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Category: special data
The Easy Guide to Structured Data
Schema.org is a language used to represent data – the actual data is called structured data .
Structured data organizes the content on your page and days this cookie makes the information easier for Google to understand.
For example, you can use structured data on a birthday cake recipe page to tell Google about baking times, user ratings, and more, like in the image above.
In this article we will talk about:
The different types of schema markup
Why Schema Markup is Important for SEO
How to generate and test your days this cookie schema
Let’s start with some examples.Schema Markup Types
Schema markup is code that describes the elements of your website in a language that all major search engines can understand . This way, search engines can present users with more advanced results.How-to markup, for example, tells Google that a days this cookie specific piece of content is a step-by-step guide. Google can then provide users with a preview of each step within the search results page:
Google includes 32 schema types . These are:
Here are five common examples of Schema.org chinese canada markup and what they look like in the SERP (search engine results page):
The Logo Markup
Logo markup tells Google what your logo is. This way, your days this cookie correct logo will appear in Google’s knowledge panel whenever someone searches for your business.Here’s what the logo markup days this cookie looks like in action:
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Local Business Markup
Local business markup indicates which elements of your days this cookie website contain contact information, your address, and other important details about your business. Google then displays this information in the Local Business panel on the right side of some SERPs.This markup ensures that Google provides the right information to searchers and encourages local traffic.
Here’s what it looks like:
img-semblog
The Reviews Markup
Review markup adds a star rating to the bottom of your results page. It shows searchers what other people think of your site or products.This markup is useful because customers are more the process of creating a ring likely to purchase products with reviews .
Here’s what review markup looks like in action:
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Sitelink markup
Sitelink markup adds additional navigational links to your listing on the results page. Instead of just a link to your home page, users will also see links to your careers page, blog, and other important search pages or categories on your site.Here’s what the sitelink days this cookie markup looks like in the SERP:
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The Product Markup
Product markup provides Google with more information aleart news about the products on your site , so searchers can see more details right on the results days this cookie page.It also provides Google with an image of your product that can appear in Google image search. Image searches account for 22.6% of all searches , so you could be missing out on a lot of traffic if you ignore them.
How to Get Backlinks: 11 Strategies
If you follow the right formula for earning backlinks, you la tecnica del grattacielo can significantly improve your website rankings and authority.
Conversely, low-quality backlinks can harm your rankings and reputation.
The most impactful backlinks :
are editorially earned;
come from a relevant and authoritative website;
They are not paid or sponsored.
In this article, we will show you 11 ways to get quality la tecnica del grattacielo backlinks, no matter what your industry.1. Digital PR
Digital PR is about creating linkable assets and promoting them to relevant journalists and publications . If done right, it can be a scalable way to earn backlinks.But keep in mind that you will need to create assets that the media will want to link to.
Some common examples are:
data-driven studies;
in-depth long-form guides ;
infographics and images.
If you create a comprehensive, interesting, and accurate resource , people will naturally cite you as a source.The best thing is that these links are editorial, which Google prefers .
John Mueller , Google Search Advocate, says digital public relations is “as critical as technical SEO.”
John Mueller tweets about digital PR As a case study, let’s use our blog post on the 100 most visited sites:
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To create the international version of this post, we first did some keyword research to find a high volume keyword. “Most visited websites” has a US search volume of 5.4k and a global search volume of 13.1k.img-semblog
The goal was to create something that journalists would chinese uk use and reference in their articles. To do that, we included the right data from our tools and created a post that would be a good resource for many industries.Here is the section dedicated to education:
graph of popular education websites
In short, we have created a frequently updated resource that is visually easy to understand and relevant to many industries.And as a result, our post has over 9,100 backlinks from 1,000 referring domains
img-semblog
This includes backlinks from sites like Time , Glamour , Hubspot , and many more.2. Link building of resources
One of the most effective and simple ways to get presley was known as the backlinks is link building through resources.Resource pages are lists of selected links (i.e. resources).
There are resource pages for virtually every topic you can think of.
For example:
resources to learn SEO ;
information for dog trainers ;
career planning sites .
Let’s take the career planning resource as an example.Here’s what the resources page looks like. It’s full of links to other websites that help people plan their careers in different fields:
To get your website listed on this page, all you have to do is fill out this form:
resource page submission form
Voila: with just five minutes of work, you could get a valuable backlink.You can find additional resource page opportunities aleart news by looking at which pages your competitors are already linking to.
Here’s how to do it with Semrush’s Backlink Analytics tool .
First, click on the Backlink Analysis tool in the “Link Building” section of the navigation sidebar.
Search by Questions: What is it and what tools to use for SEO
At its core, question-based research focuses on identifying keywords search for keywords and analyzing the questions that users actually ask search engines . When a user searches on Google or on AI-based platforms like SearchGPT, they no longer just type a word or a series of keywords, but formulate a specific question , expressing a well-defined need.
They might search for “how to optimize my site for
SEO in 2024” or “what are the benefits of using an SEO tool”, questions that contain key terms, but above all a well-structured intent . Question-based research allows us to capture and correctly interpret these needs , looking beyond the single keyword to understand how and why users are looking for exactly that type of information: this paves the way for the production of targeted, useful and highly performing content in terms of visibility in Google results and in the near future dominated by AI.
Now is the final moment to shift
The focus from the term to the actual question the user is asking, so as to:
Intercept users’ information needs more precisely, answering questions that go beyond the simple keyword entered.
Design content that is detailed, comprehensive, and in tune with conversational queries that are increasingly used on Google and AI platforms.From the concept of keyword to search intent, a natural evolution
The shift from a focus on keywords to an analysis centered on search intent has been one of the most significant turning points in the last decade for SEO . Google realized that users are not just searching for words, but for answers. This shift, which has matured slowly and progressively, began with the introduction of updates such as Hummingbird in chinese australia 2013, whose main goal was to understand queries more semantically, looking at the context rather than the single keyword. Later, with the RankBrain algorithm , Google further refined its understanding of search intent and complex queries, moving closer to a more holistic and intelligent view of user behavior.
Fast forward to today where, as Ivano Di Biasi has demonstrated several times with his insights, the keyword is rapidly losing its centrality in SEO processes , since it no longer represents the solution to interpret and fully satisfy the needs of those who surf the web. We have seen it clearly: while in the past carrying out keyword research simply meant focusing on terms with a certain search volume to structure content around these words, today we must think in terms of user needs . The focus must not be on which words we are trying to position ourselves, but rather on what the person on the other side of the screen really wants to know.
This shift towards search intent goes hand in hand
With the extinction of old-school SEO and implies a complete overhaul of the approach to content. Search by questions , which explores the real needs behind queries, is a direct consequence of this evolution. Questions are not just sentences to be analyzed how will the program behave if the user starts lexically: they are the reflection of the information need, which is much more complex and stratified than the single keyword. In fact, each question is often composed of a series of intents, sometimes implicit or so specific as to be micro-intents, which we must intercept, understand and satisfy.
Let’s think, for example, of a query like “how to improve the visibility of my website?”: it is no. Longer enough to work to position yourself for the keyword “improve website visibility”. Google clearly indicates that the ideal answer must take into account. The aleart news user’s search journey : from SEO concerns to technical tools, up to practical strategies. Now we must respond with content that guides the user on their journey and provides. Detailed solutions to their question, demonstrating that we have understood the search path .
In this context, tools dedicated to research by questions, such as
SEOZoom’s Question Explorer , prove indispensable because they allow you to. Discover not only what words users use, but what questions they actually ask. Google, today, processes these questions and uses them to identify those who can answer. Exhaustively, ignoring those who limit themselves exclusively to focusing on the volume of decontextualized keywords .
Who is a speechwriter?
What does the word “speechwriter” mean? It can be translat from English as “speech writer”. In our country, this term has been us since the nineties, but even now there is no official position with this name in government agencies. As a rule, representatives of the speechwriter profession are call referents. At the same time, there are many examples of such specialists working in Soviet times.
They were the ones who wrote Nikita Khrushchev’s famous speech, revealing the problems of Stalin’s overseas data personality cult, which was deliver at the 20th Congress of the CPSU. According to available information, its text was compos at the Volynskoye state dacha.
The task of a speechwriter is to write texts for
various speeches. At the same time, the speech should not only be interesting for the audience, but also form the desir impression on the listeners. A speechwriter is a specialist with knowlge and experience in such areas as political science, psychology, literature and oratory.Who is a speechwriter?
To understand the direction of the speech and its purpose, it is necessary to negotiate with the customer. During the conversation, the speechwriter finds out what ideas the politician, public fi usinessman is trying to express in his speech. Then he moves on to writing the text, which will present a detail vision of the issues rais.The speechwriter must take into account the characteristics of the audience to which the client’s speech will be direct. Understanding its interests, he can use various techniques of stylistic design of speech.
It can include aphorisms
proverbs and anecdotes in accordance with the nature of the upcoming speech.
After the draft of t h is compil, it is agre upon with the client. Since the speechwriter is preparing the text consumer data for a specific speaker, he must adapt it to the peculiarities of the vocabulary of such a person. During approval of the material presley was known as the , the specialist carefully listens to the wishes of the client, and then finalizes the future speech.Google’s November 2024 Core Update: What Happens in SERP?
The update announcement had actually been out for a few weeks, parole chiave cercare so it wasn’t a huge surprise. Google had also warned that sites that were affected by the September 2023 Helpful Content Update shouldn’t expect any significant improvements from this update.
Get noticed by Google!
Make your content truly useful with SEOZoom and no longer fear the shocks of updates
Registration
Core updates, released multiple times a year, introduce parole chiave cercare major changes to Google’s algorithms and ranking systems . Their overall goal is to improve the quality of search results by prioritizing content that users actually find useful. As stated on LinkedIn, Google explained that the November update continues its commitment to show the most useful content, reducing the visibility of content created solely to rank higher in search engines. At this time, it is still too early to fully assess the impact of the November update.How to react if your site is hit by the core update?
For those experiencing negative effects, Google has provided some helpful tips:
No specific actions are required to recover any lost chinese overseas asia number data positions: a drop in rankings or a loss of traffic does not necessarily indicate problems with the site . A small improvement may occur between updates, while more significant recoveries often occur with subsequent core updates.
Please wait for the update to complete before analyzing the impact.Compare traffic data before and after the update in Search Console
Pay particular attention to pages that experience significant drops in position (especially above 20 positions).
Evaluate the quality of your content using Google’s self-assessment guidelines or by leveraging SEOZoom tools.
For more information, Google recommends consulting the official documentation on core updates .Major updates and targeted updates
These algorithmic changes, which Google rolls out multiple times a year, are designed to improve the overall search experience by reevaluating how content is one day there was a boom of evaluated and ranked. Unlike targeted updates, core updates impact search results globally, across all regions and languages.
Recovery times and responses for sites affected by updates
For sites that have been negatively affected, Google notes that recovery may take time, up to several months, as systems learn and validate improvements “slowly.” Specific changes are not guaranteed to result in ranking recoveries, as search results are dynamic and user expectations are constantly evolving.RegistrationAlways stay one step ahead
Monitor SERP movements and get ahead of your competitors
It can be useful in this regard to refer to our SERP Observatory to monitor in real time the. Volatility of Google pages on all keywords and keep an eye on the Zoom Authority values on a large scale. In this way, it is possible to always be ready to face the aleart news changes of the Google algorithm , promptly intercepting any possible variation that could affect the visibility of the site.As with previous major updates, Google will announce the rollout completion date, which typically takes about two weeks. We’ll evaluate the impact as Google rolls out the update to search results.
Stay Tuned!
The home office a functional and welcoming teleworking space
Due to the coronavirus pandemic , our homes have become protección de datos offices, a new teleworking space. Thus, the dining room or bedroom have been transformed into a work area . But there are key elements to achieve a comfortable, pleasant and work – friendly place. In this post we will talk about some tricks to create an ideal teleworking space.
Create your teleworking space
The current global situation caused by Covid-19 has forced us to protección de datos change our habits and adapt to different ways of working, studying and playing . Many companies, in order to continue their activity and alleviate the effects of the crisis, have asked their employees to work from home.
Comfortable and functional space
First of all, choose the place where you are going to set up your office carefully. Think about where you will be working regularly, so you should make chinese in america sure it is a space with little noise and no distractions. In addition, it has to be as comfortable and functional as possible. Some items that will be key to achieving a functional workspace are: computers and devices with a good Internet connection, an ergonomic chair that adapts to the body and can be adjusted, and a large and spacious table that can hold the equipment and accessories necessary for teleworking.
Good lighting and quiet space
Good lighting prevents you from straining your eyes to read, so it is advisable to work in natural light or incorporate a good source of artificial light into your workspace. When we talk about a quiet space, we are referring to a place in the house that is as far away as possible from noise and distractions, such as the television, kitchen, etc.
Give it a personal touch
To liven up work days, we can include some details that give personality to our teleworking space. A plant, a poster, motivational phrases and photographs sonya admits that it is difficult are some ideas. The goal is for the person to feel as comfortable as possible.
Ultimately, it is about combining creativity and good taste . The goal is to make the teleworking space a pleasant and enjoyable place. Health, comfort and aleart news productivity will depend on how we design this teleworking position .
At EUDE Business School we know
The importance of adapting to market demands and knowing how to lead and manage work teams in new situations. Therefore, with our Master in Human Resources, Direction and People Management, students will be able to have the necessary tools to successfully lead the human resources strategy in any company.
Sonya admits that it is difficult
Those who want to learn jewelry making, the girl advises finding a local professional in a nearby jewelry workshop and asking to be his apprentice. One girl got the opportunity to study to be a jeweler in Great Britain, but she didn’t go there, and later went to a local jeweler from a workshop.
Now this girl has a successful and famous jewelry brand in
Yekaterinburg, Avgvst. Sonya Latukhina, founder of the project “Be Your Own Jeweler” Search for premises to find premises for jewelry master classes, but visiting creative fairs and any events from art spaces helps her: it is easier to meet the owners and negotiate a lease there. This is how Sonya met the organizer of the Yekaterinburg art space.
“Arka” , where master classes are periodically held
Another option is Avito, where you can find decent premises for rent. Yekaterinburg is a treasure trove of creative spaces the building at 22 Turgenev Street, where many ceramics, vocal, and recording studios are bas. When she vk database couldn’t find the right place.
Sonya rent a ceramics workshop there
Jewelry workshops are very sad: they are not beautiful you can’t take off your reels in them. But ceramic ones are the key to coziness. I would furnish my apartment the same way as some workshops. Sonya Latukhina, founder of the the focus is to further segment your actions project “Be Your Own Jeweler” According to the girl, in hourly spaces you can rent a room for 500 to 1,500 rubles.
The cost depends on how many people come to the master class:
sometimes people write an hour before the start that they are sick and do not come. There was a period when tenants receiv an even larger share of the revenue than Sonya: clients came through them. Now she pays a much smaller percentage for tg data rent: she has form her own client base. Sonya believes that the niche of jewelry master classes is very underdevelop, if compar with ceramic studios.
The beauty of this option
Sonya is not sure whether banners in cafes and other establishments work, but she is convinc that people have become accustom to receiving information from their phones and look around less and less. The fewer actions a person nes to perform to subscribe to you, the better.
For some, QR codes on banners are still a challenge:
Not all cameras have built-in recognition. Free course How to promote a project on social networks The course experts will tell you how to prepare for the launch of promotion, choose suitable social networks, start collaborating with bloggers and analyze the results of the advertising campaign. Lena Klyuchnikova, the owner of the.
Vstrechi space, where the Be Your Own
Jeweler master classes are held, recommend that Sonya use mutual PR. is that you can gradually choose increasingly popular accounts and get a target live audience for free. The investment ne to open a jewelry making workshop depends on paytm database the materials that will be us – clay, iron, silver or even gold. Sonya’s business did not require huge investments at once.
They grew gradually
It was necessary to purchase equipment and gradually expand its volume. Sonya believes that in 2024, one or two million will be enough to start you can do some small tasks such a project. In the minimum set of equipment for jewelry master classes, the main thing is the wax itself, from which the product is model, and soldering stations for melting it.
You also ne tools for measuring the size of the rings
Cutting tools and a bunch of little things that you can do without, but they make the process easier and more interesting for the participants. For example, a large selection of stones for the products, mini-drills with various attachments, blanks of simple tg data shanks (the part of the ring that goes on the finger – note “Masters”) will make the master class more vivid.
The process of creating a ring
Then I was convinc that this is true,” the entrepreneur admitt. When it comes to rings, a wax model is first creat using blanks call “shanks”. The participant selects a blank, adjusts it to the size of the finger, gives the material the desir shape by inserting stones, and this prototype is taken by the master class studio.
Afterwards, the wax models are test
The jewelry is cast, then they are polish, ground and secur. The hardest part of this type of work is to understand what the client nes and get the right 3D model: after casting, you get an almost finish product that only nes to be finish, you can’t change it.
To make easier, you can ask the client for a reference;
They usually have one, since people, according to Sonya, are often inspir by other people’s work. “It’s rare that a person comes with a stack of sketches and a detail text description of the ring they want,” she explains. Sonya’s system of work differs loan database from jewelry stores. The brand first nes to manufacture the product and then find a client.
But she already has a client:
He himself is both the customer and the manufacturer. Registration for the master class is done by prepayment, that is, initially the participant freelancer website is very easy to use himself invests money in production, and Sonya – her man-hours. There is no cash gap in the business, because the girl does not sell anything without the client’s request.
Advertising and investments
The girl realiz from her own experience: to get more clients, you ne advertising. Bloggers, according to her, are not a very expensive and the most effective way to gain popularity. In Sonya’s opinion and experience, this is better than targeting, especially tg data for those who do not know how to deeply work with the mechanisms of social network advertising accounts: it is impossible to prict the result on your own.
One day there was a boom of
Be Your Own Jeweler Participants cut simple figures from the plates using a special jigsaw. The next step was to process the ges, bale (i.e. make the blank convex, Masters note), polish, ink and finally attach the fittings. This technique allow making jewelry in a few hours.
But was very limit:
it was impossible to create a ring or any complex shape. Now, master classes use the technique of modeling a wax model of jewelry with subsequent casting. Soon Liza Shabanova decid to leave the project: she lost interest in jewelry and went into the film industry. Sonya did not fully immerse herself in the business: there were few clients, and, as the entrepreneur admits, she did not believe that it was possible to earn enough money from it.
At first, Sonya, working alone, did not feel
A strong workload, but people wanting to do it and this became a challenge. The thing is that the girl order advertising from several bloggers who run accounts stockholder database on the topic of creativity, and these integrations turn out to be very effective.
“They wrote to me constantly
I was just in shock. I was already thinking: “That’s it, please stop,” recalls the founder of the project “Be Your Own Jeweler.” Sonya admits that it is not easy you can also write a blog about what you are learning to work now either, but she is not panicking now. When the entrepreneur realiz that the income from master classes covers all her nes, she quit her previous job and start her own business full-time.
Making jewelry Sonya currently does not have
A permanent team, but she delegates some processes. For example, the girl found jewelers to whom she brings jewelry for processing in order to make her work as easy as possible. Jewelry passes through three or four pairs of hands before reaching the master class participant in the final version. “Avgvst had this theme: “Our jewelry passes tg data through 10 pairs of hands.” At first, it made me laugh.
To them at one of the markets
We paid special attention to the legal aspects of launching a jewelry brand. At this place of work, the future entrepreneur was temper by critical comments from fellow jewelers who were much more experienc. The girl decid that such production was not for her and quit.
I simply quit my job without a “financial cushion”
I am an artist by ucation, a teacher, and I thought that I would easily find a job teaching painting in a private studio. But no, it didn’t work out. Sonya Latukhina, founder of the project “Be Your Own Jeweler” Experiments with master classes.
The “Be Your Own Jeweler”
Project was creat in 2021 through the joint efforts of Sonya and Liza Shabanova, with whom they studi together at the Architectural Academy in Yekaterinburg. At that time, the girls were still making jewelry for sale. A trying to develop a brand without home owner database funds and experience.
The idea of master classes on creating jewelry came for artists
Which were organiz by the director of the Yekaterinburg Museum of Soviet Life Irina Svetonosova. This museum is a unique project for the Ural decide which skills will work best for you capital, which takes you back to the times of the Soviet Union by recreating the atmosphere of that time. At the market, the girls were selling their products, and Irina told them that visitors had a request for master classes on creating jewelry.
Sonya and Lisa “quickly figur
Out that the topic was interesting” and got down to business – the first master classes were held in the museum. At them, the girls taught how to work in the technique of figur metal sawing. Lisa and I prepar copper plates, roll them to the requir thickness. S level them and appli a relief pattern using chemical etching. A similar process is us in radio tg data engineering for etching boards. Sonya Latukhina, founder of the project.
The brand also has an artist
One of the latest products is a dog: it has a belly, ribs, and a diode heart. Folklore, Death and Angels In his products, the master often uses folklore themes: references to fairy tales, legends and horror stories. These include icons in the form of an ouroboros (a snake or lizard curl into a ring, biting its own tail, note by “Masters”) or archangels.
Ouija boards for communication with spirits
It attracts me; I often think about death, I watch how people sometimes behave frivolously. I have been interest in the afterlife since childhood. It’s not that I believe in anything like that I just like this aesthetic. Danil Grekhtvortsov founder of the Znak Luny project Danil takes all the images from his head, movies, books, music.
He notes that in recent years the public seems
To have become more interest in domestic mythology and folklore. The master draws some of the sketches himself: a long time ago he went to moj database art school. “True, I was kick out because I was colorblind,” adds Danil. who can draw some complex images.
Sometimes ideas, as the founder of Znak
Luny says, are suggest to him by social networks. So Danil saw a pendant for glasses somewhere, thought it was interesting, and decid to make his easy to measure own version. There are many things in the workshop that are not being implement because Dania came up with them for himself. For example, a large wooden skull or a mirror “Ouroboros” with backlighting and engraving right in the center.
Recently he dream of an idea for a lamp-sign
“Attention! When leaving, do not forget who you are.” It did not sell at first, but now there is interest in it. The master’s favorite product is the Sirin and tg data Alkonost mirror, which took a month to make and was put up for auction. Now it hangs in the Opyt bar , because the owner lik it so much.