If you want your emails to climb the Open Rates, there’s nothing better than optimizing the Subject line . Take a deep breath and get creative! As a functional training, we invite you to challenge the conventional limits of language and communicate an irresistible action in just a few characters .
When defining your Subject , it is essential that you study your target audience and make them want to open it, arouse their curiosity and of course offer an exclusive benefit through a fascinating sentence that invites them to open the Email. Boring Subjects or Charming Subjects?
The winner is: Attractive, short subjects with a personal touch
2- Emails that are too long vs. optimized structures
Today, 75% of people first read emails on their mobile devices in scanning mode, skimming the sentences and graphical structures. Be careful! You may run the risk of your Subscriber finding it easier to swipe and delete than to read it carefully .
If you receive an email that is too long, what do you do? You will probably say: “Wow, I have so much content to read in such a short time!” As your Subscribers are sure to feel the same way, Doppler suggests concise, linked structures that are only necessary if they contribute to the information you want to provide.
Your email will only be brilliant if your subscribers can see it correctly and understand it efficiently . To do this, write precisely and use content divisions by adding visual material to make it more digestible. Check out this post to design Email Campaigns without dying in the attempt !
The winner is: Simple emails, with understandable and optimized structures.
3- Excess of links vs. concrete Call to Action
A cluttered piece where you don’t know where to click or what to emp updated 2024 mobile phone number data hasize? A low blow to the jaw! If you send Email Marketing Campaigns frequently, you will have realized that attention is a scarce resource and it is a waste to distract your user with so many links .
Remember that less quantity is more clarity , so an excess of Calls to Action with the same hierarchy will make you lose sight of your conversion objective . This post will help you improve your CTAs and make them look radiant .
The winner is: Few and concrete Calls to Action.
4- Duplicate content vs. exclusive content
You’re standing in the ring with your head held high! You’re on the bench watching th database d e fruits of your efforts during days of training to see your online marketing strategies succeed . Now, we’re preparing you for a setback with your best performance: will you do it by offering duplicate or exclusive content?
If you want to use Email Marketing as a cornerstone for your Inbound M way find out how daydrm makes it arketing actions , try to do it intelligently! Our advice is that each of your Campaigns follows a specific purpose and leaves no room for doubt for duplicate content. Copying what you have already published on your blog or social networks will turn that dream star into a typical nightmare for losers.