ekuvandudza SEO yewebhusaiti yako , kugadzira iyo Google Bhizinesi Rangu runyorwa ndechimwe chezvakanakisa zviito zvaunogona kuita. SEO, kana kutsvaga injini yekumisikidza, ndiyo seti yematekiniki anobvumidza iwe kukwidziridza webhusaiti yako uye kuvepo kwako pamhepo kuti ioneke mumigumo yekutanga yeGoogle kana mumwe munhu achitsvaga zvigadzirwa kana masevhisi ako.
Nekugadzira Google Bhizinesi Rangu runyorwa, iwe unowana akati wandei mabhenefiti eSEO yako:
- Iwe unowedzera kuoneka kwako paGoogle Mepu uye kutsvaga kweGoogle munharaunda, zvichikubatsira kukwezva vatengi vakawanda pedyo nenzvimbo yako.
- Iwe unovandudza mukurumbira wako wepamhepo nekuratidza ongororo uye zviyero zvevatengi vako.
- Iwe unopa ruzivo rwakakodzera uye rwakagadziridzwa nezvebhizinesi rako.
- Iwe unotora mukana wezvinyowani zveGoogle Bhizinesi Rangu, senge zvinyorwa, zvinopihwa, FAQ kana mameseji. Izvi zvinobatsira kusiyanisa iwe kubva kumakwikwi ako uye kuvaka kuvimbika kwevatengi.
Siya Google Bhizinesi Rangu mumaoko enyanzvi
Kana iwe uchida kuwana zvakanakisa mhedzisiro, isu tinokurudzira kuti iwe uhaye nyanzvi yedhijitari yekushambadzira agency inotungamira maneja yako yekunyora uye yako online marketing strategy. Kana iwe uchinetseka kuti sei kuhaya yedhijitari yekushambadzira agency , kune mabhenefiti makuru. Muchidimbu, iwe uchachengetedza nguva, mari uye kushanda nesimba, uye iwe uchave nerutsigiro rweSEO nyanzvi.
Mutengo wedhijitari yekushambadzira agency unoenderana nemasevhisi aunoda, asi tinokuvimbisa kuti imari inobatsira uye inokwanisika kune chero bhizinesi.
Tinovimba kuti iyi post yakubatsira iwe kuti uzive maitiro ekugadzira Google Bhizinesi Rangu runyorwa nhanho nhanho. Kana uchida rubatsiro kubva kune nyanzvi, pazviri. Isu tiri vemunharaunda SEO agency uye isu tiri pano kukubatsira iwe kutora bhizinesi rako kune rinotevera nhanho. Usamirire zvakare uye svetuka kuGoogle Bhizinesi Rangu nePrismalia!
Iwo 6 akanakisa edhijitari ekushambadzira mazano ezvikoro
Kushambadzira kwedhijitari kunopa nzira dzakasiyana siyana dzekusimudzira academy . Pamusoro pemaitiro ekushambadzira muna 2024 aunofanirwa kuziva, isu takasarudza 6 inonyanya kushanda sarudzo dzekuti iwe ufunge nekunyorera mune yako chaiyo nyaya:
1. SEO Optimization Iwo 6 akanakisa ( Search Engine Optimization )
Kuve neiyo yakanaka SEO zano kwakakosha kuti webhusaiti yako ioneke pakati pemibairo yekutanga paGoogle kana vashandisi vachitsvaga. Iwo 6 akanakisa makosi ane chekuita nekudzidziswa kwako. Izvi zvinokwezva yakawanda inokwanisa traffic uye bhizinesi mikana.
Iyo yemuno SEO agency ichakubatsira iwe:
- Tsvagurudza mazwi akakosha ane chekuita nemakosi aunopa.
- Sanganisira aya mazwi akakosha tenga bulk sms service mune yako webhusaiti zvirimo.
- Kuvandudza kukurumidza kurodha uye ruzivo rwemushandisi rwesaiti.
- Gadzira mhando backlinks. Iwo 6 akanakisa kubva kune mamwe mawebhusaiti edzidzo.
2. SEM Advertising ( Search Engine Marketing )
Sponsored search engine ads inobvumidza iwe kusimudzira makosi ako kune vanhu vari kutotsvaga zvine chekuita nenyaya. Iyo SEM zano rakakosha pakugadzira mhando inotungamira . Pamusoro pezvo, ine mukana wekuwana mhedzisiro nekukurumidza kupfuura mamwe mazano.
Kana iwe ukahaya Google Ads agency unozokwanisa:
- Gadzira kushambadza muGoogle Ads akabatana nemazwi akakosha mune yako yekupa.
- Segment by geographic location yeacademy yako.
- Ongorora data kuti ugone kukwirisa dhatabhesi d mishandirapamwe uye kunatsiridza shanduko.
3. Content marketing
Kugadzira zvakakosha zvedzidzo senge zvinotumirwa pabhurogi rako kana masocial network zvinokuisa iwe sereferensi kune vako vangangove mazano anoshanda edhijitari ekushambadzira emaacademy vadzidzi, uchivapa ruzivo runobatsira.
- Gadzira mablog blog, infographics, mavhidhiyo, nezvimwe. izvo zvinowedzera kukosha kune ako anotungamira .
- Vatarise pakugadzirisa kusahadzika kwakajairika uye matambudziko evanogona kuve vadzidzi.
- Kurudzira zvirimo pasocial network kuti iwedzere kusvika kwayo.
4. Social Media Marketing
Ma social network ane mukana usingarambike, uye zvakatonyanya kuzvikoro. Yakanaka social media zano kiyi yehukama nevateereri vako, kusimudzira yako kupa uye kugadzirisa mibvunzo padhuze.
Kuburikidza neanoshanda uye emhando yesocial media manejimendi iwe unozowedzera mhedzisiro yako. Izvi zvinoreva:
- Sarudza akakodzera masocial network kune wako mutengi persona .
- Gara uchiburitsa zvemhando yepamusoro.
- Pindura uye taurirana nevateveri vako nekukurumidza.
5. Email marketing
Kushambadzira email inzira inoshanda kwazvo yekutaurirana zvakananga nevako vanotungamira uye nevadzidzi, kuita hukama nehukama hwakakosha.
- Segment uye gadzirisa meseji zvinoenderana nevanonyoresa.
- Gadzirisa kutumira maemail ane ruzivo uye anoshambadza.
- Yera zvabuda uye shongedza mishandirapamwe nguva nenguva.
6. Influencer marketing
Vanofurira vane simba rekuita kuti academy yako ionekwe uye inokwezva vateereri vavo. Nekuda kwekurumbidza kwavo uye maonero, ivo vanozokwanisa kukwezva nhamba huru yevanogona kuve vadzidzi, kumutsa kufarira mune yako yekudzidzisa kupa.
- Ziva vanopesvedzera vedzidzo vane hukama nekukosha kwako.
- Gadzira zvibvumirano zvekusimudzira organic pachiteshi chako.
- Tsanangura zvinangwa uye KPIs kuyera kubudirira kwekubatana.
Prismalia tip ? Tarisa pane yedu positi maitiro ekuita mushandirapamwe nevapesvedzera . Isu tinokudzidzisa nhanho nhanho, kuti iwe ugone kuita 100% inoshanda pesvedzero yekushambadzira zano. Zvishandise mune yako academy!
Bhonasi: anopindirana edhijitari ekushambadzira mazano
Pamusoro pematanho matanhatu edhijitari atakagadzira kare, isu tinokurudzira kuti iwe uvabatsire neanotevera zviito:
Kushambadzira mune zvedzidzo kutsvaga injini
Injini dzekutsvaga dzakanyanya mukupihwa kwekudzidzisa inzira yakakosha yekupa kuoneka kune ako makosi kune vanhu vanofarira kudzidziswa.
- Wedzera chimiro chako pamapuratifomu aya, uchisimbisa masimba eacademy yako, zvirongwa zvako zvekudzidzisa uye kusiyanisa kwako.
- Shandisa mazwi makuru mune tsananguro.
- Hire advertising pane aya mawebhusaiti kuti aoneke pakati pemibairo yekutanga uye kukwezva akawanda anotungamira .
Remarketing
Kutengesazve kana kudzoreredza izano rinosanganisira kukanganisa vanhu vakatoshanyira webhusaiti yako kana peji yekumhara ine ads yakasarudzika, asi havasati vatendeuka. Iyo inzira inoshanda yekuvayeuchidza nezve yako yekudzidziswa kupa uye kukurudzira kunyoresa. Zvisikwa uye mafoni ekuita anofanirwa kuve akakamurwa zvakanyanya.
Chatbots
Chatbots otomatiki sevhisi yevatengi uye gadzirisa mibvunzo yakakosha ipapo. Vazhinji vanotungamira vanoifarira pamberi pekumirira kwenguva refu kwefoni.
Kune academy, ivo vanobatsira muchikamu chekutanga chekutora vangangove vadzidzi , semuenzaniso, kuvatungamira kumakosi anokurudzirwa kana kupa ruzivo rwekufonera.
Webinars
Webinars kana masemina epamhepo inzira yakanaka yekugadzira inotungamira inofarira chidzidzo. Zvinokutendera kuti uzvimise senyanzvi pamberi pevateereri vako vakakodzera.
- Koka mapurofesa ane mukurumbira kana alumni sevakurukuri kuti uwedzere kukwezva.
- Rekodha iyo webinar kugadzira multimedia zvemukati.
Referral Marketing
Izwi rekare rekuti “shoko remuromo” rakakosha mudzidzo. Ita chirongwa chekutumira apo iwe unokurudzira vadzidzi vako vanogutsikana kuti vakurudzire academy yako kune vavanozivana navo.
- Inogona kuve kuburikidza nekodhi yekusimudzira kana chipo, zvese zvemudzidzi mutsva uye zvemunhu akazvikurudzira.
- Inosimbisa kuvimbika.
Zvisiire kune nyanzvi
Kana iwe uchinetseka kuti sei kuhaya dhijitari yekushambadzira agency , iwe uchaona kuti kune akawanda mhinduro. Kushandisa nzira dzese dzedhijitari dzatakagadzira zvinoda hunyanzvi uye zviwanikwa. Ichi ndicho chikonzero maacademi mazhinji achisarudza kugovera zviito zvekushambadzira kune nyanzvi dzehunyanzvi.
Mutengo wedhijitari yekushambadzira agency uchaenderana nezvakawanda zvinhu, Chinhu chakakosha ndechekuti mari yacho inoruramiswa nekudzoka kwakajeka maererano nekukwezva vanotungamira uye vadzidzi vatsva veacademy.
Sezvawaona, kune akawanda madhijitari ekushambadzira mazano ezvikoro aunogona kuita kuti uwedzere kutungamira kwako uye kunyoresa. Kana uchida rubatsiro rwenyanzvi, kuPrismalia tiripo kuti tikubatsire. Nzvimbo zhinji dzedzidzo dzakasimuka nekuda kwebasa redu. Bata isu uye uwedzere academy yako!
Nzira inomutsa nhaurirano
Influencer marketing inosanganisira zvinopfuura. Nzira inomutsa kusimudzirwa kwechigadzirwa. Muchokwadi, inogadzira puratifomu yekugadzira nhaurirano dzakakodzera kutenderedza brand .
Vanofurira vanokurudzira vateveri vavo kuti vatore chikamu special lead munhaurirano nezve kukosha uye mabhenefiti ezvigadzirwa zvinosimudzirwa. Kudyidzana uku. Nzira inomutsa kunosimbisa hukama hwepfungwa pakati pechiratidzo nemutengi . Uye zvakare, simudza kuoneka kwebhizinesi rako pasocial network uye mamwe madhijitari chiteshi.
Kukwezva vateereri vakawanda uye kuwedzera chaiwo
Influencer kushambadzira ndiyo inokonzeresa yekuwedzera kune yemhando online nzira. Kana munhu anofurira achitsigira chigadzirwa kana sevhisi, vateereri. Nzira inomutsa nhaurirano vavo vanowanzotevedzera chinongedzo chakapihwa kuti vadzidze zvakawanda kana kutenga.
Kuyerera uku kwetraffic yakanangwa inogona kududzira mukukura kukuru mukuonekwa kwemhando uye pakupedzisira kuwedzera kukuru kwenhamba yevashanyi vewebhu.
Shandura vateveri vako kuva vatengi Nzira inomutsa nhaurirano
Kugona kweiyi zano kupesvedzera sarudzo dzekutenga kwevatengi kunoratidzwa zvakajeka mukuwedzera kwemitengo yekutendeuka . Vateveri vanovimba nekurudziro kubva kuvanhu vavanofarira, zvichitungamira kune yakakwira propensity yekuve vatengi.
Huchokwadi hwekubatana pakati pevapesvedzera dhatabhesi d nevateereri vavo zvinogadzira nharaunda inokodzera kuita sarudzo. Nenzira iyi, inoshandura vateveri kuve vatengi vakazvipira uye vakavimbika.
Wana zvinotungamira zvemhando yepamusoro
Influencer kushambadzira inokwanisa kuwedzera kuoneka uye kutendeuka. Mukuwedzera, inofarira kuvakwa kwehukama hunogara . Zvinogoneka kurima nharaunda dzakavimbika uye nekupa mabhureki ane anogara achiyerera emhando inotungamira .
Aya anotungamira anobva kune vateereri vanofarira marii kuita digitize kambani? zvepachokwadi zvigadzirwa kana masevhisi akasimudzirwa. Vane mukana wakakwana wekuva vatengi vakakosha sezvo ivo vakanyatsochengetwa nekufamba kwenguva.
Wedzera purofiti yako
Imwe yeakanakisa mabhenefiti ekupesvedzera kushambadzira kugona kwayo kuunza yakakura kudzoka pakudyara . Kunyangwe zvingangoda mari yekutanga, kushandira pamwe kwevapesvedzera kunodarika mutengo.
Iko kubatana kwemanzwiro uye kuvimba kwavanoita nevateveri vavo kunoshandura mukudzoka kusingagumi pakudyara. Nenzira iyi, zano rinoshanda uye rine mari kune mabhureki.
Zvakashata zve influencer marketing
Sezvatareva, kushambadzira kwepesvedzera kwave nzira yakakurumbira yekusvika kune chaivo vateereri uye kuwedzera kuoneka kwechiratidzo. Nekudaro, senge chero imwe danidziro yedhijitari, ine zvimwe zvayakaipira izvo zvinofanirwa kunyatso tariswa.
Zvinobatanidza zvinokanganisa
Paunosarudza kudyidzana neanofurira, mhando yako inobatana zvakananga nemufananidzo wemunhu uye hunhu . Kana ikapinda mumakakatanwa kana maitiro asina kunaka, kambani yako inogonawo kutambura nemhedzisiro.
Maonero eruzhinji emupesvedzera anozokanganisa maonero erudzi rwako. Izvi zvinogona kukanganisa kana mufananidzo uri mubvunzo usingaenderane zvizere nehunhu hwekambani yako.
Kusashandiswa zvisirizvo kwechiratidzo chako nevanofurira
Chimwe chinokanganisa kushaikwa kwekutonga pamusoro pemashandisiro anoita munhu anofurira uye anomiririra mhando yako .
Kunyangwe zvichitarisirwa kutevedzera mamwe nhungamiro, hapana vimbiso yekuti icharemekedza zvizere kuzivikanwa kwekambani yako. Kutadza kutonga kwemhando yemhando neanofurira kunogona kukanganisa chimiro chako uye kukanganisa kuvimba kweveruzhinji muchigadzirwa chako kana sevhisi.
Hazvishandi kumunhu wese
Kushandiswa kwechirongwa ichi hakuwanzo shanda . Haasi ese makambani achaona mabhenefiti akafanana. Kubudirira kwayo kwakabatana nerudzi rwechigadzirwa kana sevhisi inopihwa uye nevateereri vanotarisirwa kusvika.
Mune mamwe niches emusika, mamwe maitiro ekushambadzira anogona kunge achinyanya kushanda uye akachipa. Kana kuoneka kwerudzi rwako kuri kushoma uye kubatana nevapesvedzera kuchiitika pano neapo, mari yacho inogona kunge isina pundutso shoma.
Gadzirisa yako influencer zano
Kudzikisira njodzi dzine chekuita nekushambadzira kushambadzira, funga kutsvaga rutsigiro rweakasarudzika dijitari yekushambadzira agency. PaPrismalia , tinogona kukubatsira kuongorora kana zano iri rakakodzera kambani yako.
Isu tinokwanisawo zvakakwana kusarudza izvo zvinoenderana nehunhu hwako . Uye zvakare, isu tinokutungamira iwe mukati mese maitiro kuitira kuti iwe ugone kuwana yakanakisa mhedzisiro.
mutsauko mukubudirira kwemushandirapamwe wako wekushambadzira.