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Tag: Digital Marketing
Digital Marketing for Senior Living Communities: Why You Can’t Skip Creating Original Content
What do you do when you see something funny on Instagram or an interesting article on Facebook? Usually, after you like or comment on the post, you share the content with friends and family. Why? Because most of us want to share what we find exciting or valuable with those we care about.
You probably do this with your senior living community social accounts too. When another thought leader or authoritative organization in your space produces exciting content, you share the information or repost it to help your followers. You pass on the post because you know the content will be helpful to them too.
And that’s exactly what social media was created to do – connections are based on shared interests, passions, and hobbies. Sharing thoughts from senior living leaders is great because reposting populates your social feeds with awesome content while you collaborate with fellow thought leaders in the senior living space. Win-win, right?
So to speak. Because if your goal is to become a thought leader in your own right, you need to do more than just share other people’s great ideas. If you want people to like, share, and repost your content, you need to create your own.
Duplicating articles that people have already written will only get you so far. Eventually, your followers will want to know your opinion on a particular topic or hear more about your experiences and expertise. Here are some of the benefits of creating original content for potential new residents.
1. Build relationships with future residents
There’s a reason why content marketing is one of the most popular forms of digital marketing: it connects you with your exact accurate list of mobile phone numbers list of mobile phone numbers and audience in an easily digestible, on-demand format. Your potential residents want to hear from you. They are interested in what you have to say and are eager to engage with your opinions and learn more about the solutions and advice you offer for the problems and situations they face in their lives.
People seek out content on social media, and when they find content that resonates with them, it increases their feelings of connection to the brand that produces it. Any piece of content that offers insight, solves problems, or engages with its audience contributes to their relationship and connection with that brand. Fifty-seven percent of consumers will increase their spending if they feel more connected to a brand. Another 76% will favor that brand over a competitor. 1
2. Increase Trust
One of the reasons content has become such a popular marketing medium is that people see original articles as trustworthy. In a world tainted by skepticism and fear, this is huge!
Consumers trust original content so much that content has become the preferred means of learning about a brand. Seventy percent of consumers say they favor content marketing over other types of digital marketing. 2
Perhaps even more interesting is that 90% of people believe that organizations that pursue a content strategy have a vested interest in creating long-term relationships with their customers. 3 Building long-term relationships with an ideal target audience is especially important for industries like senior living, where the decision-making journey typically takes months rather than days—or even minutes.
3. Get More Backlinks
The more content you create, the more likely it is that other thought leaders and organizations will link to your content. These links are crawler data called backlinks, and they are a critical ranking factor for Google Search. The first result on the search engine results page (SERP) has about 3.8 more backlinks than any other result on the page. 4
The more quality content you have, the more backlinks you will get. The more backlinks you have, the higher your SERP ranking will be. The higher your SERP ranking is, the more likely seniors will find your community.
4. Become a Thought Leader
Thought leadership is the next level of content creation. Creating engaging and engaging content will build your authority as a thought leader tr numbers and firmly establish your position as an industry expert.
And that’s exactly what you want. Consumers increasingly respect and honor the ideas and opinions of thought leaders and are eager to hear what they have to say. But despite the many benefits, few senior living marketers take the time to dedicate to content strategy to establish thought leadership. We can help you create content that will increase your presence in the SERP and establish you as a leader in the senior living space. Get started by connecting with us to schedule a strategy session.
Kushambadzira kwemukati: 10 mienzaniso inoshanda
Kuti ndikupe yakajeka zano rekuti kushambadzira. Kushambadzira kwemukat kwemukati kunoshanda sei, uye kuti ingakubatsira sei kuvandudza bhizinesi rako, tiri kuzokuratidza mimwe mienzaniso yemazano ekushambadzira zvemukati . Iyi mienzaniso gumi inoshanda, inoshandiswa mumakesi matatu akasiyana, asi anoshanda nemazvo mumhando dzakasiyana dzemabhizinesi:
Nyaya yekutanga: online Kushambadzira kwemukat chitoro chembatya
Vaka bhurogi kuti ugovane matipi emafashoni , mafambiro, zvipfeko uye zvimwe zvinyorwa zvinofadza. Chinangwa ndechekukurudzira vatengi kutenga zvigadzirwa. Kushambadzira kwemukati kubva muchitoro chendaneti. Semuenzaniso, unogona kunyora chinyorwa chine musoro wekuti “Mapfekero akanaka sei munguva yechando nembatya kubva muchitoro chedu chendaneti” .
Chirongwa chechipiri: Zano mavhidhiyo pa Instagram uye TikTok
Pfungwa ndeyekuratidza mazano ekubatanidza zvipfeko tenga bhizinesi fax broadcast nhamba rondedzero kubva muchitoro chendaneti, kuitira kuti vatengi vaone. Kushambadzira kwemukat mhando uye maitiro ezvigadzirwa. Vhidhiyo inogona zvakare kugadzirwa iyo inopa vashandisi zano pamusoro pezvipfeko zvekutarisira. Instagram uye TikTok maviri akakwana masocial network kugadzira iyi mhando yemavhidhiyo . Semuenzaniso, unogona kugadzira vhidhiyo ine musoro unoti “Mazano: sei kuwacha uye kuaina mbatya dzako dzemakushe pasina kukuvadza . ”
Chirongwa chechitatu: kupa zvipo paSocial Networks
Kuti udyidzane neveruzhinji, ma raffles kana makwikwi anogona kugadzirwa kune dzimwe mbatya dzemwaka. Pano isu zvakare tinokwanisa kuratidza iro rakanyanya vanhu uye rinonakidza divi rechiratidzo, kugadzira kubatanidzwa uye kuvimbika . Semuenzaniso, ita raffle ine zita rekuti “Tora uye kuhwina 50 euro voucher yekutenga muchitoro chedu chepamhepo” .
Chirongwa chechina: mushandirapamwe nemunhu anofurira
Kunyangwe influencer kushambadzira iri imwe yedhijitari yekushambadzira nzira, iri zvakare nzira inoshanda yekugadzira zvirimo. Kuvhara chibvumirano neanopesvedzera ari papeji imwe chete nevateereri vechitoro, uye anogadzira zvemazuva ese kana vhiki zvemukati zvinoratidza zvipfeko zvako, ipfungwa yakanaka kana zvasvika pakusvika vatengi vatsva uye kuwedzera kutengesa .
Prismalia tipKana iwe uchida kuwana zvese dhatabhesi d zvinogoneka izvo zvinopesvedzera kushambadzira zvine, usapotsa iyi positi: maitiro ekuita mushandirapamwe neanofurira .
Nyaya yechipiri: kiriniki yemazino
Chinangwa: kukwezva vatengi vatsva uye chengetedza varipo
Chirongwa chechishanu: Gadzira hutano hwemuromo podcast
Iyo podcast inofanirwa kutaura nezve misoro ine influencer marketing: zvakanakira uye zvisingabatsiri chekuita nehutano hwemukanwa, sekudzivirira, kutarisirwa, uye kurapwa. Chinangwa ndechekuti vatengi vazive uye vazive kukosha kwekuchengeta mazino avo . Semuenzaniso, ita chiitiko chine musoro unoti “Nzira yekudzivirira sei mweya wakashata nehutsanana hwemukanwa” .
Chirongwa 6: inotsanangura infographics
Gadzira infographics inooneka uye inotsanangura Kushambadzira kwemukat pfungwa senge cavities, tartar, whitening, pakati pevamwe. Pano zvinokurudzirwa kuti vatengi vanzwisise zviri nani matambudziko uye mhinduro dzinopihwa nekiriniki yemazino . Semuenzaniso, gadzira infographic ine zita rekuti “Chii chinonzi tartar uye kuti chinoibvisa sei” .
Chirongwa 7: email kushambadzira
Kuburikidza nehurongwa uhu, zviyeuchidzo, zvinopihwa uye kugadzwa zvinogona kutumirwa kune vatengi, kuti vanzwe kuchengetwa, kukosheswa uye kugutsikana nebasa rekiriniki yemazino. Semuenzaniso, unogona kutumira email ine musoro unoti ” Tinokuyeuchidza nezvekugadzwa kwako mangwana .
Kana iwe uchida kupinda zvakadzama munyaya yakadai, tinokurudzira kuti uverenge nyeredzi yedu post: digital marketing yekiriniki yemazino .
Nzira yechisere: Gadzira ebook yekudzidza
Ebook iri rinofanirwa kupa gwara rinoshanda pakudzidza mutauro unodzidziswa neacademy, uine matipi, zviwanikwa uye maekisesaizi. Chinangwa ndechekuti vadzidzi vakurudzirwe uye vafambire mberi mukudzidza kwavo. Semuenzaniso, gadzira ebook rine musoro unoti “Dzidza Chirungu mumazuva makumi matatu negwara redu rinoshanda” .
Chirongwa 9: kirasi webinars
Kuburikidza nehurongwa uhu, makirasi ehupenyu anodzidziswa uye kusahadzika kunogadziriswa. Pfungwa yacho ndeyekuti vadzidzi vanakidzwe uye vatore chikamu mune iyo academy nzira. Saka, webinar inogona kuitwa ine zita rekuti “Rarama Chirungu kirasi: matauriro parunhare” .
Nzira 10: SEO
Kuvandudza organic chinzvimbo chewebhusaiti yeacademy uye kukwezva vadzidzi vangangove vachitsvaga makosi emitauro munharaunda yavo. Semuenzaniso, webhusaiti inogona kuvandudzwa ine zita rekuti “Mutauro academy muMadrid: makosi eChirungu, French, Germany, nezvimwe.” .
Zvinoitwa nesangano rekushambadzira zvemukati
Iye zvino zvaunoziva kuti kushambadzira kwemukati chii uye iwe unoziva kuti inzira ine simba kwazvo inogona kukubatsira kuvandudza yako brand image, yave nguva yekukwezva uye kuchengetedza yako chinangwa chevateereri uye kuwedzera kutengesa kwako.
Asi, ungashandisa sei kushambadzira zvemukati mubhizinesi rako? Apa ndipo panopinda chikamu chekushambadzira agency.
Sangano rekushambadzira zvemukati ikambani ine hunyanzvi mukugadzira uye kugovera zvakakosha zvevateereri vako , zvakachinjirwa kune zvinangwa zvako, chikamu chako uye mhando yako. Iyi mhando yeajensi inogona kukupa iwe anotevera masevhisi:
- Kuongororwa kwemamiriro ako azvino , kukwikwidza kwako, vateereri vako uye niche yako yemusika. Nenzira iyi, iwe unozoona mikana yemukati uye zvaunoda.
- Tsanangudzo yehurongwa hwekushambadzira zvemukati , zvinosanganisira zvinangwa, toni yezwi, yekudhirowa karenda, mafomati, chiteshi uye metrics.
- Kugadzirwa kwekutanga, kugadzira, kugadziridzwa uye zvemhando yepamusoro zvinopindura zvinangwa zvekutsvaga zvevateereri vako, uye izvo zvinoenderana ne SEO nhungamiro.
- Kugovera zvemukati kuburikidza nematanho akakodzera , kuwedzera kusvika, kuoneka, traffic uye shanduko yevateereri vako.
- Kuyera uye kuongororwa kwemhedzisiro yezvinyorwa zvako , kuongorora mashandiro, kudzoka pakudyara uye kugutsikana kwevatengi. Chinangwa ndechekukwirisa nekuvandudza yako yemukati yekushambadzira zano.
Kana zvasvika pakufunga nezvekusarudza agency yekushambadzira , zvakakosha kuti uite tsvagiridzo yako uye unzwisise kuti ruzivo rwavo uye maitiro anowirirana sei nezvaunoda. Pamusoro pezvo, kuziva kuti yakawanda sei yedhijitari yekushambadzira agency inochaja ichakubatsira kuronga bhajeti rako nemazvo.
Yemukati Yekushambadzira Strategy: 7 Matanho eKubudirira Kuita
Kana iwe uchida kuwana inoshanda yekushambadzira yemukati zano, zvakakosha kuti utarise mamwe akakosha mazano. Pazasi, tinopa nhanho dzaunofanirwa kutevedzera kuti uite chirongwa ichi zvinobudirira:
1. Tsanangura chinangwa chevateereri vako
Usati watanga kugadzira zvemukati, zvakakosha kuti uzive uye unzwisise wauri kunanga . Tsanangura zvakajeka chimiro chevateereri vako uye zvavanoda, kuve nechokwadi chekugadzira zvinoenderana uye zvinonakidza zvemukati.
2. Tsvakurudza uye ongorora
Ita tsvakiridzo yakadzama paindasitiri yako nemakwikwi ako . Ongorora kuti ndeapi mhando yemukati inoshanda zvakanyanya muindasitiri yako uye kuti ndeapi mazano ari kushandiswa nevakwikwidzi vako. Izvi zvinokupa ruzivo rwakakosha kugadzira zvakasiyana uye zvinokwezva zvemukati.
3. Isa zvinangwa zvakajeka
Usati watanga, tsanangura zvibodzwa zvaunoda kuzadzisa neyako yemukati yekushambadzira zano . Vanogona kuva:
- Wedzera traffic kune yako webhusaiti
- Gadzira zvinotungamira
- Vandudza kufambidzana nevateereri vako.
Kuisa zvinangwa zvakajeka kuchakubatsira kuyera kubudirira kwezviito zvako.
4. Gadzira zvakakosha uye zvakakosha zvinyorwa
Izvo zvaunogadzira zvinofanirwa kunge zviri zvemhando, zvinoenderana, uye zvinopa kukosha kune vateereri vako. Chinangwa chekupa ruzivo runobatsira, kugadzirisa matambudziko, uye kusangana nezvinodiwa nevateereri vako . Izvi zvinokutendera kuti ugadzire kuvimba uye uzviise iwe sereferensi muchikamu chako.
5. Shandisa mafomati akasiyana uye chiteshi
Usangogumira pakutumira mameseji chete. Tora mukana weakasiyana mafomati aripo : mavhidhiyo, infographics, podcasts, pakati pevamwe. Kana iwe ukagadzirisa zvirimo kumatanho akasiyana, akadai sesocial network, mablogiki uye matsamba enhau, iwe unosvika kune vateereri vako nenzira dzakasiyana.
6. Kurudzira uye ugovane zvirimo
Izvo hazvina kukwana kugadzira zvakanaka zvemukati, unofanirwa kuve nechokwadi kuti zvinosvika kune vateereri vako . Kurudzira zvaunotumira pasocial media, shandira pamwe nevanokurudzira, uye shandisa mazano eSEO kuti uvandudze kuoneka kwezvirimo painjini dzekutsvaga.
7. Yera uye ongorora zvabuda
Izvo zvakakosha kumisikidza metrics kuti uongorore mabatiro ezvako zvekushambadzira zano. Shandisa zvishandiso zvekuongorora zvinokutendera kuyera:
- traffic
- Nguva yekugara
- Shanduko uye zvimwe zviratidzo zvakakosha.
Nenzira iyi, iwe unozoziva zvinoshanda uye kuti ndedzipi nzvimbo dzaunoda kuvandudza.
Nekutevera imwe neimwe yemazano edu, iwe unenge uri munzira yako yekuita 100% inoshanda yekushambadzira zvemukati zano. Rangarira kuti kuwirirana, mavambo uye kugara uchichinjika ndizvo zvakakosha pakuwana mhedzisiro yakanaka. (Kunyangwe ikozvino zvaunoziva kuti kushambadzira kwemukati chii, zvichave pachena kwauri)
Kushambadzira zvemukati izano rine simba iro, kana raitwa nemazvo, rinotungamira kambani yako kuzadzisa zvakakosha zvinangwa.
Kubva pakuwedzera kuoneka kwemhando kusvika pakuvandudza mitengo yekushandura. , isu takazvipira kukubatsira iwe kugadzira chirongwa chemukati icho chisingangozivise vateereri vako chete, asi zvakare chinokurudzira chiito uye kuvimbika . Wakagadzirira here kutanga rwendo rwako kune kubudirira kwemukati? Bata nesu nhasi!
Nhanho nhanho: maitiro ekuita dhijitari yekushambadzira chirongwa cheako agency agency
1.Tsanangura zvinangwa zvako
Zvakakosha kutanga nekutsanangura zvinangwa zvakajeka uye zvinoyerika zvaunoda kuzadzisa nezviito zvako zvekushambadzira kwedhijitari. Semuenzaniso, kuwedzera. Nhanho nhanho kutengesa ne15% mumwedzi mitanhatu kana kuwana 100 inotungamira pamwedzi. Zvakakosha kuti umise maKPIs akakodzera (makiyi ekuita zviratidzo) kuronda mhedzisiro.
2. Ziva mutengi wako Nhanho nhanho: maitiro akakodzera (mutengi persona)
Ita mabvunzurudzo, tsvakurudzo kana tsvakurudzo kuti uone zvose zvese pamusoro pevateereri vako vaunoda : zera, nzvimbo, simba rekutenga, nguva. Nhanho nhanho: maitiro yekufamba, nzira nyanzvi yemunhu uye indasitiri email rondedzero dzinoshandiswa, zvikonzero zvekufamba, kupokana … Iyi ruzivo ndiyo inokosha kune chero nzira yekushambadzira yedhijitari.
3. Ongorora mamiriro ako ezvinhu iye zvino
Ita webhu ongororo yekuongorora mamiriro esaiti yako. Tarisa zviteshi zvako uye kubatanidzwa. Ziva kuti chii chinoshanda uye chii chisingafanire kuona mikana yekuvandudza.
4. Tsvakurudza makwikwi (benchmarking)
Wongorora mawebhusaiti emakwikwi ako, nzira dzavo dzesocial media, mishandirapamwe yekushambadzira, zvemukati zvavanoburitsa, nezvimwe. kukukurudzira uye kuona pfungwa dzavo dzisina simba.
5. Sarudza mazano ako uye zvishandiso
Zvichienderana nezvinangwa, tsanangura nzira huru iyo zviito zvichatarisa pane imwe neimwe, zviwanikwa zvinodiwa uye bhajeti.
6. Ita dhijitari yako yekushambadzira chirongwa
Ita zviito zvakatsanangurwa mukati memazuva dhatabhesi d akatarwa. Tonga timu nekupa mabasa uye nemazuva ekupedzisira. Inotarisa kufambira mberi uye mhedzisiro yekutanga.
7. Yera uye ongorora mhedzisiro
Shandisa Google Analytics, social media metrics, uye mamwe maturusi kuunganidza data pane inotungamira inogadzirwa, kutengesa, traffic, nezvimwe. uye ongorora kukanganisa kwezviito.
8. Gadzirisa chirongwa
Kubva pane zvabuda, ita zvigadziriso kune influencer marketing: zvakanakira uye zvisingabatsiri chirongwa. Wedzera bhajeti mumatanho anonyanya kushanda, edza zviito zvitsva uye gadzirisa izvo zvisingashande.
Iwo 5 akanakisa edhijitari ekushambadzira mazano ekufambisa masangano
Kushambadzira kwedhijitari kunopa akawanda sarudzo dzekusimudzira kukura kwemasangano ekufambisa. Zvichienderana nezvakajairwa zvinangwa zvemakambani ari muchikamu chekushanya, isu tinosimbisa mashanu anonyanya kushanda mazano:
1. Kugadzirwa kwewebhusaiti
Kugadzira webhusaiti yehunyanzvi kwakakosha kune yako agency, nekuti ichave yako bhizinesi kadhi. Chinhu chakakosha kuti saiti iratidze masevhisi ako, ichikurudzira kuvimba muvatengi vako.
2. SEO Positioning
Hazvina kukwana kungogadzira webhusaiti yehunyanzvi kana isina kugadziridzwa yekutsvaga injini . Nenzira iyi, agency yako ichaonekwa paGoogle kana mumwe munhu achitsvaga “vemasangano ekufambisa” kana mamwe mazwi ane hukama. Webhu inomisikidza agency muMadrid sePrismalia inogona kukupa iwe nehunyanzvi sevhisi kukwirisa webhusaiti yako.
3. Social media marketing
Professional social media manejimendi ichave hwaro hwekuti agency yako ive nekuvapo kuri nani pane yega yega mapuratifomu. Kuburikidza nebasa rakanaka remaneja wenharaunda unokwanisa kusimudzira nharaunda yesangano rako pane yega yega masocial network. Uye zvakare, huvepo hwako hunoshanda huchaita kuti zita rako rizivikanwe, iwe uchadyidzana nevateveri vako uye iwe unokwezva vatengi vatsva.
4. SEM mishandirapamwe
Mishandirapamwe yekushambadzira yepamhepo, yakadai seGoogle Ads kana Meta Ads , yakanakira kuita kuti agency yako izivikanwe nekukurumidza uye kukwezva yakananga traffic kune yako webhusaiti. Kuve nehunyanzvi masevhisi eGoogle Ads agency kuchaita mutsauko mumibairo yako.
5. Email marketing campaigns
Kushambadzira email inzira yakananga uye inoshanda yekutaurirana nevanyoreri vako, kusimudzira yako yekufambisa kupa uye kukurudzira kutengesa. Kuburikidza neemail otomatiki mishandirapamwe , tsamba dzenhau uye zvimwe zviwanikwa, iwe unogara uchisangana nevatengi vako uye vangangove vatengi vakaratidza kufarira kune yako yekufambisa agency.
Siya kushambadzira kwedhijitari kwesangano rako rekufambisa mumaoko enyanzvi
Sezvawaona, kuita kushambadzira kwedhijitari kunoshanda kune yako yekufambisa agency kunoda ruzivo, hunyanzvi uye kuzvipira. Nokudaro, kuva nezano rekunze panyaya iyi kuchava mavambo akanaka. Kana iwe uchida kuziva kuti sei kuhaya dhijitari yekushambadzira agency kune yako agency, pano tinokuudza:
- Zvinokutendera kuti utarise pakutengesa nzendo , rinova iro basa rako guru. Ndivo vane basa rekusimudzira kuvepo kwako online.
- Ivo vane hunyanzvi mukushambadzira kwedhijitari uye chikamu chekushanya , vachiziva maitiro akanaka uye maitiro.
- Vanopa chiratidzo chekunze uye chinangwa chekuona mikana yekuvandudza.
- Ivo vanogadzira yakasarudzika nzira yekuzadzisa zvinangwa zvako uye yakagadziridzwa kune yako bhajeti.
- Ivo vanopa maturusi ekuita uye kukwenenzvera chirongwa, kuyera chimwe nechimwe chiito.
- Vanopa masevhisi akakwana : dhizaini yewebhu, zvemukati, SEO, kushambadzira kwepamhepo, email kushambadzira, masocial network, nezvimwe.
- Ivo vanogara vachikuraira kuti ugadzirise kusahadzika, kuvandudza uye kudzidza nezve digital marketing.
Kana iri mutengo wedhijitari yekushambadzira agency , shandura mukuwedzera kunobatsira mukutengesa uye kuvepo kwepamhepo.
Ndinovimba wakawana chinyorwa ichi chinobatsira! Kana iwe uine chero mimwe mibvunzo nezve kushambadzira kwedhijitari yemasangano ekufambisa , usazeza kutisiya mhinduro. PaPrismalia tichafara kukubatsira.
Dzima wongororo dzeGoogle Bhizinesi Rangu
Ongororo yeGoogle Bhizinesi Rangu ndechimwe chezvinhu zvakakosha zvechishandiso ichi, sezvo vachikubvumidza kuti ugamuchire mhinduro kubva kune vatengi vako uye. Dzima wongororo uzvimise paGoogle Mepu . Nekudaro, pane imwe nguva ungangoda kudzima ongororo yezvekunyorwa kwako, semuenzaniso, kana ukagamuchira zvakaipa, nhema, kana zvisina kufanira mhinduro.
Zvinoita here kuzviita? Mhinduro ndeyekuti kwete. Google haikubvumidze kudzima Google Bhizinesi Rangu ongororo , sezvo ichizviona senzira yekubuda pachena uye kuongororwa kwemhando yemabhizinesi. Zvisinei, pane zvimwe zviito zvaunogona kufunga nezvazvo:
- Active Ongororo Yekutonga -Kunyangwe usingakwanise b2b email chinyorwa kudzima ongororo, unogona kunyatsozvibata. Izvi zvinosanganisira kupindura kuongororwa, zvose zvakanaka uye zvisina kunaka, nenzira yeunyanzvi uye inovaka.
- Mhan’ara wongororo dzisina kufanira : Kana wongororo ichityora mitemo yeGoogle (semuenzaniso, zvinogumbura zvemukati, spam, kana wongororo yemanyepo), unogona kuzvizivisa kuGoogle kuti iongororwe uye inogona kubviswa.
- Kuenderera mberi nekuvandudza sevhisi -Kushandisa wongororo yekuvandudza masevhisi ako kana zvigadzirwa zvinogona kutungamira kune mamwe ongororo yakanaka mune ramangwana.
- Kurudzira vatengi vanogutsikana kuti vasiye wongororo : Kurudzira vatengi vako vanogutsikana kuti vasiye ongororo yakanaka, iyo inogona kubatsira kuvandudza maonero ebhizinesi rako.
Dzima chimiro cheGoogle Bhizinesi Rangu
Kana nekuda kwechimwe chikonzero iwe uchida kudzima yako Google Bhizinesi Rangu chimiro, unogona kuzviita nekutevera aya matanho :
- Svika account yako yeGoogle Bhizinesi Rangu uye sarudza bhizinesi raunoda kudzima.
- Dzvanya pane menyu kuruboshwe uye sarudza iyo “Ruzivo” sarudzo .
- Skira pasi uye tinya “Delete this tab ” .
- Simbisa kuti unoda kudzima rondedzero dhatabhesi d yako uye tevera mirairo yakapihwa neGoogle.
Ndokumbira utarise kuti nekudzima rondedzero yeGoogle Bhizinesi Rangu, ucharasikirwa neruzivo rwese uye wongororo dzawakaunganidza . Pamusoro pezvo, bhizinesi rako harisi kuzoonekwa paGoogle Mepu neGoogle kutsvaga. Naizvozvo, isu tinokurudzira kuti iwe unongodzima influencer marketing: zvakanakira uye zvisingabatsiri chiratidzo chako kana uine chokwadi chekuti hauchachida.
Maitiro ekuisa zororo muGoogle Bhizinesi Rangu
Kana bhizinesi rako richizovhara kwenguva pfupi nekuda kwezororo, kugadziridza kana chimwe chikonzero, zvakakosha kuti utaure izvi kune vatengi vako kuburikidza neGoogle Bhizinesi Rangu runyorwa. Nenzira iyi, unovadzivirira kubva mukushamisika kana vaenda kunzvimbo yako uye vowana yakavharwa.
Kuisa zororo muGoogle Bhizinesi Rangu, unongofanirwa kutevedzera aya matanho :
- Svika account yako yeGoogle Bhizinesi Rangu uye sarudza bhizinesi raunoda kugadzirisa.
- Dzvanya pane menyu kuruboshwe uye sarudza iyo “Ruzivo” sarudzo .
- Tarisa chikamu che “Special maawa” uye tinya pa “Wedzera maawa akakosha” .
- Ratidza misi uye nguva apo bhizinesi rako richavharwa kana kuve nemaawa akasiyana pane emazuva ese.
- Sevha shanduko uye tarisa kuti dzakashandiswa nemazvo.
Nenzira iyi, rondedzero yako yeGoogle Bhizinesi Rangu inoratidza chiziviso chekuti bhizinesi rako rakavharwa kwenguva pfupi kana kuti rine maawa akakosha, uye vatengi vako vachaziviswa.
SEO paGoogle Bhizinesi Rangu
Kana iwe uchitsvaga maitiro ekuvandudza SEO yewebhusaiti yako , kugadzira iyo Google Bhizinesi Rangu runyorwa ndechimwe chezvakanakisa zviito zvaunogona kuita. SEO, kana kutsvaga injini yekumisikidza, ndiyo seti yematekiniki anobvumidza iwe kukwidziridza webhusaiti yako uye kuvepo kwako pamhepo kuti ioneke mumigumo yekutanga yeGoogle kana mumwe munhu achitsvaga zvigadzirwa kana masevhisi ako.
Nekugadzira Google Bhizinesi Rangu runyorwa, iwe unowana akati wandei mabhenefiti eSEO yako:
- Iwe unowedzera kuoneka kwako paGoogle Mepu uye kutsvaga kweGoogle munharaunda, zvichikubatsira kukwezva vatengi vakawanda pedyo nenzvimbo yako.
- Iwe unovandudza mukurumbira wako wepamhepo nekuratidza ongororo uye zviyero zvevatengi vako.
- Iwe unopa ruzivo rwakakodzera uye rwakagadziridzwa nezvebhizinesi rako.
- Iwe unotora mukana wezvinyowani zveGoogle Bhizinesi Rangu, senge zvinyorwa, zvinopihwa, FAQ kana mameseji. Izvi zvinobatsira kusiyanisa iwe kubva kumakwikwi ako uye kuvaka kuvimbika kwevatengi.
Siya Google Bhizinesi Rangu mumaoko enyanzvi
Kana iwe uchida kuwana zvakanakisa mhedzisiro, isu tinokurudzira kuti iwe uhaye nyanzvi yedhijitari yekushambadzira agency inotungamira maneja yako yekunyora uye yako online marketing strategy. Kana iwe uchinetseka kuti sei kuhaya yedhijitari yekushambadzira agency , kune mabhenefiti makuru. Muchidimbu, iwe uchachengetedza nguva, mari uye kushanda nesimba, uye iwe uchave nerutsigiro rweSEO nyanzvi.
Mutengo wedhijitari yekushambadzira agency unoenderana nemasevhisi aunoda, asi tinokuvimbisa kuti imari inobatsira uye inokwanisika kune chero bhizinesi.
Tinovimba kuti iyi post yakubatsira iwe kuti uzive maitiro ekugadzira Google Bhizinesi Rangu runyorwa nhanho nhanho. Kana uchida rubatsiro kubva kune nyanzvi, pazviri. Isu tiri vemunharaunda SEO agency uye isu tiri pano kukubatsira iwe kutora bhizinesi rako kune rinotevera nhanho. Usamirire zvakare uye svetuka kuGoogle Bhizinesi Rangu nePrismalia!