Tag: kev txiav txim siab email list

B2B (kev lag luam-rau-kev lag luam) kev lag luam funnel yog ib qho qauv uas piav qhia

txog cov txheej txheem uas cov neeg siv khoom lag luam muaj peev xwm mus dhau los

ntawm lub sijhawm lawv kawm txog lub tuam txhab lossis cov khoom lag

luam mus txog thaum lawv yuav khoom.

Nws lub hom phiaj yog txhawm rau txhim kho kev lag luam thiab kev muag khoom kom nyiam thiab hloov cov neeg siv khoom zoo dua.

Qhov no yog qhov txhais tau hais tias, tab sis nws zoo li cas hauv kev xyaum?

B2B Marketing Funnel – yog dab tsi?

Zoo, kev xyaum hais tias hauv B2B kev lag luam, tus neeg siv khoom tsis tas yuav mus

dhau txhua theem ntawm kev sib txuas ua ke .

Ntxiv mus, qhov tseeb B2B kev lag luam funnel zoo li txawv dua li ntau

qhov chaw nthuav tawm nws (xws li B2C kev kev txiav txim siab email list lag luam funnel raws li AIDA qauv ).

B2B kev lag luam funnel yog qhov yooj yim, meej thiab muaj 3 theem ,

uas lub luag haujlwm tseem ceeb yog ua los ntawm cov qauv zoo thiab cov ntsiab lus

uas peb nthuav qhia rau peb lub zeem muag txhawm rau hloov nws mus rau

theem ntxiv ntawm kev lag luam funnel – MOFU los yog BOFU (nyob ntawm cov ntsiab lus).

TOFU, MOFU, BOFU – 3 theem hauv B2B kev lag luam funnel

Hauv B2B kev lag luam, muaj peb theem tseem ceeb ntawm funnel :

1. Sab saum toj ntawm Funnel (TOFU)

Qhov no yog thawj theem ntawm B2B kev lag luam funnel,

qhov twg lub hom phiaj tseem ceeb yog hais tsis tau rau lub caij ntuj sov boring! ua raws li douyin’s “summer song party” los pib hom carnival! kom nyiam cov neeg siv khoom loj tshaj plaws .

Nyob rau theem no, peb tsom mus rau kev txhawb nqa kev txaus siab los ntawm kev sib piv cov ntsiab lus rau cov teeb meem lossis kev sib tw

B2B tus neeg yuav khoom tab tom nrhiav kev daws teeb meem rau,

tsis yog tam sim ntawd hloov mus rau hauv kev muag khoom. Qhov no yog lub sijhawm tseem ceeb rau cov neeg siv khoom muaj peev xwm kawm txog lub tuam txhab thiab pib kawm txog nws cov lus pom zoo.

Lub hom phiaj tseem ceeb ntawm TOFU theem

Kev paub txog kev paub: muab cov ntsiab lus uas tsim kev paub txog ib qho teeb meem tshwj xeeb lossis nws txoj kev daws teeb meem

Kev txaus siab txaus siab: muab cov ntsiab lus ncaj usa lis qha hais txog cov neeg siv khoom muaj teeb meem lossis teeb meem

Txaus siab rau kev khiav tsheb : nce tus naj npawb ntawm kev mus ntsib,

piv txwv li, lub vev xaib los ntawm kev muab cov ntsiab lus uas ua rau muaj kev txaus siab
Lead generation : sau cov ntaub ntawv tiv tauj los ntawm qee cov neeg siv khoom muaj peev xwm uas twb tau pom muaj kev txaus siab rau cov ntsiab lus muab rau theem no.