By offering your site visitors a discount on their first purchase or a subscription to promotions, you will provide several compelling arguments in favor of filling out pop-up forms.
An example of argumentation in a pop-up fromLancome:
12 Bonuses for online purchases
If you have both offline and online sales offices, encourage your website visitors to buy online by offering them special promotions that they won’t find anywhere else.
An example of motivation for purchases through the site fromAvon:
13 Filter by need
Let’s say the client doesn’t know what exactly he needs, how can he find the right product? Offer him to choose a cosmetic product depending on the problem the person is facing, be it wrinkles, dark circles under the eyes or short eyelashes.
Example of a filter by need on the siteGarnier:
14 Maximum advanced filtering
The choice of cosmetics requires an individual approach, but the site does not provide the opportunity to take the client by the hand and help make the right choice. Therefore, the most extended filtering by assortment can partially solve this problem and help a person choose exactly the product that suits him.
Example of advanced filtering in an online storeMakeup:
15 Visualizations of a series of cosmetic products
In order to dilute the photographs bahamas phone number data and texts, you can schematically indicate for what purpose each of the preparations included in the care complex should be used.
An example of the implementation of visualization of the properties of a cosmetic series:
16. Noticeable subscription form in the footer
Usually, if there are subscription offers in the footer, they are very unnoticeable, as if for the sake of appearance, and not for conversion. But in order for it to be filled out, the form must be noticeable. For example, like this:
17 Loyalty program
To keep your customers coming back, you need to develop relationships with them, for example, by offering a system of cumulative points or bonuses for future purchases. You can even create a closed club, which includes only your customers, and who receive constant rewards for their loyalty to you.
An example of a loyalty program in the form of a closed club from Watsons:
18 Multifunctional feedback block
In the case when you need to display on the site the possibilities of contacting you not only for clients, but also for distributors and even gambler data potential employees, you can create a multifunctional feedback block, where each visitor will choose exactly what he needs.
An example of such a block with contactsParis presents:
19 Benefits in the first screen
Create a separate block with gifts and promotions on the main page of the site, urging to make profitable purchases right now. Such blocks are especially relevant during holidays, for example, New Year.
An example of an engaging offer for the New Year holidays fromLancome:
A mobile app is some additional tips for e-commerce website seo strategy indispensable for those “beauty sellers” who work with clients directly, and not through sales offices – for example, Avon, Oriflame, etc. But you still need to explain to clients how to place orders through this app. Therefore, it would be a good idea to post instructions on how to use your app on the website.
Example of instructions on the websiteAvon:
That’s all for today, next Thursday we’ll talk about 20 features that can be implemented on a sports-themed website.