Sun Romeo
Sun Romeo
Chief Marketing Officer at fromDoppler. He loves British music, fashion and communications.
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What do consumers say about your brand? If you have happy customers , learn how to use their testimonials to increase the effectiveness of your online actions.
The battle in the world of Marketing is extremely tough. Day after day you must compete even against yourself in search of optimizing your strategies, differentiating yourself from other brands and building a reputation that increases the credibility of your company and allows you to build a bond of trust with consumers .
It’s too much, right?
Well, an excellent technique to achieve all that seems impossible is right before your eyes, very close to you: your own clients . What better advertising than word of mouth from those who have already tried the product or experienced the service?
The truth is that your clients’ testimonials are the best presentation cards for your company and one of the most effective ways to attract new clients. Still not convinced? Then let us explain why they are so important for your Marketing strategy .
Testimonies… For what?
The explosion of new technologies, the Internet and in particular, the exponential expansion of social networks have given rise to a new stage in the purchasing decision process, which Google wisely called: ZMOT or Zero Moment of Truth .
People form their opinions and make decisions based on emotional factors , even though they justify them with rational elements. What others say is so important because they believe that others know something that they don’t . So if you are skilled enough to manage t database d he comments that your potential client will encounter, you are halfway there.
It is said that selling consists of transferring emotions from one person to another intelligence according to a research report by . If you want to increase your sales, the great goal to achieve is to gain the trust of your prospects. Having testimonials from people who have tried your products and enjoyed the experience is a very powerful and differentiating element to get others to do the same.
The success of your business depends on word of mouth
In fact, it is a decisive purchasing factor. Testimonials are excellent tools to improve the positioning of your brand. If this is part of your objectives, keep reading! Because we will provide you with some tips to obtain those testimonials that will increase your conversions .
How to build an effective testimony
Not all testimonials are useful and generate credibility. Continuous and pure praise, that is, without including both sides of the coin , will not attract the reader’s attention or inspire confidence. To build a testimonial that produces results, you must take into account some aspects.
Provides real data
Include the name and company of the person who gave you their testimonial. If your company is B2B , choose your most important and well-known clients within the sector. This will give you the support you need to increase the prestige of your brand. Remember! To display the testimonial, you must have the consent of your client.