Cristina Hontanilla
Cristina Hontanilla
Journalist and blogger passionate about Online Marketing, Social Media, Content Marketing and Communication 2.0.
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SEO friendly
In this article we will put together the necessary pieces to make a completely SEO-Friendly Website that pleases Google and the users who land on it. Let’s get to work!
For those who are just starting to launch a digital business
A whatever type it may be, a Website is the base of the pyramid and from where everything else will be built.
This may seem obvious to those of us who already know a little, but when you start in the abyss of the digital world, there is a whole puzzle full of pieces to put together. And that is exactly what we will do with your site’s SEO ! We will put all the pieces together to get a SEO-Friendly page : friendly for Google to find, index and not penalize .
We have already talked on the blog about what elements are needed to launch a Website, so we ar database d e going to expand a little further on the SEO optimization that our colleague Marco mentioned in his post .
How to create a SEO-Friendly Website
Domain
First of all, you need to buy a domain .
To do this, it is important to know the main keywords for your busi taken the competitiveness of the key Phrases ness and sector, so you can choose at least one in its name.
For example, if you have a herbalist in the city of Madrid, that word should be included in the domain: ‘Herbalist Madrid’. This way you are telling Google that your website will revolve around that, therefore, it will help you position yourself more easily in search engines .
No duplication
Say no to duplicate content! Beginners often copy product photos or descriptions directly from their suppliers’ websites. Don’t even think about it!
Google penalizes pages that do this, and heavily. Keep in mind that this is one of the least SEO-friendly practices!
Update content regularly
Google loves to crawl and find new content on already ranked websites . That’s why having a blog is one of the most SEO-Friendly factors that exist today.
Updating content will keep your site moving and dynamic. Don’t hesitate!
External links
Remember to link to other websites that provide valuable information to your users. Otherwise, it is better not to include the link since Google penalizes excessive external links without justification .
Internal links
If you are used to placing internal links within your website, congratulations! You are doing Google a favor by rewarding this type of link over external ones , in addition to making navigation easier for your users.
Optimizing images
Google ‘s robot does not ‘see’ images , which is why it is very important to use the ALT tag and describe the image there. To do this, use keywords that make Google’s job easier and take into account the appropriate size of the images.