1.Tsanangura zvinangwa zvako
Zvakakosha kutanga nekutsanangura zvinangwa zvakajeka uye zvinoyerika zvaunoda kuzadzisa nezviito zvako zvekushambadzira kwedhijitari. Semuenzaniso, kuwedzera. Nhanho nhanho kutengesa ne15% mumwedzi mitanhatu kana kuwana 100 inotungamira pamwedzi. Zvakakosha kuti umise maKPIs akakodzera (makiyi ekuita zviratidzo) kuronda mhedzisiro.
2. Ziva mutengi wako Nhanho nhanho: maitiro akakodzera (mutengi persona)
Ita mabvunzurudzo, tsvakurudzo kana tsvakurudzo kuti uone zvose zvese pamusoro pevateereri vako vaunoda : zera, nzvimbo, simba rekutenga, nguva. Nhanho nhanho: maitiro yekufamba, nzira nyanzvi yemunhu uye indasitiri email rondedzero dzinoshandiswa, zvikonzero zvekufamba, kupokana … Iyi ruzivo ndiyo inokosha kune chero nzira yekushambadzira yedhijitari.
3. Ongorora mamiriro ako ezvinhu iye zvino
Ita webhu ongororo yekuongorora mamiriro esaiti yako. Tarisa zviteshi zvako uye kubatanidzwa. Ziva kuti chii chinoshanda uye chii chisingafanire kuona mikana yekuvandudza.
4. Tsvakurudza makwikwi (benchmarking)
Wongorora mawebhusaiti emakwikwi ako, nzira dzavo dzesocial media, mishandirapamwe yekushambadzira, zvemukati zvavanoburitsa, nezvimwe. kukukurudzira uye kuona pfungwa dzavo dzisina simba.
5. Sarudza mazano ako uye zvishandiso
Zvichienderana nezvinangwa, tsanangura nzira huru iyo zviito zvichatarisa pane imwe neimwe, zviwanikwa zvinodiwa uye bhajeti.
6. Ita dhijitari yako yekushambadzira chirongwa
Ita zviito zvakatsanangurwa mukati memazuva dhatabhesi d akatarwa. Tonga timu nekupa mabasa uye nemazuva ekupedzisira. Inotarisa kufambira mberi uye mhedzisiro yekutanga.
7. Yera uye ongorora mhedzisiro
Shandisa Google Analytics, social media metrics, uye mamwe maturusi kuunganidza data pane inotungamira inogadzirwa, kutengesa, traffic, nezvimwe. uye ongorora kukanganisa kwezviito.
8. Gadzirisa chirongwa
Kubva pane zvabuda, ita zvigadziriso kune influencer marketing: zvakanakira uye zvisingabatsiri chirongwa. Wedzera bhajeti mumatanho anonyanya kushanda, edza zviito zvitsva uye gadzirisa izvo zvisingashande.
Iwo 5 akanakisa edhijitari ekushambadzira mazano ekufambisa masangano
Kushambadzira kwedhijitari kunopa akawanda sarudzo dzekusimudzira kukura kwemasangano ekufambisa. Zvichienderana nezvakajairwa zvinangwa zvemakambani ari muchikamu chekushanya, isu tinosimbisa mashanu anonyanya kushanda mazano:
1. Kugadzirwa kwewebhusaiti
Kugadzira webhusaiti yehunyanzvi kwakakosha kune yako agency, nekuti ichave yako bhizinesi kadhi. Chinhu chakakosha kuti saiti iratidze masevhisi ako, ichikurudzira kuvimba muvatengi vako.
2. SEO Positioning
Hazvina kukwana kungogadzira webhusaiti yehunyanzvi kana isina kugadziridzwa yekutsvaga injini . Nenzira iyi, agency yako ichaonekwa paGoogle kana mumwe munhu achitsvaga “vemasangano ekufambisa” kana mamwe mazwi ane hukama. Webhu inomisikidza agency muMadrid sePrismalia inogona kukupa iwe nehunyanzvi sevhisi kukwirisa webhusaiti yako.
3. Social media marketing
Professional social media manejimendi ichave hwaro hwekuti agency yako ive nekuvapo kuri nani pane yega yega mapuratifomu. Kuburikidza nebasa rakanaka remaneja wenharaunda unokwanisa kusimudzira nharaunda yesangano rako pane yega yega masocial network. Uye zvakare, huvepo hwako hunoshanda huchaita kuti zita rako rizivikanwe, iwe uchadyidzana nevateveri vako uye iwe unokwezva vatengi vatsva.
4. SEM mishandirapamwe
Mishandirapamwe yekushambadzira yepamhepo, yakadai seGoogle Ads kana Meta Ads , yakanakira kuita kuti agency yako izivikanwe nekukurumidza uye kukwezva yakananga traffic kune yako webhusaiti. Kuve nehunyanzvi masevhisi eGoogle Ads agency kuchaita mutsauko mumibairo yako.
5. Email marketing campaigns
Kushambadzira email inzira yakananga uye inoshanda yekutaurirana nevanyoreri vako, kusimudzira yako yekufambisa kupa uye kukurudzira kutengesa. Kuburikidza neemail otomatiki mishandirapamwe , tsamba dzenhau uye zvimwe zviwanikwa, iwe unogara uchisangana nevatengi vako uye vangangove vatengi vakaratidza kufarira kune yako yekufambisa agency.
Siya kushambadzira kwedhijitari kwesangano rako rekufambisa mumaoko enyanzvi
Sezvawaona, kuita kushambadzira kwedhijitari kunoshanda kune yako yekufambisa agency kunoda ruzivo, hunyanzvi uye kuzvipira. Nokudaro, kuva nezano rekunze panyaya iyi kuchava mavambo akanaka. Kana iwe uchida kuziva kuti sei kuhaya dhijitari yekushambadzira agency kune yako agency, pano tinokuudza:
- Zvinokutendera kuti utarise pakutengesa nzendo , rinova iro basa rako guru. Ndivo vane basa rekusimudzira kuvepo kwako online.
- Ivo vane hunyanzvi mukushambadzira kwedhijitari uye chikamu chekushanya , vachiziva maitiro akanaka uye maitiro.
- Vanopa chiratidzo chekunze uye chinangwa chekuona mikana yekuvandudza.
- Ivo vanogadzira yakasarudzika nzira yekuzadzisa zvinangwa zvako uye yakagadziridzwa kune yako bhajeti.
- Ivo vanopa maturusi ekuita uye kukwenenzvera chirongwa, kuyera chimwe nechimwe chiito.
- Vanopa masevhisi akakwana : dhizaini yewebhu, zvemukati, SEO, kushambadzira kwepamhepo, email kushambadzira, masocial network, nezvimwe.
- Ivo vanogara vachikuraira kuti ugadzirise kusahadzika, kuvandudza uye kudzidza nezve digital marketing.
Kana iri mutengo wedhijitari yekushambadzira agency , shandura mukuwedzera kunobatsira mukutengesa uye kuvepo kwepamhepo.
Ndinovimba wakawana chinyorwa ichi chinobatsira! Kana iwe uine chero mimwe mibvunzo nezve kushambadzira kwedhijitari yemasangano ekufambisa , usazeza kutisiya mhinduro. PaPrismalia tichafara kukubatsira.