Once you’ve set up your sales pipeline and you already have leads going through the activities you’ve set up, you need to constantly review your sales process. This constant review and optimization is what makes up your pipeline management and here are some ways you can do this;
1. Set and Constantly Review Metrics
Before looking for what to optimize, there are some metrics to bulk email marketing services track that will improve your sales pipeline management. When you track these metrics, you can identify the underperforming areas of your sales pipeline and take steps to improve them.
Some metrics you should definitely track include;
- Conversion rate
This is the percentage of leads that move from one stage of the sales pipeline to the next up until they become actual paying customers.
Automate your sales activities to save time
The stages in the sales process are time-consuming especially with finding leads, building the outreach strategies, reaching out to the customers and manually keeping track of where each lead is in the sales pipeline.
There’s also a high chance that whoever is handling a particular lead or account will change and there might be no time to pass on these key details to the new salesperson in charge. So you need to invest in a CRM that takes care of these repetitive boring tasks so your team can focus on the more important stuff.
With lemlist, you can automate these processes; finding leads, verifying and adding to the database, scheduling calls and setting follow-up reminders, setting up workflows for emails and social outreach, cold calls and more.
3. Update the sales pipeline and reorganize sales activities
Depending on your business needs, you might find out that a sales step is a redundant one. There’s no point moving your leads through that route especially if it doesn’t help with the conversion. For example, if one of your sales activities is to offer a guided product tour, there might be no reason to offer a free trial again in the actual practice of seo because it just lengthens the process.
The longer the process, the more time your leads can change their mind. I know how to identify the sales activities and even channels that take up the most time and switch things up. You can even choose to change what stage you do your follow-ups by making the time in between much shorter.
4. Remove deals from the pipeline that are no longer viable
One of the biggest issues with sales pipelines is that consumer data there are too many deals in progress and often times, these leads are no longer interested. When you remove these unviable leads, you can focus your resources and time on leads that actually have a chance of converting thereby lessening your workload.