Nadia Ilardia
Nadia Ilardia
PR teacher and freelance writer. She enjoys writing stories and articles.
Wrote 51 posts
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Anti Spam Filters
Just like in an obstacle course, you must defeat your main rivals: the Anti-Spam Filters , and thus reach the goal: your Subscribers’ mailbox. Get ahead!
You’ve spent hours crafting your
Campaign content, creating an eye-catching and effective design, and investing a lot of time thinking about your Email Subject . Imagine if your Subscribers never saw it? Not even thinking about it!
99% of the time you get a low Open Rate it is because the Anti Spam Filters have done their job. That will not happen if you know each of the aspects that will allow you to evade them. Get ready for the Email Marketing race and overcome every barrier!
Get Rid of Spam Filters!
Each of these will be a barrier to overcome in this race towards the success of your Email Ca database d mpaigns . Don’t worry! We will tell you all the secrets you need to know to reach your Subscribers’ inboxes . And… the race begins!
Use your own domain
What’s the first thing your Subscriber looks at when they receive your wordpress hosting: how to choose the best solution Email ? The Sender and the Subject . This is where you’ll encounter your first hurdle. To overcome this, you’ll need the Sender’s Email address to have its own domain .
Also, it is ideal that your Subscribers can easily identify who sent it, and for this reason, it will be key that you put the name of your company or a representative in the “From” section .
#DopplerTips : Use a person’s name + your company’s name . For example: Lucas from Doppler. This will increase your Open Rate, as people tend to trust a personalized Sender.
In short, what you need to pass this first stage of the process is to have a Sender that can be easily identified and an Email address with your company domain.
Hey! Tired yet? There’s still a long way to go! Now that you have your own domain, the next step is to authenticate your email.