The 2024 election year on planet Earth will be full of surprises and it certainly won’t be cheap. Publishers will be the first to benefit, as they shore up their strained budgets with spending by political candidates. Big Tech will be next, followed by agencies of all stripes.
What is surprising to me is the attitude of American voters towards the juxtaposition of brands with politics. A full 72% of Republicans take telegram advertising service prefer no political affiliation in business, while only 38% of Democrats prefer political no-logos on their products.
So does the American left want to polarize and engage more areas of life in politics (which is actually quite consistent with Marxism)?
I personally advise marketers against this path. Numerous examples from the past year clearly show that marketing should stay away from politics.
In addition to all this, deepfakes, which are becoming indistinguishable from reality, will play a huge role in online communication this year. You can hear about this in my conversation with Mariusz Tarnaski: Will artificial intelligence affect the election results ?
This is going to be a weird year in marketing.
Contents:
- 4 marketing problems during the election period
- Artists demand protection from AI
- Absolut returns to Coachella
- OOH British Airways from above
- Beyoncé sings ode to Levi’s
- YouTube is more user friendly
- LinkedIn wants to be like TikTok
- Discord with ads for gamers
- The composer of “The White Lotus” creates for Barril
- Shorts
- Weekly Tool
4 marketing problems during the election period
In a report published by Forrester Research, we find four areas that pose a challenge for marketers in an election year:
- Rising media costs; Advertising costs are why online stores don’t use web-push technology expected to increase by 13% compared to the 2020 elections. In addition to political campaigns, the 2024 Summer Olympics in Paris will take place in the second half of the year, which will significantly affect the cost of advertising.
- Political affiliations that challenge brand loyalty; The election year environment will be even more polarized, leaving brands unsure how to proceed. According to Forrester research, 72% of Republicans surveyed said they would prefer brands not to actively engage in politics, compared with 38% of Democrats surveyed.
- Changing rules on AI in political china data advertising and beyond; One problem with new technology is that it can catch on so quickly that regulators won’t be able to keep up.
- The use of new technologies like deepfakes; Deepfakes and generative AI are sure to play a big role in the election season. According to the research firm, it’s a time when PR teams should be using media monitoring tools, and a good reason to create a fast-acting task force to put out fires in the bud.