Important Key to SEO Operations: Analyze Your Competitors

SEO must continue to fight.There are four important SEO data analyses. Website structure analysis”, “website content analysis. “Keyword analysis”, and “website link analysis”, If you want to defeat your opponents in SEO operations, you must understand the competitors thoroughly. Sun Tzu’s Art of War said, “He who knows his enemy and himself can win a hundred battles.” That is to say, we should be familiar with both ourselves and the enemy in order to be victorious in every

 

Before conducting data analysis on competitors, you must first “confirm who your competitors are?” Competitors do not refer to competitors in real life, but to competing websites in keyword rankings., we use medical beauty clinics as an example. We enter the keyword “hyaluronic acid”, and the top 10 that appear on Google are all competitors we want to surpass. The rankings on the bulk email marketing services first page of the search results are: “Nice Clinic”, “Dayan Biomedical”, “Beauty of Beauty”, “Yue Aesthetics”, “Pure Aesthetics”, “Anxin Medical”, “Xingcai Xinghe Medical”, “Seoul Medical Aesthetics”, “Colorful Fashion” “Aesthetics” , except for Dayan Biomedical (Health

which is ranked third, all are medical aesthetic clinics.

 

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Ninety percent of them are competing within the same industry. The competitors are pretty clear. As long as they surpass the last one on the first page, they will win. Can make it to the first page. Another way is to use Ahrefs’ competitor data analysis to find competing websites. The data is based on the “number of keyword overlaps” between competitors. SEO operationsIn the early stage, it is more clear to directly search for core keywords to find search competitors. Later, when counting a large number of keywords from many competitors. It is suitable to use “keyword duplication” for data analysis. Otherwise, analyzing one by one is too slow.

Understand the size of your competitors’ websites

First understand the size of your opponent’s website and then evaluate how much resources you need to invest in.  SEO operations and how much time it may take to complete the task. If the competing websites are momo shopping network.  P  such websites if they are very large. SEO optimization must be carried out in a more efficient way, especially 10 terrific tools for teachers if it is done well. For data analysis, if it is a peer website of similar size, it has a better chance of surpassing it. To evaluate the website size, you can use the Google site: command to count the number of included pages, or use crawling software that simulates Google (Screaming Frog) to know how many content pages the website has. ,Screaming Frog’s data will be more accurate. The data collected by Google is the number of included pages, not the actual number of web pages., Google often includes search pages, such aso the number of web pages will be higher than the actual website.

Website weight is how much Google trusts a website.

The more Google trusts a website, the easier it is to rank in SEO operations., and it is not easy to be. In the past, Google had PageRank (0~10) data to know the website weight level. After it was canceled, it could only use the values ​​​​of various tools to replace PageRank. Common website weight data, such as Moz’s PA (Page Authority) web page weight, DA (Domain Authority) website weight , or Ahrefs’ AR (Ahrefs Rank) website level, DR (Domain Rating) website level , are all collected deb directory through data collection and after various cross-data analyses. Each company has its own formula for the obtained values, and they all have reference value.

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