Many of my clients tell me they want to reveal themselves, but they want to be vague. They want to tell their story, but without putting in too many personal details. And then their natural modesty means that they are not in the habit of displaying their lives. But here it is. Today’s customer is cautious. He wants to be sure he is making good use of his money. He wants to be sure that the professional to whom he entrusts his project is the specialist he needs.
He needs to feel aligned with the vision
the values of the person/agency he is going to work vietnam phone number data with. Therefore, hiding behind what we do, our brand, our expertise without really talking about. T ourselves prevents our potential clients from projecting themselves with us.
Customers who will prefer to go to
those who dare to show on their website or the home office a functional and welcoming teleworking space LinkedIn profile who they are. For better and not for worse Why is talking about yourself a good thing? Today, customers buy a brand and not a product. On this subject, I no longer present the famous example of Apple which has managed to make its name THE digital product to have at all costs (and whatever the price!). So why would your customers choose you over your competitors?
The difference is in WHO you are , not what azb directory you sell. But for your customers to really know you, you need to show the facets of your personality, the reasons why you do what you do, how you got there. Your audience can thus identify (or not) with what you feel, what happens to you, your why. This arouses interest, retains the attention of people who are like you… and eliminates the others, those with whom you will never work (and so much the better!).
Moreover, showing who you really are allows you to create the emotion that will trigger the request for contact or even the purchase. So we can’t reveal ourselves by remaining vague. We have to show who we are. But opening up, showing a part of ourselves is a difficult exercise. Fear of judgment, fear of not pleasing, fear of offending are all obstacles that prevent us from daring to talk about ourselves, especially on the internet! Except that, as a reminder.