Don’t focus on the number of followers of influencers

It’s been a few years since influencers gained prominence in Digital Marketing . Instead of traditional media celebrities, brands have come to entrust their campaigns to internet personalities with a loyal and engaged audience.

Now, influencer statistics show that  Influencer Marketing has already  established itself in companies’ strategies  and only tends to morocco phone number list  grow. But it is important to follow the evolution of influencers to understand how they can shape consumer behaviors and the best ways to connect with them. 

In this article, you will learn more about what Influencer Marketing is and what are the main data and statistics about influencers that you should consider for marketing in 2022. Join us and discover:

What is Influencer Marketing?

Influencer Marketing is a  marketing strategy  that offers  collaborations with digital influencers  to associate their image with the brand, endorse your products and connect with consumers.

This strategy gained relevance with the emergence of  blogs  and social networks in the era of Web 2.0, which allowed anyone to publish on the Internet.

The first influencers, previously unknown,  email vs. cold Calling: which Is more effective in 2024? appeared on blogs and vlogs, with authentic and entertaining content that engaged their audience. They soon became nationally known celebrities – for example, the success of names like Luisito Comunica, Soy Germán or Lele Pons.

In this same context,  traditional advertising  has lack data come under scrutiny. With so much content to consume on the Internet, why do people pay attention to a company’s advertisement, which often invades their routine without asking permission?

Therefore, brands began to adopt new strategies, more relevant and interesting for the consumer, thus seeking their attention and trust.

So, those web personalities, who had credibility with their followers, came to represent an effective way to  connect with consumers in the digital age .

Thus, alliances between brands and influencers have consolidated Influencer Marketing, as well as a market of services and tools—the  Creator Economy—  that help these types of societies prosper.

Why hire influencers for your marketing strategy?

Digital influencers are web content creators who build an engaged and loyal audience. By hiring influencers for your marketing strategy, you can  approach this audience  with the trust and endorsement they convey.

Although the most famous influencers have millions of followers, Influencer Marketing increasingly turns to  micro-influencers  and nano-influencers, which allow you to increase the reach and engagement of the brand, but within your niche.

The numbers are impressive, but they are not decisive: what matters in Influencer Marketing is the  relevance of the influencers to the brand’s audience .

Through authentic content, they reveal their lifestyle, show that they are real people and get closer to their followers, unlike traditional media celebrities, who remain distant from the public.

Therefore, digital influencers can shape the behaviors and preferences of their audience.

Brands are therefore interested in establishing alliances with these influencers to  associate their image with them  and connect with this audience. In this way, followers also come to trust the brands that the influencers support.