Together, the equipment would cost about six million. Of course, I didn’t have that kind of money, so thanks to Zhenya, who believ in my idea, it for a percentage. My starting capital was zero rubles. I paid for myself instantly with the first badge.
Danil Grekhtvortsov founder of the Znak
Luny project The guys buy consumables together, ducting their cost from what they earn. Now the brand works with brass, gold, silver and other metals, sometimes with glass and wood. Metal is becoming more expensive – this affects the cost, among other things. Initially, the products cost 250-300 rubles, and all my friends said that it was too cheap.
Dania thought that no one would wear
A pin for a thousand, because “it’s just a badge.” But in fact, it’s a delicate work, and also an idea, time and materials. The master calculat everything, realiz that investor database he really did cheapen the price, and rais the price. Now there are products for 700, 1000, 2000 rubles and more – depending on their complexity.
At first there was a lot of defects:
The craftsmen studi how to cut, what to attach, what alloys were ne so that the product would not break. There were a huge number of nuances – they rid a lot and at first went “in the minus”, but then they understood what was what, and over time by researching the marketplace everything work out. “I don’t like to spend too much time on the same work: the longer I look at it, the less I like it.
That’s why it’s important to switch off, to rest
When you finally see the product on display, that’s the most pleasant thing,” says Danil. The master tries to make each next product more complex than the previous one, to create more multi-layer products from different materials, with more complex tg data fasteners and sketches, to build 3D models, to complicate the task for himself in order to move forward.