What if we told you that web developers and designers directly influence e-commerce discoverability (also known as search engine optimization, or SEO)?WordPress Website?
In this guide, we’ll dive into why developers and designers are key players in driving WordPress SEO to excel. Yes, it’s more than just creating visually stunning websites.
Let’s dive in.
Technical SEO
SEO is a broad umbrella term. So let’s break it down into each component, starting with the technical side.
Site Speed and Performance
If your eCommerce WordPress website whatsapp blasting doesn’t load on time, visitors may get frustrated and leave. There’s a high chance that they won’t return to your eCommerce website again. Scary, right? Here are some things you can do:
- Run a performance test using a tool like Website Grader or Google to analyze your site’s speedPage Speed Insightstool
- Use image compression tools such as TinyPNG to reduce image size
- Reduce CSS and Javascript file size
Mobile Optimization
Most users (about three-quarters of Americans) use their mobile phones to access their phones for online shopping.
So, you need to create aEngaging mobile experienceFor them, it’s this:
- Implement lazy loading scripts for your images and videos
- Implementing mobile caching with WP Rocket plugin
- Optimize images differently for mobile and desktop
- Use a Responsive WordPress Theme
Schema markup and structured data
When you implement schema markup, it enhances the way search engines understand and present your content.
When search engines can understand your website, you have a better chance of appearing at the top of the search engine results page (SERP).
An eCommerce WordPress website use feely to get your daily intake of google news must have the following structured data markup:
- Organizational structure: It provides information about your company – company name, logo, address, phone number and social media profiles
- Website Architecture: It allows users to search for products directly on SERP
- Breadcrumbs: It provides information about the architecture of your website to search engines and potential customers
- Product listings: These showcase your full range of products and do not violate Google’s guidelines
- Product Schema: It allows you to add unique product attributes to your product listings to display as rich results on SERPs. These attributes include price, reviews, ratings, offers, product description, awards, etc.
Search Engine Optimization
Now that we have the technical details out of the way, let’s review the SEO strategies you need to apply on each of your web pages.
Keyword Research and Optimization
Keyword research is the heart and soul of SEO. These keywords match the search intent of potential visitors.
To conduct keyword research, determine your target audience’s keyword intent by analyzing tools like Google’s autocomplete or People Also sections.
Screenshot provided by the author
From there, create a short list of keywords that align with your product. Then, use tools like Ahrefs and Semrush to determine:
Look for the long-tail keywords “red basketball shoes women’s” and “red basketball shoes” to eliminate the noise. These keywords have lower monthly search volumes but less competition (lower keyword difficulty).
If you can find a keyword with high monthly search volume and low keyword difficulty, you’ve struck gold.
Once you’ve created your keyword list, determine the primary keyword for each page and include it in the following elements:
Content Strategy
When you have aThe right content strategyIf in place (consistently publishing high-quality content), it will drive more organic traffic to your website.
This attracts more website visitors, increases dating data brand awareness, and drives sales. Without content, it’s difficult for consumers to find your brand, especially as online competition increases.
Here are someContent MarketingStrategies you can use to increase brand awareness:
- Write Compelling Product Descriptions
- Leverage influencer marketing
- Building an affiliate marketing program
- Write long-form content
- Create videos to show how your product works, its features and benefits
Need more inspiration? Check out how CoinLedger created a comprehensiveA Guide to Crypto TaxesAll issues on this topic are covered.
Why does this approach work so well? It mathes the search intent of the target audience. Therefore, people typing questions about crypto taxes on Google will find all the answers to their questions without having to visit other websites.
Not only does this help build brand awareness for CoinLedger, but it also reduces time on page, showing Google that this is a trustworthy site. In return, this helps move the article to the top of the SERPs.
TL;DR: Write evergreen content that stays relevant to consumers and will drive organic traffic to your site for years to come.
User Experience and Navigation
When your eCommerce WordPress website fails to provide an intuitive and user-friendly experience, visitors may drift away. So focus on making it easier for visitors to navigate your site.
Analyze website analytics metrics andActivity analysis data Track user behavior and identify areas for improvement. By understanding how visitors interact with your website, you can make data-driven decisions to improve navigation flow and overall user experience.
Clean Origin hits the nail on the head by making it extremely easy for potential customers to find their dream lab-grown diamond engagement ring on their website with their search functionality and simple navigation bar.
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You can do this yourself in several ways:
- Use chatbots for consistent customer support.
- Organize your site’s navigationBy categorizing the products.
- Provide personalized product recommendations.
- Have a simple checkout process.
Off-Page SEO
Now, let’s dive into the off-pageSEO techniquesTake your eCommerce WordPress website’s SEO to the next level.
Backlink Building and Outreach
Imagine a third person bragging about your e-commerce brand to their friends. This is where backlinks come into play. They act as positive reviews in the digital environment.
Getting high-quality backlinks signals to Google that your website is trustworthy and authoritative. This means it’s more likely to improve your website’s ranking in the SERPs.
only5%of web pages have backlinks, with the top SERPs having 3.8 times more backlinks than the lower ranking results.