Iwe unoda kuwedzera yako agency agency asi usingazive pekutangira? Usanetseka, wauya kunzvimbo chaiyo. Tevere, tinotsanangura kuti kushambadzira kwedhijitari kwemasangano ekufambisa chii uye zvese zvakanakira. Iwe zvakare unozoona akanakisa edhijitari nzira dzekuita. Digital kushambadzira kuti agency yako iwedzere kuoneka painternet, kuwana yakakura traffic, shanduko uye mari.
Sedhijitari yekushambadzira agency muMadrid , Prismalia ane ruzivo rwakakura muchikamu chekushanya. Nechikonzero ichi, isu tiri nyanzvi mukusimudzira makambani ekufambisa ane akagadzirirwa mazano. Kana iwe uchida kuwana vatengi vakawanda uye kukura bhizinesi rako, ramba uchiverenga uye cherechedza mazano edu!
Chii chinonzi digital marketing uye ndedzipi mabhenefiti ayo?
Kushambadzira kwedhijitari hakuna chimwe chinhu kunze kwekushandiswa kwemaitiro ekushambadzira uye zviito mudhijitari midhiya nematashi : webhu, masocial network, nharembozha, nezvimwe. Chinangwa chayo ndechekusimudzira uye kutengesa zvigadzirwa nemasevhisi, pamwe sarudzo yekuita email rondedzero nekudyidzana neazvino uye vangangove vatengi.
Kuti uite izvi, shandisa maturusi akasiyana uye matekiniki akadai se: SEO, SEM, email kushambadzira, kushambadzira zvemukati, masocial network, influencers, pakati pevamwe.
Mabhenefiti makuru ekushambadzira kwedhijitari ndeaya :
- Iyo inokutendera iwe kugovera uye kugadzirisa iwe mameseji anotumirwa.
- Kune akasiyana mafomati nemachanera ekusvika veruzhinji .
- Inoita kuti zvive nyore kuyera uye kuongorora migumisiro yezviito.
- Iyo yakachipa pane yechinyakare kushambadzira.
Digital marketing inogara ichishanduka uye inogadzirisa kune zvinodiwa nevatengi uye maitiro matsva.
Chero bhizinesi rinoda kubudirira painternet harigone kuita pasina kushandisa nzira dzekushambadzira dzedhijitari, kunyanya kana richitarisa mawaniro ekuwana vatengi vakawanda . Nekuzviita, makambani anowedzera zvakanyanya vatengi vavo uye kusimbisa kuvepo kwavo mumusika wedhijitari.
Ndezvipi zvakanakira kushambadzira kwedhijitari kunopa masangano ekufambisa?
Kune agency yekufambisa, kugona kushambadzira kwedhijitari kwakakosha. Kunyanya kana iwe uchida kuzviita kuti uzivikanwe, svika kune vangangove vatengi, kuvaka kuvimbika uye zvechokwadi, tengesa nzendo dzakawanda. Mabhenefiti makuru ayo kushambadzira kwedhijitari kunopa kune vekufambisa masangano ndeaya:
Kusvika kukuru kune vangangove vatengi
Digital marketing inoshandura masangano ekufambisa kubva kumasangano emunharaunda kuenda kune vakwikwidzi vepasi rose. Nekushandisa mapuratifomu dhatabhesi d edhijitari, makambani anosimudzira masevhisi awo kupfuura miganhu yenzvimbo, kusvika kune vatengi munyika dzakasiyana nemakondinendi . Nekuda kweizvi, masangano anosiyanisa vatengi vavo, kuderedza kutsamira pamisika yemuno uye kuwedzera mikana mumatunhu akasiyana epasi.
Kupatsanurwa chaiko kwevateereri vanotarisirwa
Kuburikidza nemamwe maturusi ekushambadzira edhijitari, masangano ekufambisa anogovera vateereri vavo zvakanyatsonaka . Semuenzaniso, vanogona kunanga kushambadza chete kune vashandisi vanofarira kufamba, verimwe zera boka, nzvimbo, yepakati/yepamusoro mazano anoshanda edhijitari ekushambadzira emaacademy kutenga simba, nezvimwe. Nenzira iyi, ivo vanotungamira mameseji zvakananga kune chikamu chine mukana mukuru wekuve mutengi chaiye.
Sevhisi inowanikwa kune vatengi 24/7
Kusiyana nesangano remuviri, munharaunda yedhijitari masevhisi anowanikwa kune vashandisi maawa makumi maviri nemana pazuva, mazuva manomwe pasvondo . Ma social network, chats live uye email inobvumira masangano ekufambisa kuti abatane zvakananga uye nguva dzese nevatengi. Zvakare, kudyidzana uku kunosimbisa hukama hwevatengi-sangano, kukurudzira kuvimbika kwevatengi uye kugutsikana.
Process otomatiki
Kwakawanda kushambadzira, sevhisi yevatengi, uye mabasa ekutengesa anogona kuve otomatiki nedhijitari maturusi , kuchengetedza nguva uye zviwanikwa. Semuenzaniso, kutumira maemail neemail kushambadzira, sevhisi yevatengi kuburikidza nechatbots, kushambadza pamasocial network akawiriraniswa nesocial media mapuratifomu, pakati pevamwe.
Kushandisa mari
Kuenzaniswa nemaitiro echinyakare ekushambadzira, kushambadzira kwedhijitari kunowanikwa zvakanyanya uye kusingadhuri . Kushambadzira kwepamhepo, semuenzaniso, kunopa chiyero chiri nani chemutengo-bhenefiti pane kudhinda kana kushambadzira kweterevhizheni. Pamusoro pezvo, maturusi edhijitari anobvumira masangano ekufambisa kutonga uye kugadzirisa mabhajeti avo munguva chaiyo, vachikwenenzvera mari yavo zvichienderana nekuita kwemushandirapamwe.
Kuyera uye kuongorora
Kushambadzira kwedhijitari kunopa kugona kutevedzera uye kuyera mashandiro emushandirapamwe munguva chaiyo uchishandisa maturusi ekuongorora. Nekudaro, masangano ekufambisa anogona kuona data senge nhamba yekudzvanya, maratidziro, kutendeuka mitengo uye kudzoka pakudyara (ROI), zvichivabvumira kuita nekukurumidza uye kwakanyatso gadziriso yekuvandudza maitiro avo nemhedzisiro.
Dynamic uye personalized content
Kushambadzira kwedhijitari kunobvumidza iwe kugadzira uye kugovera zvine simba uye zvemunhu zvemukati, senge mabloggi, mavhidhiyo, mifananidzo uye zvinyorwa. Pamusoro pekuzivisa uye kuvaraidza, zvakakosha zvemukati zvinovandudza ruzivo rwemushandisi . Nenzira iyi, masangano ekufambisa anowedzera kubatanidzwa kwevatengi, kuvaka kuvimbika uye kugadzirisa maonero emhando.
SEO uye kuoneka kwepamhepo
SEO webhu dhizaini yakakosha kuvandudza kuoneka kwepamhepo kwemasangano ekufambisa. Nekugadzirisa mawebhusaiti ako uye zvemukati zveakakosha mazwi, iwe unozoonekwa wakakwira mumibairo yekutsvaga. Izvi zvinoshandura mukuzivikanwa kukuru uye kukwezva kwevangangodaro vatengi.
Online kuchengetedza
Kushambadzira kwedhijitari kunofambisa kuchengetedzwa kwepamhepo uye kutengeserana, zvichipa mukana wakakura kune vese vatengi uye maajensi. Mapuratifomu ekuchengetedza pamhepo, akabatanidzwa nemanejimendi uye masisitimu ekubhadhara, anorerutsa kuchengetedza uye maitiro ekutenga. Zvose izvi zvinobatsira mukuvandudza ruzivo rwevatengi.
Inovandudza kukwikwidza
Mumusika wakazara, kushambadzira kwedhijitari kunopa masangano ekufambisa maturusi ekuzvisiyanisa uye kumira kunze . Kuburikidza nemaitiro ekumaka , kushambadza kwepamhepo uye kushambadzira zvemukati, makambani anogadzira yakasarudzika chitupa uye anokwezva avo vavanoda zvinobudirira.
Kuchinja uye maitiro
Kushambadzira kwedhijitari kunobvumira masangano maitiro evatengi. Izvi zvinoreva kuti zviri nyore kwavari kuti vagadzirise zvavanopa, vatange kukwidziridzwa kutsva uye kupindura kune zvinodiwa nemusika munguva chaiyo, vachigara vachikwikwidza.