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The flagship advertising option is, without a doubt, search campaigns. The platform works in a simple way: ads are display in the form of sponsor links when a user searches for a specific keyword. In other words, your message will appear in the same space reserv for organic results. We call this a search campaign.

The idea is to make the ad less invasive for

The user and, of course, make sense to whoever is viewing the message. That’s why it’s so important to choose the right keywords. In other words, your page address will appear when the user is searching for something relat to what you offer.

Every time someone performs cambodia email list a search, Google holds an auction among the advertisers who bought that keyword to see who appears. In addition to the budget allocat by each company to make the bid, the search engine also evaluates the Quality Score of the ad, considering its relevance and the user experience on the landing page, for example.

Therefore, Google favors not only those who can pay, but also those who guarantee a satisfactory user experience. With a CPC (Cost Per Click) billing model, you will only invest in products that generat some kind of result, that is, that brought a user to your page and, therefore, increas the chances of conversion.

Remarketing Campaigns

Within Google Ads, you can also use remarketing — which, in this case, works as a retargeting strategy — to get closer to those users who have already shown some kind of interest in your store’s products. This way, you can communicate with this potential consumer again, trying to convince them to take some action.

The billing format is name is nanned from the next way similar to Google Ads, with the difference that you are targeting a user who is more likely to close a sale. In other words, the campaign will be even more segment aero leads and personaliz, exactly what users are looking for these days and which can improve the performance of your actions.